SCHEDULE 14A
                                 (RULE 14A-101)


                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION


           PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

Filed by the Registrant |X|

Filed by a Party other than the Registrant [ ]



CHECK THE APPROPRIATE BOX:
                                               
[ ]  Preliminary Proxy Statement                  [ ]  Confidential, For Use of the Commission Only
                                                       (as permitted by Rule 14a-6(e)(2))

|X|  Definitive Proxy Statement permitted by Rule 14a-6

[ ]  Definitive Additional Materials

[ ]  Soliciting Material Pursuant to Rule 14a-12



                              MARKET CENTRAL, INC.
                ------------------------------------------------
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


    ------------------------------------------------------------------------
(Name of Person(s) Filing Proxy Statement, if Other than the Registrant) Payment
                   of Filing Fee (Check the appropriate box):

|X|      No fee required.

[ ]      Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
         and 0-11.

         (1)      Title  of  each  class  of  securities  to  which  transaction
                  applies:

         (2)      Aggregate number of securities to which transaction applies:

         (3)      Per  unit  price  or other  underlying  value  of  transaction
                  computed  pursuant  to  Exchange  Act Rule 0-11 (set forth the
                  amount on which the filing fee is calculated  and state how it
                  was determined):

         (4)      Proposed maximum aggregate value of transaction:





                              MARKET CENTRAL, INC.
                              1650A GUM BRANCH ROAD
                             JACKSONVILLE, NC 28540

                                DECEMBER 19, 2003


TO THE STOCKHOLDERS OF MARKET CENTRAL, INC.

Dear Stockholder:

         The Annual Meeting of  Stockholders  (the "Meeting") of Market Central,
Inc., a Delaware  corporation (the "Company") will be held at Hammer's Glen Golf
and Country Club, 474 Hammer's Glen Drive, Homer, GA 30547, on January 21, 2004,
at 10:30 am, Eastern Time.

         Details of the  business  to be  conducted  at the  Meeting  are in the
attached Proxy Statement and Notice of Meeting of Stockholders.

         It is  important  that  your  shares  be  represented  and voted at the
meeting.  WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, PLEASE COMPLETE,  SIGN,
DATE AND PROMPTLY  RETURN THE  ACCOMPANYING  PROXY IN THE ENCLOSED  POSTAGE-PAID
ENVELOPE.  Returning  the proxy does NOT deprive you of your right to attend the
Meeting. If you decide to attend the Meeting and wish to change your proxy vote,
you may do so automatically by voting in person at the meeting.

         On  behalf of the  Board of  Directors,  I would  like to  express  our
appreciation for your continued interest in the affairs of the Company.  We look
forward to seeing you at the Meeting.

                                       Sincerely,

                                       Terrence J. Leifheit
                                       President and Chief Executive Officer





                              MARKET CENTRAL, INC.
                              1650A GUM BRANCH ROAD
                             JACKSONVILLE, NC 28540

                            ------------------------

                        NOTICE OF MEETING OF STOCKHOLDERS
                           TO BE HELD JANUARY 21, 2004

         The Annual Meeting of  Stockholders  (the "Meeting") of Market Central,
Inc., a Delaware corporation (the "Company"), will be held at Hammer's Glen Golf
and Country Club, 474 Hammer's Glen Drive, Homer, GA 30547, on January 21, 2004,
at 10:30 am, Eastern Time, for the following purposes:

         1.       To re-elect five (5) directors and elect two (2) new directors
                  to the  Board of  Directors  to serve  in  staggered  terms as
                  described  herein  or until  their  successors  have been duly
                  elected and qualified;

         2.       To  ratify  the  appointment  of  Russell   Bedford   Stefanou
                  Mirchandani  LLP("RBSM") as the Company's  independent  public
                  accountants for the fiscal year ending August 31, 2004;

         3.       To approve and ratify the Market  Central,  Inc.  2003 Amended
                  and Restated Stock Plan; and

         4.       To act upon any and all matters incident to the foregoing, and
                  such other business as may legally come before the meeting and
                  any adjournments or postponements thereof.

         The  foregoing  items of  business  are  more  fully  described  in the
attached Proxy Statement.

         Only  stockholders  of record at the close of business on December  10,
2003,  are  entitled  to  notice  of,  and to vote at,  the  Meeting  and at any
adjournments  or  postponements  thereof.  A list of such  stockholders  will be
available  for  inspection at the  Company's  headquarters  located at 1650A Gum
Branch Road,  Jacksonville,  NC during  ordinary  business hours for the ten-day
period prior to the Meeting.

                                 BY ORDER OF THE BOARD OF DIRECTORS,

                                 /s/ James Rapp
                                 Secretary

Jacksonville, NC
December 19, 2003

                                    IMPORTANT

WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING,  PLEASE COMPLETE,  SIGN, DATE AND
PROMPTLY RETURN THE ACCOMPANYING  PROXY IN THE ENCLOSED  POSTAGE-PAID  ENVELOPE.
YOU MAY REVOKE  YOUR PROXY AT ANY TIME  PRIOR TO THE  MEETING.  IF YOU DECIDE TO
ATTEND  THE  MEETING  AND  WISH  TO  CHANGE  YOUR  PROXY  VOTE,  YOU  MAY  DO SO
AUTOMATICALLY BY VOTING IN PERSON AT THE MEETING.





                              MARKET CENTRAL, INC.
                              1650A GUM BRANCH ROAD
                             JACKSONVILLE, NC 28540

                            ------------------------

                                 PROXY STATEMENT

                            ------------------------

                           FOR MEETING OF STOCKHOLDERS
                           TO BE HELD JANUARY 21, 2004

         These proxy materials are furnished in connection with the solicitation
of  proxies  by the Board of  Directors  of Market  Central,  Inc.,  a  Delaware
corporation  (the  "Company"),  for the  Annual  Meeting  of  Stockholders  (the
"Meeting") to be held at Hammer's Glen Golf and Country Club,  474 Hammer's Glen
Drive,  Homer,  GA 30547, on January 21, 2004, at 10:30 am, Eastern Time, and at
any adjournment or postponement of the Meeting. These proxy materials were first
mailed to stockholders on or about December 19, 2003.

                               PURPOSE OF MEETING

          The specific  proposals to be considered and acted upon at the Meeting
are  summarized in the  accompanying  Notice of Meeting of  Stockholders.  These
proposals are described in more detail in this Proxy Statement.

                    VOTING RIGHTS AND SOLICITATION OF PROXIES

         The  Company's  Common  Stock is the only type of security  entitled to
vote at the Meeting.  On December 10, 2003, the record date for determination of
stockholders  entitled to vote at the Meeting,  there were 13,262,969  shares of
Common Stock outstanding. Each stockholder of record on such date is entitled to
one vote for each share of Common Stock held by such  stockholder  on such date.
Shares  of  Common  Stock  may not be  voted  cumulatively.  All  votes  will be
tabulated by the  inspector  of election  appointed  for the  meeting,  who will
separately  tabulate  affirmative  and negative  votes,  abstentions  and broker
non-votes.

QUORUM REQUIRED

         The  Company's  bylaws  provide  that the  holders of a majority of the
Company's  voting  stock  issued and  outstanding  and  entitled  to vote at the
Meeting,  present in person or represented by proxy,  shall  constitute a quorum
for the transaction of business at the Meeting. Abstentions and broker non-votes
will be counted as present  for the  purpose of  determining  the  presence of a
quorum.

VOTES REQUIRED

         PROPOSAL 1.  Directors  are elected by a plurality  of the  affirmative
votes cast by those  shares  present in person,  or  represented  by proxy,  and
entitled to vote at the Meeting.  The seven (7) nominees for director  receiving
the highest number of affirmative  votes will be elected for the staggered terms
described herein.  Abstentions and broker non-votes will not be counted toward a
nominee's  total.  Stockholders  may  not  cumulate  votes  in the  election  of
directors.

          PROPOSAL 2.  Ratification  of the appointment of RBSM as the Company's
independent  public  accountants  for the fiscal  year ending  August 31,  2004,
requires the  affirmative  vote of a majority of those shares present in person,
or represented by proxy. Abstentions and broker non-votes will not be counted as
having been voted on the proposal.

         PROPOSAL 3. Approval and ratification of the Market Central,  Inc. 2003
Amended and Restated Stock Plan requires the  affirmative  vote of a majority of
those shares present in person, or represented by proxy.  Abstentions and broker
non-votes will not be counted as having been voted on the proposal.




PROXIES

         Whether  or not you are able to attend  the  Meeting,  you are urged to
complete and return the  enclosed  proxy,  which is  solicited by the  Company's
Board of  Directors  and which  will be voted as you  direct on your  proxy when
properly completed. In the event no directions are specified,  such proxies will
be voted  FOR  Proposals  Nos.  1, 2 and 3 and in the  discretion  of the  proxy
holders as to other matters that may properly  come before the Meeting.  You may
revoke or change your proxy at any time before the Meeting.  To do this,  send a
written  notice of revocation  or another  signed proxy with a later date to the
Secretary of the Company at the Company's principal executive offices before the
beginning  of the  Meeting.  You may also  automatically  revoke  your  proxy by
attending the Meeting and voting in person.  All shares  represented  by a valid
proxy received prior to the Meeting will be voted.

SOLICITATION OF PROXIES

         The Company will bear the entire cost of  solicitation,  including  the
preparation,  assembly, printing, and mailing of this Proxy Statement, the proxy
and any additional  soliciting  material  furnished to  stockholders.  Copies of
solicitation  material will be furnished to brokerage  houses,  fiduciaries  and
custodians  holding shares in their names that are beneficially  owned by others
so that they may forward this solicitation  material to such beneficial  owners.
The  Company  may  reimburse   brokerage  houses,   fiduciaries  and  custodians
representing  beneficial  owners of shares  for their  costs of  forwarding  the
solicitation  material to such beneficial owners.  The original  solicitation of
proxies by mail may be supplemented  by  solicitation by telephone,  telegram or
other means by  directors,  officers,  employees  or agents of the  Company.  No
additional compensation will be paid to these individuals for any such services.

                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

         Pursuant to the Company's Bylaws,  the Company currently has authorized
up to nine (9)  directors.  Five (5) directors have been appointed and there are
currently four vacancies. At the Meeting, five (5) directors are to be nominated
to be  re-elected,  and two (2) new directors are to be nominated to be elected,
all for the  staggered  terms  described  below or until  their  successors  are
elected and qualified.  With respect to the remaining  vacancies,  we intend for
such  vacancies to remain  vacant  until our Board of Directors  desires to fill
such vacancies.  Pursuant to our Bylaws, a vacancy on the Board of Directors may
be filled by a majority of the directors then in office.

         The  directors  who are being  nominated  for  election to the Board of
Directors  (collectively,  the "Nominees"),  their ages as of December 10, 2003,
their  positions and offices held with the Company,  their  staggered  terms and
certain biographical information,  are set forth below. The proxy holders intend
to vote all proxies received by them in the  accompanying  form FOR the Nominees
listed below unless otherwise instructed.  In the event any Nominee is unable or
declines to serve as a director at the time of the Meeting,  the proxies will be
voted for any nominee who may be designated by the present Board of Directors to
fill the vacancy. As of the date of this Proxy Statement, the Board of Directors
is not  aware  of any  Nominee  who is  unable  or will  decline  to  serve as a
director.  The seven (7) Nominees  receiving the highest  number of  affirmative
votes of the shares entitled to vote at the Meeting will be elected directors of
the Company:



                                               DIRECTOR
     NAME                        AGE            SINCE              POSITION                 CLASS
     ----                        ---            -----              --------                 -----
                                                                               
Terrence J. Leifheit             41             2002         Director, CEO and Pres.         I
Glen H. Hammer                   55             2003         Director, Co-Chairman          III
William A. Goldstein             40             2003         Director, Co-Chairman          III
James L. McGovern*#              60             1998         Director                        I
Clifford A. Clark                51             2002         Director, CFO                   I
Thomas A. Gordy*#                52              -                                           II
Howard B. Workman*#              59              -                                           II


- -----------------------------------
         * member of Audit Committee
         # member of Compensation Committee




         The terms of the directors are divided into three  separate  three-year
classes,  Classes I, II and III.  Each  director  holds office until the year in
which his term expires.  Messrs Leifheit's,  McGovern's and Clark's terms expire
in 2005;  Messrs.  Gordy's  and  Workman's  terms  expire in 2006;  and  Messrs.
Hammer's and Goldstein's terms expire in 2007.

BOARD OF DIRECTORS MEETINGS

         From September 1, 2002, through August 31, 2003, the Board of Directors
held five (5)  meetings  and acted by  written  consent  in lieu of a meeting on
three (3) occasions.  During such period,  each of the directors during the term
of their  tenure  attended or  participated  in all of the  meetings and consent
actions  of the Board of  Directors.  The Board of  Directors  currently  has no
committees.

COMMITTEES OF THE BOARD OF DIRECTORS

         The Board of  Directors  has  established  an Audit and a  Compensation
committee  to devote  attention  to  specific  subjects  and to assist it in the
discharge of its  responsibilities.  The  functions of those  committees,  their
current members and the number of meetings held during the period from September
1, 2002,  through August 31, 2003, with respect to such committees are described
below:

         Audit  Committee.  The purpose of the Audit  Committee is to assist the
board of directors in  fulfilling  its  oversight  responsibilities  for (1) the
integrity of the company's financial  statements,  (2) the company's  compliance
with  legal  and  regulatory   requirements,   (3)  the  independent   auditor's
qualifications  and  independence,  and (4)  the  performance  of the  company's
internal audit function and independent auditors.  The audit committee will also
prepare the report that SEC rules  require be included in the  company's  annual
proxy  statement.  Mr.  McGovern and William P. O'Reilly were the members of the
Audit Committee during the year ended August 31, 2003. Mr. O'Reilly has resigned
from the Board of Directors on December 1, 2003. Messrs.  Gordy and Workman will
be  members  of the Audit  Committee,  together  with Mr.  McGovern,  upon their
election to the Board of Directors. The report of Audit Committee for the fiscal
year ended August 31, 2003 is included herein under "Audit Committee Report".

         Compensation  Committee.   The  primary  purpose  of  the  Compensation
Committee of the Board of Directors  is: (i) to assist the Board in  discharging
its  responsibilities  with respect to compensation  of the Company's  executive
officers;  (ii) to produce a report on executive  compensation  for inclusion in
the Company's annual proxy statement; (iii) to provide recommendations regarding
management  successors;  and (iv) to administer  the  Company's  stock and other
incentive  plans (in the  absence  of a  separate  Stock  Plan  Committee).  Mr.
McGovern and William P. O'Reilly were the members of the Compensation  Committee
during the year ended August 31, 2003. Mr.  O'Reilly has resigned from the Board
of Directors on December 1, 2003.  Messrs.  Gordy and Workman will be members of
the Compensation  Committee,  together with Mr. McGovern, upon their election to
the Board of Directors.

         Nominating  Committee.  The Company  does not have a  nominating  or an
executive committee.  The functions customarily attributable to these committees
are performed by the Board of Directors as a whole.

AUDIT COMMITTEE REPORT

         The members of the Audit Committee from September 1, 2003 to August 31,
2003 were Messrs. McGovern and O'Reilly. The Audit Committee did not meet during
the fiscal year, but meet with  management and the Company's  auditors after the
end of the fiscal year.  The Audit  Committee  is  responsible  for  considering
management's recommendation of independent certified public accountants for each
fiscal  year,   recommending   the   appointment  or  discharge  of  independent
accountants  to the board of directors and confirming  the  independence  of the
accountants.  It is also responsible  for:  reviewing and approving the scope of
the planned audit,  the results of the audit and the  accountants'  compensation
for performing such audit; reviewing the Company's audited financial statements;
and  reviewing and approving  the  Company's  internal  accounting  controls and
discussing such controls with the independent accountants.

         The Audit Committee adopted a written charter in September 2003, a copy
of which is attached to this proxy statement as Appendix A.




         The Company's  independent  auditors are  responsible  for auditing the
financial statements.  The activities of the Committee are in no way designed to
supersede or alter those traditional responsibilities. The Committee's role does
not provide  any  special  assurances  with  regard to the  Company's  financial
statements,  nor does it involve a professional evaluation of the quality of the
audits performed by the independent auditors.

         In  connection  with the  audit of  Market  Central,  Inc.'s  financial
statements  for the year ended August 31,  2003,  the Audit  Committee  met with
representatives  from  RBSM,  the  Company's  independent  auditors.  The  Audit
Committee  reviewed and discussed with RBSM the Company's  financial  management
and financial  structure,  as well as the matters relating to the audit required
to be discussed by Statements on Auditing Standards 61 and 90.

         The Audit  Committee and RBSM also discussed  RBSM's  independence.  On
December  13,  2003,  the  Audit  Committee   received  from  RBSM  the  written
disclosures  and  the  letter   regarding   RBSM's   independence   required  by
Independence Standards Board Standard No. 1.

