EXHIBIT 99.1
                                                                  ------------



                                 CERTIFICATIONS

  PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED PURSUANT TO SECTION 906 OF THE
                           SARBANES-OXLEY ACT OF 2002


In connection with the Annual Report of E Com Ventures,  Inc. (the "Company") of
Form 10-K for the year ending February 1, 2003, as filed with the Securities and
Exchange  Commission on the date hereof (the  "Report"),  I, Ilia Lekach,  Chief
Executive Officer of the Company,  certify,  pursuant to 18 U.S.C. Section 1350,
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

     1.   The Report fully  complies with the  requirements  of Section 13(a) or
          15(d) of the Securities Exchange Act of 1934; and

     2.   The  information  contained  in the  Report  fairly  presents,  in all
          material respects,  the financial  condition and results of operations
          of the Company.


                                                   By: /s/ Ilia  Lekach
                                                       ---------------------
                                                       Ilia Lekach
                                                       Chief Executive Officer
                                                       April 28, 2003






                                                                  EXHIBIT 99.1
                                                                  ------------



                                 CERTIFICATIONS

  PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED PURSUANT TO SECTION 906 OF THE
                           SARBANES-OXLEY ACT OF 2002


     In  connection  with  the  Annual  Report  of E  Com  Ventures,  Inc.  (the
     "Company") of Form 10-K for the year ending February 1, 2003, as filed with
     the Securities and Exchange  Commission on the date hereof (the  "Report"),
     I, A. Mark Young, Chief Financial Officer of the Company, certify, pursuant
     to 18 U.S.C.  Section  1350,  as adopted  pursuant  to  Section  906 of the
     Sarbanes-Oxley Act of 2002, that:

     1.   The Report fully  complies with the  requirements  of Section 13(a) or
          15(d) of the Securities Exchange Act of 1934; and

     2.   The  information  contained  in the  Report  fairly  presents,  in all
          material respects,  the financial  condition and results of operations
          of the Company.


                                              By: /s/ A. Mark Young
                                                 ------------------------------
                                                  A. Mark Young
                                                  Chief Financial Officer
                                                  April 28, 2003