EXHIBIT 99.2

                                ESCROW AGREEMENT

         This Escrow  Agreement  is entered  into as of January 30 2004,  by and
between ILIA LEKACH ("Lekach"),  IZJD CORP.,  PACIFIC INVESTMENT GROUP, INC. and
DEBORAH LEKACH  (collectively,  the "Stockholders"),  all with an address at 137
Golden Beach Road,  Golden  Beach,  Florida  33160,  STEPHEN  NUSSDORF and GLENN
NUSSDORF or their respective assignees or designees (the "Purchasers"),  with an
address at 2060 Ninth Avenue,  Ronkonkoma,  New York 11779, PERFUMANIA,  INC., a
Florida corporation, (the "Company") and EDWARDS & ANGELL, LLP ("Escrow Agent"),
a Massachusetts limited liability partnership,  with an address at 750 Lexington
Avenue, New York, New York 10022.

                                    RECITALS

         A. The  Stockholders  and Purchasers are parties to that certain Option
Agreement,  dated as of  January  30,  2004 (the  "Option  Agreement"),  whereby
Stockholders  have granted to Purchasers an option to purchase certain shares of
the common stock of E Com Ventures, Inc., a Florida corporation, that are either
owned by Stockholders or which  Stockholders have a right to acquire (the "E Com
Stock") and Purchasers and the Company are parties to that certain  Subordinated
Secured  Demand  Note (the  "Note") and that  certain  Security  Agreement  (the
"Security  Agreement")  (all as  attached to the Option  Agreement  as Exhibit B
thereto);

         B.  Pursuant to the Option  Agreement,  upon the first  exercise of the
option granted thereunder,  which is required to occur upon the execution of the
Option  Agreement,  Purchasers will be purchasing a total of 433,070 shares of E
Com Stock (the "First Stock  Purchase") for the total price of $5,499,989,  some
portion of which may be advanced  directly to Merrill Lynch in  accordance  with
paragraph  2(g)(i) of the  Option  Agreement,  and some  portion of which may be
advanced directly to E Com Ventures, Inc. under paragraph 2(g)(ii) of the Option
Agreement as an advance to enable Mr.  Lekach to exercise  certain stock options
to  acquire  shares  of E Com  Stock;  and  pursuant  to the Note  and  Security
Agreement, the Purchasers will be loaning to the Company $5,000,000.00;

         C. Any balance (the "First Stock  Purchase  Balance") of the $5,499,989
purchase  price for the First Stock  Purchase not advanced to Merrill Lynch or E
Com Ventures,  Inc. under paragraph 2(g)(i) and (ii) is to be paid,  pursuant to
paragraph 2(c) of the Option Agreement,  to Stockholders at the Closing Date for
the First Stock Purchase;

         D. To secure  Stockholders  for the timely  payment of the First  Stock
Purchase  Balance  at the  Closing  Date  for the  First  Stock  Purchase,  upon
execution  of this  Agreement,  the parties have agreed to deposit sums equal to
the First Stock  Purchase  Balance into escrow upon the  execution of the Option
Agreement,  pursuant to this Escrow  Agreement  (the "Purchase  Fund"),  and the
Purchasers  have  agreed to deposit the  principal  for the loan in the Note and
Security Agreement (the "Loan Fund")  (collectively,  the Purchase Funds and the
Loan Funds and any accrued interest are referred to as the "Escrow Fund");





         E. The Escrow Agent has agreed to hold the Escrow Fund  pursuant to the
terms of this Escrow Agreement; and

         F.  Capitalized  terms used herein  shall have the meaning  ascribed to
such terms in the Option Agreement, unless otherwise defined herein.

         NOW, THEREFORE, in consideration of entering into the Option Agreement,
and for other good and valuable  consideration,  the receipt and  sufficiency of
which are hereby acknowledged, the parties agree as follows:

         1. Deposit.  As security for the payment in accordance  with the Option
Agreement of the First Stock Purchase  Balance upon execution of this Agreement,
the Purchasers are herewith  depositing  with the Escrow Agent the aggregate sum
of eight million three hundred and ninety-seven thousand five hundred and twenty
three and six one-hundredths U.S. dollars (USD$8,397,523.06), representing a sum
equal to the First Stock  Purchase  Balance and the Loan Fund.  In order to make
such  deposit,  Purchasers  shall effect a wire transfer for such amount to such
account as the Escrow  Agent shall  direct as of the date of  execution  of this
Agreement. Upon receipt of such amount, the Escrow Agent will issue a receipt to
Purchasers  (with a copy to  Stockholders)  indicating that such funds have been
received  and are being  held in  escrow  pursuant  to the terms of this  Escrow
Agreement.

