UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-QSB (Mark One) [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended: September 30, 2003 Or [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ____________ to _____________ Commission File Number: 000-50013 Originally New York, Inc. ---------------------------------- (Exact name of registrant as specified in its charter) Nevada 91-2107890 ----------------- ------------------- (State or other jurisdiction of (I.R.S. Employer Identification incorporation or organization) No.) 500 N. Rainbow Blvd., Suite 300 89107 Las Vegas, NV -------- - -------------------------------- (Zip Code) (Address of principal executive offices) (702) 407-8222 --------------------- (Registrant's telephone number, including area code) N/A --------- (Former name, former address and former fiscal year, if changed since last report) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ] APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PRECEDING FIVE YEARS: Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Securities Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by a court. Yes [ ] No [ ] APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date: 7,112,018 -1- ORIGINALLY NEW YORK, INC. (A Development Stage Company) Table of Contents Page -------- PART I - FINANCIAL INFORMATION Item 1. Financial Statements 3 Balance Sheet 4 Statements of Operations 5 Statements of Cash Flows 6 Notes 7 Item 2. Management's Discussion and Plan of Operation 9 PART II - OTHER INFORMATION Item 4. Controls and Procedures 11 Item 6. Exhibits 11 SIGNATURES 12 CERTIFICATION 12 -2- PART I - FINANCIAL INFORMATION Item 1. Unaudited Financial Statements The accompanying unaudited consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial reporting and pursuant to the rules and regulations of the Securities and Exchange Commission ("Commission"). While these statements reflect all normal recurring adjustments which are, in the opinion of management, necessary for fair presentation of the results of the interim period, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. For further information, refer to the financial statements and footnotes thereto, which are included in the Company's Registration Statement on Form 10-SB previously filed with the Commission on September 26, 2002, and subsequent amendments made thereto. The accompanying notes are an integral part of these consolidated financial statements. -3- Originally New York, Inc. (a Development Stage Company) Balance Sheet (unaudited) September 30, 2003 ---------------- Assets Current assets: Cash $30,807 Inventory 1,714 Prepaid expense 3,099 ---------------- Total current assets 35,620 ---------------- Fixed assets, net 1,709 Website development, net 2,580 Intangible assets 650 ---------------- $40,559 ================ Liabilities and Stockholders' Equity Current liabilities: Due to shareholder $72 Accrued executive compensation 3,600 ---------------- Total current liabilities 3,672 ---------------- Stockholders' equity (deficit): Preferred stock, $0.001 par value, 5,000,000 shares authorized, no shares issued and outstanding - Common stock, $0.001 par value, 20,000,000 shares authorized, 7,112,018 shares issued and outstanding 7,112 Additional paid-in capital 145,729 (Deficit) accumulated during development stage (115,954) ---------------- 36,887 ---------------- $40,559 ================ The accompanying notes are an integral part of these financial statements. -4- Originally New York, Inc. (a Development Stage Company) Statements of Operations (unaudited) Three Months Ended Nine Months Ended March 12, 2001 September 30, September 30, (Inception) to 2003 2002 2003 2002 September 30, 2003 ----------- ---------- --------- --------- ------------------ Revenues $- $- $- $81 $96 Cost of sales - - - 18 23 ----------- ---------- --------- --------- ------------------ Gross profit - - - 63 73 ----------- ---------- --------- --------- ------------------ Expenses: General and administrative expenses 3,402 10,244 14,359 18,921 68,221 Commission expense - 1,566 - 9,294 9,294 Consulting expense - related party - 6,000 12,000 11,250 29,250 Executive compensation 1,800 - 5,400 - 6,600 Depreciation & amortization 348 300 1,022 899 2,662 ----------- ---------- --------- --------- ------------------ Total expenses 5,550 18,110 32,781 40,364 116,027 ----------- ---------- --------- --------- ------------------ Net (loss) $(5,550) $(18,110) $(32,781) $(40,301) $(115,954) Weighted average number of common shares outstanding - basic and fully diluted 7,112,018 7,112,018 7,112,018 6,198,403 ========== ========== ========== ========== Net (loss) per share - basic and fully diluted $(0.00) $(0.00) $(0.00) $(0.01) ========== ========== ========== ========== The accompanying notes are an integral part of these financial statements. -5- Originally New York, Inc. (a Development Stage Company) Statements