Filed pursuant to Rule 424(b)(3)
                                                          File Number 333-106713

PROSPECTUS



   3,272,092 Shares of Common Stock Underlying Common Stock Purchase Warrants

                       ACTION PRODUCTS INTERNATIONAL, INC.



         On June  30,  2003,  we made a  distribution  to our  shareholders  one
warrant for each share of our common stock owned on June 12, 2003.  Each warrant
you own  entitles  you to purchase  one share of our common stock at an exercise
price of $2.00 per share. As a result of this warrant distribution, we may issue
up to 3,272,092 shares of common stock upon exercise of the warrants.

         The warrants are  exercisable  until 5:00 p.m.,  New York City time, on
June 11, 2004.

         Our common  stock is listed on the  Nasdaq  SmallCap  Market  under the
symbol  "APII." On July 28,  2003,  the last  reported  sale price of the common
stock on the Nasdaq  SmallCap  Market was $2.98  share.  There is  currently  no
public market for our warrants and we do not anticipate that a public market for
our warrants will develop.

                                   ----------

         The  exercise of the warrants  involves  substantial  risk.  You should
refer to the discussion of Risk Factors, beginning on page 7 of this prospectus.

                                   ----------

         Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or determined if this
prospectus  is truthful or  complete.  Any  representation  to the contrary is a
criminal offense.

                                   ----------

                  The date of this Prospectus is July 31, 2003





                                TABLE OF CONTENTS

                                                                           PAGE
                                                                           ----
Special Note Regarding Forward-Looking Statements............................2

Where You Can Find More Information About Us.................................2

Prospectus Summary...........................................................3

Risk Factors.................................................................7

Use of Proceeds.............................................................13

The Warrants................................................................13

Legal Matters...............................................................18

Experts.....................................................................18


         You should rely only on the information  contained in this  prospectus.
We have not  authorized  anyone to provide you with  information  different from
that contained in this  prospectus.  We are offering to sell, and seeking offers
to buy, shares of common stock only in jurisdictions  where offers and sales are
permitted.  The information  contained in this prospectus is accurate only as of
the date of this prospectus.

         References in this prospectus to "we", "us",  "our",  "our company" and
similar terms means Action Products International, Inc., a Florida corporation.



                                       1



                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

         Some of the statements under  "Prospectus  Summary," "Risk Factors" and
elsewhere in this prospectus are  forward-looking  statements.  These statements
involve known and unknown risks, uncertainties, and other factors that may cause
our actual  results,  levels of activity,  performance,  or  achievements  to be
materially different from any future results,  levels of activity,  performance,
or achievements  expressed or implied by those  forward-looking  statements.  In
some cases, you can identify  forward-looking  statements by terminology such as
"may,"  "will,"  "should,"   "expects,"  "plans,"   "anticipates,"   "believes,"
"estimates,"  "predicts,"  "potential,"  or  "continue" or the negative of those
terms or other comparable  words. We believe that the expectations  reflected in
the  forward-looking  statements are reasonable,  but we cannot guarantee future
results, levels of activity,  performance, or achievements. We do not promise to
update or revise any of the forward-looking  statements,  whether as a result of
new  information,   future  events  or  otherwise.  In  light  of  these  risks,
uncertainties  and  assumptions,  the  forward-looking  events discussed in this
prospectus may not occur.

                  WHERE YOU CAN FIND MORE INFORMATION ABOUT US

         We file annual,  quarterly and special  reports,  proxy  statements and
other information with the Securities and Exchange Commission.  You may read and
copy any document we file with the  Commission at the Public  Reference  Room at
the  Commission,  located at 450 Fifth Street,  N.W.,  Washington,  D.C.  20549.
Please  call  1-800-SEC-0330  for  further  information  concerning  the  Public
Reference Room. The Commission also makes these documents and other  information
available on its web site at http://www.sec.gov.

         We have filed with the Commission a registration  statement on Form S-3
under the  Securities  Act of 1933,  as amended,  relating  to the common  stock
offered  by this  prospectus.  This  prospectus  is a part  of the  registration
statement  but does  not  contain  all of the  information  in the  registration
statement  and its  exhibits.  For  further  information,  we  refer  you to the
registration statement and its exhibits.

         The Commission  allows us to "incorporate by reference" the information
we file with it, which means that we can disclose  important  information to you
by  referring  you to another  document we have filed with the  Commission.  The
information  incorporated  by reference is an important part of this  prospectus
and information that we file later with the Commission will automatically update
and supersede this information. We incorporate by reference the following:

         o        our Annual  Report on Form  10-KSB  for the fiscal  year ended
                  December 31, 2002 filed with the Commission on March 26, 2003,
                  as amended on March 31, 2003;

         o        our Proxy Statement filed with the Commission on May 7, 2003;

         o        our  Quarterly  Report on Form  10-QSB for the  quarter  ended
                  March 31, 2003 filed with the Commission on April 30, 2003;

         o        our Quarterly Report on Form 10-QSB for the quarter ended June
                  30, 2003 filed with the Commission on July 25, 2003;

         o        any future filings we make with the  Commission  until we sell
                  all of the common stock offered by us by this prospectus.

         You may  request a copy of these  filings,  at no cost,  by  writing or
telephoning us at Action Products International, Inc., Attn: Investor Relations,
390 N.  Orange  Ave.,  Suite  2185,  Orlando,  Florida  32801,  (407)  481-8007,
extension 723 or 718.



                                       2



                               PROSPECTUS SUMMARY


                     Questions and answers about our company

What do we do?

         We are a brand-focused, educational toy company. We design, manufacture
and market a diversified  portfolio of educational and non-violent brands of toy
products, to various retailing channels such as toy stores, specialty retailers,
education outlets,  museums, and attractions in the United States and throughout
the world.  Our revenues for the twelve  months ended  December 31, 2002 and the
six months ended June 30, 2003 were  approximately  $6,429,000  and  $3,651,000,
respectively.  We incurred net losses for the twelve  months ended  December 31,
2002 and the six months  ended June 30,  2003 of  approximately  $1,306,000  and
$104,000, respectively.