         2. Deposit of Escrow Fund.  The Escrow Agent shall hold the Escrow Fund
in its interest bearing trust account specifically  identified in the accounting
and banking  records of the Escrow Agent with this Escrow  Agreement and subject
to the terms of this Escrow Agreement. Interest earned and accrued on the Escrow
Fund shall be payable to Purchasers after all other disbursements required under
this Escrow Agreement have been made.

         3. Disposition of Escrow Fund.

              A.  Purchase  Fund.  At the  expiration of three (3) business days
(the  "Disbursement  Period") following receipt by the Escrow Agent of a written
notice (a "Disbursement Notice") from Stockholders, a copy of which Stockholders
shall  simultaneously  provide to  Purchasers  and which  shall bear on its face
evidence  that a copy  of such  written  notice  has  been  sent to  Purchasers,
advising  Escrow Agent (i) that the Closing Date of the First Stock Purchase has
occurred,  and (ii) that  upon  such  Closing  Date,  Stockholders  caused to be
delivered to Purchasers stock  certificates  evidencing  433,070 shares of E Com
Stock to be acquired by  Purchasers  under the Option  Agreement  at the Closing
Date of the First Stock Purchase,  which certificates are registered in the name
of Stephen Nussdorf or his designee, and bear a legend substantially as follows:





                The shares of stock  represented by this  Certificate  have been
                acquired,  for investment only,  directly or indirectly from the
                issuer or an affiliate of the issuer  without  being  registered
                under the  Securities  Act of 1933, as amended  ("Act"),  or the
                securities  laws of any  state  or other  jurisdiction,  and are
                restricted  securities  as that term is  defined  under Rule 144
                promulgated  under  the  Act.  These  shares  may  not be  sold,
                transferred,  pledged,  hypothecated or otherwise disposed of (a
                "Transfer")  unless they are  registered  under such Act and the
                securities laws of any applicable states and other jurisdictions
                or unless such Transfer is exempt from such registration",

the Escrow Agent shall pay to  Stockholders  the amount of the Purchase  Fund in
cash or other  certifiable  funds.  Such payment by the Escrow Agent may be made
prior to the  expiration  of the  Disbursement  Period in the event that a joint
instruction  to such effect is made to Escrow Agent in a writing  signed by both
Stockholders and Purchasers.  In the event that a Disbursement Notice is sent to
the Escrow Agent, and Purchasers dispute under the terms of the Option Agreement
the validity of such notice or the amount or portion of the  Purchase  Fund that
Stockholders  have  requested  the Escrow Agent to disburse,  Purchasers  shall,
prior to the expiration of the Disbursement Period,  assert a claim (the "Escrow
Claim") by delivering a written notice (the "Escrow Claim Notice") to the Escrow
Agent  with a copy to  Stockholders,  stating  the  basis  for the claim and the
dollar  amount  thereof.  If any  Stockholder  receiving  an Escrow Claim Notice
disputes  such  Escrow  Claim,  it may respond to such  Escrow  Claim  Notice by
delivering a response thereto (the "Dispute Notice") to the Escrow Agent (with a
copy to Purchasers) within five (5) days from the date such Stockholder received
the Escrow  Claim  Notice (the  "Response  Period").  At the  expiration  of the
Disbursement  Period,  the Escrow Agent shall deliver to Stockholders in cash or
immediately  available funds,  that portion of the Purchase Fund that is not the
subject of an Escrow Claim.  If none of the  Stockholders  responds to an Escrow
Claim Notice with a Dispute Notice within the Response Period, the Escrow Agent,
within five (5) business days following the  expiration of the Response  Period,
shall pay to Purchasers  the amount of such Escrow Claim in cash or  immediately
available funds from the Escrow Fund. If Stockholders  and Purchasers  shall not
reach agreement as to any disputed amount of an Escrow Claim, any of the parties
hereto may submit to binding  arbitration in accordance with Section 7 below for
a determination of the parties' respective rights or obligations with respect to
such disputed  amount.  Thereafter,  the Escrow Agent shall only disburse any or
all of the Escrow Fund as directed in writing upon the  occurrence of one of the
following  events:  (i) the Escrow Agent shall have been  directed in accordance
with joint instructions of Stockholders and Purchasers; or (ii) the Escrow Agent
shall have  received a certified  copy of the decision of the  arbitrator(s)  in
accordance  with  Section 7 hereof  with  respect to the Escrow  Claim or Escrow
Claims  set forth in the Escrow  Claim  Notice,  in which case the Escrow  Agent
shall  pay,  in cash or  other  certifiable  funds,  the  party  or  parties  in
accordance with such decision.  The Escrow Agent shall not dispose of the Escrow
Fund other than as provided in this Escrow Agreement.




