EXHIBIT 32.1

                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

        In connection with the Annual Report of Bluefly, Inc. (the "Company") on
Form 10-K for the year ending  December 31, 2006,  as filed with the  Securities
and  Exchange  Commission  on  the  date  hereof  (the  "Report"),   I,  Melissa
Payner-Gregor,  Chief Executive Officer of the Company,  certify, pursuant to 18
U.S.C.  Section 1350, as adopted  pursuant to Section 906 of the  Sarbanes-Oxley
Act of 2002, that:

        1. The Report fully complies with the  requirements  of Section 13(a) or
15(d) of the Securities Exchange Act of 1934; and

        2. The  information  contained  in the Report  fairly  presents,  in all
material  respects,  the  financial  condition  and results of operations of the
Company.


/s/ Melissa Payner-Gregor
- -------------------------
Melissa Payner-Gregor
Chief Executive Officer
February 28, 2007