         We were originally incorporated,  and began our operations, in New York
in 1977, and relocated and  re-incorporated  in Florida in 1980 as a distributor
of education  oriented toys and  children's  books,  stationery  and  souvenirs,
supplying  museum gift shops.  Under new  executive  leadership,  a new business
model was  developed  and  implemented.  From 1997 through 2002 we  successfully
developed  or acquired  and brought to market a core  portfolio  of  proprietary
branded  product lines to replace sales of divested  non-core  lines.  Our first
internally-developed   proprietary  toy  brand,  Space  Voyagers(R),   generated
approximately $1.0 million in its first full year on the market. During the past
three fiscal years, we have continued to develop other new proprietary  products
through  internal  development,  licensing and  acquisition.  In October 2002 we
began  shipping  our newest  brand,  Jay Jay The Jet  Plane(TM),  based on a PBS
television  show,  videos and  children's  books of the same name.  Our business
model is based on the  expansion of core  brands,  while  developing  new brands
through internal product development, favorable licensing agreements and prudent
acquisitions.   Our  growth  strategy  is  based  on  diversifying  distribution
channels, while creating and increasing brand equity.

         We sell our  educational  toy  product  lines under the  umbrella  name
"Action  Products(TM)." Our marketing and promotion  communications focus on our
individual   brands  such  as,   Space   Voyagers(R),   Climb@tron(TM),   I  DIG
DINOSAURS(R),  Woodkits(TM),  Drop Zone Extreme(R), Play & Store(TM) and Jay Jay
The Jet Plane(TM). Products include action figures, play-sets, activity kits and
various other toys with a strategic  emphasis on non-violent and educational and
fun topics such as space, dinosaurs, science, and nature.

         The  EarthLore(R)  I DIG  DINOSAURS(R)  brand  acquired in October 2000
continues to grow in popularity and  contributed  over $1.5 million to net sales
in 2002.  The  introduction  of the new Jay Jay The Jet  Plane(TM)  brand in the
fourth  quarter 2002 added  another $0.4 million in net sales.  Our other brands
including  Drop  Zone  Extreme(TM),  Space  Voyagers(R)  and  Play  &  Store(TM)
contributed the remaining $4.5 million net sales in 2002.

         In addition to the development of internal  brands,  we actively pursue
prudent acquisition  opportunities and licensing arrangements.  In October 2000,
we acquired  certain  assets of Earth Lore Ltd., a privately  held  Canada-based
maker of popular  award-winning  educational  excavation kits for children.  The
acquisition provided us with an appropriate product line extension, and channels
of  distribution  that  complemented  our existing bases. In 2001, we acquired a
license agreement with the developers of the PBS children's show Jay Jay The Jet
Plane(TM) to develop and launch our new Wooden Adventure System(TM) based on the
episodes,  videos and books of this popular  children's series. We launched this
product  line in the fourth  quarter  2002 to popular  reception  from trade and
consumers.




                                       3



Where are we located?

         Our mailing  address and telephone  number of our  principal  executive
offices are Action Products International, Inc., 390 N. Orange Ave., Suite 2185,
Orlando, Florida 32801, (407) 481-8007.

                    Questions and answers about our warrants

What is a warrant?

         We have distributed to our shareholders,  at no charge, one warrant for
each share of our common stock owned as of June 12, 2003. Each warrant  entitles
the holder to purchase  one share of our common  stock at an  exercise  price of
$2.00 per share

         When you "exercise" a warrant,  you choose to purchase the common stock
that the warrant entitles you to purchase.  You may exercise all or some of your
warrants, or you may choose not to exercise any of your warrants.

Why did we make a warrant distribution?

         We made the warrant  distribution to obtain additional working capital.
Instead  of selling  shares of common  stock to  outside  parties,  our board of
directors  has chosen to give you the  opportunity  to buy more  shares  without
diluting your interest while providing us with additional capital.

How did we arrive at the $2.00 per share exercise price?

         In determining  the exercise price,  our board of directors  desired to
offer  shares  at a price  that  would be  attractive  to our  shareholder  base
relative  to the  current  trading  price of our  common  stock.  Our board also
considered  the  following  factors,  among others,  in no  particular  order of
priority:

o our desire to increase working capital at a minimal cost to us; o the historic
and  current  market  price of our common  stock;  o general  conditions  in the
securities  market; o alternatives  available to us for raising  capital;  o the
amount of proceeds desired; o the liquidity of our common stock; and o the level
of risk to our investors.

How do I exercise my warrants?

         You must  properly  complete  the  exercise  notice on the back of your
warrant  certificate  and deliver it to our warrant agent before 5:00 p.m.,  New
York City time, on June 11, 2004. Your warrant  certificate  must be accompanied
by proper payment for each share that you wish to purchase.

How long will I have to exercise my warrants?

         You will be able to  exercise  your  warrants  only  during  a  limited
period.  If you do not exercise  your warrants  before 5:00 p.m.,  New York City
time, on June 11, 2004, your warrants will expire.



                                       4


After I exercise my warrants, can I change my mind?

         No. Once you send in your warrant  certificate and payment,  you cannot
revoke the exercise of your warrant,  even if you later learn  information about
us that you  consider to be  unfavorable.  You should not  exercise  any of your
warrants unless you are certain that you wish to purchase  additional  shares of
common stock at the exercise price.

Is exercising my warrants risky?

         The exercise of your warrants involves  substantial  risks.  Exercising
your warrants means buying additional shares of our common stock, and you should
carefully  consider this purchase as you would other equity  investments.  Among
other things,  you should  carefully  consider the risks  described  under "Risk
Factors".

Do I have to exercise any of my warrants?

         No.

What happens if I choose not to exercise my warrants?

         You will retain your  current  number of shares of common stock even if
you do not exercise your warrants.  However,  if you do not exercise any of your
warrants and other  holders of warrants do, the  percentage  of our common stock
that you own will diminish, and your voting and other rights will be diluted.

Can I sell or give away my warrants?

         Yes.  However,  we have not listed  the  warrants  on the Nasdaq  Stock
Market or any other trading  market.  We cannot  assure that any trading  market
will develop for the warrants.

May the company redeem the warrants?

         Yes. On 21 days prior written  notice,  the company may redeem all, but
not less than all, of the outstanding  warrants at a redemption  price of $0.001
per warrant.

Has the Board of Directors made a recommendation regarding this offering?

         No.

What should I do if I want to exercise my warrants,  but my warrants are held in
the name of my broker, dealer or other nominee?

         If you hold your  warrants  through a broker,  dealer or other  nominee
(for  example,  through a custodian  bank),  then your  broker,  dealer or other
nominee is the record  holder of the warrants you own.  This record  holder must
exercise the warrants on your behalf for shares you wish to purchase. Therefore,
you will need to have your  record  holder act for you.  If you wish to exercise
your warrants, please promptly contact the record holder of your common stock.

What fees or charges apply if I exercise my warrants?