                  B. Loan Fund.  Upon (i)  disbursement of the Purchase Fund, as
provided in Section 3A above,  and (ii)  delivery to  Purchasers of the Note and
Security  Agreement duly executed by the Company  together with a certified copy
of a  resolution  of the board of directors  of the Company  approving  the loan
transaction,  the Escrow Agent will  disburse the funds held in the Loan Fund to
the Company in cash or other certifiable funds.

         4. No Release of Claims.  The  acceptance  by any party of any  amounts
from the Escrow  Fund on  account  of an Escrow  Claim  shall not  constitute  a
release of any of any such party's  rights  against the other  parties under the
Option Agreement or otherwise, nor shall any such acceptance by any party in any
way limit the rights of such party to assert a claim  against the other  parties
for the balance of any Escrow Claim which remains  unsatisfied  after such party
has accepted such payment.

         5. Liability. Stockholders and Purchasers understand and agree that the
Escrow Agent's liability  hereunder is solely that of a stakeholder and that the
Escrow  Agent is only  required  to act as  expressly  set forth in this  Escrow
Agreement.  No legal  relationship  exists  between the  parties  hereto and the
Escrow Agent other than that specified in these instructions.

         The parties hereto further agree that:

                  (a) Other  than as  provided  in this  Escrow  Agreement,  the
Escrow  Agent is not a party to, and is not bound by or charged  with notice of,
any agreement,  document,  instruction  or certificate  out of which this Escrow
Agreement may arise or relating hereto.

                  (b) The Escrow Agent may act upon any written notice, request,
waiver, consent, certificate, receipt, authorization, power of attorney or other
paper or document that the Escrow Agent in good faith believes to be genuine and
what it purports to be.

                  (c) The Escrow Agent shall not be liable for anything  that it
may do or refrain from doing in good faith in  connection  herewith,  except for
its own gross negligence, recklessness or willful misconduct.

                  (d) The Escrow Agent shall have no duties or  responsibilities
other than the duties and  responsibilities  expressly  set forth in this Escrow
Agreement.  After  release  of the  Escrow  Fund,  the  Escrow  Agent's  duties,
responsibilities  and  liabilities of every kind and character under this Escrow
Agreement shall cease and terminate.

                  (e) This  Escrow  Agreement  may not be  modified  or  amended
except  by  written  instruction,  executed  by  each  of the  Stockholders  and
Purchasers and a duly  authorized  officer of each of the corporate  parties and
the Escrow Agent.  Any such  modification  or amendment  shall be effective only
upon receipt by the Escrow Agent.

                  (f) The term "Escrow Agent" used herein shall include  Edwards
& Angell, LLP, a Massachusetts limited liability partnership,  and its partners,
agents, officers, employees, successors and assigns.




         6. Compensation of the Escrow Agent. Any fees, costs or expenses of the
Escrow Agent shall be paid immediately upon demand, one half by Stockholders and
one half by  Purchasers,  but in no event  shall the Escrow  Agent's  fee exceed
three thousand U.S. dollars (USD$3,000).