of Cash Flows (unaudited) Nine Months Ended March 12, 2001 September 30, (Inception) to 2003 2002 September 30, 2003 ----------- ---------- ------------------ Cash flows from operating activities Net (loss) $(32,781) $(40,301) $(115,954) Shares issued for services - 5,250 5,250 Depreciation and amortization 1,022 899 2,662 Adjustment to reconcile net (loss) to net cash (used) by operating activities: (Increase) in inventory (691) (566) (1,714) (Increase) in prepaid expense (3,099) - (3,099) ----------- ---------- ------------------ Net cash (used) by operating activities (35,549) (34,718) (112,855) ----------- ---------- ------------------ Cash flows from investing activities Purchase of fixed assets (656) - (2,651) Website development - - (4,300) Intangible assets - - (650) ----------- ---------- ------------------ Net cash (used) by investing activities (656) - (7,601) ----------- ---------- ------------------ Cash flows from financing activities Issuances of common stock - 92,591 147,591 Increase (decrease) in due to - (1,260) 72 Increase in accrued executive compensation 3,600 - 3,600 ----------- ---------- ------------------ Net cash provided by financing activities 3,600 91,331 151,263 ----------- ---------- ------------------ Net increase (decrease) in cash (32,605) 56,613 30,807 Cash - beginning 63,412 16,874 - ----------- ---------- ------------------ Cash - ending $30,807 $73,487 $30,807 =========== ========== ================== Supplemental information: Interest paid $ - $ - $ - =========== ========== ================== Income taxes paid $ - $ - $ - =========== ========== ================== Non-cash investing and financing activities: Shares issued for services provided $ - $5,250 $5,250 =========== ========== ================== Number of shares issued for services - 75,000 75,000 =========== ========== ================== The accompanying notes are an integral part of these financial statements. -6- Originally New York, Inc. (a Development Stage Company) Notes Note 1 - Basis of presentation The interim financial statements included herein, presented in accordance with United States generally accepted accounting principles and stated in US dollars, have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to make the information presented not misleading. These statements reflect all adjustments, consisting of normal recurring adjustments, which, in the opinion of management, are necessary for fair presentation of the information contained therein. It is suggested that these interim financial statements be read in conjunction with the financial statements of the Company for the year ended December 31, 2002 and notes thereto included in the Company's Form 10-KSB. The Company follows the same accounting policies in the preparation of interim reports. Results of operations for the interim periods are not indicative of annual results. Note 2 - Going concern The Company's financial statements are prepared using the generally accepted accounting principles applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business. However, the Company has not commenced its planned principal operations and it has generated minimal revenues. In order to obtain the necessary capital, the Company raised funds via a securities offering. Management believes that it has raised enough cash to sustain business for a period of twelve months. If the equity financing does not raise sufficient capital, it would be unlikely for the Company to continue as a going concern. The officers and directors of the Company are involved in other business activities and may, in the future, become involved in other business opportunities. If a specific business opportunity becomes available, such persons may face a conflict in selecting between the Company and their other business interests. The Company has not formulated a policy for the resolution of such conflicts. Note 3 - Prepaid expenses During the nine month period ended September 30, 2003, the Company had $3,099 in prepaid expenses which were from a retainer for legal expenses as related to securing trademarks for the Company. Note 4 - Fixed assets The Company purchased $656 in fixed assets during the nine months ended September 30, 2003. Depreciation expense was recorded in the amount of $376 during the period ended September 30, 2003. Note 5 - Web development costs The Company did not incur any additional web development costs during the nine months ended September 30, 2003. Amortization expense was recorded in the amount of $646 during the period ended September 30, 2003. Note 6 - Intangible assets The Company did not incur any additional costs in trademark application fees during the period ended September 30, 2003 and has recorded no amortization for the period ended. The Company will begin amortization upon completion of the process of applying for multiple trademarks. -7- Originally New York, Inc. (a Development