                                       5


         We are not charging you any fee or sales  commission to issue shares to
you if you  exercise any of your  warrants.  We may,  however,  pay a soliciting
broker for your exercise of your warrants. If you exercise your warrants through
a record holder of your shares, such as a broker, you are responsible for paying
any fees that person may charge.

What are the Federal income tax consequences of exercising my warrants?

         The  exercise  of your  warrants  are  intended  to be  nontaxable  for
purposes of federal  income tax.  However,  no ruling from the Internal  Revenue
Service nor an opinion of counsel will be sought.  You should seek  specific tax
advice from your personal tax advisor.

When will I receive my new shares?

         If you exercise  any of your  warrants,  you will receive  certificates
representing  those  shares as soon as  practicable  after the date of exercise.
Subject to state  securities  laws and  regulations,  we have the  discretion to
delay distribution of any shares you may have elected to purchase by exercise of
your warrants in order to comply with state securities laws.

How much money will our company receive from the exercise of warrants?

         The gross  proceeds from the exercise of warrants  depend on the number
of shares that are  purchased.  If all of the  warrants are  exercised,  we will
receive gross proceeds of approximately $6.5 million.

How will our company use the proceeds from the exercise of the warrants?

         We will use any  proceeds  generated  from the exercise of the warrants
for additional working capital.

How many shares will be outstanding after the exercise of all of the warrants?

         The number of shares of common stock that will be outstanding after the
exercise of all of the warrants distributed will be 6,371,362.

                              ADDITIONAL QUESTIONS

         If you have more questions, please contact either Ronald S. Kaplan, our
President and Chief Executive Officer,  or Warren Kaplan, our Chairperson of the
Board, at (407) 481-8007, extension 723 or 718.



                                       6



                                  RISK FACTORS

         You should  carefully  consider the risks described below before making
an  investment  decision.  Our  business,  financial  condition  or  results  of
operations  could be materially  adversely  affected by any of these risks.  The
trading  price of our common  stock could  decline due to any of these risks and
you may lose all or part of your investment.

Risks associated with our business

         We  incurred  significant  net  losses in fiscal  2002 and 2001.  If we
continue to incur net losses,  our ability to satisfy our cash  requirements may
be more difficult. We incurred net losses of approximately $1.3 million and $0.5
million in fiscal 2002 and 2001, respectively. There can be no assurance that we
will return to  profitability  in the future.  If we fail to generate  operating
income and net income,  we could have  difficulty  meeting  our working  capital
requirements.

         We  have  substantial  cash  requirements  and may  require  additional
sources of funds.  Additional sources of funds may not be available or available
on reasonable  terms. We have substantial  cash  requirements in connection with
our  operations  and  debt  service  obligations.   In  addition,   new  product
development,  which is key to the success of our business, is cash intensive. If
the cash we  generate  from our  operations  or from our  other  sources  is not
available when needed or is  insufficient  to satisfy our  requirements,  we may
require  additional  sources of funds. We cannot assure you that such additional
sources of funds would be available on reasonable  terms or at all. If we do not
generate  sufficient  amounts of capital  to meet our cash  requirements  at the
times and on the terms required by us, our business will be adversely affected.

         Changing consumer  preferences may negatively impact our product lines.
As a result  of  changing  consumer  preferences,  many  toys  are  successfully
marketed for only one or two years,  if at all. We cannot assure you that any of
our current  successful  products or product  lines will  continue to be popular
with  consumers  for any  significant  period of time,  or that new products and
product lines will achieve an acceptable degree of market acceptance, or that if
such acceptance is achieved, it will be maintained for any significant period of
time.  Our success is  dependent  upon our ability to enhance  existing  product
lines and  develop  new  products  and  product  lines.  The  failure of our new
products  and  product  lines to achieve and sustain  market  acceptance  and to
produce acceptable margins could have a material adverse effect on our financial
condition and results of operations.

         We may need additional financing.  We have an agreement with Mercantile
Bank,  pursuant to which  Mercantile  Bank provides us with a revolving  line of
credit for up to $2.0  million as  described in the  agreement.  The  borrowings
under the line of credit are utilized to finance accounts receivable,  inventory
and other operating and capital  requirements.  This line of credit matures June
30, 2005 and contains covenants relating to our financial condition.  If we fail
to maintain  compliance  with the financial  covenants  contained in the line of
credit, the maturity date could be accelerated.

         We have  received  financing  in the past from  members  of the  Kaplan
family.  In 2002,  members of the Kaplan family,  including  Ronald S. Kaplan, a
director and our President  and Chief  Executive  Officer,  Warren  Kaplan,  our
chairperson of the board, and Judith Kaplan, a director,  made an aggregate cash
infusion into our company of approximately $1.1 million.  None of the members of
the Kaplan family, however, have any obligation to make any capital contribution
to our company in the future,  nor have any of them indicated  whether they will
exercise  any of the  public  warrants  issued to them as part of their pro rata
share of the 2003 warrant distribution.




                                       7


         Our  customers'  inventory  management  systems may cause us to produce
excess  inventory that may become  obsolete and increase our inventory  carrying
costs.  Most of our largest  retail  customers  utilize an inventory  management
system to track sales of products and rely on reorders  being rapidly  filled by
us and other suppliers, rather than maintaining large product inventories. These
types of systems put pressure on  suppliers  like us to promptly  fill  customer
orders and also shift some of the inventory risk from the retailer to suppliers.
Production of excess inventory by us to meet  anticipated  retailer demand could
result in our carrying obsolete  inventory and increasing our inventory carrying
costs.  Similarly,  if we fail to predict consumer demand for a product,  we may
not be able to deliver an  adequate  supply of  products  on a timely  basis and
will, as a result, lose sales opportunities.

         Returns and markdowns could impact our revenues. As is customary in the
toy  industry,  we have  historically  permitted,  on a minimum  basis,  certain
customers  to return  slow-moving  items  for  credit.  We  expect  that we will
continue to make such accommodations in the future. Any significant  increase in
the amount of returns  could have a  material  adverse  effect on our  financial
condition and results of operations.

