EXHIBIT 32.1

                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

        In connection with the Quarterly Report of Bluefly, Inc. (the "Company")
on Form  10-Q for the  period  ending  September  30,  2007,  as filed  with the
Securities and Exchange Commission on the date hereof (the "Report"), I, Melissa
Payner-Gregor,  Chief Executive Officer of the Company,  certify, pursuant to 18
U.S.C.  Section 1350, as adopted  pursuant to Section 906 of the  Sarbanes-Oxley
Act of 2002, that:

        1. The Report fully complies with the  requirements  of Section 13(a) or
15(d) of the Securities Exchange Act of 1934; and

        2. The  information  contained  in the Report  fairly  presents,  in all
material  respects,  the  financial  condition  and results of operations of the
Company.


/s/ Melissa Payner-Gregor
- -------------------------
Melissa Payner-Gregor
Chief Executive Officer
November 14, 2007