CERTIFICATION

     I, Leonard H. Luner, certify that:

  1.   I have reviewed this quarterly report on Form 10-QSB of
     Originally New York, Inc.;

  2.Based on my knowledge, this quarterly report does not contain
     any untrue statement of a material fact, or omit to state a
     material fact necessary to make the statements made, in light
     of the circumstances under which such statements were made,
     not misleading with respect to the period covered by this
     quarterly report; and

  3.Based on my knowledge, the financial statements, and other
     financial information included in this quarterly report,
     fairly present in all material respects the financial
     position, results of operations, and cash flows of the issuer
     as of, and for, the periods presented in this quarterly
     report.

  4.The registrant's other certifying officers and I are
     responsible for establishing and maintaining disclosure
     controls and procedures (as defined in Exchange Act Rules 13a-
     14 and 15d-14) for the registrant and have:

     a)   designed such disclosure controls and procedures to ensure
       that material information relating to the registrant, including its
       consolidated subsidiaries, is made known to us by others within
       those entities, particularly during the period in which this
       quarterly report is being prepared;
     b)   evaluated the effectiveness of the registrant's disclosure
       controls and procedures as of a date within 90 days prior to the
       filing date of this quarterly report (the "Evaluation Date"); and
     c)   presented in this quarterly report our conclusions about the
       effectiveness of the disclosure controls and procedures based on
       our evaluation as of the Evaluation Date;

  5.The registrant's other certifying officers and I have
     disclosed, based on our most recent evaluation, to the
     registrant's auditors and the audit committee of registrant's
     board of directors (or persons performing the equivalent
     functions):

     a)   all significant deficiencies in the design or operation of
       internal controls which could adversely affect the registrant's
       ability to record, process, summarize and report financial data and
       have identified for the registrant's auditors any material
       weaknesses in internal controls; and
     b)   any fraud, whether or not material, that involves management
       or other employees who have a significant role in the registrant's
       internal controls; and

  6.The registrant's other certifying officers and I have
     indicated in this quarterly report whether or not there were
     significant changes in internal controls or in other factors
     that could significantly affect internal controls subsequent
     to the date of our most recent evaluation, including any
     corrective actions with regard to significant deficiencies and
     material weaknesses.


Date:  December 15, 2003

/s/ Leonard H. Luner
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     President
     Chief Executive Officer