         There are risks related to our acquisition  strategy. We may, from time
to time,  evaluate  and pursue  acquisition  opportunities  on terms  management
considers  favorable.  A successful  acquisition  involves an  assessment of the
business  condition  and prospects of the  acquisition  target,  which  includes
factors  beyond our control.  This  assessment  is  necessarily  inexact and its
accuracy is inherently  uncertain.  In connection  with such an  assessment,  we
perform a review we believe to be generally  consistent with industry practices.
This review,  however,  will not reveal all existing or potential problems,  nor
will it permit us to become sufficiently familiar with the acquisition target to
assess fully its  deficiencies.  We cannot assure you that any such  acquisition
would be successful or that the  operations of the  acquisition  target could be
successfully integrated with our operations.  Any unsuccessful acquisition could
have a  material  adverse  effect on our  financial  condition  and  results  of
operations.

         We are  dependent on contracts  with  manufacturers,  most of which are
short-term. We conduct substantially all of our manufacturing operations through
contract  manufacturers,  many of which are located in the People's  Republic of
China (PRC), Hong Kong, Singapore and Taiwan. We generally do not have long-term
contracts with our manufacturers.  Foreign  manufacturing is subject to a number
of  risks  including,   but  not  limited  to,  o   transportation   delays  and
interruptions,  o political  and  economic  disruptions,  o the  impositions  of
tariffs and import and export controls, and o changes in governmental policies.

         While we have not experienced any material  adverse effects due to such
risks to date,  we  cannot  assure  you that such  events  will not occur in the
future and possibly result in increases in costs and delays of, or interferences
with, product deliveries resulting in losses of sales and goodwill.

         We are dependent on intellectual property rights and cannot ensure that
we will be able to successfully protect such rights. We rely on a combination of
trademark,  copyright,  patent and other proprietary  rights laws to protect our
rights to valuable  intellectual property related to our brands. We also rely on
license  and other  agreements  to  establish  ownership  rights and to maintain
confidentiality. We cannot assure you that such intellectual property rights can
be  successfully  asserted  in the future or that they will not be  invalidated,
circumvented or challenged.  In addition,  laws of certain foreign  countries in
which our products are sold, or in which we operate, do not protect intellectual
property  rights  to the same  extent  as the laws of the U.S.  The  failure  to
protect our  proprietary  information and any successful  intellectual  property
challenges or infringement  proceedings against us could have a material adverse
affect on our business, financial condition or results of operations.

                                       8


         There are specific risks associated with  international  sales. We have
sold  products  to  customers  in the  United  Kingdom,  Canada,  Korea,  Japan,
Australia  and New Zealand.  We expect to augment our presence in  international
markets.  Accordingly,  our business,  and our ability to expand our  operations
internationally,  is subject to various risks inherent in international business
activities.  We may have difficulty in safeguarding our intellectual property in
countries where intellectual  property laws are not well developed or are poorly
enforced.  General  economic  conditions  and  political  conditions  of various
countries may be subject to severe  fluctuations at any time. Such  fluctuations
could hinder our performance  under contracts in those countries or could hinder
our ability to collect for product and services  delivered  in those  countries.
Unexpected  changes  in  foreign  regulatory  requirements  could  also  make it
difficult or too costly for us to conduct business internationally.

         In addition,  although we have normally been  successful in stipulating
that our foreign customers pay in U.S. dollars, any payment provisions involving
foreign  currencies  may result in less  revenue  than  expected  due to foreign
currency rate fluctuations. Other risks associated with international operations
include

         o        import and export licensing requirements,

         o        trade restrictions,

         o        changes in tariff rates,

         o        overlapping tax structures,

         o        transportation delays,

         o        currency fluctuations,

         o        potentially adverse tax consequences, and

         o        compliance with a variety of foreign laws and regulations.

         Any of the foregoing  factors could have a material  adverse  effect on
our  ability  to  expand  our  international   sales.   Increased   exposure  to
international  markets  creates new areas with which we may not be familiar  and
could place us in  competition  with new vendors.  We cannot  assure you that we
will be successful in our efforts to compete in these international markets.

         We face potential  liability from product safety claims.  Products that
have been or may be developed or sold by us may expose us to potential liability
from personal injury or property damage claims by end-users of such products. We
have never been and are not  presently  a  defendant  in any  product  liability
lawsuit;  however,  we cannot  assure  you that such a suit will not be  brought
against us in the future.  We currently  maintain  product  liability  insurance
coverage  in the amount of $1.0  million  per  occurrence,  with a $2.0  million
excess  umbrella  policy.  We cannot assure you that we will be able to maintain
such coverage or obtain  additional  coverage on acceptable  terms, or that such
insurance will provide adequate coverage against all potential claims. Moreover,
even if we maintain  adequate  insurance,  any successful claim could materially
and adversely affect our reputation and prospects,  and divert management's time
and attention.  The U.S. Consumer Products Safety  Commission,  or CPSC, has the
authority under certain  federal laws and regulations to protect  consumers from
hazardous  goods.  The CPSC may exclude from the market goods it determines  are
hazardous, and may require a manufacturer to repurchase such goods under certain
circumstances.  Some state, local and foreign  governments have similar laws and
regulations.  In the event that such laws or regulations  change or we are found
in the  future  to have  violated  any such law or  regulation,  the sale of the
relevant product could be prohibited and we could be required to repurchase such
products.

         We may become  subject to burdensome  governmental  regulation.  In the
U.S.,  we are  subject to the  provisions  of,  among  other  laws,  the Federal
Consumer Product Safety Act and the Federal Hazardous Substances Act. These acts
empower  the CPSC to protect  the public  against  unreasonable  risks of injury


                                       9


associated with consumer products,  including toys and other articles.  The CPSC
has the  authority  to exclude from the market  articles,  which are found to be
hazardous and can require a manufacturer to repair or repurchase such toys under
certain  circumstances.  Any such  determination by the CPSC is subject to court
review.  Violations  of these  acts  may  also  result  in  civil  and  criminal
penalties.  Similar laws exist in some states and cities in the U.S. and in many
jurisdictions  throughout  the world.  We  maintain a quality  control  program,
including  the  retention  of  independent  testing   laboratories,   to  ensure
compliance  with  applicable  laws. We believe we are  currently in  substantial
compliance  with these laws.  In  general,  we have not  experienced  difficulty
complying with such regulations, and compliance has not had an adverse effect on
our business.

         There are risks related to our customers'  payment terms.  The majority
of our customers  receive trade terms to which payments for products are delayed
for up to 30 days and some  receive up to 90 days,  pursuant  to  various  sales
promotion programs. To reduce our exposure to uncollectible accounts receivable,
in March 2001 we secured a business  credit  insurance  policy to guarantee  the
majority of our accounts receivable. Although we have secured such a policy, the
insolvency  or  business  failure  of one or more of our  customers  with  large
accounts receivable could have a material adverse affect on our future sales.