         In addition, the Audit Committee reviewed and discussed with management
the Company's audited financial  statements for the fiscal year ended August 31,
2003.

         Based  upon the  review  and  discussions  described  above,  the Audit
Committee  recommended  to the Board of Directors  that the Company's  financial
statements  audited by RBSM be included in the  Company's  Annual Report on Form
10-KSB for the fiscal year ended August 31, 2003.

         December 19, 2003

                                                  Audit Committee

                                                  James L. McGovern





REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION

         The  compensation  of the Chief  Executive  Officer  of the  Company is
determined  by  the  Compensation  Committee.  The  Committee's   determinations
regarding such compensation are based on a number of factors including, in order
of importance:

         |X|      Consideration  of the operating and financial  performance  of
                  the Company,  primarily  its income before income taxes during
                  the preceding  fiscal year,  as compared with prior  operating
                  periods;

         |X|      Attainment  of a level of  compensation  designed  to retain a
                  superior executive in a highly competitive environment; and

         |X|      Consideration of the individual's  overall contribution to the
                  Company.

         Compensation for Company executive officers (referred to in the summary
compensation  table) other than the Chief Executive Officer is determined by the
Compensation Committee based upon consultation with the Chief Executive Officer,
taking into account the same factors  considered by the Board in determining the
Chief Executive  Officer's  compensation as described above. Except as set forth
below, the Company has not established a policy with regard to Section 162(m) of
the Internal  Revenue Code of 1986, as amended (the  "Code"),  since the Company
has not and does not currently  anticipate  paying  compensation in excess of $1
million per annum to any employee.

         The  Company  applies a  consistent  approach to  compensation  for all
employees,  including  senior  management.  This approach is based on the belief
that the achievements of the Company result from the coordinated  efforts of all
employees working toward common objectives.

         December 19, 2003

                                              Compensation Committee

                                              James L. McGovern





DIRECTOR COMPENSATION

         Currently, directors of the Company who are also full-time employees of
the Company receive no additional  compensation for their services as directors.
Additionally,  each non-employee director who is also a principal stockholder of
the Company (Messrs.  Hammer and Goldstein)  currently  receives no compensation
for  services  on  our  Board  of  Directors.  The  following  is a  summary  of
compensation paid to directors:



                                                                               PRINCIPAL
                                             NON-EMPLOYEE,                    STOCKHOLDER/
                                         NON-AFFILIATE MEMBER               EMPLOYEE MEMBER
                                         --------------------               ---------------
                                                                    
                                  10,000 shares + 2,000 options that
New member initial grant          vest at end of first term on the
                                                 Board                            None

                                  $5,000 + 1,000 options per year of
Annual Retainer                     service restricted until end of
                                           current term None

Meetings                            $1,000 per meeting + Reasonable       Reasonable expenses
                                               expenses

Conference call meetings and         $250 per meeting + reasonable        Reasonable expenses
Written Consents                               expenses

                                      $500 per year + reasonable
                                   expenses + 1,000 options per year
Committee Chairs except Audit       while serving as Chair. Options
Comm.                              are  vested  after 12 months  from
                                    Reasonable Expenses award date.

                                     $1,000 per year + reasonable
                                   expenses + 1,200 options per year
Audit Committee Chair               while serving as Chair. Options
                                    are vested after 12 months from          Not applicable
                                              award date.

                                  750 options per year on committee;
Committee members other than      Vesting after 12 months from award
chair except Audit Committee                     date                     Reasonable expenses

                                       1,000 options per year on
                                   committee vesting after 12 months
Audi Committee members               from award date + reasonable
                                         expenses Not applicable

Liability insurance                         Paid by Company                 Paid by Company






         The business  experience of each of the persons listed above during the
past five years is as follows:

GLEN H.  HAMMER  serves as  Co-Chairman  of the Board of  Directors  for  Market
Central. Mr. Hammer brings to the Company over 20 years of broad entrepreneurial
experience in the  development  and growth of both  privately  held and publicly
traded  entities  that  provide  services in which  telemarketing  and  customer
support  services  are vital  parts of the  operations.  He is the  founder  and
current  Chairman of WACA,  one of the  nation's  leading  providers of consumer
product warranty related services,  with more than 400 employees  nationwide and
abroad.  Previously,  Mr.  Hammer was the  founder and  Chairman  of  Automobile
Protection  Corporation,  which grew into one of the automotive  industry's most
prominent automobile warranty service companies. Established in 1984, Mr. Hammer
successfully guided Automobile Protection Corporation's growth and transition to
a highly  successful,  publicly traded company in 1988,  which was  subsequently
sold to  Ford  Motor  Corporation.  Additionally,  Mr.  Hammer  has  substantial
business  interests  in  real  estate,  as well as an  extensive  background  in
management of mergers and acquisitions and the formation of strategic alliances.

WILLIAM A. GOLDSTEIN  serves as the  Co-Chairman of the Board of Market Central.
He is the founder and current Chairman and CEO of J & C Nationwide, Inc., one of
the  largest  physician  staffing  companies  in the nation.  a leading  medical
staffing company based in Atlanta,  Georgia.  Mr. Goldstein has also founded and
acted as  Chairman  of several  start-up  ventures  in a variety of  industries,
including  technology  and other service  industries.  Mr.  Goldstein is also an
investor  and  controlling  shareholder  in  several  start-up  and early  stage
companies including:  1-800Cheapseats,  a discount travel agency; nPorta, Inc. a
technology  company that has developed  proprietary  applications  in the travel
industry;  and Farequest Holdings,  LLC, which owns proprietary  software in the
online webfare  marketplace.  Mr. Goldstein is also Chairman of LA Digital Post,
Inc.,  a Los  Angeles-based  company,  that is a leader  in the post  production
editing equipment rental industry.

TERRENCE J. LEIFHEIT became President, Chief Operating Officer and a Director of
Paladyne  upon the ecom Merger and CEO and  Chairman in April 2001.  He presides
over all operations of Market Central, Inc. In 1993, he co-founded Gibralter and
led the evolution of that company from hardbound  reference  publishing  into an
on-line  publishing  and  membership  organization  with $20 million in sales to
customers in over 150  countries.  In 1998, he founded  Gibralter Data Services,
Inc., an Internet  service  provider  specializing  in Web page  development and
hosting  services.  Prior to these  activities,  from 1991 to 1992, he served as
Vice  President  of Florida  Safety  Corporation  and Vice  President  of Dallas
Chemicals Corporation.  Mr. Leifheit attended the University of Texas at El Paso
where he majored in business.

CLIFFORD A. CLARK has been the Company's VP of Finance since February 2001 and a
director since July 2001.  From 1999 to 2002, Mr. Clark served as Vice President
of Finance for Gibralter and other  entities  comprising  Gibralter  Publishing,
Inc. Mr. Clark served as President of Kane Realty from 1994 through 2001 and was
also President of Parallel  Corporation from 1991 through June 2003. Mr. Clark's
experience  includes  more than 25 years in numerous  financial  and  accounting
roles,  including  11 years with  Price  Waterhouse  and 5 years in the  venture
capital arena. Mr. Clark has a bachelor's degree in Business Administration from
the University of North Carolina at Chapel Hill.

JAMES L.  MCGOVERN has been  President of McGovern & Associates  since 1996.  In
1996, he retired from Norstan  where he was President of Norstan  Communications
from  1985  to  1996.  Prior,  he was  Chief  Operating  Officer  of  Electronic
Engineering  Co.,  which was acquired by Norstan in 1985.  McGovern  also held a
number of key sales and  management  positions  with Xerox  Corporation.  He was
Chairman of Virtual Hold  Corporation,  and a Director  for  Paknetx,  which was
acquired  by  Aspect   Telecommunications.   Mr.  McGovern  holds  a  B.S.  from
Northeastern University.

THOMAS A.  GORDY is the  President,  Chief  Executive  Officer,  and  founder of
TAGG(R).  Mr.  Gordy has more than 25 years  experience  in business  growth and
development.  He is highly regarded as a growth and  development  strategist and
futurist and is a popular  choice for speaking  engagements.  Mr. Gordy received
his  bachelor's  degree in theology from Mercer  University in Macon and shortly
thereafter began his career in healthcare. He was a medical social worker, human
resources  director,  and became  Administrator and CEO of his first hospital at
the age of 26. After several  successful  years in this role,  Mr. Gordy began a
distinguished  career as a  development  officer  for a Fortune  400  healthcare
company. He has extensive experience in hospital  administration and management,
new  facility  development,  mergers and  acquisitions,  marketing,  contractual
development,  new product and service  rollout,  and  operational  and financial
system auditing.  In 1988, Mr. Gordy established TAGG(R), a business accelerator
for strategic  growth and  development  specializing  in healthcare,  technology
development, and telecom applications. The firm provides assistance in planning,
marketing,  and  support  for  growth of  existing  revenue  sources  as well as
development of new lines of business.




HOWARD B. WORKMAN is a licensed real estate broker in the states of New York and
Georgia. Since 1975 he has been President and CEO of Workman and Company, a real
estate company involved in brokerage,  leasing and management of commercial real
properties.  He is also President of  Southeastern  Acquisitions,  a real estate
acquisitions firm, and Workco Development, which develops strip shopping centers
and office  building  throughout  the  southeast.  His  holdings are in Georgia,
Florida, North and South Carolina and Tennessee.  Mr. Workman was a director and
member of the loan  committee  for Charter Bank and Trust in Marietta.  He is on
the  honorary  Board of Georgia  Special  Olympics  and Chairman of the Adoption
Committee for Cradle of Love Adoption Agency.





EXECUTIVE COMPENSATION

         The  following  table  sets  forth all  compensation  actually  paid or
accrued by the Company for services  rendered to the Company for the years ended
August 31,  2001,  2002 and 2003 to the  Company's  Chief  Executive  Officer or
others who earned a salary greater than $100,000 annually for any of the periods
below:



                                                                                                                STOCK WARRANTS
                                                                                                                  AND OPTIONS
NAME AND PRINCIPAL POSITION                  YEAR             SALARY      BONUS      ALL OTHER COMPENSATION         ISSUED
- ---------------------------                  ----             ------      -----      ----------------------         -------
                                                                         
Terrence J. Leifheit, President CEO(1)       2001            $175,000     None
                                             2002            $366,664     None                                         (3)
                                             2003            $247,819     None

Ronald L. Weindruch,(2)                      2001            $123,438
Executive Vice President

William Hadel,                               2002            $122,395     -0-                 9,905                 50,000
VP of Marketing                              2003            $126,002

Robert Hornbuckle                            2002            $107,708     None
VP of Information Technology                 2003            $110,881


(All other compensation includes consulting and commission income)

         In addition to cash  compensation,  Mr.  Leifheit,  Mr.  Foster and Mr.
Weindruch  participate in the Company's  stock option plan. The following  table
details options granted in fiscal year 2001 and 2003:




          HOLDER              # OF SHARES UNDERLYING OPTIONS         % OF TOTAL OPTIONS GRANTED IN FY 01    EXER. PRICE    EXP. DATE
          ------              ------------------------------         -----------------------------------    -----------    ---------
                                                                                                               
Terrence J. Leifheit(3)                   51,595                                    58.4%                     $10.20       02/01/05
Terrence J. Leifheit                      10,000                                     5.4%                     $ 2.20       12/4/05


No stock options held by this  individual  were  exercised in the current fiscal
year whether the options were issued in the current year or in years prior,  and
none of those options are "in the money."

EMPLOYEE STOCK OPTION PLAN

         The  Company's  1999 Stock Option Plan (the  "Plan"),  assumed the 1996
Stock Option Plan, as amended on the migratory merger, which was adopted in 1996
and amended in October,  1997, July 2001 and October 2003 to increase the number
of issuable  shares  under the Plan to  1,500,000  shares of common stock and to
clarify the basis for  determining  fair market  value of shares in  conjunction
with setting the exercise price of options at issuance.  The purpose of the Plan
is to encourage stock  ownership by management and employees of the Company,  to
provide an additional incentive for those employees to contribute to the success
of the  Company and to provide the  Company  with the  opportunity  to use stock
options as a means of recruiting new managerial personnel where appropriate.

- ----------------------
/1/ Mr.  Leifheit's  employment  began in February 2001 in conjunction  with the
ecom merger.

/2/ Mr. Weindruch's employment ceased in January 2002.

/3/ Does not include warrants issued to Mr. Leigheit upon the ecom merger.




         The Plan  authorizes  the grant of options  which  qualify as incentive
stock  options  under  Section  422A of the Internal  Revenue  Code  ("qualified
options"),  as well as stock  options which do not qualify under that section of
the Code  ("nonqualified  options").  The Plan is  administered by the Company's
Board of Directors who may delegate these duties to the Compensation  Committee.
The Board is authorized to select the  individual  employees to receive  options
under the Plan, the number of shares subject to each option, the option term and
other matters specified in the Plan.

         The Plan provides that the exercise price of any option may not be less
than 100% of the fair market value of the Company's  stock at the date of grant,
defined as the  average  bid and ask price over the prior five days'  trading in
which at least 1,000  shares have  traded.  Options  must be granted  within ten
years from the date the Plan was approved by the Company's shareholders.

         A  maximum  of  1,500,000  shares  of the  Company's  Common  Stock are
authorized for issuance  pursuant to options granted under the Plan,  subject to
adjustments  to prevent  dilution or enlargement  of rights of  participants  in
certain  circumstances.  As of August 31, 2003, 298,424 options were outstanding
all of which were issued inside the Plan. As of August 31, 2003,  173,543 shares
are  exercisable  at an option price per share  ranging from $2.00 to $25.00 per
share and with expiration dates from November 2003 through April 2005.

PROFIT SHARING PLAN

         The  Company  sponsors a  qualified  employee  savings  plan  (commonly
referred to as a "401K  plan") for all  eligible  employees,  including  all the
officers of the Company.  Participants may make  contributions  from their gross
pay (limited to 15% of the  employee's  compensation,  as defined),  with Market
Central matching such contributions (subject to certain limitations) at the rate
of 25% of the first 6% of each  participant's  contribution.  Effective  June 1,
2002, the Company modified the plan to eliminate any matching of  contributions.
No other deferred compensation plan is currently in place.

EMPLOYMENT AGREEMENTS

         The Company has employment  agreements  with Terrence J. Leifheit,  its
President and with four other management  personnel.  Mr. Leifheit's  employment
agreement  was changed in  February  2003 to being a two year term and an annual
salary of equal to 10% of the Company's  EBITDA with a minimum salary payable of
$150,000 annually.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The  following  table  sets  forth  information,  to  the  best  of the
Company's knowledge, as of August 31, 2003, with respect to each person known by
Company to own beneficially  more than 5% of the outstanding  Common Stock, each
director,  each director  nominee and all directors and executive  officers as a
group.



                                                       AMOUNT AND NATURE OF BENEFICIAL
NAME AND ADDRESS OF BENEFICIAL OWNER                           OWNERSHIP(3)              PERCENT OF CLASS(4)
- ------------------------------------                           ------------              -------------------
                                                                                         
Glen H. Hammer*                                                 5,257,037(5)                     39.6%
William A. Goldstein*                                           5,607,037(3)                     42.2%


- ----------------------------------
/3/ Share  amounts  include,  where  indicated,  Common Stock  issuable upon the
exercise of certain stock options and stock  warrants  which are  exercisable or
convertible within sixty days from August 31, 2003

/4/ Based upon 13,262,969 shares of Common Stock outstanding on August 31, 2003.
Percentage  ownership is calculated  separately  for each person on the basis of
the actual  number of  outstanding  shares as of August 31, 2003 and assumes the
exercise of certain  stock  options and warrants held by such person (but not by
anyone else) exercisable within sixty days.

/5/ Based upon 4,090,370  shares owned directly and 1,070,747 shares that may be
acquired  by Mr.  Hammer and Mr.  Goldstein  pursuant  to the  exercise of stock
purchase warrants  exercisable  within sixty days at exercise price of $3.16 per
share.







                                                                                        
Terrence J. Leifheit*                                           2,206,102(6)                     16.6%
A. Randall Barkowitz                                              700,000(7)                      5.2%
James L. McGovern*                                                 16,479(8)                      0.1%
William P. O'Reilly*#                                              59,066(9)                      0.4%
Clifford A. Clark*                                                 35,017(10)                     0.3%
Thomas A. Gordy*                                                        0                          --
Howard B. Workman*                                                      0                          --
All directors and executive officers as a group                13,880,738(11)                   100.0%
(9 persons in group)


Unless   otherwise  noted,  all  persons  address  is  1650A  Gum  Branch  Road,
Jacksonville, NC 28540.

- ----------------------------------
*DIRECTOR, DIRECTOR NOMINEE AND/OR EXECUTIVE OFFICER

#MR.  O'REILLY  RESIGNED  AS A MEMBER OF THE BOARD OF  DIRECTORS  ON DECEMBER 1,
2003.