         7. Arbitration.  Any controversy or claim arising out of or relating to
this Escrow Agreement, or any breach thereof, shall be settled by arbitration in
Miami,  Florida before a single  arbitrator  pursuant to the Commercial Rules of
the American  Arbitration  Association.  The arbitration may be commenced by any
party hereto by giving written notice to each other party to a dispute that such
dispute has been referred to  arbitration  under this Section 7. The  arbitrator
shall be selected by the joint  agreement of the parties to the dispute,  but if
they do not so agree  within  twenty  (20)  days  after  the date of the  notice
referred to above,  the selection shall be made pursuant to the Commercial Rules
of  the  American  Arbitration   Association  from  the  panels  or  arbitrators
maintained by such  Association.  Any award rendered by the arbitrator  shall be
conclusive,   final  and  binding  upon  the  parties  hereto  and  specifically
enforceable by the parties; provided, however, that any such award shall only be
final and binding if accompanied by a written  opinion of the arbitrator  giving
the reasons for the award.

         8.  Expenses.  Each  party  shall  bear its own  expenses  incurred  in
connection with this Escrow Agreement,  other than the Escrow Agent, which shall
be compensated for its time and expenses, subject to the conditions set forth in
Section 6 above.

         9.  Notices.  All notices  required or permitted to be given  hereunder
shall be in writing  and shall be  delivered  both by  overnight  courier  (UPS,
Federal Express, Airborne, or DHL) and by facsimile as set forth below:

         If to Stockholders:        Ilia Lekach
                                    c/o Mark Young
                                    Perfumania, Inc.
                                    251 International Parkway
                                    Sunrise, FL  33325
                                    Fax No:  954-335-9179

                                    Steel Hector & Davis, LLP
                                    200 South Biscayne Boulevard
                                    Miami, FL  33131-2398

         If to Purchasers:          Stephen Nussdorf
                                    c/o Michael Katz
                                    Quality King Distributors, Inc.
                                    2060 9th Avenue
                                    Ronkonkoma, N.Y. 11779
                                    Fax No:  631-439-2333




                                    Edwards & Angell, LLP
                                    750 Lexington Avenue
                                    New York, New York  10022
                                    Attention:  Geoffrey Etherington, Esq.

         If to Escrow Agent, at address set forth above.

         10.  Governing  Law.  This  Escrow  Agreement  shall be governed by and
construed in accordance with the laws of the State of New York. exclusive of its
choice of law provisions and regardless of the laws that might otherwise  govern
under applicable principles of conflict of laws.

         11. Counterparts.  This Escrow Agreement may be executed simultaneously
in two or more counterparts,  each of which shall be deemed an original, but all
of which shall constitute one and the same instrument. This Escrow Agreement may
be effectively delivered via facsimile transmission.

         12.  Attorney's  Fees.  In the event that an action is brought  for the
enforcement or  interpretation  of this Escrow  Agreement,  the prevailing party
shall be  entitled  to  recover  reasonable  attorney's  fees and  costs in said
action,  including  enforcement and collection of any judgment or award rendered
therein.  Said  costs and  attorney's  fees shall be  included  as a part of the
judgment in any such action.

                  [Remainder of Page Intentionally Left Blank]







         IN  WITNESS  WHEREOF,  the  parties  hereto  have  caused  this  Escrow
Agreement to be executed and delivered on the date first above written.


PERFUMANIA, INC.


By: /s/ A. Mark Young
    ---------------------------
Name: A. Mark Young
Title: CFO



IZJD CORP.                                     PACIFIC INVESTMENT GROUP, INC.


                                               By: /s/ Ilia Lekach
                                                   ------------------------
By: /s/ Ilia Lekach                            Name: Ilia Lekach
    ----------------------                     Title: CEO
Name: Ilia Lekach
Title: CEO



/s/ Ilia Lekach                                /s/ Stephen Nussdorf
- --------------------------                     ----------------------------
ILIA LEKACH                                    STEPHEN NUSSDORF



/s/ Deborah Lekach                             /s/ Glenn Nussdorf
- --------------------------                     -------------------
DEBORAH LEKACH                                 GLENN NUSSDORF


                                               EDWARDS & ANGELL, LLP,  a
                                               Massachusetts limited liability
                                               partnership



                                               By: /s/ Patricia Kantor
                                                   ---------------------
                                               Name: Patricia Kantor
                                               Title: Partner