SECURITIES AND EXCHANGE COMMISSION Washington, D. C. 20549 FORM 10-QSB [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2002 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 0-28663 MSM JEWELRY CORP. (Exact name of small business issuer as specified in its charter) NEVADA 65-0675444 (State of other jurisdiction of (I.R.S. Employer) incorporation or organization) Identification No.) 131 West 35th Street New York, New York 10001 (Address of principal executive offices) (212) 736-0880 (Issuer's Telephone Number, Including Area Code) American Jewelry Corp. (Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report) Check whether the issuer: (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes |X| No |_| State the number of shares outstanding of each of the issuer's classes of common equity as of the latest practicable date: Common Stock, $.01 par value per share - - 10,518,985 shares outstanding as of June 30, 2002; Series A Preferred Stock, $.01 par value per share - 200,000 shares outstanding as of June 30, 2002. MSM JEWELRY CORP. FORM 10-QSB FOR THE QUARTER ENDED JUNE 30, 2002 PART I. FINANCIAL INFORMATION PAGE ---- Item 1. Financial Statements. Index to Financial Statements F-1 Consolidated Balance Sheets as of June 30, F-2 2002 Consolidated Statement of Operations for the Three Months ended June 30, 2002 and June 30, 2001, and for the Six Months ended June 30, 2002 and June 30, 2001. F-3 Consolidated Condensed Statements of Cash Flows for the Six Months ended June 30, 2002 and June 30, 2001 F-4 Notes to Financial Statements F-5 Item 2. Management's Discussion and Analysis of 7 Financial Condition and Results of Operations PART II OTHER INFORMATION Item 1. Legal Proceedings. 9 Item 2. Changes in Securities and Use of Proceeds 9 Item 3. Defaults upon Senior Securities 9 Item 4. Submission of Matters to a Vote of Security 9 Holders Item 5. Other Information 9 Item 6. Exhibits and Reports on Form 8-K. 9 MSM JEWELRY CORP. AND SUBSIDIARIES INDEX TO FINANCIAL STATEMENTS Consolidated Balance Sheet . . . . . . . . F-2 Consolidated Statements of Operations. . . F-3 Consolidated Statements of Cash Flows. . . F-4 Notes of Consolidated Financial Statements F-5 F-1 MSM JEWELRY CORP. AND SUBSIDIARIES CONSOLIDATED BALANCE SHEET (Unaudited) June 30, 2002 ASSETS CURRENT ASSETS: Cash $ 477 Accounts receivable, net 272,116 Prepaid Expense 30,365 Inventory 3,552,215 ---------- TOTAL CURRENT ASSETS 3,855,173 PROPERTY AND EQUIPMENT, net 275,687 OTHER ASSETS: Other 261,450 ---------- $ 4,392,310 ========== LIABILITIES AND STOCKHOLDERS' DEFICIT CURRENT LIABILITIES: Accounts payable and accrued expenses $ 1,531,813 Convertible debentures 125,893 ---------- TOTAL CURRENT LIABILITIES 1,657,706 Loans payable 320,525 STOCKHOLDERS' EQUITY: Common stock, $.01 par value, 5,000,000,000 shares authorized, 32,479,681 shares issued and outstanding 32,480 Preferred stock, $.01 par value 5,000,000 shares authorized, 200,000 Series A shares issued and outstanding 200 Treasury stock (10,428) Additional paid-in capital 61,165,220 Accumulated deficit (58,773,393) TOTAL STOCKHOLDERS' EQUITY 2,414,079 $ 4,392,310 See notes to consolidated financial statements F-2 MSM JEWELRY CORP. AND SUBSIDIARIES CONSOLIDATED STATEMENT OF OPERATIONS (Unaudited) Three Months Ended June 30 Six Months Ended June 30, ------------ ------------ ------------ ------------ 2002 2001 2002 2001 ------------ ------------ ------------ ------------ Net sales $ 309,346 $ 2,112,283 $ 553,190 $ 3,487,964 Cost of goods sold 231,063 1,513,289 425,191 2,625,439 Gross profit 78,283 598,994 127,999 862,525 Non cash compensation expense - 225,000 - 225,000 Selling, general and administrative 130,759 592,718 826,414 1,215,862 Stock compensation 2,479,897 2,443,197 7,528,358 2,657,741 Income (loss) from operations (2,532,373) (2,661,921) (8,226,773) (3,236,078) ------------ ------------ ------------ ------------ Interest expense - 43,529 - 61,369 Net income (loss) $(2,700,533) (2,700,533) $(8,226,773) $(3,292,530) ============ ============ ============ ============ Basic and diluted net income (loss) per share Net income (loss) per share $ (1.10) $ (0.69) $ (6.54) $ (1.32) ============ ============ ============ ============ ------------------------------------------------------- Weighted average common shares outstanding 2,312,407 3,916,554 1,258,623 2,506,185 * ============ ============ ============ ============ ------------------------------------------------------- * Prior