EXHIBIT 2.1

                          AGREEMENT AND PLAN OF MERGER

     THIS  AGREEMENT  AND  PLAN  OF  MERGER   (hereinafter  called  the  "Merger
Agreement") is made as of September 9, 2003, by and between assure energy, inc.,
a Delaware corporation  ("Assure  Delaware"),  and ASSURE ENERGY, INC., a Nevada
corporation  ("Assure Nevada").  Assure Delaware and Assure Nevada are sometimes
referred to as the "Constituent Corporations."


         The authorized capital stock of Assure Delaware consists of one hundred
million  (100,000,000)  shares of Common Stock, par value $0.001 per share, four
million nine hundred seventy-seven thousand two hundred fifty (4,977,250) shares
of blank check Preferred  Stock, par value $.001 per share,  seventeen  thousand
five hundred  (17,500) shares of Series A Preferred  Stock,  par value $.001 per
share,  and five thousand two hundred fifty (5,250) shares of Series B Preferred
Stock, par value $.001 per share. The authorized  capital stock of Assure Nevada
consists of one hundred million  (100,000,000) shares of Common Stock, par value
$0.001 per share,  four million nine hundred  seventy seven thousand two hundred
fifty  (4,977,250)  shares of blank check Preferred  Stock,  par value $.001 per
share,  seventeen  thousand five hundred  (17,500)  shares of Series A Preferred
Stock,  par value $.001 per share,  and five  thousand two hundred fifty (5,250)
Shares of Series B Preferred Stock, par value $.001 per share.

         The directors of the Constituent  Corporations deem it advisable and to
the advantage of the  Constituent  Corporations  that Assure Delaware merge into
Assure Nevada upon the terms and conditions herein provided.

         NOW, THEREFORE,  the parties do hereby adopt the plan of reorganization
encompassed  by this Merger  Agreement and do hereby agree that Assure  Delaware
shall merge into Assure  Nevada on the  following  terms,  conditions  and other
provisions:

1. TERMS AND CONDITIONS.

         1.1 MERGER. Assure Delaware shall be merged with and into Assure Nevada
(the  "Merger"),  and Assure  Nevada  shall be the  surviving  corporation  (the
"Surviving  Corporation")  effective upon the date when this Merger Agreement is
filed with the Nevada Secretary of State (the "Effective Date").

         1.2 SUCCESSION. On the Effective Date, Assure Nevada shall continue its
corporate  existence  under the laws of the State of  Nevada,  and the  separate
existence and corporate  organization of Assure  Delaware,  except insofar as it
may be continued by operation of law, shall be terminated and cease.

         1.3 TRANSFER OF ASSETS AND  LIABILITIES.  On the  Effective  Date,  the
rights,  privileges,  powers  and  franchises,  both of a public as well as of a
private nature, of each of the Constituent  Corporations  shall be vested in and
possessed  by the  Surviving  Corporation,  subject to all of the  disabilities,
duties and restrictions of or upon each of the Constituent Corporations;



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and all and singular  rights,  privileges,  powers and franchises of each of the
Constituent Corporations, and all property, real, personal and mixed, of each of
the  Constituent  Corporations,  and all  debts  due to each of the  Constituent
Corporations on whatever account,  and all things in action or belonging to each
of the  Constituent  Corporations  shall be  transferred  to and  vested  in the
Surviving  Corporation;  and  all  property,  rights,  privileges,   powers  and
franchises,  and all and every other interest,  shall be thereafter the property
of the Surviving Corporation as they were of the Constituent  Corporations,  and
the  title to any real  estate  vested  by deed or  otherwise  in  either of the
Constituent Corporations shall not revert or be in any way impaired by reason of
the  Merger;  provided,   however,  that  the  liabilities  of  the  Constituent
Corporations  and of their  shareholders,  directors  and officers  shall not be
affected and all rights of  creditors  and all liens upon any property of either
of the Constituent  Corporations  shall be preserved  unimpaired,  and any claim
existing or action or proceeding pending by or against either of the Constituent
Corporations  may be prosecuted to judgment as if the Merger had not taken place
except as they may be modified with the consent of such creditors and all debts,
liabilities  and duties of or upon each of the  Constituent  Corporations  shall
attach to the Surviving Corporation,  and may be enforced against it to the same
extent as if such debts,  liabilities and duties had been incurred or contracted
by it.