Stage Company) Notes Note 7 - Warrants and options On June 30, 2002, the Company issued 132,273 warrants to purchase the Company's $0.001 par value common stock on a one-for-one basis. The warrant exercise price is $0.077 per share of common stock and substantially all warrants will expire on or before June 30, 2005. During the nine-month period ended September 30, 2003, no warrants have been exercised. Note 8 - Related party transactions As of September 30, 2003, a shareholder, officer and director of the Company paid for various expenses of the Company and he is currently owed $72. The total amount due to the individual is a loan that bears zero interest and is due on demand. On July 1, 2002, the Company hired a shareholder on a month-to- month basis to perform various consulting services at a monthly rate of $2,000. During the nine months ended September 30, 2003, the Company paid this shareholder a total of $12,000. On November 1, 2002, the Company agreed to compensate the president on a month-to-month basis to perform various administrative services at a monthly rate of $600. During the nine months ended September 30, 2003, the Company paid this shareholder a total of $1,800 and had accrued executive compensation of $3,600. -8- Item 2. Management's Discussion and Plan of Operation Forward-Looking Statements This Quarterly Report contains forward-looking statements about Originally New York, Inc.'s business, financial condition and prospects that reflect management's assumptions and beliefs based on information currently available. We can give no assurance that the expectations indicated by such forward-looking statements will be realized. If any of our management's assumptions should prove incorrect, or if any of the risks and uncertainties underlying such expectations should materialize, ONY's actual results may differ materially from those indicated by the forward-looking statements. The key factors that are not within our control and that may have a direct bearing on operating results include, but are not limited to, acceptance of our services, our ability to expand our customer base, managements' ability to raise capital in the future, the retention of key employees and changes in the regulation of our industry. There may be other risks and circumstances that management may be unable to predict. When used in this Quarterly Report, words such as, "believes," "expects," "intends," "plans," "anticipates," "estimates" and similar expressions are intended to identify forward-looking statements, although there may be certain forward-looking statements not accompanied by such expressions. Plan of Operation We were incorporated in the State of Nevada on March 12, 2001, under the name Originally New York, Inc. We market a proprietary line of sports and athletic garments bearing our logo or a unique City of New York Public School designation. For example, we sell pre-shrunk cotton t-shirts with the "P.S 64, Bronx, N.Y." embroidered logo, wrist watches with our company name on the faceplate and hats with our abbreviated company name embroidered on it. We currently have ten different items for sale on our web site. Since our inception on March 12, 2001, we have generated $96 in revenue from sales of our products and incurred expenses in the amount of $116,027. We have entered into a verbal understanding with Norman Silverman, Inc., to distribute wrist-watches that display our name on the faceplate, which he produces for us. Under this arrangement we market these watches on our web site. For each watch that sold through our web site, we earn a sales commission. We have not sold any watches, to date, and thus have not generated any commissions from sales of Norman Silverman, Inc.'s watches. Peter Young & Associates manufactures our logoed apparel on a purchase order basis. As we require merchandise, we will place a one-time order with that company. We have no agreements with Peter Young & Associates to manufacture any product on an extended basis. From our inception to September 30, 2003, we have devoted our activities to the following: 1. Formation of the Company and obtaining start-up capital, 2. Developing our products and graphic designs, 3. Establishing and reworking our web site, 4. Seeking protection for our intellectual property and 5. Organizing our production and fulfillment capabilities. We have established our web site, developed various designs and logos for use on our merchandise and obtained working capital through sales of our equity securities. Our website, www.originallynewyork.com, serves as the core of our revenue generating operations. All of our revenues to date have been generated from sales through this Internet site. We continuously evaluate possibilities to develop, refine or rework our web site to attempt to generate increased traffic and resultant sales. The development, refinement and working of our web site is being