Exhibit 32.1

                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

    In connection with the Annual Report of Bluefly, Inc. (the "Company") on
Form 10-K for the year ending December 31, 2007, as filed with the Securities
and Exchange Commission on the date hereof (the "Report"), I, Melissa Payner-
Gregor, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C.
Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002, that:

    1.  The Report fully complies with the requirements of Section 13(a) or
15(d) of the Securities Exchange Act of 1934; and

    2.  The information contained in the Report fairly presents, in all material
respects, the financial condition and results of operations of the Company.

/s/ Melissa Payner-Gregor
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Melissa Payner-Gregor
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Chief Executive Officer
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March 27, 2008
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