periods share restated 1:7000 reverse split. See notes to consolidated financial statements F-3 STATEMENT OF CASH FLOWS MSM JEWELRY CORP.AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) Six months ended June 30, 2002 2001 CASH FLOWS FROM OPERATING ACTIVITIES : Net loss $ (8,226,773) $(3,292,530) ------------- ------------ Adjustment to reconcile net loss to net cash provided by (used in) operating activities: Depreciation 67,500 65,480 Amortization 37,500 37,500 Officers' compensation 225,000 Fee and interest on convertible debentures 46,286 Interest expense on conversion benefit 7,528,358 2,657,741 Change in assets and liabilities; Increase in accounts receivable 653,935 501,714 Increase (Decrease) in inventories (200,000) 500,000 Decrease in other assets (11,545) (33,626) Increase in accounts payable and accrued expenses 226,180 80,097 ------------- ------------ Total adjustments 8,301,928 4,080,192 ------------- ------------ Net cash provided by operating activities 75,155 782,745 ------------- ------------ CASH FLOWS FROM INVESTING ACTIVITIES : Acquisition of property and equipment - - CASH FLOWS FROM FINANCING ACTIVITIES: - Proceeds from convertible debentures - 600,000 Redemption of treasury stock - 10,428) Repayment to stockholders ( 70,009) (1,446,847) ------------- ------------ Net cash used in (provided by) by financing activities ( 70,009) ( 857,275) ------------- ------------ Net increase (decrease) in cash 5,146 (74,530) Cash - beginning of year ( 4,669) 99,308 ------------- ------------ Cash - end of year $ 477 $ 24,778 ============= ============ SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION : Interest paid $ - $ - ============= ============ NON-CASH FINANICING AND INVESTING ACTIVITIES: Conversion of debentures $ 127,937 $ 723,160 ============= ============ See notes to consolidated financial statements F-4 MSM JEWELRY CORP. AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 1. BASIS OF PRESENTATION The accompanying condensed financial statements of MSM Jewelry Corp., formerly known as American Jewelry Corp., have been prepared in accordance with generally accepted accounting principles for interim financial information and with instructions to Form 10-QSB. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. The results of operations for the six-month period ended June 30, 2002 are not necessarily indicative of the results to be expected for the year ended December 31, 2002. The condensed interim financial statements should be read in conjunction with the audited financial statements and notes, contained in the Form 10-KSB filed on April 19, 2002. 2. STOCKHOLDERS' EQUITY In April 2002, the Company increased its number of authorized shares of common stock, par value $0.01, to 5 billion shares. The financial statements reflect this transaction. 3. LITIGATION A pleading denominated as a "Petition for delivery of property not in possession of defendant Lyle Pfeffer" ("Petition") was filed in the Supreme Court of the State of New York, County of Rockland, on or about January 17, 2001, by the receiver for the National Heritage Life Insurance Company ("NHL"). The petition alleges various causes of action, which, in summary, collectively allege that, in connection with a New Jersey real estate transaction that occurred in the later part of 1993, Jarnow Corporation, a subsidiary of the Company, was the recipient of certain sums of money that were initially fraudulently obtained (by a third party) from NHL. The Petition seeks damages in the amount of $6,200,000.00. The Company filed an answer on March 16, 2001, denying the allegations set forth in the petition. Management is vigorously contesting the allegations set forth in the Petition, and believes that these allegations are without merit. While the court has set some discovery target dates, and has a status conference scheduled for November 26, 2002, in view of the fact that motion practice has not begun and discovery is ongoing, it is currently anticipated that the matter will not be resolved before the latter part of 2003. It is premature to evaluate the likelihood of an unfavorable outcome in the event this matter should go to trial or the likelihood of settlement prior to trial. The foregoing notwithstanding, management and the principals are of the belief that at least 50% of the $6,000,000.00 in damages sought by the receiver is susceptible to dismissal by motion for summary judgment prior