contracted to third party web designers, who also provide marketing assistance and web hosting services. We expect to incur fees for the continuous refinement of our web site, which fees are determined solely by our web designers. -9- Our current revenues are significantly dependent upon sales of our proprietary products. To alleviate our dependence upon sales of our products, we entered into an affiliate program, whereby we would earn a fee from sales derived from customers who link to the affiliate's site. We have since terminated our participation in this affiliate program due to a lack of success in this venture. The affiliate program did not cost us anything to participate. We have not experienced any revenues through this affiliate program. To further diversify our revenue generating capacity, we intend to contract independent sales representatives to sell our merchandise directly to retail stores. These representatives will be paid on a commission basis and will not be paid a salary, thus our cash on hand will not be affected. However, we have not engaged such individuals as of the date of this registration statement. We will continue to attempt to engage agents to sell our products by contacting acquaintances and associates of our officers and directors. However, we cannot assure you that we will be able to entice such persons to work with us in the future. Our management does not anticipate the need to hire additional full- or part- time employees over the next 12 months, as the services provided by our officers and directors appear sufficient at this time. We believe that our operations are currently on a small scale that is manageable by a few individuals. We outsource for the manufacture of our products, as well as the hosting and maintenance of our web site, thus our responsibilities are related predominantly to graphic design and administrative duties. Additionally, our marketing and advertising efforts are mainly conducted via the Internet, and can be designed by our current staff or our third-party Internet services firm. While we believe that the addition of employees is not required over the next 12 months, we intend to contract sales representatives to market our products for us on an independent contractor basis. These representatives are not intended to be employees of our company. We currently do not own any significant plant or equipment that we would seek to sell in the near future. We have not paid for expenses on behalf of any of our directors. Additionally, we believe that this fact shall not materially change. As of September 30, 2003, we had $30,807 of cash on hand and $1,714 in inventory. Our current assets are sufficient to meet our current liabilities of $3,672. Our management believes that current cash resources are sufficient to satisfy our cash requirements over the next 12 months. However, our independent auditors have expressed substantial doubt about our ability to continue as a going concern because we have limited operations and have not commenced planned principal operations. If our costs of operations increase unexpectedly, we may need to raise additional capital by issuing equity or debt securities in exchange for cash. Notwithstanding this, there can be no assurance that we will be able to secure additional funds in the future to stay in business. -10- Item 3. Controls and Procedures Within 90 days prior to the date of filing of this report, we carried out an evaluation, under the supervision and with the participation of our management, including the Chief Executive Officer and our Chief Financial Officer, of the design and operation of our disclosure controls and procedures. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures are effective for gathering, analyzing and disclosing the information we are required to disclose in the reports we file under the Securities Exchange Act of 1934, within the time periods specified in the SEC's rules and forms. There have been no significant changes in our internal controls or in other factors that could significantly affect internal controls subsequent to the date of this evaluation. PART II - OTHER INFORMATION Item 6. Exhibits Exhibit Name and/or Identification of Exhibit Number 3 Articles of Incorporation & By-Laws (a) Articles of Incorporation (1) (b) By-Laws (1) 31 Rule 13a-14(a)/15d-14(a) Certifications (a) Leonard H. Luner (b) Stuart S. Luner 32 Certification under Section 906 of the Sarbanes-Oxley Act (18 U.S.C. Section 1350) (1) Incorporated by reference to the exhibits to the Company's General Form for Registration of Securities of Small Business Issuers on Form 10-SB, filed on September 26, 2002. -11- SIGNATURES Pursuant to the requirements of the Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. ORIGINALLY NEW YORK, INC. --------------------------- (Registrant) By: /s/ Leonard H. Luner ------------------------ Leonard H. Luner, President -12-