         Seasonality  may  affect  our  results  of  operations.  Our sales have
historically  been  seasonal in nature,  reflecting  peak sales in the third and
fourth quarters and slower sales in the first and second quarters.

Risks associated with our warrants

         The warrants have been historically "out-of-the-money". Until recently,
the warrant  exercise  price has been higher than the past trading prices of our
common stock.  From  February 2001 through June 2003,  our common stock has been
trading almost  exclusively  below $2.00. Our Board of Directors  determined the
warrant  exercise  price and approved the  distribution  of warrants to give our
shareholders  a fixed  opportunity to buy  additional  shares without  brokerage
fees.  However,  there is no assurance that the market price of our common stock
will  continue to equal or exceed the exercise  price of the warrants  until the
expiration time or thereafter.

         The offering  price was  determined by our Board of Directors and bears
no direct relationship to the value of our assets,  financial condition or other
established  criteria  for value.  Our common stock may trade at prices above or
below this price.

         Your interest in us may be diluted to the extent other warrant  holders
exercise  warrants and you do not. If you do not exercise your warrants in full,
your  percentage  ownership  and voting  rights will decrease to the extent that
warrants are exercised by others.  After submitting your warrant certificate and
exercise  price,  you may not revoke your exercise and could be committed to buy
shares above the prevailing market price.

         As of July 28, 2003,  the trading  price of the common stock was $2.98.
The warrant exercise price is $2.00 per share. We can give no assurance that the
trading  price of our common  stock will  continue to meet or exceed the warrant
exercise price and, consequently,  whether it will continue to be profitable for
the holders of warrants to exercise the warrants.  If you exercise your warrants
while the trading  price of our common  stock is less than the warrant  exercise
price, then you will have committed to buy shares of our common stock at a price
above the prevailing  market price.  Once you have exercised your warrants,  you
may not revoke your exercise. Moreover, you may be unable to sell your shares of
common stock at a price equal to or greater than the warrant  exercise price you
pay.



                                       10



         The exercise price  determined for this offering is not a indication of
our value.  Our board of directors set the exercise  price.  The exercise  price
does not necessarily bear any relationship to the book value of our assets, past
operations,  cash flows,  losses,  financial  condition or any other established
criteria for value.  You should not consider the exercise price as an indication
of our value.

         There has been no prior market for our warrants and a public market for
our warrants may not develop or be sustained. We have not applied for listing of
our warrants on the Nasdaq Stock Market or any other market or exchange.  We can
not assure you that a public  market for our warrants  will ever  develop.  If a
public  market for our  warrants  does not develop,  or if a public  market does
develop  but  is  not   sustained,   the  liquidity  of  your  warrants  may  be
significantly harmed.

Risks associated with investing in us

         We expect  our stock  price to be  volatile.  The  market  price of the
shares of our common stock has been, and will likely  continue to be, subject to
wide  fluctuations  in  response  to  several  factors,  such  as  o  actual  or
anticipated  variations in our results of operations,  o new services or product
introductions  by us or our  competitors,  o changes in  financial  estimates by
securities analysts, and o conditions and trends in the consumer toy industry.

         The  stock  markets  generally,  and  the  Nasdaq  SmallCap  Market  in
particular,  have experienced  extreme price and volume  fluctuations  that have
particularly  affected the market prices of equity  securities of many companies
and  that  often  have  been  unrelated  or  disproportionate  to the  operating
performance of those companies.  These market  fluctuations,  as well as general
economic, political and market conditions such as recessions,  interest rates or
international currency fluctuations may adversely affect the market price of our
common stock.

         If our common stock is delisted  from  Nasdaq,  liquidity in our common
stock will likely be adversely affected.  Our common stock is listed for trading
on the Nasdaq  SmallCap  Market.  In order to  continue  to be listed on Nasdaq,
however,  we must  meet  certain  criteria,  including  one of the  following  o
maintaining $2,500,000 in shareholders' equity, o having a market capitalization
of at least $35,000,000, or o generating net income of $500,000.

         In addition, the minimum bid price of our common stock must be at least
$1.00  per share  and the  market  value of the  public  float  must be at least
$1,000,000.  On July 28,  2003,  our bid price was $2.98.  The  dilution  to our
shareholders  which could be caused by the additional shares of our common stock
being sold into the market  could cause the per share value of our common  stock
to drop  below  the  minimum  bid price of $1.00.  As of June 30,  2003,  we had
shareholders'  equity of  $2,782,000  but did not satisfy the  requirements  for
market  capitalization or net income.  The failure to meet Nasdaq's  maintenance
criteria  may result in the  delisting  of our common  stock  from  Nasdaq,  and
trading,  if  any,  in our  securities  would  thereafter  be  conducted  in the
non-Nasdaq  over-the-counter  market.  As a result of such delisting,  you could
find it more difficult to dispose of, or to obtain accurate quotations as to the
market value of, our securities.

         If our common  stock is  delisted  from  Nasdaq,  our common  stock may
become subject to the penny stock rules.  Broker-dealer  practices in connection
with  transactions  in "penny  stocks" are regulated by certain rules adopted by
the  Securities



                                       11


and  Exchange  Commission.  Penny stocks  generally  are equity
securities with a price of less than $5.00 other than  securities  registered on
certain national securities  exchanges or quoted on Nasdaq provided that current
price and volume  information with respect to transactions in such securities is
provided  by the  exchange  or  system.  The  rules  require  that,  prior  to a
transaction  in  a  penny  stock  not  otherwise  exempt  from  the  rules,  the
broker-dealer must


         o        deliver a standardized risk disclosure  document that provides
                  information  about  penny  stocks  and the  risks in the penny
                  stock market,

         o        provide the customer with current bid and offer quotations for
                  the penny stock,

         o        disclose  the  compensation  of  the   broker-dealer  and  its
                  salesperson in connection with the transaction,

         o        provide the customer  monthly account  statements  showing the
                  market  value  of each  penny  stock  held  in the  customer's
                  account, and

         o        make a special written determination that the penny stock is a
                  suitable   investment   for  the   customer  and  receive  the
                  customer's written agreement to the transaction.

         These  disclosure  requirements  may have the  effect of  reducing  the
liquidity  of penny  stocks.  If our  securities  are subject to the penny stock
rules, you may find it more difficult to sell your shares of our common stock.

         Our officers and directors  control a large  percentage of  outstanding
stock and may be able to exercise  significant control. Our current officers and
directors  beneficially  own  approximately  59% of our common  stock on a fully
diluted  basis.  As a  result,  current  management  will be  able  to  exercise
significant influence over all matters requiring shareholder approval, including
the election of directors and approval of significant corporate transactions.