         1.4 COMMON AND PREFERRED STOCK OF ASSURE DELAWARE AND ASSURE NEVADA. On
the Effective  Date,  by virtue of the Merger and without any further  action on
the part of the Constituent  Corporations or their shareholders,  (i) each share
of Common Stock and each share of Preferred Stock,  Series A Preferred Stock and
Series B Preferred Stock of Assure  Delaware issued and outstanding  immediately
prior  thereto  shall be converted  into shares of fully paid and  nonassessable
shares of the Common Stock, Preferred Stock, Series A Preferred Stock and Series
B Preferred Stock respectively,  of Assured Nevada at a ratio of 1 to 1 and (ii)
each share of Common Stock, Preferred Stock, Series A Preferred Stock and Series
B Preferred  Stock of Assure Nevada  issued and  outstanding  immediately  prior
thereto shall be cancelled and returned to the status of authorized but unissued
shares.

         1.5 STOCK  CERTIFICATES.  On and after the Effective  Date,  all of the
outstanding  certificates  which  prior to that time  represented  shares of the
Common Stock,  Preferred Stock,  Series A Preferred Stock and Series B Preferred
Stock of Assure Delaware shall be deemed for all purposes to evidence  ownership
of and to represent the shares of Assure Nevada into which such shares of Assure
Delaware represented by such certificates have been converted as herein provided
and shall be so registered on the books and records of the Surviving Corporation
or its transfer  agents.  The  registered  owner of any such  outstanding  stock
certificate  shall,  until  such  certificate  shall have been  surrendered  for
transfer or conversion or otherwise  accounted for to the Surviving  Corporation
or its  transfer  agent,  have and be entitled to exercise  any voting and other
rights with respect to and to receive any dividend and other  distributions upon
the shares of Assure Nevada evidenced by such  outstanding  certificate as above
provided.

         1.6  OPTIONS  AND  WARRANTS.  On  the  Effective  Date,  the  Surviving
Corporation  will assume and continue Assure  Delaware's  stock awards plans, if
any, and the outstanding and unexercised portions of all options and warrants to
purchase  Common Stock of Assure  Delaware,  including  without  limitation  all
options  outstanding under such stock plan and any other outstanding options and
warrants,  shall be converted into options and warrants of Assure  Nevada,  such
that an option or warrant for shares of Assure  Delaware shall be converted into
an option or warrant, as the case may be, for shares of Assure Nevada at a ratio
of 1 to 1. No other



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changes in the terms and conditions of such options will occur. Effective on the
Effective  Date,  Assure Nevada hereby assumes the  outstanding  and unexercised
portions of such  options and warrants and the  obligations  of Assure  Delaware
with respect thereto.

2. CHARTER DOCUMENTS, DIRECTORS AND OFFICERS

         2.1  CERTIFICATE  OF  INCORPORATION  AND  BYLAWS.  The  Certificate  of
Incorporation  and Bylaws of Assure Nevada in effect on the Effective Date shall
continue to be the  Certificate  of  Incorporation  and Bylaws of the  Surviving
Corporation.

         2.2 DIRECTORS.  The directors of Assure Delaware immediately  preceding
the Effective  Date shall become the directors of the Surviving  Corporation  on
and after the  Effective  Date to serve until the  expiration of their terms and
until their successors are elected and qualified.

         2.3 OFFICERS. The officers of Assure Delaware immediately preceding the
Effective  Date shall become the officers of the  Surviving  Corporation  on and
after the Effective Date to serve at the pleasure of its Board of Directors.