Note:    Unless otherwise indicated in the footnotes below, the Company has been
         advised  that each person  above has sole voting and  investment  power
         over the shares indicated above.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Gibralter   Publishing,   Inc.  is  the  Company's  principal  customer
comprising approximately 30% of the Company's revenues for the fiscal year ended
August 31, 2003.  J&C  Nationwide,  Inc. and  Cheapseats,  Inc. are also related
party customers of the Company.  Combined,  these two companies  represent 1% of
the Company's total revenues.

         The Company  leases office space to Gibralter  Publishing,  Inc. in its
Jacksonville facility.


- ----------------------------------

/6/ Includes (i) 1,151,173  shares owned directly and 1,000,000 shares issued to
Gibralter Publishing,  Inc which Mr. Leifheit controls, (ii) 137,831 shares held
in a Voting Trust for which Mr.  Leifheit is the sole voting  trustee.  Includes
34,399 shares that may be acquired by Mr.  Leifheit  pursuant to the exercise of
stock purchase  options and warrants  exercisable  within sixty days at exercise
prices from $2.17 to $11.46 per share.  Does not  include  (i) 36,559  shares of
Common Stock  underlying  warrants owned directly,  (ii) 31,151 shares of Common
Stock underlying  warrants held in trust for the benefit of Mr. Leifheit's minor
children, and which warrants are not presently exercisable.

/7/ Based upon  700,000  shares owned  directly  and 183,919  shares that may be
acquired by Mr.  Barkowitz  pursuant to the exercise of stock purchase  warrants
exercisable within sixty days at exercise price of $3.16 per share.

/8/ Includes 10,000 shares that may be acquired by Mr. McGovern  pursuant to the
exercise of stock purchase options and warrants exercisable within sixty days at
exercise prices from $2.20 per share.

/9/ Includes 21,667 shares that may be acquired by Mr. O'Reilly  pursuant to the
exercise of stock purchase options and warrants exercisable within sixty days at
exercise prices from $2.20 to $30.00 per share.

/10/ Includes  28,538  shares that may be acquired by Mr. Clark  pursuant to the
exercise of stock purchase options and warrants exercisable within sixty days at
exercise prices from $2.20 to $11.20 per share.

/11/ See notes 2 through 8





RECOMMENDATION OF THE BOARD OF DIRECTORS

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE NOMINEES LISTED HEREIN.

                                 PROPOSAL NO. 2

                 RATIFICATION OF INDEPENDENT PUBLIC ACCOUNTANTS

         The Company is asking the  stockholders  to ratify the  appointment  of
RBSM as the Company's  independent public accountants for the fiscal year ending
August 31,  2004.  The  affirmative  vote of the holders of a majority of shares
present or  represented  by proxy and voting at the Meeting  will be required to
ratify the appointment of RBSM.

         In the event the stockholders fail to ratify the appointment, the Board
of Directors will reconsider its selection. Even if the appointment is ratified,
our Board of  Directors,  in its  discretion,  may direct the  appointment  of a
different  independent  accounting firm at any time during the year if our Board
of  Directors  feels  that  such a  change  would  be in the  Company's  and its
stockholders' best interests.

AUDIT FEES

         Audit fees for the fiscal years 2002 and 2003 were $92,838 and $79,054,
respectively.

TAX FEES

         Tax fees  for the  fiscal  years  2002  and  2003  were $0 and  $7,525,
respectively.

NO OTHER FEES

         There are no other fees for  services  rendered  by RBSM for the fiscal
years 2002 and 2003.

RECOMMENDATION OF THE BOARD OF DIRECTORS

         THE BOARD OF DIRECTORS  RECOMMENDS A VOTE "FOR" THE RATIFICATION OF THE
SELECTION OF RUSSELL BEDFORD STEFANOU  MIRCHANDANI LLP TO SERVE AS THE COMPANY'S
INDEPENDENT PUBLIC ACCOUNTANTS FOR THE FISCAL YEAR ENDING AUGUST 31, 2003.

                                 PROPOSAL NO. 3

              APPROVAL AND RATIFICATION OF THE MARKET CENTRAL, INC.
                      2003 AMENDED AND RESTATED STOCK PLAN

         At the  Meeting,  Stockholders  will be asked to approve and ratify the
Market  Central,  Inc.  2003  Amended  and  Restated  Stock Plan as amended  and
restated  effective  December 1, 2003 (the  "Plan").  The Plan became  effective
originally in 1996,  and was amended  previously in October 1997,  July 2001 and
October  2003.  The Plan  provides  for the  grant of stock  options,  including
incentive  stock  options,   restricted  stock  and  stock  appreciation  rights
(collectively,  "stock  rights").  The Board of Directors  has adopted the Plan,
subject to Stockholder approval.

WHY SHOULD YOU APPROVE THE PLAN?

         The Company believes that long term equity  compensation in the form of
stock rights is critical in order to attract qualified  personnel to the Company
and to retain and provide incentive to current personnel,  particularly in light
of the increasingly  competitive environment for talented personnel. If the Plan
is not approved at the Meeting, grants under the Plan will not be eligible to be
incentive stock options.





WHAT ARE THE PURPOSES OF THE PLAN?

         The  purposes  of the  Plan  are to  facilitate  the  ownership  of the
Company's stock by officers,  other employees,  directors and consultants of the
company,   thereby   aligning   their   interests  with  those  of  the  Company
Stockholders, and to assist the company in attracting, motivating, and retaining
key personnel.

WHAT ARE THE MAIN FEATURES OF THE PLAN?

         GRANT OF STOCK  RIGHTS.  Stock rights may be granted to key  employees,
including  executive  officers of the Company,  its subsidiaries and affiliates,
directors and consultants as determined by the Plan  Committee,  which Committee
consists of two members of the board of Directors  (the "Plan  Committee").  The
number of employees  participating  in the Plan will vary from year to year. The
shares to be granted with respect to stock rights under the Plan shall be shares
of Common Stock,  which may consist,  in whole or in part, of treasury  stock or
authorized but unissued  stock not reserved for any other  purpose,  and may not
exceed  3,000,000 shares of Common Stock. In the event of certain changes in the
Company's capital  structure  affecting the Common Stock, the Plan Committee may
make  appropriate  adjustments  in the  number  and kinds of shares  that may be
awarded  and in  the  number  and  kinds  of  shares  covered  by  options  then
outstanding under the Plan, and, where applicable, exercise price of outstanding
options under the Plan. The Plan will be administered by the Plan Committee.

         The Plan Committee may grant options to purchase shares of Common Stock
that are either  "qualified,"  which  includes  those  awards  that  satisfy the
requirements  of Section 422 of the Internal  Revenue Code for  incentive  stock
options, or "nonqualified," which includes those awards that are not intended to
satisfy the  requirements of Section 422 of the Internal Revenue Code. Under the
terms of the Plan,  the  exercise  price of the  options  will,  unless the Plan
Committee determines otherwise in the case of nonqualified  options, not be less
than such Common  Stock's fair market  value at the time of grant.  The exercise
price of the  options  is  payable in cash or its  equivalent  or by  exchanging
shares of Common Stock owned by the  participant,  through an arrangement with a
broker  approved  by  the  Company  where  payment  of  the  exercise  price  is
accomplished  with the proceeds of the sale of Common Stock, or by a combination
of the foregoing.

         EXERCISE OF OPTIONS. The options will generally have a term of five (5)
to ten (10) years,  unless the Plan Committee specifies a shorter term, and will
become  exercisable  following the performance of a minimum period of service or
the satisfaction of performance  goals, as determined by the Plan Committee.  If
an option holder ceases  employment with the Company as a result of the holder's
death, disability or retirement,  the holder, or his or her beneficiary or legal
representative,  may  exercise any then  exercisable  option for a period of one
year,  or a greater or lesser  period as  determined  by the Plan  Committee  at
grant, but in no event after the date the option otherwise expires. If an option
holder's  employment is terminated for any other reason, the holder may exercise
any then exercisable  option for a period not exceeding 60 days as determined by
the Plan Committee, but in no event after the date the option otherwise expires;
provided that if the holder's  employment is terminated  for cause all of his or
her options will immediately terminate, regardless of whether then exercisable.

WHAT IS THE  VALUE  OF THE  BENEFITS  THAT  DIRECTORS,  EXECUTIVE  OFFICERS  AND
EMPLOYEES CAN OBTAIN UNDER THE PLAN?

         The Company cannot  currently  determine the number of shares of Common
Stock  subject  to  options  that may be  granted  in the  future  to  executive
officers, directors, employees and consultants under the Plan.

WHAT ARE THE FEDERAL INCOME TAX CONSEQUENCES OF AWARDS OF OPTIONS?

         The Plan is not qualified under the provisions of section 401(a) of the
Internal  Revenue Code of 1986, as amended (the  "Code"),  and is not subject to
any of the provisions of the Employee Retirement Income Security Act of 1974, as
amended.

         NONQUALIFIED STOCK OPTIONS.  On exercise of a nonqualified stock option
granted under the Plan, an optionee will recognize  ordinary income equal to the
excess,  if any, of the fair market  value on the date of exercise of the shares
of Common Stock acquired on exercise of the option over the exercise  price.  If
the  optionee  is one of our  employees,  that  income  will be  subject  to the
withholding of Federal income tax. The optionee's tax basis in those shares will
be equal to their fair market  value on the date of exercise of the option,  and
his holding period for those shares will begin on that date.




         If an optionee pays for shares of Common Stock on exercise of an option
by delivering  shares of our Common Stock,  the optionee will not recognize gain
or loss on the shares delivered,  even if their fair market value at the time of
exercise  differs from the optionee's tax basis in them. The optionee,  however,
otherwise  will be taxed on the  exercise of the option in the manner  described
above as if he had paid the exercise  price in cash. If a separate  identifiable
stock  certificate  is issued for that  number of shares  equal to the number of
shares  delivered  on exercise of the option,  the  optionee's  tax basis in the
shares  represented  by that  certificate  will be equal to his tax basis in the
shares  delivered,  and his holding  period for those  shares  will  include his
holding  period for the shares  delivered.  The optionee's tax basis and holding
period for the additional  shares received on exercise of the option will be the
same as if the optionee had exercised the option solely in exchange for cash.

         The Company  will be entitled  to a  deduction  for Federal  income tax
purposes  equal to the  amount  of  ordinary  income  taxable  to the  optionee,
provided that amount  constitutes an ordinary and necessary business expense for
the Company and is reasonable in amount,  and either the employee  includes that
amount in income or the Company timely satisfies its reporting requirements with
respect to that amount.

         INCENTIVE  STOCK  OPTIONS.  The Plan  provides  for the  grant of stock
options that qualify as "incentive  stock  options" as defined in section 422 of
the Code.  Under the Code, an optionee  generally is not subject to tax upon the
grant or exercise of an incentive  stock  option.  In addition,  if the optionee
holds a share received on exercise of an incentive stock option for at least two
years from the date the option was  granted  and at least one year from the date
the option was exercised (the "Required  Holding  Period"),  the difference,  if
any, between the amount realized on a sale or other taxable  disposition of that
share and the holder's tax basis in that share will be long-term capital gain or
loss.

         If, however, an optionee disposes of a share acquired on exercise of an
incentive  stock  option  before  the  end of the  Required  Holding  Period  (a
"Disqualifying  Disposition"),  the optionee  generally will recognize  ordinary
income in the year of the Disqualifying Disposition equal to the excess, if any,
of the fair market value of the share on the date the incentive stock option was
exercised over the exercise price. If, however, the Disqualifying Disposition is
a sale or exchange on which a loss, if realized, would be recognized for Federal
income tax  purposes,  and if the sales  proceeds  are less than the fair market
value of the share on the date of exercise of the option, the amount of ordinary
income  recognized by the optionee will not exceed the gain, if any, realized on
the sale. If the amount realized on a Disqualifying Disposition exceeds the fair
market  value of the share on the date of exercise  of the  option,  that excess
will be short-term or long-term  capital gain,  depending on whether the holding
period for the share exceeds one year.

         An optionee  who  exercises an  incentive  stock  option by  delivering
shares of Common  Stock  acquired  previously  pursuant  to the  exercise  of an
incentive stock option before the expiration of the Required  Holding Period for
those shares is treated as making a  Disqualifying  Disposition of those shares.
This rule prevents  "pyramiding" the exercise of an incentive stock option (that
is, exercising an incentive stock option for one share and using that share, and
others so acquired,  to exercise successive incentive stock options) without the
imposition of current income tax.

         For  purposes of the  alternative  minimum tax, the amount by which the
fair  market  value  of a share of  Common  Stock  acquired  on  exercise  of an
incentive stock option exceeds the exercise price of that option  generally will
be an adjustment  included in the optionee's  alternative minimum taxable income
for the  year in  which  the  option  is  exercised.  If,  however,  there  is a
Disqualifying  Disposition  of the  share  in the year in which  the  option  is
exercised, there will be no adjustment with respect to that share. If there is a
Disqualifying  Disposition  in a later  year,  no  income  with  respect  to the
Disqualifying  Disposition  is included in the  optionee's  alternative  minimum
taxable income for that year. In computing  alternative  minimum taxable income,
the tax basis of a share  acquired on exercise of an  incentive  stock option is
increased  by the amount of the  adjustment  taken into  account with respect to
that  share for  alternative  minimum  tax  purposes  in the year the  option is
exercised.

         The Company is not allowed an income tax deduction  with respect to the
grant or exercise of an  incentive  stock option or the  disposition  of a share
acquired on exercise of an incentive  stock  option  after the Required  Holding
Period.  However,  if there is a  Disqualifying  Disposition of a share,  we are
allowed a deduction  in an amount  equal to the ordinary  income  includible  in
income by the  optionee,  provided  that  amount  constitutes  an  ordinary  and
necessary  business  expense for the Company and is  reasonable  in amount,  and
either  the  optionee  includes  that  amount in income  or the  Company  timely
satisfies its reporting requirements with respect to that amount.




         SECTION 162 LIMITATIONS.  The Omnibus Budget Reconciliation Act of 1993
added Section 162(m) to the Code,  which generally  disallows a public company's
tax deduction for  compensation to covered  employees in excess of $1 million in
any tax year beginning on or after January 1, 1994.  Compensation that qualifies
as   "performance-based   compensation"   is   excluded   from  the  $1  million
deductibility  cap, and therefore remains fully deductible by the Company to the
extent that the Company pays it. The Company  intends  that  options  granted to
employees whom the Plan Committee  expects to be covered employees at the time a
deduction  arises  in  connection  with  such  options,  will  qualify  as  such
"performance-based  compensation,"  so that such  options will not be subject to
the Section 162(m)  deductibility  cap of $1 million.  Future changes in Section
162(m) or the regulations  thereunder may adversely affect the Company's ability
to  ensure  that  options  under  the Plan will  qualify  as  "performance-based
compensation" that is fully deductible by the Company under Section 162(m).

         IMPORTANCE OF CONSULTING TAX ADVISER.  The  information set forth above
is a  summary  only  and does not  purport  to be  complete.  In  addition,  the
information  is based upon  current  Federal  income tax rules and  therefore is
subject  to  change  when  those  rules  change.   Moreover,   because  the  tax
consequences  to any  optionee  may  depend on his  particular  situation,  each
optionee  should  consult his tax adviser as to the  Federal,  state,  local and
other tax  consequences of the grant or exercise of an option or the disposition
of Common Stock acquired on exercise of an option.

A COPY OF THE PLAN IS ATTACHED TO THIS PROXY STATEMENT AT APPENDIX B.

RECOMMENDATION OF THE BOARD OF DIRECTORS

         THE  BOARD OF  DIRECTORS  RECOMMENDS  A VOTE  "FOR"  THE  APPROVAL  AND
RATIFICATION OF THE MARKET CENTRAL, INC. 2003 AMENDED AND RESTATED STOCK PLAN.

                                  HOUSEHOLDING

         The SEC recently  approved a new rule concerning the delivery of annual
reports  and proxy  statements.  It permits a single set of these  reports to be
sent to any household at which two or more stockholders reside if they appear to
be members of the same family. Each stockholder  continues to receive a separate
proxy card. This procedure,  referred to as householding,  reduces the volume of
duplicate  information  stockholders  receive and reduces  mailing and  printing
expenses.  A  number  of  brokerage  firms  have  instituted  householding.   In
accordance  with  a  notice  sent  earlier  this  year  to  certain   beneficial
shareholders  who  share a single  address,  only one  annual  report  and proxy
statement  will be sent to that address  unless any  stockholder at that address
gave contrary instructions. However, if any such beneficial stockholder residing
at such an address wishes to receive a separate annual report or proxy statement
in the future, such stockholder may telephone 1-888-773-0501.

                  SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING

         Section 16(a) of the Exchange Act requires the  Company's  officers and
directors,  and persons who own more than ten percent of a  registered  class of
the  Company's  equity  securities,  to file reports of ownership and changes in
ownership  with the SEC,  and to furnish the  Company  with copies of the forms.
Based on its review of the forms it received,  or written  representations  from
reporting  persons,  the Company  believes  that,  during the year ended  August
31,2003,  each  of  its  officers,   directors  and  greater  than  ten  percent
stockholders complied with all such filing requirements.