         We have  implemented  anti-takeover  provisions  that could  prevent an
acquisition  of us at a premium  price.  Certain  provisions  of our articles of
incorporation  and bylaws may be deemed to have  anti-takeover  effects  and may
delay,  defer or  prevent  a  take-over  attempt  of us. We are  subject  to the
"affiliated  transactions"  and "control  share  acquisition"  provisions of the
Florida Business  Corporation Act. These provisions require,  subject to certain
exceptions,  that an  "affiliated  transaction"  be  approved  by the holders of
two-thirds  of the  voting  shares  other than  those  beneficially  owned by an
"interested  shareholder" or by a majority of  disinterested  directors.  Voting
rights must also be conferred on "control  shares"  acquired in specific control
share acquisitions. Lastly, our articles of incorporation authorize the issuance
of up to 10,000,000  shares of preferred  stock with such rights and preferences
as may be determined  form time to time by our board, of which all shares remain
without designation and available for issuance.  We include such preferred stock
in our  capitalization in order to enhance our financial  flexibility.  However,
the issuance of large blocks of preferred  stock may have a dilutive effect with
respect to existing holders of our common stock.

         We depend on key personnel.  Our success largely depends on a number of
key employees. The loss of services of one or more of these employees could have
a material adverse effect on our business.  We are especially dependent upon the
efforts and abilities of certain of our senior management,  particularly  Ronald
S. Kaplan,  our  President and Chief  Executive  Officer.  Currently,  we do not
maintain key man life insurance on Mr. Kaplan or any other executive officer. We
believe that our future success will also depend,  in part,  upon our ability to
attract, retain and motivate qualified personnel. We cannot assure you, however,
that we will be successful in attracting and retaining such personnel.

         We do not plan to pay cash dividends. We expect that we will retain all
available earnings generated by our operations for the development and growth of
our business. Accordingly, we do not anticipate paying any cash dividends on our
common stock.

         The  issuance of  additional  shares of common stock or the exercise of
outstanding  options and warrants will dilute the interests of our shareholders.
As of July 28, 2003,  we had 3,099,270  shares of our common stock  outstanding.
Our board has the ability,  without further shareholder approval, to



                                       12


issue up to approximately  11.9 million  additional shares of common stock. Such
issuance  may result in a  reduction  of the book  value or market  price of our
outstanding  common shares.  Issuance of additional common stock will reduce the
proportionate  ownership  and voting  power of the then  existing  shareholders.
Further, if all our outstanding options and warrants are exercised, we will have
approximately 7 million shares outstanding. Thus, the percentage of shares owned
by all  existing  shareholders  will be reduced  proportionately  as options and
warrants  are  exercised.  The table below  summarizes  our current  outstanding
common shares, options and warrants:



- ------------------------------------------- -------------------- ----------------------- -------------

Common Shares, Options and Warrants         Number of Common     Number of Common        Total
                                            Shares               Shares underlying
                                                                 Options and Warrants
- --------------------------- --------------- -------------------- ----------------------- -------------
                                         
Common shares issued as     issued          3,272,092
of July 28, 2003
                            --------------- -------------------- ----------------------- -------------
                            less treasury     (172,822)
                            shares
- --------------------------- --------------- -------------------- ----------------------- -------------
Options outstanding as of   currently                               400,942
July 28, 2003 under our     exercisable
stock option plan
                            --------------- -------------------- ----------------------- -------------
                            currently                               120,334
                            unexercisable
- --------------------------- --------------- -------------------- ----------------------- -------------
Warrants outstanding as     issued to                                 60,000
of July 28, 2003 (all       CEOcast
warrants are currently
exercisable)
                            --------------- -------------------- ----------------------- -------------
                            public                               3,272,092
                            warrants
- --------------------------- --------------- -------------------- ----------------------- -------------
TOTAL                                       3,099,270            3,853,368               6,952,638
- --------------------------- --------------- -------------------- ----------------------- -------------



                                 USE OF PROCEEDS

         The  maximum  net  proceeds  that we may  receive  from this  offering,
assuming  payment of 10% of the gross exercise  proceeds to  broker-dealers  for
soliciting  the  exercise,  could be up to  approximately  $5.85  million if all
warrants are exercised.

         However,  all of the warrants may not be exercised and no assurance can
be given as to when or whether any  warrants  will be  exercised,  nor as to the
timing of  receipt or the amount of  proceeds.  The  warrants  are  intended  to
provide  shareholders an opportunity to acquire  additional shares of our common
stock.  We are not  dependent  upon,  nor do we expect,  any material  amount of
proceeds  from the  warrants at any given time,  if ever.  Although  there is no
accurate way to determine the number of warrants that will be exercised, if any,
we will use any net proceeds of the sale of our common stock from this  offering
for general corporate purposes.



                                       13


                                  THE WARRANTS

         Below is a summary of the material terms of the warrants, as more fully
described  in the Warrant  Agreement  by and between our company and the warrant
agent.  The Warrant  Agreement  is an exhibit to the  registration  statement of
which this  prospectus  is a part. A copy of the Warrant  Agreement  may also be
obtained from our company.

General

         On June 30, 2003, we  distributed  to holders of our common stock,  one
warrant  for each share of our common  stock that they own on the record date of
June 12, 2003. As a warrant holder,  you may purchase shares of our common stock
through  exercise of your warrants.  To purchase shares of our common stock, you
must  deliver  one  warrant  for each  share of our  common  stock you intend to
purchase.

Exercising Your Warrants

         Each  warrant  entitles  the holder to purchase one share of our common
stock.  You may exercise  your warrants by properly  completing  and signing the
exercise notice on the back of your warrant certificate, including, if required,
a signature  guarantee from an eligible  institution and delivering the properly
executed warrant certificate to the warrant agent,  together with payment of the
aggregate  warrant  exercise price in full. There is no minimum amount of shares
that you must purchase.  You may exercise your warrants in whole or in part, but
no warrants may be exercised for  fractional  shares.  A holder of warrants will
not have  any  rights,  privileges  or  liabilities  as a  shareholder  prior to
exercise of the warrants.

Warrant Exercise Price

         The  exercise  price for the  warrants  is $2.00 per share,  payable in
cash. To exercise your warrants to purchase shares of our common stock, you must
deliver a  properly  completed  and signed  exercise  notice on the back of your
warrant  certificate  together  with payment of the aggregate  warrant  exercise
price to the warrant agent prior to expiration.