3. MISCELLANEOUS.

         3.1 FURTHER  ASSURANCES.  From time to time,  and when  required by the
Surviving Corporation or by its successors and assigns,  there shall be executed
and delivered on behalf of Assure Delaware such deeds and other instruments, and
there shall be taken or caused to be taken by it such further and other  action,
as shall be  appropriate  or  necessary  in  order to vest or  perfect  in or to
conform of record or otherwise,  in the Surviving  Corporation  the title to and
possession  of  all  the  property,   interests,   assets,  rights,  privileges,
immunities, powers, franchises and authority of Assure Delaware and otherwise to
carry out the purposes of this Merger Agreement,  and the officers and directors
of the Surviving  Corporation are fully  authorized in the name and on behalf of
Assure  Delaware or otherwise to take any and all such action and to execute and
deliver any and all such deeds and other instruments.

         3.2 AMENDMENT. At any time before or after approval by the shareholders
of Assure  Delaware,  this Merger Agreement may be amended in any manner (except
that,  after the approval of the Merger  Agreement by the shareholders of Assure
Delaware, the principal terms may not be amended without the further approval of
the shareholders of Assure Delaware) as may be determined in the judgment of the
respective  Board of  Directors  of Assure  Nevada  and  Assure  Delaware  to be
necessary,  desirable,  or  expedient  in order to clarify the  intention of the
parties  hereto or to effect or facilitate the purpose and intent of this Merger
Agreement.

         3.3  CONDITIONS  TO  MERGER.   The   obligations  of  the   Constituent
Corporations  to effect  the  transactions  contemplated  hereby is  subject  to
satisfaction  of the following  conditions (any or all of which may be waived by
either of the  Constituent  Corporations  in its sole  discretion  to the extent
permitted by law):

                  (a) the Merger shall have been approved by the shareholders of
Assure  Delaware  in  accordance  with  applicable  provisions  of  the  General
Corporation Law of the State of Delaware; and



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                  (b) Assure  Delaware,  as sole  stockholder  of Assure Nevada,
shall have approved the Merger in accordance with the General Corporation Law of
the State of Nevada; and

                  (c) any and all consents, permits, authorizations,  approvals,
and orders deemed in the sole  discretion  of Assure  Delaware to be material to
consummation of the Merger shall have been obtained.

              3.4  ABANDONMENT  OR  DEFERRAL.  At any time before the  Effective
Date, this Merger Agreement may be terminated and the Merger may be abandoned by
the Board of  Directors  of either  Assure  Delaware  or Assure  Nevada or both,
notwithstanding  the approval of this Merger  Agreement by the  shareholders  of
Assure  Delaware  or Assure  Nevada,  or the  consummation  of the Merger may be
deferred  for a  reasonable  period of time if, in the  opinion of the Boards of
Directors of Assure Delaware and Assure Nevada, such action would be in the best
interest  of such  corporations.  In the  event of  termination  of this  Merger
Agreement,  this Merger  Agreement  shall become void and of no effect and there
shall be no liability on the part of either Constituent Corporation or its Board
of Directors or shareholders  with respect thereto,  except that Assure Delaware
shall pay all expenses  incurred in connection  with the Merger or in respect of
this Merger Agreement or relating thereto.


              3.5 COUNTERPARTS.  In order to facilitate the filing and recording
of  this  Merger  Agreement,   the  same  may  be  executed  in  any  number  of
counterparts, each of which shall be deemed to be an original.


         IN WITNESS  WHEREOF,  this  Merger  Agreement,  having  first been duly
approved by the Board of Directors  of Assure  Delaware  and Assure  Nevada,  is
hereby  executed  on behalf  of each  said  corporation  and  attested  by their
respective officers thereunto duly authorized.


ASSURE ENERGY, INC.                               ASSURE ENERGY, INC.
A Delaware corporation                            A Nevada corporation

/s/ Harvey Lalach                                 /s/ Harvey Lalach
- ----------------------------                      -----------------------------
By: Harvey Lalach                                 By: Harvey Lalach
Title: President                                  Title: President


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