FOR IMMEDIATE RELEASE

Company Contact:
Ilia Lekach
Chairman and CEO
E Com Ventures, Inc.
954-335-9160

E COM VENTURES INC. REPORTS SECOND QUARTER FISCAL 2003 RESULTS

MIAMI - September 15, 2003--E Com Ventures, Inc., (NASDAQ: ECMV) announced today
the results of its operations for the second quarter of fiscal 2003.

Net sales were $50.7  million,  which was $2.7 million or 5.5% higher than $48.1
million  for the  comparable  quarter  of the prior  year.  The  change  was due
primarily to an increase in wholesale sales from $1.6 million to $4.8 million.

Gross profit increased by 2.9% to $20.6 million from $20.0 million over the same
period of the prior year.  Gross margin was 40.6% of net sales compared to 41.6%
for the  comparable  period of the prior year;  the overall  reduced  margin was
attributable  to the higher  proportion of wholesale sales despite 1.2% improved
margin on retail sales.

Loss from  operations was $515,000,  compared to $146,000 for the same period of
the prior year. The added loss was due primarily to a 1% decrease in store sales
as a result of the contracted  retail  environment and a 5% increase in selling,
general and administrative  expenses due to increased compensation and occupancy
costs at stores plus the expenses related to the relocation of our corporate and
distribution facility.

Interest  expense was  $409,000  compared  to  $540,000  in the prior year.  The
improvement was due to lower interest rates and lower average  amounts  borrowed
compared to the same period of the prior year.

Net loss for the quarter was $0.9 million  compared to a loss of $0.7 million in
the second quarter of the prior year.

EBITDA (a) defined as net income  (loss)  less  depreciation,  amortization  and
interest  expense was $954,000  compared to $1,310,000 for the second quarter of
the prior year.

Ilia Lekach, Chairman and Chief Executive Officer of E Com Ventures, Inc., said,
"We invested more than $4 million on renovating  and building new stores for the
1st half of the year  compared to  approximately  $500,000  in the prior  year's
similar  period.  For the remainder of the current year we expect to build 6 new
stores in very favorable locations and continue to renovate stores. In addition,
the relocation of our corporate and  distribution  facility has given us a solid
foundation for our expected growth and we intend to undergo a steady increase in
stores over the next several years."

                                    - more -







                                                                E COM VENTURES, INC. AND SUBSIDIARIES
                                                           CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                                                             (Unaudited)

                                         THIRTEEN WEEKS       THIRTEEN WEEKS       TWENTY-SIX WEEKS     TWENTY-SIX WEEKS
                                              ENDED                ENDED                 ENDED                ENDED
                                         AUGUST 2, 2003       AUGUST 3, 2002        AUGUST 2, 2003       AUGUST 3, 2002
                                        ------------------   ------------------   -------------------   ------------------

                                                                                                 
Net sales                                $     50,747,969     $     48,089,158     $      87,635,798     $     88,257,840
Cost of goods sold                             30,175,240           28,090,185            50,247,576           50,929,609
                                        ------------------   ------------------   -------------------   ------------------
Gross profit                                   20,572,729           19,998,973            37,388,222           37,328,231
                                        ------------------   ------------------   -------------------   ------------------

Operating expenses:
  Selling, general and administrative          19,618,635           18,689,104            37,457,751           35,923,203
  Depreciation and amortization                 1,469,397            1,455,435             2,924,138            2,947,080
                                        ------------------   ------------------   -------------------   ------------------
    Total operating expenses                   21,088,032           20,144,539            40,381,889           38,870,283
                                        ------------------   ------------------   -------------------   ------------------

Loss from operations                             (515,303)            (145,566)           (2,993,667)          (1,542,052)
                                        ------------------   ------------------   -------------------   ------------------

Interest expense, net                            (408,537)            (540,356)             (860,320)          (1,084,202)
                                        ------------------   ------------------   -------------------   ------------------
Net loss                                 $       (923,840)    $       (685,922)    $      (3,853,987)    $     (2,626,254)
                                        ==================   ==================   ===================   ==================

Net loss per common share:
  Basic                                  $          (0.37)    $          (0.28)    $           (1.56)    $          (1.07)
                                        ==================   ==================   ===================   ==================
  Diluted                                $          (0.37)    $          (0.28)    $           (1.56)    $          (1.07)
                                        ==================   ==================   ===================   ==================

Weighted average number of common
  shares outstanding:
  Basic                                         2,493,562            2,482,780             2,476,307            2,452,094
                                        ==================   ==================   ===================   ==================
  Diluted                                       2,493,562            2,482,780             2,476,307            2,452,094
                                        ==================   ==================   ===================   ==================




                                            THIRTEEN WEEKS ENDED
                                   ------------------------------------------
EBITDA Reconciliation (a):           AUGUST 2, 2003         AUGUST 3, 2002
- --------------------------------   ------------------------------------------


Net loss                           $         (923,840)     $        (685,922)
Interest expense                              408,537                540,356
Depreciation and amortization               1,469,397              1,455,435
                                   -------------------     ------------------

EBITDA                             $          954,094      $       1,309,869
                                   ===================     ==================



(a) In  order  to fully  assess  our  financial  operating  results,  management
believes  that EBITDA is an  appropriate  measure of  evaluating  our  operating
performance  because it is an indicator of the  profitability and performance of
our core operations and reflects the changes in our operating results.  However,
these  measures  should be considered  in addition to, not as a  substitute,  or
superior to, net income, cash flows, or other measures of financial  performance
prepared in accordance with generally  accepted  accounting  principles.  EBITDA
should not be considered as an  alternative  to, or more  meaningful  than,  net
income as  determined  in  accordance  with GAAP,  or as a measure of liquidity.
Because  EBITDA  is not  calculated  in the same  manner by all  companies,  the
representation herein may not be comparable to other similarly titled measures.




E Com  Ventures,  Inc., is a holding  company that owns and operates  Perfumania
retail stores,  the Internet  site,  perfumania.com,  and a wholesale  fragrance
business. Perfumania is the largest perfumery chain in the United States.


This  press   release  may  include   information   presented   which   contains
forward-looking  information,  including statements regarding the renovating and
building  of  new  stores  and  expected  growth.   These  comments   constitute
forward-looking  statements  (within  the  meaning  of  the  Private  Securities
Litigation   Reform  Act  of  1995),   which  involve   significant   risks  and
uncertainties.  Actual  results  may  differ  materially  from  the  information
discussed  in these  forward-looking  statements.  Among the factors  that could
cause actual results, performance or achievement to differ materially from those
described  or implied in the  forward-looking  statements  are general  economic
conditions, competition, potential technology changes, changes in or the lack of
anticipated  changes in the  regulatory  environment in various  countries,  the
ability  to  secure  partnership  or  joint-venture   relationships  with  other
entities,  the ability to raise  additional  capital to finance  expansion,  the
risks inherent in new product and service  introductions  and the entry into new
geographic markets and other factors included in our filings with the Securities
and Exchange  Commission  (the "SEC").  Copies of our SEC filings are  available
from the SEC or may be obtained  upon request from us. We do not  undertake  any
obligation to update the information  contained herein,  which speaks only as of
this date.