         We may pay a solicitation  fee under certain  circumstances  to brokers
who solicit the exercise of the warrants.  If you exercise your warrant,  please
indicate on the exercise notice whether your exercise was solicited by a broker,
and, if so, the name and firm of the broker.

Expiration Time

         The warrants will expire at 5:00 p.m.,  New York City Time, on June 11,
2004, the expiration  time.  After  expiration of the warrants,  all unexercised
warrants will be null and void and no longer  exercisable by the holder. We will
not be obligated  to honor any  purported  exercise of warrants  received by the
warrant  agent  after the  expiration  time,  regardless  of when the  documents
relating to such exercise were sent.

Redemption

         The warrants are redeemable by us at any time prior to their expiration
date. We may redeem the warrants by giving all of the holders of our warrants 21
days' prior written notice at $0.001 per warrant.

Transfer and Warrant Agent and Registrar

         Our transfer and warrant  agent and  registrar  for our  securities  is
Registrar and Transfer Company.  The address to which you must make any required
deliveries is:



                                       14


         Registrar and Transfer Company
         P.O. Box 1010
         Cranford, New Jersey 07016-1010

Distribution of Warrants

         We have  distributed  the warrants at no cost to those persons who were
holders of outstanding  shares of our common stock on June 12, 2003. No warrants
will be exercisable unless at the time of exercise there is a current prospectus
covering  the shares of common stock  issuable  upon  exercise of such  warrants
under an effective registration statement filed with the Securities and Exchange
Commission  and such  shares  have been  qualified  for sale or are exempt  from
qualification  under the securities laws of the state or residence of the holder
of such  warrants.  Although  we intend to seek to have the shares of our common
stock so qualified  in the states  where the  warrants are being  offered and to
maintain a current  prospectus  relating  thereto,  until the  expiration of the
warrants, there can be no assurance that we will be able to do so.

Warrant Payments

         You must pay the  warrant  exercise  price in full for all  shares  you
intend to purchase by:

         o        check  or  bank  draft  drawn  upon a U.S.  bank,  or  postal,
                  telegraphic  or express money order,  payable to Registrar and
                  Transfer Company, as warrant agent; or

         o        wire  transfer of  immediately  available  funds to an account
                  which the warrant agent  maintains  for this  purpose.  Please
                  contact  the  warrant  agent  at  (800)   368-5948  to  obtain
                  appropriate wiring instructions.

         The warrant  exercise price will be deemed to have been received by the
warrant agent only upon:

         o        clearance of any uncertified check;

         o        receipt by the warrant  agent of any  certified  check or bank
                  draft drawn upon a U.S.  bank or of a postal,  telegraphic  or
                  express money order; or

         o        receipt  of  good  funds  in  the  warrant   agent's   account
                  designated in the wiring instructions  provided by the warrant
                  agent.

Anti-Dilution Protection

         The  warrant  exercise  price and the number of shares of common  stock
issuable  upon  exercise of the each  warrant will be subject to  adjustment  to
protect  against  dilution  in the  event  of  stock  dividends,  stock  splits,
combinations,  subdivisions,  reclassifications,  reorganizations,  mergers, and
similar  corporate  transactions.  However,  the  warrants  are not  subject  to
adjustment for issuance of shares of our common stock (or securities convertible
into or exercisable  for our common stock) at prices below the exercise price of
the warrants. Any adjustment required by the foregoing events will be determined
by our Board of Directors.

Warrant Amendments

         We  reserve  the  right to make any  modification  to the  terms of the
warrants that is not materially adverse to the holders of the warrants. Any such
modification  will be  determined  by



                                       15


our Board of Directors and we will cause written notice of any such modification
to  be  sent  to  all  record  holders  of  the  warrants  which  describes  the
modification and its effective date.

Nominee Holders

         Holders on the record date who hold shares of our common  stock for the
account of others,  such as brokers,  trustees or  depositories  for securities,
should contact the respective  beneficial owners of such shares to ascertain the
intentions of the  beneficial  owners of such shares and to obtain  instructions
with respect to their warrants. If a beneficial owner so instructs,  the nominee
should properly complete the applicable warrant certificate and submit it to the
warrant agent with the proper  payment.  In addition,  beneficial  owners of our
common stock or warrants  held through such nominee  should  contact the nominee
and request the nominee to effect transactions in accordance with the beneficial
owner's instructions.

Ambiguities in Exercise of the Warrants

         If you do not specify the number of warrants  being  exercised  on your
warrant  certificate,  or if your  payment  is not  sufficient  to pay the total
warrant  exercise  price for all of the  shares  that you  indicate  you wish to
purchase,  you will be deemed to have  exercised the maximum  number of warrants
that could be  exercised  for the amount of the payment  that the warrant  agent
receives from you.

         If your  payment  exceeds the number of warrants  you specify are being
exercised on your warrant certificate,  you will be deemed to have exercised the
maximum number of warrants that could be exercised for the amount of payment the
warrant  agent  receives  from  you,  up to the  aggregate  number  of  warrants
exercisable by your warrant certificate.

         Any excess payment  remaining  after the foregoing  allocation  will be
returned  to you by mail as soon as  practicable  following  processing  of your
warrant certificate, without interest or deduction.

Interpretation

         All questions concerning the timeliness, validity, form and eligibility
of any exercise of warrants will be determined by us and our determinations will
be final and binding. We reserve the right, in our sole discretion, to waive any
defect  or  irregularity,  or permit a defect or  irregularity  to be  corrected
within such time as we may  determine,  or reject the purported  exercise of any
warrant. Warrants will not be deemed to have been received or accepted until all
irregularities have been waived or cured within such time as we determine in our
sole  discretion.  We reserve the right, in our sole  discretion,  to reject any
exercise  or  related  documents  or  payment  not  properly  submitted  or  the
acceptance of which would, in the opinion of our counsel,  be unlawful.  Neither
we nor the  warrant  agent  will be under any duty to give  notification  of any
defect or irregularity  in connection with the exercise of warrant  certificates
or incur any liability for failure to give such notification.

Risk of Loss on Delivery of Warrant Certificates and Payments

         The instructions  contained in the warrant  certificate  should be read
carefully and followed in detail. The method of delivery of warrant certificates
and payment of the warrant  exercise  price to the warrant  agent will be at the
election and risk of the warrant  holders but, if sent by mail it is recommended
that warrant  certificates  and payments be sent by  registered  mail,  properly
insured, with return receipt requested,  and that a sufficient number of days be
allowed



                                       16


to ensure  delivery to the warrant agent and clearance of payment at or prior to
the  expiration  time.  In  addition,  if you  request  reissuance  of a warrant
certificate, the delivery will be at your risk.