                     STOCKHOLDER PROPOSALS FOR 2005 MEETING

         Stockholder  proposals  intended to be presented at the 2005 Meeting of
Stockholders  must be received by the Company at its offices at 1650A Gum Branch
Road, Jacksonville, NC, 28540, Attn: Secretary, not later than December 1, 2004,
and satisfy the conditions established by the Securities and Exchange Commission
for  stockholder  proposals to be included in the Company's  proxy statement for
that meeting.

         Pursuant to new amendments to Rule 14a-4(c) of the Securities  Exchange
Act of 1934, as amended,  if a stockholder  who intends to present a proposal at
the 2005 Meeting of Stockholders does not notify the Company of such proposal on
or prior to December 1, 2004,  then  management  proxies would be allowed to use
their  discretionary  voting authority to vote on the proposal when the proposal
is raised at the Meeting,  even though there is no discussion of the proposal in
the 2005 Proxy Statement.  The Company currently  believes that the 2005 Meeting
of Stockholders will be held during January, 2005.

                                  OTHER MATTERS

         The Board of Directors of the Company  knows of no other  matters to be
presented for stockholder  action at the Meeting.  However,  if other matters do
properly come before the Meeting or any adjournments or  postponements  thereof,
the Board of Directors  intends that the persons  named in the proxies will vote
upon such matters in accordance with their best judgment.

        BY ORDER OF THE BOARD OF DIRECTORS,

                                                     /s/ James Rapp
                                                     Secretary

Jacksonville, NC
December 19, 2003

WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING,  PLEASE COMPLETE,  SIGN, DATE AND
PROMPTLY RETURN THE ACCOMPANYING  PROXY IN THE ENCLOSED  POSTAGE-PAID  ENVELOPE.
YOU MAY REVOKE  YOUR PROXY AT ANY TIME  PRIOR TO THE  MEETING.  IF YOU DECIDE TO
ATTEND  THE  MEETING  AND  WISH  TO  CHANGE  YOUR  PROXY  VOTE,  YOU  MAY  DO SO
AUTOMATICALLY BY VOTING IN PERSON AT THE MEETING.

         THANK YOU FOR YOUR ATTENTION TO THIS MATTER.  YOUR PROMPT RESPONSE WILL
GREATLY FACILITATE ARRANGEMENTS FOR THE MEETING.





                                   APPENDIX A

                  MARKET CENTRAL, INC. AUDIT COMMITTEE CHARTER

                                    ATTACHED






                              MARKET CENTRAL, INC.
                             AUDIT COMMITTEE CHARTER

                        ADOPTED BY THE BOARD OF DIRECTORS

                              ON SEPTEMBER 24, 2003


                                     PURPOSE

The  purpose  of the Audit  Committee  is to assist  the board of  directors  in
fulfilling its oversight responsibilities for (1) the integrity of the company's
financial  statements,  (2) the company's  compliance  with legal and regulatory
requirements, (3) the independent auditor's qualifications and independence, and
(4) the  performance of the company's  internal  audit function and  independent
auditors.  The audit  committee  will also  prepare  the  report  that SEC rules
require be included in the company's annual proxy statement.

                                    AUTHORITY

The audit  committee has authority to conduct or authorize  investigations  into
any matters within its scope of responsibility. It is empowered to:

o        Appoint, compensate, and oversee the work of the public accounting firm
         employed by the  organization  to conduct the annual  audit.  This firm
         will report directly to the audit committee.

o        Resolve any disagreements  between management and the auditor regarding
         financial reporting.

o        Pre-approve all auditing and permitted  non-audit services performed by
         the company's external audit firm.

o        Retain  independent  counsel,  accountants,  or others  to  advise  the
         committee or assist in the conduct of an investigation.

o        Seek any  information  it  requires  from  employees  - all of whom are
         directed  to  cooperate  with the  committee's  requests - or  external
         parties.

o        Meet with company officers,  external auditors,  or outside counsel, as
         necessary.

                                   COMPOSITION

The audit  committee will consist of at least three and no more than six members
of the board of directors. No committee member shall simultaneously serve on the
audit committees of more than two other public companies.

No  committee   member  shall  receive  any  consulting,   advisory,   or  other
compensation  from the  company  other  than  fees for  service  on the board of
directors and committees  thereof.  No committee member shall be an affiliate of
the company.

Each committee member shall be able to read and understand fundamental financial
statements.




                                    MEETINGS

The committee  will meet at least four times a year,  with  authority to convene
additional  meetings,  as  circumstances  require.  All  committee  members  are
expected to attend each meeting in person or via tele- or video-conference.  The
committee  will  invite  members  of  management,  auditors  or others to attend
meetings  and  provide  pertinent  information,   as  necessary.  It  will  meet
separately,  periodically,  with  management,  with  internal  auditors and with
external auditors. It will also meet periodically in executive session.  Meeting
agendas  will be  prepared  and  provided  in  advance  to  members,  along with
appropriate briefing materials. Minutes will be prepared.

                                RESPONSIBILITIES

The committee will carry out the following responsibilities:

FINANCIAL STATEMENTS

         o        Review   significant   accounting  and  reporting  issues  and
                  understand  their impact on the  financial  statements.  These
                  issues include:

         o        Complex or unusual transactions and highly judgmental areas.

         o        Major issues  regarding  accounting  principles  and financial
                  statement presentations,  including any significant changes in
                  the   company's   selection  or   application   of  accounting
                  principles.

         o        The effect of regulatory and accounting  initiatives,  as well
                  as off-balance sheet structures,  on the financial  statements
                  of the company.

         o        Review analyses  prepared by management and/or the independent
                  auditor setting forth significant  financial  reporting issues
                  and judgments made in connection  with the  preparation of the
                  financial  statements,  including  analyses  of the effects of
                  alternative GAAP methods on the financial statements.

         o        Review with  management and the external  auditors the results
                  of the audit,  including any  difficulties  encountered.  This
                  review  will  include  any  restrictions  on the  scope of the
                  independent  auditor's  activities  or on access to  requested
                  information,    and   any   significant   disagreements   with
                  management.

         o        Discuss the annual audited financial  statements and quarterly
                  financial   statements   with   management  and  the  external
                  auditors,    including   the   company's   disclosures   under
                  "Management's  Discussion and Analysis of Financial  Condition
                  and Results of Operations."

         o        Review  disclosures  made by CEO and CFO during the Forms 10-K
                  and 10-Q certification process about significant  deficiencies
                  in the design or operation  of internal  controls or any fraud
                  that  involves  management  or  other  employees  who  have  a
                  significant role in the company's internal controls.






INTERNAL CONTROL

o        Consider the  effectiveness  of the company's  internal control system,
         including information technology security and control.

o        Understand  the scope of  internal  and  external  auditors'  review of
         internal  control  over  financial  reporting,  and  obtain  reports on
         significant  findings and  recommendations,  together with management's
         responses.

INTERNAL AUDIT

                  o        Review with  management and the chief audit executive
                           the  charter,   plans,   activities,   staffing,  and
                           organizational   structure  of  the  internal   audit
                           function.

                  o        Ensure  there  are  no  unjustified  restrictions  or
                           limitations,   and   review   and   concur   in   the
                           appointment,  replacement,  or dismissal of the chief
                           audit executive.

                  o        On a regular basis,  meet  separately  with the chief
                           audit  executive  to  discuss  any  matters  that the
                           committee  or  internal  audit  believes   should  be
                           discussed privately.

EXTERNAL AUDIT

         o        Review  the  external   auditors'  proposed  audit  scope  and
                  approach, including coordination of audit effort with internal
                  audit.

         o        Review the performance of the external auditors,  and exercise
                  final  approval  on  the   appointment  or  discharge  of  the
                  auditors. In performing this review, the committee will:

         o        At  least  annually,   obtain  and  review  a  report  by  the
                  independent   auditor   describing:    the   firm's   internal
                  quality-control  procedures; any material issues raised by the
                  most recent internal  quality-control  review, or peer review,
                  of  the  firm,   or  by  any  inquiry  or   investigation   by
                  governmental or professional authorities, within the preceding
                  five years,  respecting one or more independent audits carried
                  out by the  firm,  and any  steps  taken to deal with any such
                  issues;  and  (to  assess  the  auditor's   independence)  all
                  relationships between the independent auditor and the company.

         o        Take into  account the  opinions of  management  and  internal
                  audit.

         o        Review  and  evaluate  the  lead  partner  of the  independent
                  auditor.

         o        Present its conclusions  with respect to the external  auditor
                  to the board.

         o        Ensure the rotation of the lead audit partner every five years
                  and other audit  partners  every  seven  years,  and  consider
                  whether  there  should be regular  rotation  of the audit firm
                  itself.

         o        Present  its  conclusions  with  respect  to  the  independent
                  auditor to the full board.

         o        Set clear hiring policies for employees or former employees of
                  the independent auditors.

         o        On a regular basis, meet separately with the external auditors
                  to discuss any matters that the committee or auditors  believe
                  should be discussed privately.




COMPLIANCE

         o        Review  the   effectiveness   of  the  system  for  monitoring
                  compliance  with  laws  and  regulations  and the  results  of
                  management's    investigation    and   follow-up    (including
                  disciplinary action) of any instances of noncompliance.

         o        Establish  procedures  for:  (i) the receipt,  retention,  and
                  treatment  of  complaints  received by the  company  regarding
                  accounting, internal accounting controls, or auditing matters;
                  and (ii) the confidential,  anonymous  submission by employees
                  of the company of concerns regarding  questionable  accounting
                  or auditing matters.

         o        Review  the  findings  of  any   examinations   by  regulatory
                  agencies, and any auditor observations.

         o        Review the  process for  communicating  the code of conduct to
                  company personnel, and for monitoring compliance therewith.

         o        Obtain  regular  updates  from  management  and company  legal
                  counsel regarding compliance matters.

REPORTING RESPONSIBILITIES

         o        Regularly  report to the board of  directors  about  committee
                  activities  and issues that arise with  respect to the quality
                  or  integrity  of  the  company's  financial  statements,  the
                  company's  compliance  with legal or regulatory  requirements,
                  the performance and independence of the company's  independent
                  auditors, and the performance of the internal audit function.

         o        Provide  an open  avenue  of  communication  between  internal
                  audit, the external auditors, and the board of directors.

         o        Report   annually   to  the   shareholders,   describing   the
                  committee's  composition,  responsibilities  and how they were
                  discharged,  and  any  other  information  required  by  rule,
                  including approval of non-audit services.

         o        Review any other  reports  the  company  issues that relate to
                  committee responsibilities.

RELATED PARTY TRANSACTIONS

         o        Review and approve, in advance,  any transactions  between the
                  company  and any  director,  executive  officer  or  holder of
                  greater than five percent of any class of voting securities of
                  the company.

OTHER RESPONSIBILITIES

         o        Discuss with  management  the  company's  major  policies with
                  respect  to risk  assessment  and risk  management.

         o        Perform other activities  related to this charter as requested
                  by the board of  directors.

         o        Institute and oversee special investigations as needed.

         o        Review  and  assess  the  adequacy  of the  committee  charter
                  annually,  requesting board approval for proposed changes, and
                  ensure  appropriate  disclosure  as may be  required by law or
                  regulation.









                                   APPENDIX B

            MARKET CENTRAL, INC. 2003 AMENDED AND RESTATED STOCK PLAN

                                    ATTACHED







                       -----------------------------------


                              MARKET CENTRAL, INC.

                            2003 AMENDED AND RESTATED

                                   STOCK PLAN


                        ---------------------------------









                                                 TABLE OF CONTENTS
      
1.       Purpose..................................................................................................3
2.       Definitions..............................................................................................3
3.       Administration...........................................................................................7
         (a)      Authority of the Committee......................................................................7
         (b)      Manner of Exercise of Committee Authority.......................................................7
         (c)      Limitation of Liability.........................................................................7
4.       Stock Subject to Plan....................................................................................8
         (a)      Limitation on Overall Number of Shares Subject to Awards........................................8
         (b)      Application of Limitations......................................................................8
5.       Eligibility; Per-Person Award Limitations................................................................8
6.       Specific Terms of Awards.................................................................................8
         (a)      General.........................................................................................8
         (b)      Options.........................................................................................8
         (c)      Stock Appreciation Rights......................................................................10
         (d)      Restricted Stock...............................................................................10
         (e)      Deferred Stock.................................................................................11
         (f)      Bonus Stock and Awards in Lieu of Obligations..................................................12
         (g)      Dividend Equivalents...........................................................................12
         (h)      Other Stock-Based Awards.......................................................................12
7.       Certain Provisions Applicable to Awards.................................................................13
         (a)      Stand-Alone, Additional, Tandem, and Substitute Awards.........................................13
         (b)      Term of Awards.................................................................................13
         (c)      Form and Timing of Payment Under Awards; Deferrals.............................................13
         (d)      Exemptions from Section 16(b) Liability........................................................14
8.       Performance and Annual Incentive Awards.................................................................14
         (a)      Performance Conditions.........................................................................14
         (b)      Performance Awards Granted to Designated Covered Employees.....................................14
         (c)      Annual Incentive Awards Granted to Designated Covered Employees................................15
         (d)      Written Determinations.........................................................................16
         (e)      Status of Section 8(b) and Section 8(c) Awards Under Code Section 162(m).......................16
9.       Change in Control.......................................................................................17
         (a)      Effect of "Change in Control.".................................................................17
         (b)      Definition of "Change in Control...............................................................17
         (c)      Definition of "Change in Control Price.".......................................................18
10.      General Provisions......................................................................................18
         (a)      Compliance With Legal and Other Requirements...................................................18
         (b)      Limits on Transferability; Beneficiaries.......................................................19
         (c)      Adjustments....................................................................................19
         (d)      Taxes..........................................................................................20
         (e)      Changes to the Plan and Awards.................................................................20
         (f)      Limitation on Rights Conferred Under Plan......................................................21
         (g)      Unfunded Status of Awards; Creation of Trusts..................................................21
         (h)      Nonexclusivity of the Plan.....................................................................21
         (i)      Payments in the Event of Forfeitures; Fractional Shares........................................21
         (j)      Governing Law..................................................................................21
         (k)      Plan Effective Date and Stockholder Approval; Termination of Plan..............................21






                          ----------------------------

                              MARKET CENTRAL, INC.

                            2003 AMENDED AND RESTATED

                                   STOCK PLAN

         1. Purpose.  The purpose of this MARKET CENTRAL,  INC. 2003 AMENDED AND
RESTATED STOCK PLAN (the "Plan") is to assist Market  Central,  Inc., a Delaware
corporation (the "Company") and its Related Entities in attracting,  motivating,
retaining and rewarding high-quality  executives and other Employees,  officers,
Directors,  and  Consultants  by enabling  such persons to acquire or increase a
proprietary  interest in the Company in order to  strengthen  the  mutuality  of
interests  between such persons and the  Company's  stockholders,  and providing
such persons with annual and long term  performance  incentives  to expend their
maximum  efforts in the creation of shareholder  value.  The Plan is intended to
qualify certain  compensation awarded under the Plan for tax deductibility under
Section  162(m)  of  the  Code  (as  hereafter  defined)  to the  extent  deemed
appropriate  by the  Committee  (or any  successor  committee)  of the  Board of
Directors of the Company.

         2. Definitions.  For purposes of the Plan, the following terms shall be
defined as set forth  below,  in  addition  to such  terms  defined in Section 1
hereof.

            (a) "Annual  Incentive Award" means a conditional right granted to a
Participant under Sections 8(a) and (c) hereof to receive a cash payment,  Stock
or other Award, unless otherwise determined by the Committee, after the end of a
specified fiscal year.

            (b) "Award" means any Option,  Stock  Appreciation  Right (including
Limited Stock  Appreciation  Right),  Restricted  Stock,  Deferred Stock,  Stock
granted  as a bonus or in lieu of  another  award,  Dividend  Equivalent,  Other
Stock-Based  Award,  Performance Award or Annual Incentive Award,  together with
any other right or interest, granted to a Participant under the Plan.

            (c) "Beneficiary" means the person,  persons,  trust or trusts which
have  been  designated  by a  Participant  in  his or her  most  recent  written
beneficiary  designation  filed  with the  Committee  to  receive  the  benefits
specified  under the Plan upon such  Participant's  death or to which  Awards or
other rights are transferred if and to the extent  permitted under Section 10(b)
hereof. If, upon a Participant's  death,  there is no designated  Beneficiary or
surviving  designated  Beneficiary,  then the term Beneficiary means the person,
persons,  trust  or  trusts  entitled  by  will  or  the  laws  of  descent  and
distribution to receive such benefits.

            (d)  "Beneficial  Owner",   "Beneficially  Owning"  and  "Beneficial
Ownership"  shall have the  meanings  ascribed to such terms in Rule 13d-3 under
the Exchange Act and any successor to such Rule.

