EXHIBIT 32.1

          CERTIFICATIONS PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED
            PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002


         In connection with the Quarterly Report of E Com Ventures, Inc. (the
"Company") on Form 10-Q for the period ending August 2, 2003 as filed with the
Securities and Exchange Commission on September 16, 2003 (the "Report"), I, Ilia
Lekach, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C.
Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002, that, to my knowledge:

1.  The Report fully complies with the requirements of Section 13(a) or 15(d) of
    the Securities Exchange Act of 1934; and

2.  The information contained in the Report fairly presents, in all material
    respects, the financial condition and results of operations of the Company.


                                             By:  /s/ Ilia Lekach
                                                ---------------------------
                                                  Ilia Lekach
                                                  Chief Executive Officer
                                                  October 6, 2003