Exhibit 23.1

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We  hereby  consent  to the  incorporation  by  reference  in this  Registration
Statement  on Form S-8 of our report  dated  February  26, 2007  relating to the
financial  statements  and  financial  statement  schedule,   which  appears  in
Bluefly's Annual Report on Form 10-K for the year ended December 31, 2006.


PricewaterhouseCoopers LLP
New York, NY
June 11, 2007