            (e) "Board" means the Company's Board of Directors.




            (f)  "Cause"  shall,  with  respect  to any  Participant,  have  the
equivalent  meaning (or the same meaning as "cause" or "for cause") set forth in
any employment  agreement  between the  Participant and the Company or a Related
Entity or, in the  absence of any such  agreement,  such term shall mean (i) the
failure by the  Participant  to perform  his or her  duties as  assigned  by the
Company (or a Related  Entity) in a  reasonable  manner,  (ii) any  violation or
breach by the  Participant of his or her  employment  agreement with the Company
(or a Related Entity),  if any, (iii) any violation or breach by the Participant
of his or her non-competition  and/or non-disclosure  agreement with the Company
(or a Related Entity),  if any, (iv) any act by the Participant of dishonesty or
bad faith  with  respect  to the  Company  (or a Related  Entity),  (v)  chronic
addiction  to  alcohol,   drugs  or  other  similar  substances   affecting  the
Participant's work performance, or (vi) the commission by the Participant of any
act,  misdemeanor,  or crime reflecting  unfavorably upon the Participant or the
Company.   The  good  faith  determination  by  the  Committee  of  whether  the
Participant's Continuous Service was terminated by the Company for "Cause" shall
be final and binding for all purposes hereunder.

            (g)  "Change in Control"  means a Change in Control as defined  with
related terms in Section 9 of the Plan.

            (h)  "Change  in  Control  Price"  means the  amount  calculated  in
accordance with Section 9(c) of the Plan.

            (i) "Code" means the Internal  Revenue Code of 1986, as amended from
time to time,  including  regulations  thereunder  and successor  provisions and
regulations thereto.

            (j)  "Committee"  means  a  committee  designated  by the  Board  to
administer the Plan; provided,  however,  that the Committee shall consist of at
least two  directors,  and,  each member of which  shall be (i) a  "non-employee
director"  within the  meaning  of Rule 16b-3  under the  Exchange  Act,  unless
administration  of the Plan by "non-employee  directors" is not then required in
order for exemptions  under Rule 16b-3 to apply to transactions  under the Plan,
and (ii) an "outside director" within the meaning of Section 162(m) of the Code,
unless administration of the Plan by "outside directors" is not then required in
order to qualify for tax deductibility under Section 162(m) of the Code.

            (k)  "Consultant"  means any person  (other  than an  Employee  or a
Director, solely with respect to rendering services in such person's capacity as
a  director)  who is engaged  by the  Company  or any  Related  Entity to render
consulting or advisory services to the Company or such Related Entity.

            (l) "Continuous  Service" means uninterrupted  provision of services
to the Company in any capacity of Employee, Director, or Consultant.  Continuous
Service  shall  not be  considered  to be  interrupted  in the  case  of (i) any
approved  leave of  absence,  (ii)  transfers  among the  Company,  any  Related
Entities,  or any successor entities,  in any capacity of Employee Director,  or
Consultant,  or (iii) any change in status as long as the individual  remains in
the service of the  Company or a Related  Entity in any  capacity  of  Employee,
Director,  or Consultant (except as otherwise provided in the Option Agreement).
An approved leave of absence shall include sick leave,  military  leave,  or any
other authorized personal leave.

            (m) "Corporate Transaction" means a Corporate Transaction as defined
in Section 9(b)(i) of the Plan.

            (n)  "Covered  Employee"  means an Eligible  Person who is a Covered
Employee as specified in Section 8(e) of the Plan.




            (o) "Deferred Stock" means a right,  granted to a Participant  under
Section 6(e) hereof, to receive Stock, cash or a combination  thereof at the end
of a specified deferral period.

            (p) "Director" means a member of the Board or the board of directors
of any Related Entity.

            (q) "Disability"  means a permanent and total disability (within the
meaning  of  Section  22(e) of the  Code),  as  determined  by a medical  doctor
satisfactory to the Committee.

            (r) "Dividend  Equivalent"  means a right,  granted to a Participant
under  Section  6(g)  hereof,  to receive  cash,  Stock,  other  Awards or other
property equal in value to dividends paid with respect to a specified  number of
shares of Stock, or other periodic payments.

            (s)  "Effective  Date"  means the  effective  date of the  Plan,  as
amended and restated, which shall be December 1, 2003.

            (t) "Eligible  Person" means each  Executive  Officer of the Company
(as defined under the Exchange Act) and other officers,  Directors and Employees
of the Company or of any Related Entity, and Consultants with the Company or any
Related Entity.  The foregoing  notwithstanding,  only employees of the Company,
the  Parent,  or any  Subsidiary  shall be  Eligible  Persons  for  purposes  of
receiving any Incentive  Stock  Options.  An Employee on leave of absence may be
considered  as still in the  employ  of the  Company  or a  Related  Entity  for
purposes of eligibility for participation in the Plan.

            (u) "Employee"  means any person,  including an officer or Director,
who is an  employee  of the  Company or any  Related  Entity.  The  Payment of a
director's  fee by the Company or a Related  Entity shall not be  sufficient  to
constitute "employment" by the Company.

            (v)  "Exchange  Act" means the  Securities  Exchange Act of 1934, as
amended from time to time,  including rules thereunder and successor  provisions
and rules thereto.

            (w) "Executive Officer" means an executive officer of the Company as
defined under the Exchange Act.

            (x) "Fair Market Value" means the fair market value of Stock, Awards
or  other  property  as  determined  by the  Committee  or the  Board,  or under
procedures   established  by  the  Committee  or  the  Board.  Unless  otherwise
determined by the  Committee or the Board,  the Fair Market Value of Stock as of
any given date after which the Company is a Publicly Held  Corporation  shall be
the  closing  sale price per share  reported on a  consolidated  basis for stock
listed on the principal stock exchange or market on which Stock is traded on the
date as of which such value is being  determined or, if there is no sale on that
date, then on the last previous day on which a sale was reported.




            (y) "Good Reason" shall,  with respect to any Participant,  have the
equivalent  meaning (or the same meaning as "good  reason" or "for good reason")
set forth in any employment agreement between the Participant and the Company or
a Related Entity or, in the absence of any such agreement,  such term shall mean
(i) the assignment to the Participant of any duties  inconsistent in any respect
with the Participant's position (including status, offices, titles and reporting
requirements),  authority, duties or responsibilities as assigned by the Company
(or a Related Entity),  or any other action by the Company (or a Related Entity)
which  results  in  a  diminution  in  such  position,   authority,   duties  or
responsibilities,  excluding  for this  purpose an isolated,  insubstantial  and
inadvertent  action not taken in bad faith and which is  remedied by the Company
(or a Related  Entity)  promptly  after  receipt of notice  thereof given by the
Participant;  (ii) any failure by the  Company  (or a Related  Entity) to comply
with its obligations to the Participant as agreed upon,  other than an isolated,
insubstantial  and  inadvertent  failure not occurring in bad faith and which is
remedied by the Company (or a Related  Entity)  promptly after receipt of notice
thereof given by the Participant; (iii) any purported termination by the Company
(or a Related Entity) of the Participant's Continuous Service otherwise than for
Cause as defined in Section 2(f), or by reason of the  Participant's  Disability
as defined in Section 2(o), prior to the Expiration Date.

            (z)  "Incentive  Stock  Option"  means  any  Option  intended  to be
designated as an incentive stock option within the meaning of Section 422 of the
Code or any successor provision thereto.

            (aa)  "Incumbent  Board"  means the  Incumbent  Board as  defined in
Section 9(b)(ii) of the Plan.

            (bb) "Limited Stock  Appreciation  Right" means a right granted to a
Participant under Section 6(c) hereof.

            (cc) "Option"  means a right granted to a Participant  under Section
6(b)  hereof,  to purchase  Stock or other  Awards at a specified  price  during
specified time periods.

            (dd) "Optionee"  means a person to whom an Option or Incentive Stock
Option is granted  under this Plan or any person who  succeeds  to the rights of
such person under this Plan.

            (ee)  "Other   Stock-Based   Awards"  means  Awards   granted  to  a
Participant under Section 6(h) hereof.

            (ff) "Parent" means a "parent corporation," whether now or hereafter
existing, as defined in Section 424(e) of the Code.

            (gg)  "Participant"  means a person  who has been  granted  an Award
under the Plan which remains outstanding, including a person who is no longer an
Eligible Person.

            (hh)  "Performance  Award"  means a right,  granted  to an  Eligible
Person  under  Sections  8(a) and (b)  hereof,  to  receive  Awards  based  upon
performance criteria specified by the Committee or the Board.

            (ii)  "Person"  shall  have the  meaning  ascribed  to such  term in
Section  3(a)(9)  of the  Exchange  Act and used in  Sections  13(d)  and  14(d)
thereof, and shall include a "group" as defined in Section 13(d) thereof.

            (jj)  "Publicly  Held  Corporation"   shall  mean  a  publicly  held
corporation as that term is used under Section 162(m)(2) of the Code.

            (kk) "Restricted  Stock" means Stock granted to a Participant  under
Section 6(d) hereof,  that is subject to certain  restrictions  and to a risk of
forfeiture.

            (ll) "Rule 16b-3" and "Rule  16a-1(c)(3)"  means Rule 16b-3 and Rule
16a-1(c)(3),  as from  time to time in  effect  and  applicable  to the Plan and
Participants,  promulgated  by the  Securities  and  Exchange  Commission  under
Section 16 of the Exchange Act.




            (mm)  "Stock"  means the  Company's  Common  Stock,  and such  other
securities  as may be  substituted  (or  resubstituted)  for Stock  pursuant  to
Section 10(c) hereof.

            (nn)  "Stock   Appreciation  Right"  means  a  right  granted  to  a
Participant under Section 6(c) hereof.

            (oo) "Subsidiary"  means a "subsidiary  corporation"  whether now or
hereafter existing, as defined in Section 424(f) of the Code.

         3. Administration.

            (a) Authority of the Committee.  The Plan shall be  administered  by
the Committee; provided, however, that except as otherwise expressly provided in
this Plan or, during the period that the Company is a Publicly Held Corporation,
in order to comply with Code  Section  162(m) or Rule 16b-3  under the  Exchange
Act,  the Board may exercise  any power or  authority  granted to the  Committee
under this Plan. The Committee or the Board shall have full and final authority,
in each case  subject to and  consistent  with the  provisions  of the Plan,  to
select  Eligible  Persons to become  Participants,  grant Awards,  determine the
type,  number and other terms and conditions of, and all other matters  relating
to, Awards,  prescribe  Award  agreements  (which need not be identical for each
Participant)  and  rules and  regulations  for the  administration  of the Plan,
construe and interpret the Plan and Award agreements and correct defects, supply
omissions or reconcile  inconsistencies therein, and to make all other decisions
and determinations as the Committee or the Board may deem necessary or advisable
for the  administration of the Plan. In exercising any discretion granted to the
Committee or the Board under the Plan or pursuant to any Award, the Committee or
the  Board  shall not be  required  to follow  past  practices,  act in a manner
consistent  with  past  practices,  or treat  any  Eligible  Person  in a manner
consistent with the treatment of other Eligible Persons.

            (b) Manner of Exercise of Committee Authority. In the event that the
Company is or becomes a Publicly Held  Corporation,  the Committee,  and not the
Board, shall exercise sole and exclusive  discretion on any matter relating to a
Participant  then  subject to Section 16 of the Exchange Act with respect to the
Company to the extent  necessary in order that  transactions by such Participant
shall be exempt  under  Rule 16b-3  under the  Exchange  Act.  Any action of the
Committee  or the Board shall be final,  conclusive  and binding on all persons,
including  the  Company,  its  Related  Entities,  Participants,  Beneficiaries,
transferees  under Section 10(b) hereof or other persons claiming rights from or
through a Participant, and stockholders. The express grant of any specific power
to the Committee or the Board,  and the taking of any action by the Committee or
the Board,  shall not be  construed  as limiting  any power or  authority of the
Committee or the Board.  The  Committee or the Board may delegate to officers or
managers  of the Company or any  Related  Entity,  or  committees  thereof,  the
authority,  subject to such terms as the Committee or the Board shall determine,
(i) to perform administrative  functions,  (ii) with respect to Participants not
subject to Section 16 of the Exchange  Act, to perform  such other  functions as
the Committee or the Board may determine, and (iii) with respect to Participants
subject to Section 16, to perform such other  functions of the  Committee or the
Board as the Committee or the Board may determine to the extent  performance  of
such  functions  will not  result in the loss of an  exemption  under Rule 16b-3
otherwise available for transactions by such persons, in each case to the extent
permitted  under  applicable  law and subject to the  requirements  set forth in
Section  8(d).  The  Committee  or the Board may appoint  agents to assist it in
administering the Plan.




            (c) Limitation of Liability.  The Committee and the Board,  and each
member thereof, shall be entitled to, in good faith, rely or act upon any report
or other  information  furnished to him or her by any Executive  Officer,  other
officer or Employee,  the Company's  independent  auditors,  Consultants  or any
other  agents  assisting  in the  administration  of the  Plan.  Members  of the
Committee and the Board,  and any officer or Employee acting at the direction or
on behalf of the Committee or the Board,  shall not be personally liable for any
action or  determination  taken or made in good faith with  respect to the Plan,
and shall, to the extent permitted by law, be fully indemnified and protected by
the Company with respect to any such action or determination.

         4. Stock Subject to Plan.

            (a)  Limitation  on  Overall  Number of Shares  Subject  to  Awards.
Subject to adjustment  as provided in Section 10(c) hereof,  the total number of
shares of Stock  reserved and available  for delivery in connection  with Awards
under the Plan shall be 3,000,000.  If any Awards  previously  granted under the
Plan terminate without being exercised,  expire,  are forfeited or canceled,  or
are  surrendered  in payment of any Awards or any tax  withholding  with  regard
thereto, new Awards may thereafter be granted covering such shares of Stock. Any
shares of Stock  delivered  under the Plan may consist,  in whole or in part, of
authorized  and unissued  shares or treasury  shares.  Subject to  adjustment as
provided  in Section  10(c)  hereof,  the number of shares of Stock which may be
issued pursuant to Incentive Stock Options shall not exceed 1,000,000 shares.

            (b) Application of Limitations.  The limitation contained in Section
4(a) shall  apply not only to Awards  that are  settleable  by the  delivery  of
shares of Stock but also to Awards  relating  to shares of Stock but  settleable
only in cash (such as cash-only Stock Appreciation Rights). The Committee or the
Board may adopt reasonable counting  procedures to ensure appropriate  counting,
avoid double  counting  (as, for  example,  in the case of tandem or  substitute
awards) and make adjustments if the number of shares of Stock actually delivered
differs  from the  number of shares  previously  counted in  connection  with an
Award.

         5.  Eligibility.  Awards may be granted under the Plan only to Eligible
Persons.

         6. Specific Terms of Awards.

            (a) General.  Awards may be granted on the terms and  conditions set
forth in this Section 6. In addition,  the  Committee or the Board may impose on
any Award or the exercise thereof,  at the date of grant or thereafter  (subject
to Section 10(e)),  such additional terms and conditions,  not inconsistent with
the  provisions  of the Plan,  as the  Committee  or the Board shall  determine,
including  terms  requiring  forfeiture of Awards in the event of termination of
Continuous Service by the Participant and terms permitting a Participant to make
elections  relating to his or her Award. The Committee or the Board shall retain
full power and discretion to accelerate,  waive or modify, at any time, any term
or condition of an Award that is not mandatory  under the Plan.  Except in cases
in which the  Committee  or the Board is  authorized  to require  other forms of
consideration under the Plan, or to the extent other forms of consideration must
be paid to satisfy the requirements of Delaware law, no consideration other than
services may be required for the grant (but not the exercise) of any Award.

            (b) Options. The Committee and the Board each is authorized to grant
Options to Participants on the following terms and conditions:




                        (i)  Exercise  Price.  The  exercise  price per share of
            Stock  purchasable  under  an  Option  shall  be  determined  by the
            Committee or the Board, provided that such exercise price shall not,
            in the case of  Incentive  Stock  Options,  be less than 100% of the
            Fair  Market  Value of the Stock on the date of grant of the  Option
            and shall not,  in any event,  be less than the par value of a share
            of Stock on the date of grant of such Option. If an employee owns or
            is deemed  to own (by  reason of the  attribution  rules  applicable
            under  Section  424(d)  of the Code)  more than 10% of the  combined
            voting  power of all  classes of stock of the  Company or any Parent
            Corporation or Subsidiary  and an Incentive  Stock Option is granted
            to such employee,  the option price of such  Incentive  Stock Option
            (to the extent  required by the Code at the time of grant)  shall be
            no less than 110% of the Fair Market  Value of the Stock on the date
            such Incentive Stock Option is granted.