Exercise of Less Than All Warrants

         If you  exercise  your  warrants  for  fewer  than  all  of the  shares
represented by your warrant certificate,  you may receive from the warrant agent
a new warrant certificate  representing the unexercised  warrants. A new warrant
certificate for the remaining warrants will be issued to you only if the warrant
agent receives a properly  endorsed  warrant  certificate from you no later than
5:00 p.m., New York City Time, on the fifth business day prior to the expiration
time.  The warrant agent will not issue new warrant  certificates  for partially
exercised warrant certificates submitted after that date and time.

         Unless  you make  other  arrangements  with the  agent,  a new  warrant
certificate  issued after 5:00 p.m.,  New York City Time, on the fifth  business
day before the expiration time will be held for pick-up by you at the offices of
the warrant agent.

Transferability of Warrants

         In the event  you  desire  to  present  your  warrant  certificate  for
registration  of transfer,  the assignment  form included  therein shall be duly
endorsed,  or be accompanied by a written instrument or instruments of transfer,
in form  satisfactory to us and the warrant agent,  duly executed by you or your
attorney-in-fact  duly authorized in writing.  Moreover,  your signature on your
warrant  certificate  must be guaranteed by an Eligible  Guarantor  Institution.
Please see "Signature  Guarantees"  below for a discussions  regarding  Eligible
Guarantor Institutions and guaranteed signatures. The warrant agent may impose a
reasonable  service charge against you for any  registration of transfer of your
warrant  certificate.  You may also be required you to pay a sum  sufficient  to
cover any tax or other  governmental  charge  that may be imposed in  connection
with any such transfer.

         In addition, we do not intend to apply, and are not obligated to apply,
for listing of the warrants on any securities exchange, the Nasdaq Stock Market,
or any other market.

Signature Guarantees

         Signatures  on your warrant  certificate  do not need to be  guaranteed
unless you desire to transfer any or all of your warrants in a manner  permitted
in this offering.  If your shares are being  transferred in a manner  permitted,
then  your  signature  on each  warrant  certificate  must be  guaranteed  by an
Eligible  Guarantor  Institution,  as defined in Rule 17Ad-15 of the  Securities
Exchange Act of 1934, and required under the standards and procedures adopted by
the warrant agent.  Eligible  Guarantor  Institutions  include  banks,  brokers,
dealers,  credit unions, national securities exchanges and savings associations,
each as defined.

No Revocation

         Once you  exercise  your  warrants,  you may not revoke that  exercise.
Warrants not exercised prior to their expiration will be null and void as of and
after such time.

No Board Recommendation



                                       17


         Our Board of Directors  does not make any  recommendation  to you about
whether you should  exercise any warrants.  If you exercise  warrants,  you risk
investment loss on money invested.  We cannot assure you that anyone  purchasing
shares of our common  stock will be able to sell those shares in the future at a
higher price.  An investment in our common stock must be made in accordance with
your evaluation of your own best interest.

Issuance of Stock Certificates

         Stock  certificates for shares purchased in the offering will be issued
to you as soon  as  practicable  after  your  due  exercise  of  your  warrants.
Registrar & Transfer  Company will deliver payment of the warrant exercise price
to us only  after  the  issuance  of  stock  certificates  to  those  exercising
warrants.

         If you  exercise  warrants,  you will have no  rights as a  shareholder
until  certificates  representing  the shares you purchased  are issued.  Shares
purchased  by the  exercise of warrants  will be  registered  in the name of the
person exercising the warrants.

State and Foreign Securities Law

         The  warrants  may not be  exercised  by any person,  and neither  this
prospectus nor the warrant  certificate  shall  constitute an offer to sell or a
solicitation  of an offer to  purchase  any shares of our common  stock,  in any
jurisdiction in which such  transactions  would be unlawful.  We believe that no
action has been taken in any  jurisdiction  outside the United  States to permit
offers and sales of the  warrants  or the  offer,  sale or  distribution  of the
shares of our common  stock  outside  the United  States.  Consequently,  we may
reject the  exercise of  warrants  by any holder of warrants  outside the United
States.  We may also reject the exercise of warrants by holders in jurisdictions
within  the  United  States,  and we may refuse to  distribute  warrants  to any
person, if we should determine that we may not lawfully issue securities to such
person.  We may do so  even if we  could  qualify  the  securities  for  sale or
distribution  by taking other  actions or modifying the terms of the offering or
the distribution in such  jurisdictions,  which we may decline to do in our sole
discretion.   In  such  event,  warrant  holders  who  are  residents  of  these
jurisdictions will not be eligible to exercise the warrants.

Regulatory Limitation

         We will not be required to issue  shares  pursuant to this  offering to
anyone who, in our  opinion,  would be required  to obtain  prior  clearance  or
authorization from any state or federal regulatory authorities to own or control
such shares if such  clearance  or  authorization  has not been  obtained at the
expiration of this offering.

Questions or Requests for Assistance

         If you have questions  about this offering,  including  questions about
the procedure for exercising  warrants or requests for additional copies of this
prospectus, please contact the warrant agent toll free at (800) 368-5948.

                                  LEGAL MATTERS

         The validity of the issuance of shares of common stock  offered by this
prospectus  will be  passed  upon for us by Raice  Paykin & Krieg,  LLP.  Elissa
Paykin,  the spouse of one of the partners of the firm,  owns 237,254  shares of
our common stock.  Ms. Paykin is the sister of Ronald Kaplan, a director and our
President  and  Chief  Executive  Officer,  and  is the  daughter  of two of our
directors, Warren and Judith Kaplan.



                                       18


                                     EXPERTS

         Our consolidated  balance sheet as of December 31, 2002 and the related
consolidated statements of operations,  changes in shareholders' equity and cash
flows for each of the two years in the period ended  December 31, 2002 have been
incorporated by reference in this prospectus and in the  registration  statement
in  reliance  on the  report  of  Moore  Stephens  Lovelace,  P.A.,  independent
auditors,  given upon the  authority of that firm as experts in  accounting  and
auditing.



                                       19



                       ACTION PRODUCTS INTERNATIONAL, INC.


                   3,272,092 Shares of Common Stock Underlying
                         Common Stock Purchase Warrants





                                   Prospectus





                                  July 31, 2003