to completion of discovery and significantly before trial. F-5 4. COMMON STOCK On June 1, 2002 the Company elected to effect a 1:7000 reverse stock split of its common stock. Concurrent with the reverse split, the Company's ticker symbol changed to AMJW (OTC BB). On July 1, 2002 the Company changed its name to MSM Jewelry Corp. The Company's ticker symbol was changed accordingly to MSMJ (OTC BB). F-6 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS RESULTS OF OPERATIONS SIX-MONTH AND THREE MONTH PERIODS ENDED JUNE 30, 2002 COMPARED TO SIX-MONTH AND THREE MONTHS PERIODS ENDED JUNE 30, 2001 Net sales amounted to $553,190 for the six-month period ended June 30, 2002, compared to $3,487,964 a decrease of $2,934,774 or 84% from the six-month period ended June 30, 2001. Net sales for the three-month period ended June 30, 2002 were $309,346 compared to $2,112,283 for the same period in 2001, a decrease of 85%. The decline in sales is due to a slow down in the economy during the fourth quarter of 2001 and the beginning of 2002, which particularly affected the jewelry industry and delays in payments for goods shipped. Gross profit decreased by $734,526 or 85%, to $127,999 for the six-month period ended June 30, 2002 from $862,525 for the six-month period ended June 30, 2001. Gross profit for the three-month period ended June 30, 2002 decreased by $520,711 to $ 78,283 in 2002 from $598,994 for the same period in 2001. Gross profit, estimated by management for interim periods, was decreased to 23% for the six-month period ended June 30, 2002 from 25% for the six-month period ended June 30, 2001. This reduction is not deemed material and is subject to adjustments in later periods. Selling, General and Administrative expenses decreased by $389,448, or 32% to $826,414 for the six-month period ended June 30, 2002, from $1,215,862 or 35% of net revenues for the six-month period ended June 30, 2001. Selling, General and Administrative expenses decreased by $461,959, to $130,759 for the three-month period ended June 30, 2002, from $592,718 or 22% of net revenues for the three-month period ended June 30, 2001. The decrease in expenses was due to decrease in sales. Interest non-cash increased for the six-month period ended June 30, 2002 to $7,528,358 from $2,657,741 for the six-month period ended June 31, 2001. Interest non-cash increased for the three-month period ended June 30, 2002 to $2,479,897 from $2,443,197 for the three-month period ended June 31, 2001. The increase is due to imputed interest on convertible debentures, beneficial convertible features and a conversion inducement expense. LIQUIDITY AND CAPITAL RESOURCES Historically the Company financed operations principally through collections of accounts receivable, loans from financing institutions, issuance of stock and advances from officers. In the six months ended June 30, 2002, the Company financed operations from proceeds from sales. We believe the Company will be able to finance future operations from cash generated from operations. Working capital decreased by $6,031,470 to $ 2,323,360 at June 30, 2002, from $8,354,830 at June 30, 2001. 7 The Company's operating activities generated cash in the amount of $ 75,155 for the six month period ended June 30, 2002 as compared to $ 782,745 for the same period in 2001. There were no investing activities in 2002. In the six months ended June 30, 2001 the Company acquired no property or equipment. The Company used net cash in financing activities in the amount of $70,009 during the six month period ended June 30, 2002, as compared to $857,275 during the six month period ended June 30, 2001. The principal use of cash in financing activities in 2002 was repayment of debt and advances to stockholders. 8 PART II - OTHER INFORMATION Item 1. Legal Proceedings. None Item 2. Changes in Securities and Use of Proceeds. None Item 3. Defaults Upon Senior Securities. None Item 4. Submission of Matters to a Vote of Security Holders None Item 5. Other Information. None Item 6. Exhibits and Reports on Form 8-K a. Exhibits Exhibit No. Description 99 Certification Pursuant to Section 906 of Sarbanes-Oxley Act of 2002 b. Reports on Form 8-K. None 9 Signatures Pursuant to the requirements of Section 13 or 15 (d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Date: September 11, 2002 MSM Jewelry Corp. By: /s/ Isaac Nussen ----------------------------- Name: Isaac Nussen Title: President and Chief Executive Officer