                        (ii) Time and Method of Exercise.  The  Committee or the
            Board   shall   determine   the  time  or  times  at  which  or  the
            circumstances  under which an Option may be exercised in whole or in
            part  (including  based on achievement  of performance  goals and/or
            future  service  requirements),  the time or times at which  Options
            shall cease to be or become  exercisable  following  termination  of
            Continuous  Service or upon other  conditions,  the methods by which
            such exercise  price may be paid or deemed to be paid  (including in
            the  discretion  of the  Committee or the Board a cashless  exercise
            procedure), the form of such payment, including, without limitation,
            cash, Stock, other Awards or awards granted under other plans of the
            Company or a Related Entity,  or other property  (including notes or
            other  contractual  obligations of Participants to make payment on a
            deferred basis),  and the methods by or forms in which Stock will be
            delivered or deemed to be delivered to Participants.

                        (iii)  Incentive   Stock  Options.   The  terms  of  any
            Incentive  Stock Option  granted  under the Plan shall comply in all
            respects with the provisions of Section 422 of the Code. Anything in
            the  Plan to the  contrary  notwithstanding,  no  term  of the  Plan
            relating  to   Incentive   Stock   Options   (including   any  Stock
            Appreciation  Right  in  tandem  therewith)  shall  be  interpreted,
            amended or altered,  nor shall any  discretion or authority  granted
            under the Plan be exercised,  so as to disqualify either the Plan or
            any Incentive Stock Option under Section 422 of the Code, unless the
            Participant  has first requested the change that will result in such
            disqualification. Thus, if and to the extent required to comply with
            Section 422 of the Code,  Options granted as Incentive Stock Options
            shall be subject to the following special terms and conditions:

                        (A) the Option  shall not be  exercisable  more than ten
            years  after  the date  such  Incentive  Stock  Option  is  granted;
            provided,  however,  that if a Participant  owns or is deemed to own
            (by reason of the  attribution  rules of Section 424(d) of the Code)
            more than 10% of the  combined  voting power of all classes of stock
            of the Company or any Parent  Corporation  and the  Incentive  Stock
            Option is granted  to such  Participant,  the term of the  Incentive
            Stock  Option  shall be (to the extent  required  by the Code at the
            time of the  grant)  for no more  than five  years  from the date of
            grant; and

                        (B) The aggregate  Fair Market Value  (determined  as of
            the date the  Incentive  Stock  Option is  granted) of the shares of
            stock with respect to which  Incentive  Stock Options  granted under
            the Plan and all other  option  plans of the  Company  or its Parent
            Corporation  during any calendar year exercisable for the first time
            by the Participant during any calendar year shall not (to the extent
            required by the Code at the time of the grant) exceed $100,000.




                        (iv)  Repurchase  Rights.  The  Committee  and the Board
            shall have the discretion to grant Options which are exercisable for
            unvested  shares of Common Stock.  Should the Optionee's  Continuous
            Service cease while holding such unvested shares,  the Company shall
            have the right to repurchase,  at the exercise price paid per share,
            any or all of those  unvested  shares.  The terms  upon  which  such
            repurchase  right  shall be  exercisable  (including  the period and
            procedure for exercise and the appropriate  vesting schedule for the
            purchased shares) shall be established by the Committee or the Board
            and set forth in the document evidencing such repurchase right.

            (c) Stock  Appreciation  Rights. The Committee and the Board each is
authorized to grant Stock Appreciation  Right's to Participants on the following
terms and conditions:

                        (i) Right to Payment.  A Stock  Appreciation Right shall
            confer on the  Participant to whom it is granted a right to receive,
            upon  exercise  thereof,  the excess of (A) the Fair Market Value of
            one  share of stock on the date of  exercise  (or,  in the case of a
            "Limited Stock Appreciation Right" that may be exercised only in the
            event of a Change in Control,  the Fair Market Value  determined  by
            reference to the Change in Control  Price,  as defined under Section
            9(c)  hereof),  over (B) the grant  price of the Stock  Appreciation
            Right as determined  by the Committee or the Board.  The grant price
            of a Stock Appreciation Right shall not be less than the Fair Market
            Value of a share of Stock on the date of grant  except  as  provided
            under Section 7(a) hereof.

                        (ii)  Other  Terms.  The  Committee  or the Board  shall
            determine at the date of grant or  thereafter,  the time or times at
            which and the circumstances  under which a Stock  Appreciation Right
            may be exercised in whole or in part (including based on achievement
            of performance goals and/or future service  requirements),  the time
            or times at which  Stock  Appreciation  Rights  shall cease to be or
            become  exercisable  following  termination of Continuous Service or
            upon other conditions, the method of exercise, method of settlement,
            form of consideration  payable in settlement,  method by or forms in
            which  Stock  will  be  delivered  or  deemed  to  be  delivered  to
            Participants,  whether or not a Stock Appreciation Right shall be in
            tandem or in combination  with any other Award,  and any other terms
            and  conditions  of any  Stock  Appreciation  Right.  Limited  Stock
            Appreciation  Rights that may only be exercised in connection with a
            Change in Control or other event as  specified  by the  Committee or
            the Board, may be granted on such terms, not inconsistent  with this
            Section  6(c), as the  Committee or the Board may  determine.  Stock
            Appreciation  Rights and Limited  Stock  Appreciation  Rights may be
            either freestanding or in tandem with other Awards.

            (d) Restricted Stock. The Committee and the Board each is authorized
to grant Restricted Stock to Participants on the following terms and conditions:

                        (i) Grant and  Restrictions.  Restricted  Stock shall be
            subject to such restrictions on transferability,  risk of forfeiture
            and other  restrictions,  if any, as the  Committee or the Board may
            impose, or as otherwise  provided in this Plan. The restrictions may
            lapse  separately  or in  combination  at  such  times,  under  such
            circumstances  (including based on achievement of performance  goals
            and/or  future  service  requirements),   in  such  installments  or
            otherwise,  as the  Committee or the Board may determine at the date
            of grant or thereafter.  Except to the extent  restricted  under the
            terms of the Plan and any Award agreement relating to the Restricted
            Stock, a Participant  granted Restricted Stock shall have all of the
            rights of a stockholder,  including the right to vote the Restricted
            Stock and the right to receive  dividends  thereon  (subject  to any
            mandatory reinvestment or other requirement imposed by the Committee
            or the  Board).  During  the  restricted  period  applicable  to the
            Restricted  Stock,  subject to Section 10(b) below,  the  Restricted
            Stock may not be sold, transferred, pledged, hypothecated,  margined
            or otherwise encumbered by the Participant.




                        (ii) Forfeiture.  Except as otherwise  determined by the
            Committee or the Board at the time of the Award, upon termination of
            a Participant's Continuous Service during the applicable restriction
            period,  the  Participant's  Restricted  Stock  that is at that time
            subject to  restrictions  shall be forfeited  and  reacquired by the
            Company;  provided that the  Committee or the Board may provide,  by
            rule or  regulation or in any Award  agreement,  or may determine in
            any individual  case,  that  restrictions  or forfeiture  conditions
            relating to Restricted  Stock shall be waived in whole or in part in
            the event of terminations  resulting from specified causes,  and the
            Committee  or the Board may in other cases waive in whole or in part
            the forfeiture of Restricted Stock.

                        (iii)  Certificates for Stock.  Restricted Stock granted
            under the Plan may be evidenced  in such manner as the  Committee or
            the Board shall determine.  If certificates  representing Restricted
            Stock are registered in the name of the  Participant,  the Committee
            or the Board may require that such  certificates bear an appropriate
            legend   referring  to  the  terms,   conditions  and   restrictions
            applicable  to  such  Restricted  Stock,  that  the  Company  retain
            physical  possession of the  certificates,  and that the Participant
            deliver a stock power to the Company, endorsed in blank, relating to
            the Restricted Stock.

                        (iv)  Dividends and Splits.  As a condition to the grant
            of an Award of  Restricted  Stock,  the  Committee  or the Board may
            require that any cash dividends paid on a share of Restricted  Stock
            be automatically reinvested in additional shares of Restricted Stock
            or applied to the  purchase  of  additional  Awards  under the Plan.
            Unless  otherwise  determined by the  Committee or the Board,  Stock
            distributed in connection with a Stock split or Stock dividend,  and
            other  property  distributed  as a  dividend,  shall be  subject  to
            restrictions  and a risk of  forfeiture  to the same  extent  as the
            Restricted  Stock with respect to which such Stock or other property
            has been distributed.

            (e) Deferred  Stock.  The Committee and the Board each is authorized
to grant  Deferred  Stock to  Participants,  which are rights to receive  Stock,
cash,  or a  combination  thereof  at the end of a  specified  deferral  period,
subject to the following terms and conditions:

                        (i) Award and Restrictions.  Satisfaction of an Award of
            Deferred  Stock shall occur upon  expiration of the deferral  period
            specified for such Deferred Stock by the Committee or the Board (or,
            if  permitted  by the  Committee  or the  Board,  as  elected by the
            Participant).  In addition,  Deferred Stock shall be subject to such
            restrictions  (which  may  include  a  risk  of  forfeiture)  as the
            Committee or the Board may impose,  if any, which  restrictions  may
            lapse  at  the  expiration  of the  deferral  period  or at  earlier
            specified times (including based on achievement of performance goals
            and/or future service  requirements),  separately or in combination,
            in  installments  or  otherwise,  as the  Committee or the Board may
            determine.  Deferred  Stock may be  satisfied  by delivery of Stock,
            cash  equal to the Fair  Market  Value of the  specified  number  of
            shares of Stock  covered by the  Deferred  Stock,  or a  combination
            thereof,  as determined by the Committee or the Board at the date of
            grant or thereafter.  Prior to  satisfaction of an Award of Deferred
            Stock,  an Award of Deferred  Stock carries no voting or dividend or
            other rights associated with share ownership.




                        (ii) Forfeiture.  Except as otherwise  determined by the
            Committee  or  the  Board,   upon  termination  of  a  Participant's
            Continuous Service during the applicable  deferral period thereof to
            which  forfeiture   conditions  apply  (as  provided  in  the  Award
            agreement evidencing the Deferred Stock), the Participant's Deferred
            Stock  that  is at that  time  subject  to  deferral  (other  than a
            deferral at the  election of the  Participant)  shall be  forfeited;
            provided  that the  Committee or the Board may  provide,  by rule or
            regulation  or in  any  Award  agreement,  or may  determine  in any
            individual case, that restrictions or forfeiture conditions relating
            to  Deferred  Stock shall be waived in whole or in part in the event
            of terminations  resulting from specified causes,  and the Committee
            or the  Board  may in  other  cases  waive  in  whole or in part the
            forfeiture of Deferred Stock.

                        (iii) Dividend Equivalents.  Unless otherwise determined
            by the  Committee  or the  Board  at date  of  grant,  any  Dividend
            Equivalents  that are granted  with respect to any Award of Deferred
            Stock shall be either (A) paid with respect to such  Deferred  Stock
            at the dividend  payment  date in cash or in shares of  unrestricted
            Stock  having  a Fair  Market  Value  equal  to the  amount  of such
            dividends,  or (B) deferred with respect to such Deferred  Stock and
            the  amount or value  thereof  automatically  deemed  reinvested  in
            additional   Deferred  Stock,   other  Awards  or  other  investment
            vehicles,  as the  Committee or the Board shall  determine or permit
            the Participant to elect.

            (f) Bonus Stock and Awards in Lieu of Obligations. The Committee and
the Board each is  authorized  to grant  Stock as a bonus,  or to grant Stock or
other  Awards  in lieu of  Company  obligations  to pay  cash or  deliver  other
property  under  the Plan or under  other  plans or  compensatory  arrangements,
provided that, in the case of Participants subject to Section 16 of the Exchange
Act, the amount of such grants remains within the discretion of the Committee to
the extent  necessary to ensure that  acquisitions  of Stock or other Awards are
exempt from  liability  under Section 16(b) of the Exchange Act. Stock or Awards
granted hereunder shall be subject to such other terms as shall be determined by
the Committee or the Board.

            (g)  Dividend  Equivalents.  The  Committee  and the  Board  each is
authorized  to  grant  Dividend  Equivalents  to  a  Participant  entitling  the
Participant  to receive cash,  Stock,  other Awards,  or other property equal in
value to dividends  paid with respect to a specified  number of shares of Stock,
or  other  periodic  payments.   Dividend   Equivalents  may  be  awarded  on  a
free-standing  basis or in connection  with another Award.  The Committee or the
Board may provide that Dividend  Equivalents  shall be paid or distributed  when
accrued or shall be deemed to have been reinvested in additional Stock,  Awards,
or  other   investment   vehicles,   and   subject  to  such   restrictions   on
transferability  and  risks of  forfeiture,  as the  Committee  or the Board may
specify.

            (h) Other  Stock-Based  Awards.  The Committee and the Board each is
authorized,   subject  to  limitations   under   applicable  law,  to  grant  to
Participants  such other Awards that may be denominated or payable in, valued in
whole or in part by reference  to, or otherwise  based on, or related to, Stock,
as deemed by the  Committee or the Board to be  consistent  with the purposes of
the Plan,  including,  without  limitation,  convertible  or  exchangeable  debt
securities, other rights convertible or exchangeable into Stock, purchase rights
for Stock,  Awards with value and payment  contingent  upon  performance  of the
Company or any other  factors  designated  by the  Committee  or the Board,  and
Awards valued by reference to the book value of Stock or the value of securities
of or the  performance  of specified  Related  Entities or business  units.  The
Committee or the Board shall  determine the terms and conditions of such Awards.
Stock  delivered  pursuant to an Award in the nature of a purchase right granted
under this  Section 6(h) shall be purchased  for such  consideration  (including
without limitation loans from the Company or a Related Entity), paid for at such
times, by such methods, and in such forms, including,  without limitation, cash,
Stock,  other  Awards or other  property,  as the  Committee  or the Board shall
determine.  The Committee and the Board shall have the  discretion to grant such
other Awards which are exercisable  for unvested shares of Common Stock.  Should
the Optionee's  Continuous Service cease while holding such unvested shares, the
Company  shall  have the right to  repurchase,  at the  exercise  price paid per
share, any or all of those unvested shares. The terms upon which such repurchase
right shall be exercisable  (including the period and procedure for exercise and
the appropriate  vesting schedule for the purchased shares) shall be established
by the  Committee  or the Board and set forth in the  document  evidencing  such
repurchase right. Cash awards, as an element of or supplement to any other Award
under the Plan, may also be granted pursuant to this Section 6(h).




         7. Certain Provisions Applicable to Awards.

            (a) Stand-Alone,  Additional,  Tandem, and Substitute Awards. Awards
granted under the Plan may, in the discretion of the Committee or the Board,  be
granted  either alone or in addition to, in tandem with, or in  substitution  or
exchange  for, any other Award or any award  granted  under  another plan of the
Company,  any  Related  Entity,  or any  business  entity to be  acquired by the
Company or a Related  Entity,  or any other  right of a  Participant  to receive
payment from the Company or any Related Entity.  Such  additional,  tandem,  and
substitute or exchange Awards may be granted at any time. If an Award is granted
in  substitution  or exchange for another  Award or award,  the Committee or the
Board shall require the surrender of such other Award or award in  consideration
for the grant of the new Award.  In  addition,  Awards may be granted in lieu of
cash  compensation,  including in lieu of cash amounts payable under other plans
of the Company or any Related Entity, in which the value of Stock subject to the
Award is equivalent  in value to the cash  compensation  (for example,  Deferred
Stock or  Restricted  Stock),  or in which the  exercise  price,  grant price or
purchase  price of the Award in the nature of a right that may be  exercised  is
equal to the Fair Market  Value of the  underlying  Stock minus the value of the
cash  compensation  surrendered  (for example,  Options granted with an exercise
price "discounted" by the amount of the cash compensation surrendered).

            (b) Term of Awards.  The term of each Award shall be for such period
as may be determined  by the  Committee or the Board;  provided that in no event
shall the term of any Option or Stock  Appreciation Right exceed a period of ten
years (or such shorter term as may be required in respect of an Incentive  Stock
Option under Section 422 of the Code).

            (c) Form and Timing of Payment Under Awards;  Deferrals.  Subject to
the terms of the Plan and any applicable Award agreement, payments to be made to
the Company or a Related Entity upon the exercise of an Option or other Award or
settlement  of an Award may be made in such forms as the  Committee or the Board
shall  determine,  including,  without  limitation,  cash, other Awards or other
property,  and may be made in a single payment or transfer, in installments,  or
on a deferred basis.  The settlement of any Award may be  accelerated,  and cash
paid in lieu of Stock in connection with such  settlement,  in the discretion of
the Committee or the Board or upon  occurrence of one or more  specified  events
(in addition to a Change in Control).  Installment  or deferred  payments may be
required by the Committee or the Board (subject to Section 10(e) of the Plan) or
permitted at the election of the Participant on terms and conditions established
by the  Committee  or the  Board.  Payments  may  include,  without  limitation,
provisions  for the  payment  or  crediting  of a  reasonable  interest  rate on
installment  or  deferred  payments  or  the  grant  or  crediting  of  Dividend
Equivalents  or other  amounts in respect of  installment  or deferred  payments
denominated in Stock.




            (d) Exemptions  from Section 16(b)  Liability.  If and to the extent
that the Company is or becomes a Publicly Held Corporation,  it is the intent of
the Company that this Plan comply in all respects with applicable  provisions of
Rule 16b-3 or Rule  16a-1(c)(3)  to the extent  necessary to ensure that neither
the grant of any Awards to nor other transaction by a Participant who is subject
to Section 16 of the Exchange Act is subject to liability  under  Section  16(b)
thereof  (except for  transactions  acknowledged  in writing to be non-exempt by
such  Participant).  Accordingly,  if any  provision  of this  Plan or any Award
agreement  does  not  comply  with  the  requirements  of  Rule  16b-3  or  Rule
16a-1(c)(3) as then applicable to any such  transaction,  such provision will be
construed or deemed amended to the extent necessary to conform to the applicable
requirements of Rule 16b-3 or Rule  16a-1(c)(3) so that such  Participant  shall
avoid  liability  under Section  16(b).  In addition,  the purchase price of any
Award  conferring a right to purchase Stock shall be not less than any specified
percentage  of the Fair Market  Value of Stock at the date of grant of the Award
then required in order to comply with Rule 16b-3.

         8. Performance and Annual Incentive Awards.

            (a) Performance  Conditions.  The right of a Participant to exercise
or receive a grant or settlement of any Award,  and the timing  thereof,  may be
subject to such  performance  conditions as may be specified by the Committee or
the Board.  The Committee or the Board may use such business  criteria and other
measures  of  performance  as  it  may  deem  appropriate  in  establishing  any
performance  conditions,  and may exercise its  discretion to reduce the amounts
payable under any Award  subject to  performance  conditions,  except as limited
under Sections 8(b) and 8(c) hereof in the case of a Performance Award or Annual
Incentive Award intended to qualify under Code Section 162(m).  At such times as
the Company is a Publicly Held Corporation,  if and to the extent required under
Code Section 162(m),  any power or authority  relating to a Performance Award or
Annual  Incentive Award intended to qualify under Code Section 162(m),  shall be
exercised by the Committee and not the Board.

            (b) Performance Awards Granted to Designated  Covered Employees.  If
and to the extent that the Committee  determines that a Performance  Award to be
granted to an Eligible Person who is designated by the Committee as likely to be
a Covered  Employee  should  qualify  as  "performance-based  compensation"  for
purposes of Code Section 162(m),  the grant,  exercise and/or settlement of such
Performance  Award  shall  be  contingent  upon  achievement  of  preestablished
performance goals and other terms set forth in this Section 8(b).

                        (i) Performance  Goals Generally.  The performance goals
            for such  Performance  Awards shall  consist of one or more business
            criteria and a targeted level or levels of performance  with respect
            to each of such criteria,  as specified by the Committee  consistent
            with this Section  8(b).  Performance  goals shall be objective  and
            shall  otherwise  meet the  requirements  of Code Section 162(m) and
            regulations  thereunder  including the requirement that the level or
            levels  of  performance  targeted  by the  Committee  result  in the
            achievement of performance  goals being  "substantially  uncertain."
            The Committee may determine  that such  Performance  Awards shall be
            granted,  exercised  and/or  settled  upon  achievement  of any  one
            performance  goal or that two or more of the performance  goals must
            be achieved as a condition to grant,  exercise and/or  settlement of
            such   Performance   Awards.   Performance   goals  may  differ  for
            Performance  Awards  granted to any one  Participant or to different
            Participants.




                        (ii)  Business  Criteria.  One or more of the  following
            business criteria for the Company,  on a consolidated  basis, and/or
            specified  Related Entities or business units of the Company (except
            with respect to the total stockholder  return and earnings per share
            criteria),   shall  be  used   exclusively   by  the   Committee  in
            establishing  performance  goals for such  Performance  Awards:  (1)
            total  stockholder  return;  (2) such  total  stockholder  return as
            compared  to total  return  (on a  comparable  basis) of a  publicly
            available  index such as, but not limited to, the  Standard & Poor's
            500 Stock Index or the S&P Specialty Retailer Index; (3) net income;
            (4) pretax earnings;  (5) earnings before interest  expense,  taxes,
            depreciation and amortization;  (6) pretax operating  earnings after
            interest expense and before bonuses, service fees, and extraordinary
            or special items; (7) operating margin;  (8) earnings per share; (9)
            return on equity; (10) return on capital; (11) return on investment;
            (12) operating earnings; (13) working capital or inventory; and (14)
            ratio of debt to stockholders'  equity. One or more of the foregoing
            business  criteria  shall also be exclusively  used in  establishing
            performance  goals for Annual  Incentive Awards granted to a Covered
            Employee  under  Section 8(c) hereof that are intended to qualify as
            "performanced-based compensation under Code Section 162(m).

                        (iii)  Performance   Period;   Timing  For  Establishing
            Performance  Goals.  Achievement of performance  goals in respect of
            such Performance  Awards shall be measured over a performance period
            of up to ten years, as specified by the Committee. Performance goals
            shall be  established  not later than 90 days after the beginning of
            any performance period applicable to such Performance  Awards, or at
            such   other   date   as   may  be   required   or   permitted   for
            "performance-based compensation" under Code Section 162(m).

                        (iv) Performance Award Pool. The Committee may establish
            a  Performance  Award pool,  which shall be an  unfunded  pool,  for
            purposes  of  measuring  Company   performance  in  connection  with
            Performance  Awards. The amount of such Performance Award pool shall
            be based upon the  achievement of a performance  goal or goals based
            on one or  more  of the  business  criteria  set  forth  in  Section
            8(b)(ii) hereof during the given performance period, as specified by
            the  Committee in  accordance  with Section  8(b)(iii)  hereof.  The
            Committee may specify the amount of the Performance  Award pool as a
            percentage of any of such business criteria, a percentage thereof in
            excess of a threshold  amount,  or as another  amount which need not
            bear a strictly mathematical relationship to such business criteria.

                        (v)  Settlement  of  Performance  Awards;  Other  Terms.
            Settlement of such Performance Awards shall be in cash, Stock, other
            Awards or other  property,  in the discretion of the Committee.  The
            Committee may, in its discretion,  reduce the amount of a settlement
            otherwise to be made in connection with such Performance Awards. The
            Committee shall specify the  circumstances in which such Performance
            Awards  shall be paid or forfeited  in the event of  termination  of
            Continuous  Service  by  the  Participant  prior  to  the  end  of a
            performance period or settlement of Performance Awards.

            (c) Annual Incentive Awards Granted to Designated Covered Employees.
The Committee may,  within its  discretion,  grant one or more Annual  Incentive
Awards to any Eligible Person,  subject to the terms and conditions set forth in
this Section 8(c).

                        (i) Annual  Incentive  Award  Pool.  The  Committee  may
            establish an Annual Incentive Award pool, which shall be an unfunded
            pool,  for purposes of measuring  Company  performance in connection
            with Annual Incentive Awards. In the case of Annual Incentive Awards
            intended to qualify as "performance-based compensation" for purposes
            of Code Section  162(m),  the amount of such Annual  Incentive Award
            pool shall be based upon the  achievement  of a performance  goal or
            goals  based on one or more of the  business  criteria  set forth in
            Section  8(b)(ii)  hereof during the given  performance  period,  as
            specified by the  Committee  in  accordance  with Section  8(b)(iii)
            hereof. The Committee may specify the amount of the Annual Incentive
            Award  pool  as a  percentage  of  any  such  business  criteria,  a
            percentage  thereof in excess of a threshold  amount,  or as another
            amount which need not bear a strictly  mathematical  relationship to
            such business criteria.




                        (ii) Potential Annual Incentive  Awards.  Not later than
            the end of the 90th day of each fiscal  year,  or at such other date
            as may be required or permitted in the case of Awards intended to be
            "performance-based  compensation"  under Code  Section  162(m),  the
            Committee shall determine the Eligible  Persons who will potentially
            receive Annual Incentive Awards, and the amounts potentially payable
            thereunder,  for that fiscal year, either out of an Annual Incentive
            Award pool  established by such date under Section 8(c)(i) hereof or
            as individual  Annual  Incentive  Awards.  In the case of individual
            Annual  Incentive  Awards  intended  to qualify  under Code  Section
            162(m),  the  amount  potentially  payable  shall be based  upon the
            achievement  of a performance  goal or goals based on one or more of
            the business  criteria set forth in Section  8(b)(ii)  hereof in the
            given  performance  year,  as specified by the  Committee;  in other
            cases,  such  amount  shall be based  on such  criteria  as shall be
            established  by the  Committee.  In all cases,  the  maximum  Annual
            Incentive  Award  of  any  Participant   shall  be  subject  to  the
            limitation set forth in Section 5 hereof.

                        (iii) Payout of Annual Incentive  Awards.  After the end
            of each fiscal year, the Committee  shall  determine the amount,  if
            any, of (A) the Annual  Incentive Award pool, and the maximum amount
            of potential  Annual  Incentive Award payable to each Participant in
            the Annual  Incentive  Award  pool,  or (B) the amount of  potential
            Annual Incentive Award otherwise  payable to each  Participant.  The
            Committee may, in its discretion,  determine that the amount payable
            to any  Participant  as an Annual  Incentive  Award shall be reduced
            from the  amount of his or her  potential  Annual  Incentive  Award,
            including a determination to make no Award whatsoever. The Committee
            shall specify the  circumstances  in which an Annual Incentive Award
            shall be paid or forfeited in the event of termination of Continuous
            Service  by the  Participant  prior to the end of a  fiscal  year or
            settlement of such Annual Incentive Award.

            (d) Written  Determinations.  All determinations by the Committee as
to the  establishment of performance  goals, the amount of any Performance Award
pool or potential  individual  Performance  Awards and as to the  achievement of
performance  goals  relating to  Performance  Awards under Section 8(b), and the
amount  of any  Annual  Incentive  Award  pool or  potential  individual  Annual
Incentive  Awards and the amount of final Annual  Incentive Awards under Section
8(c),  shall be made in  writing  in the case of any Award  intended  to qualify
under Code Section  162(m).  The Committee  may not delegate any  responsibility
relating to such  Performance  Awards or Annual  Incentive  Awards if and to the
extent required to comply with Code Section 162(m).

            (e)  Status of  Section  8(b) and  Section  8(c)  Awards  Under Code
Section  162(m).  It is the intent of the Company  that  Performance  Awards and
Annual  Incentive  Awards under Section 8(b) and 8(c) hereof  granted to persons
who are designated by the Committee as likely to be Covered Employees within the
meaning  of  Code  Section  162(m)  and  regulations  thereunder  shall,  if  so
designated   by   the   Committee,   constitute   "qualified   performance-based
compensation"  within  the  meaning  of  Code  Section  162(m)  and  regulations
thereunder. Accordingly, the terms of Sections 8(b), (c), (d) and (e), including
the  definitions  of Covered  Employee  and other terms used  therein,  shall be
interpreted  in a manner  consistent  with Code Section  162(m) and  regulations
thereunder.  The  foregoing   notwithstanding,   because  the  Committee  cannot
determine with certainty  whether a given Participant will be a Covered Employee
with respect to a fiscal year that has not yet been completed,  the term Covered
Employee as used herein shall mean only a person designated by the Committee, at
the time of grant of Performance  Awards or an Annual Incentive Award, as likely
to be a Covered  Employee  with respect to that fiscal year. If any provision of
the  Plan  or any  agreement  relating  to such  Performance  Awards  or  Annual
Incentive  Awards does not comply or is  inconsistent  with the  requirements of
Code Section 162(m) or regulations thereunder, such provision shall be construed
or deemed amended to the extent necessary to conform to such requirements.

         9. Change in Control.

            (a) Effect of "Change in Control." If and to the extent  provided in
the Award, in the event of a "Change in Control," as defined in Section 9(b):

                        (i) The Committee may, within its discretion, accelerate
            the  vesting  and  exercisability  of any Award  carrying a right to
            exercise that was not  previously  vested and  exercisable as of the
            time of the Change in Control,  subject to  applicable  restrictions
            set forth in Section 10(a) hereof;

                        (ii)  The   Committee   may,   within  its   discretion,
            accelerate  the  exercisability  of any limited  Stock  Appreciation
            Rights (and other Stock Appreciation  Rights if so provided by their
            terms) and provide  for the  settlement  of such Stock  Appreciation
            Rights for amounts,  in cash,  determined by reference to the Change
            in Control Price;

                        (iii) The Committee may,  within its  discretion,  lapse
            the restrictions,  deferral of settlement, and forfeiture conditions
            applicable to any other Award granted under the Plan and such Awards
            may be deemed  fully vested as of the time of the Change in Control,
            except to the extent of any waiver by the Participant and subject to
            applicable restrictions set forth in Section 10(a) hereof; and

                        (iv) With respect to any such outstanding  Award subject
            to achievement of performance  goals and conditions  under the Plan,
            the Committee  may,  within its  discretion,  deem such  performance
            goals and other  conditions as having been met as of the date of the
            Change in Control.

            (b) Definition of "Change in Control. A "Change in Control" shall be
deemed to have occurred upon:

            (i) Approval by the shareholders of the Company of a reorganization,
merger,  consolidation  or other  form of  corporate  transaction  or  series of
transactions,  in each  case,  with  respect  to  which  persons  who  were  the
shareholders of the Company immediately prior to such reorganization,  merger or
consolidation or other transaction do not, immediately thereafter, own more than
50% of the combined  voting power  entitled to vote generally in the election of
directors of the reorganized,  merged or consolidated company's then outstanding
voting securities, or a liquidation or dissolution of the Company or the sale of
all  or   substantially   all  of  the  assets  of  the  Company   (unless  such
reorganization,   merger,   consolidation   or  other   corporate   transaction,
liquidation,  dissolution  or  sale  (any  such  event  being  referred  to as a
"Corporate Transaction") is subsequently abandoned);




                                    (1) (ii)  Individuals who, as of the date on
                        which the Award is  granted,  constitute  the Board (the
                        "Incumbent Board") cease for any reason to constitute at
                        least a majority of the Board,  provided that any person
                        becoming a director  subsequent to the date on which the
                        Award was granted  whose  election,  or  nomination  for
                        election by the Company's shareholders,  was approved by
                        a vote of at  least a  majority  of the  directors  then
                        comprising  the Incumbent  Board (other than an election
                        or nomination of an individual whose initial  assumption
                        of office is in connection  with an actual or threatened
                        election   contest  relating  to  the  election  of  the
                        Directors of the Company) shall be, for purposes of this
                        Agreement,  considered  as  though  such  person  were a
                        member of the Incumbent Board; or

            (iii) the  acquisition  (other than from the Company) by any person,
entity or  "group",  within the  meaning of Section  13(d)(3) or 14(d)(2) of the
Securities  Exchange Act, of more than 50% of either the then outstanding shares
of the Company's Common Stock or the combined voting power of the Company's then
outstanding  voting  securities  entitled to vote  generally  in the election of
directors (hereinafter referred to as the ownership of a "Controlling Interest")
excluding,  for this purpose,  any  acquisitions by (1) the Company or a Related
Entity, (2) any person, entity or "group" that as of the date on which the Award
is  granted  owns  beneficial  ownership  (within  the  meaning  of  Rule  13d-3
promulgated under the Securities Exchange Act) of a Controlling  Interest or (3)
any employee benefit plan of the Company a Related Entity.

            (c) Definition of "Change in Control  Price." The "Change in Control
Price" means an amount in cash equal to the higher of (i) the amount of cash and
fair  market  value  of  property  that is the  highest  price  per  share  paid
(including  extraordinary dividends) in any Corporate Transaction triggering the
Change in Control  under Section  9(b)(i)  hereof or any  liquidation  of shares
following a sale of substantially all of the assets of the Company,  or (ii) the
highest  Fair  Market  Value  per share at any time  during  the  60-day  period
preceding and the 60-day period following the Change in Control.

         10. General Provisions.

            (a) Compliance With Legal and Other  Requirements.  The Company may,
to the extent  deemed  necessary  or  advisable  by the  Committee or the Board,
postpone  the issuance or delivery of Stock or payment of other  benefits  under
any Award until  completion of such  registration or qualification of such Stock
or other  required  action under any federal or state law,  rule or  regulation,
listing or other required action with respect to any stock exchange or automated
quotation system upon which the Stock or other Company  securities are listed or
quoted, or compliance with any other obligation of the Company, as the Committee
or the Board, may consider appropriate,  and may require any Participant to make
such representations,  furnish such information and comply with or be subject to
such other  conditions as it may consider  appropriate  in  connection  with the
issuance or delivery of Stock or payment of other  benefits in  compliance  with
applicable  laws,  rules,  and  regulations,   listing  requirements,  or  other
obligations.  The  foregoing  notwithstanding,  in  connection  with a Change in
Control,  the  Company  shall  take or cause to be taken no  action,  and  shall
undertake or permit to arise no legal or contractual obligation, that results or
would result in any postponement of the issuance or delivery of Stock or payment
of benefits  under any Award or the  imposition of any other  conditions on such
issuance,  delivery or payment,  to the extent that such  postponement  or other
condition would represent a greater burden on a Participant  than existed on the
90th day preceding the Change in Control.

            (b)  Limits  on  Transferability;  Beneficiaries.  No Award or other
right or interest of a Participant under the Plan,  including any Award or right
which  constitutes a derivative  security as generally  defined in Rule 16a-1(c)
under the Exchange Act, shall be pledged,  hypothecated or otherwise  encumbered
or subject to any lien, obligation or liability of such Participant to any party
(other than the Company or a  Subsidiary),  or assigned or  transferred  by such
Participant otherwise than by will or the laws of descent and distribution or to
a Beneficiary  upon the death of a  Participant,  and such Awards or rights that
may be  exercisable  shall be exercised  during the lifetime of the  Participant
only by the Participant or his or her guardian or legal  representative,  except
that Awards and other  rights  (other  than  Incentive  Stock  Options and Stock
Appreciation  Rights  in tandem  therewith)  may be  transferred  to one or more
Beneficiaries or other transferees  during the lifetime of the Participant,  and
may be exercised by such transferees in accordance with the terms of such Award,
but only if and to the extent such  transfers and exercises are permitted by the
Committee  or the Board  pursuant  to the  express  terms of an Award  agreement
(subject to any terms and conditions which the Committee or the Board may impose
thereon,  and  further  subject  to any  prohibitions  or  restrictions  on such
transfers  pursuant to Rule 16b-3). A Beneficiary,  transferee,  or other person
claiming  any rights  under the Plan from or through  any  Participant  shall be
subject  to all  terms  and  conditions  of the  Plan  and any  Award  agreement
applicable to such Participant,  except as otherwise determined by the Committee
or the Board,  and to any additional  terms and conditions  deemed  necessary or
appropriate by the Committee or the Board.

            (c) Adjustments.

                (i)  Adjustments  to Awards.  In the event that any  dividend or
other  distribution  (whether in the form of cash,  Stock,  or other  property),
recapitalization,    forward   or   reverse   split,   reorganization,   merger,
consolidation,  spin-off, combination,  repurchase, share exchange, liquidation,
dissolution  or other similar  corporate  transaction or event affects the Stock
and/or  such other  securities  of the  Company or any other  issuer such that a
substitution,  exchange,  or  adjustment  is  determined by the Committee or the
Board to be  appropriate,  then the Committee or the Board shall, in such manner
as it may deem equitable,  substitute,  exchange or adjust any or all of (A) the
number and kind of shares of Stock which may be  delivered  in  connection  with
Awards granted  thereafter,  (B) the number and kind of shares of Stock by which
annual per-person Award limitations are measured under Section 5 hereof, (C) the
number  and kind of shares of Stock  subject  to or  deliverable  in  respect of
outstanding  Awards,  (D) the  exercise  price,  grant price or  purchase  price
relating  to any  Award  and/or  make  provision  for  payment  of cash or other
property in respect of any  outstanding  Award,  and (E) any other aspect of any
Award that the Committee or Board determines to be appropriate.

                (ii) Adjustments in Case of Certain Corporate  Transactions.  In
the event of a proposed sale of all or substantially all of the Company's assets
or any  reorganization,  merger,  consolidation,  or  other  form  of  corporate
transaction  in which the Company  does not  survive,  or in which the shares of
Stock are exchanged for or converted into  securities  issued by another entity,
then the  successor or acquiring  entity or an affiliate  thereof may,  with the
consent  of the  Committee  or the  Board,  assume  each  outstanding  Option or
substitute an equivalent  option or right. If the successor or acquiring  entity
or an affiliate thereof, does not cause such an assumption or substitution, then
each  Option  shall   terminate   upon  the   consummation   of  sale,   merger,
consolidation,  or other corporate transaction. The Committee or the Board shall
give  written  notice of any  proposed  transaction  referred to in this Section
10(c)(ii)  a  reasonable  period  of time  prior  to the  closing  date for such
transaction  (which  notice may be given either  before or after the approval of
such transaction),  in order that Optionees may have a reasonable period of time
prior to the closing  date of such  transaction  within  which to  exercise  any
Options  that  are then  exercisable  (including  any  Options  that may  become
exercisable  upon  the  closing  date  of such  transaction).  An  Optionee  may
condition his exercise of any Option upon the consummation of the transaction.




                (iii) Other  Adjustments.  In addition,  the Committee  (and the
Board if and only to the extent such  authority  is not required to be exercised
by the  Committee  to comply with Code  Section  162(m)) is  authorized  to make
adjustments in the terms and conditions of, and the criteria included in, Awards
(including Performance Awards and performance goals, and Annual Incentive Awards
and any Annual  Incentive Award pool or performance  goals relating  thereto) in
recognition of unusual or nonrecurring  events (including,  without  limitation,
acquisitions and  dispositions of businesses and assets)  affecting the Company,
any Related  Entity or any business  unit,  or the  financial  statements of the
Company or any Related  Entity,  or in response to changes in  applicable  laws,
regulations,  accounting  principles,  tax rates  and  regulations  or  business
conditions or in view of the Committee's  assessment of the business strategy of
the  Company,  any  Related  Entity or business  unit  thereof,  performance  of
comparable organizations, economic and business conditions, personal performance
of a Participant,  and any other circumstances deemed relevant; provided that no
such  adjustment  shall be  authorized  or made if and to the  extent  that such
authority  or  the  making  of  such  adjustment  would  cause  Options,   Stock
Appreciation  Rights,  Performance  Awards  granted under Section 8(b) hereof or
Annual  Incentive  Awards  granted  under  Section  8(c) hereof to  Participants
designated  by the  Committee  as Covered  Employees  and intended to qualify as
"performance-based  compensation"  under Code Section 162(m) and the regulations
thereunder  to  otherwise  fail to qualify as  "performance-based  compensation"
under Code Section 162(m) and regulations thereunder.

            (d) Taxes.  The  Company and any Related  Entity are  authorized  to
withhold  from any Award  granted,  any  payment  relating to an Award under the
Plan, including from a distribution of Stock, or any payroll or other payment to
a Participant, amounts of withholding and other taxes due or potentially payable
in connection  with any transaction  involving an Award,  and to take such other
action as the  Committee  or the Board may deem  advisable to enable the Company
and Participants to satisfy obligations for the payment of withholding taxes and
other tax  obligations  relating  to any Award.  This  authority  shall  include
authority  to  withhold  or  receive  Stock or other  property  and to make cash
payments in respect thereof in satisfaction of a Participant's  tax obligations,
either on a mandatory or elective basis in the discretion of the Committee.

            (e)  Changes to the Plan and  Awards.  The Board may  amend,  alter,
suspend,  discontinue  or terminate  the Plan, or the  Committee's  authority to
grant  Awards  under  the  Plan,   without  the  consent  of   stockholders   or
Participants,  except  that any  amendment  or  alteration  to the Plan shall be
subject to the approval of the Company's  stockholders not later than the annual
meeting  next  following  such  Board  action if such  stockholder  approval  is
required  by  any  federal  or  state  law  or  regulation  (including,  without
limitation,  Rule  16b-3 or Code  Section  162(m))  or the  rules  of any  stock
exchange or automated  quotation system on which the Stock may then be listed or
quoted,  and the Board may  otherwise,  in its  discretion,  determine to submit
other such changes to the Plan to  stockholders  for  approval;  provided  that,
without  the  consent  of an  affected  Participant,  no such  Board  action may
materially  and  adversely  affect  the  rights  of such  Participant  under any
previously  granted and outstanding  Award. The Committee or the Board may waive
any  conditions  or rights  under,  or amend,  alter,  suspend,  discontinue  or
terminate  any  Award  theretofore  granted  and any  Award  agreement  relating
thereto,  except as otherwise  provided in the Plan;  provided that, without the
consent of an affected  Participant,  no such  Committee or the Board action may
materially and adversely affect the rights of such Participant under such Award.
Notwithstanding  anything in the Plan to the  contrary,  if any right under this
Plan  would  cause a  transaction  to be  ineligible  for  pooling  of  interest
accounting  that  would,  but for the  right  hereunder,  be  eligible  for such
accounting treatment,  the Committee or the Board may modify or adjust the right
so that  pooling  of  interest  accounting  shall be  available,  including  the
substitution  of Stock  having a Fair Market  Value equal to the cash  otherwise
payable  hereunder for the right which caused the  transaction  to be ineligible
for pooling of interest accounting.




            (f) Limitation on Rights Conferred Under Plan.  Neither the Plan nor
any action taken  hereunder shall be construed as (i) giving any Eligible Person
or Participant  the right to continue as an Eligible Person or Participant or in
the employ of the Company or a Related Entity;  (ii) interfering in any way with
the right of the Company or a Related Entity to terminate any Eligible  Person's
or Participant's Continuous Service at any time, (iii) giving an Eligible Person
or Participant any claim to be granted any Award under the Plan or to be treated
uniformly  with  other  Participants  and  Employees,  or (iv)  conferring  on a
Participant  any of the rights of a stockholder  of the Company unless and until
the Participant is duly issued or transferred shares of Stock in accordance with
the terms of an Award.

            (g)  Unfunded  Status of Awards;  Creation  of  Trusts.  The Plan is
intended  to  constitute   an   "unfunded"   plan  for  incentive  and  deferred
compensation.  With  respect to any payments  not yet made to a  Participant  or
obligation to deliver Stock pursuant to an Award,  nothing contained in the Plan
or any Award shall give any such  Participant  any rights that are greater  than
those of a general  creditor of the Company;  provided  that the  Committee  may
authorize the creation of trusts and deposit therein cash,  Stock,  other Awards
or other property,  or make other arrangements to meet the Company's obligations
under the Plan. Such trusts or other  arrangements  shall be consistent with the
"unfunded" status of the Plan unless the Committee otherwise determines with the
consent  of  each  affected  Participant.  The  trustee  of such  trusts  may be
authorized  to dispose of trust assets and reinvest the proceeds in  alternative
investments,  subject to such terms and conditions as the Committee or the Board
may specify and in accordance with applicable law.

            (h)  Nonexclusivity of the Plan. Neither the adoption of the Plan by
the Board nor its  submission  to the  stockholders  of the Company for approval
shall be construed as creating  any  limitations  on the power of the Board or a
committee  thereof  to adopt such other  incentive  arrangements  as it may deem
desirable including incentive arrangements and awards which do not qualify under
Code Section 162(m).

            (i) Payments in the Event of Forfeitures;  Fractional Shares. Unless
otherwise determined by the Committee or the Board, in the event of a forfeiture
of  an  Award  with  respect  to  which  a   Participant   paid  cash  or  other
consideration,  the Participant shall be repaid the amount of such cash or other
consideration.  No  fractional  shares of Stock  shall be  issued  or  delivered
pursuant to the Plan or any Award.  The  Committee or the Board shall  determine
whether cash,  other Awards or other property shall be issued or paid in lieu of
such fractional  shares or whether such fractional  shares or any rights thereto
shall be forfeited or otherwise eliminated.

            (j)  Governing  Law. The  validity,  construction  and effect of the
Plan, any rules and regulations under the Plan, and any Award agreement shall be
determined in accordance  with the laws of the State of Delaware  without giving
effect to principles of conflicts of laws, and applicable federal law.

            (k) Plan Effective  Date and  Stockholder  Approval;  Termination of
Plan.  The Plan  shall  become  effective  on the  Effective  Date,  subject  to
subsequent   approval  within  12  months  of  its  adoption  by  the  Board  by
stockholders of the Company eligible to vote in the election of directors,  by a
vote sufficient to meet the requirements of Code Sections 162(m) (if applicable)
and 422, Rule 16b-3 under the Exchange Act (if  applicable),  applicable  NASDAQ
requirements,  and other  laws,  regulations,  and  obligations  of the  Company
applicable to the Plan.  Awards may be granted subject to stockholder  approval,
but may not be exercised or otherwise settled in the event stockholder  approval
is not  obtained.  The Plan shall  terminate at such time as no shares of Common
Stock  remain  available  for  issuance  under the Plan and the  Company  has no
further rights or obligations with respect to outstanding Awards under the Plan.





                       ANNUAL MEETING OF STOCKHOLDERS OF

                              MARKET CENTRAL, INC.

                                JANUARY 21, 2004

                           Please date, sign and mail
                             your proxy card in the
                           envelope provided as soon
                                    possible


(arrow down)                                                        (arrow down)

     Please detach along perforated line and mail in the envelope provided.
- --------------------------------------------------------------------------------


- --------------------------------------------------------------------------------
THE BOARD OF DIRECTORS  RECOMMENDS  A VOTE "FOR" THE  ELECTION OF DIRECTORS  AND
"FOR" PROPOSALS 2 AND 3.

PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR
VOTE IN BLUE OR BLACK INK AS SHOWN HERE /X/

1.     Election of Directors

/ / FOR ALL NOMINEES                To    re-elect     Messrs.     (01)Leifheit,
                                    (02)Hammer, (03)Goldstein,  (04)McGovern and
                                    (05)Clark,  and to elect  Messrs.  (06)Gordy
                                    and  (07)Workman  to the Board of  Directors
/ / WITHHOLD AUTHORITY              for terms  ending  upon the 2005  Meeting of
    FOR ALL NOMINEES                Stockholders   (with   respect   to  Messrs.
                                    Leifheit,  McGovern and Clark),  or upon the
                                    2006 Meeting of  Stockholders  (with respect
/ / FOR ALL EXCEPT                  to Messrs.  Gordy and Workman),  or upon the
    (See instructions below)        2007 Meeting of  Stockholders  (with respect
                                    to Messrs.  Hammer and Goldstein),  or until
                                    their successors are elected and qualified.


INSTRUCTION:  To withhold authority to vote for any individual nominee(s),  mark
"FOR ALL EXCEPT" and write the nominee No.('s) or name(s) below:


                ------------------------------------------------

                ------------------------------------------------

To change the address on your  account,  please check the box at right      / /
and indicate your new address in the address space above.  Please note
that  changes  to the  registered  name(s) on the  account  may not be
submitted via this method.


- --------------------------------------------------------------------------------



                                                                                               FOR       AGAINST        ABSTAIN
                                                                                                               
2.     To ratify the appointment of Russell Bedford Stefanou  Mirchandani LLP as               / /          / /            / /
       Market  Central's  independent  public  accountants  for the fiscal  year
       ending August 31, 2004.

3.     To approve and ratify the Market Central,  Inc. 2003 Amended and Restated               / /          / /            / /
       Stock Plan.


In their discretion, the proxies are authorized to vote upon such other business
as may properly come before the Meeting.

The undersigned  acknowledges  receipt of the accompanying  Notice of Meeting of
Stockholders and Proxy Statement.



                                                                                                       
Signature of Stockholder                    Date:                  Signature of Stockholder                     Date:
                         ------------------       --------------                            -----------------         ------------



NOTE:  Please  sign  exactly as your name or names  appear on this  Proxy.  When
       shares  are held  jointly,  each  holder  should  sign.  When  signing as
       executor, administrator,  attorney, trustee or guardian, please give full
       title as such. If the signer is a corporation, please sign full corporate
       name by duly authorized officer,  giving full title as such. If signer is
       a partnership, please sign in partnership name by authorized person.



                              MARKET CENTRAL, INC.
                1650A GUM BRANCH ROAD -- JACKSONVILLE, NC 28540
               THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF
                       DIRECTORS OF MARKET CENTRAL, INC.

FOR THE MEETING OF STOCKHOLDERS TO BE HELD JANUARY 21, 2004

The  undersigned  holder  of  Common  Stock of  Market  Central,  Inc.  ("Market
Central") hereby appoints James Rapp and Terrence  Leifheit,  or either of them,
proxies for the undersigned,  each with full power of substitution, to represent
and to vote as specified  in this Proxy all Common Stock of Market  Central that
the undersigned  stockholder would be entitled to vote if personally  present at
the Meeting of Stockholders (the "Meeting") to be held on Wednesday, January 21,
2004, at 10:30 am,  Eastern  Time,  at Hammer's Glen Golf and Country Club,  474
Hammer's Glen Drive,  Homer, GA 30547,  and at any adjournments or postponements
of the Meeting. The undersigned  stockholder hereby revokes any proxy or proxies
heretofore executed for such matters.

This  proxy,  when  properly  executed,  will be voted in the manner as directed
herein by the undersigned stockholder.  IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED FOR PROPOSALS 1, 2 AND 3 AND IN THE DISCRETION OF THE PROXIES AS TO ANY
OTHER  MATTERS  THAT MAY  PROPERLY  COME  BEFORE THE  MEETING.  The  undersigned
stockholder  may revoke this proxy at any time before it is voted by  delivering
to the Corporate  Secretary of Market Central either a written revocation of the
proxy or a duly  executed  proxy  bearing a later date,  or by  appearing at the
Meeting and voting in person.


                (CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE)