SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 --------------

                                    FORM 8-K

                                 CURRENT REPORT
                         PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


         Date of Report (Date of earliest event reported): May 10, 2004
                                                           ------------


                           AMERICAN VANTAGE COMPANIES
             (Exact Name of Registrant as Specified in its Charter)


            Nevada                       0-10061                  04-2709807
- ----------------------------     -----------------------     -------------------
(State or other Jurisdiction     (Commission File Number)       (IRS Employer
     of Incorporation)                                       Identification No.)


  4735 S. Durango Dr., Suite #105, Las Vegas, Nevada           89147
  --------------------------------------------------        ----------
       (Address of Principal Executive Offices)             (Zip Code)


         Registrant's telephone number, including area code: (702) 227-9800
                                                             --------------



ITEM 12.   RESULTS OF OPERATIONS AND FINANCIAL CONDITIONS.

         On May 10, 2004,  American Vantage  Companies (the "Company")  issued a
press release reading as follows:

AMERICAN VANTAGE COMPANIES REPORTS FIRST QUARTER PERIOD EARNINGS

HIGHLIGHTS:

      o     Company reports net income of $1,360,000 or $0.24 per share

      o     Company's American Vantage Media Corporation's  Filmed Entertainment
            division  reports  revenues of $2,793,000,  a net loss of $(406,000)
            and EBITDA of $95,000  for the  February 3, 2004  through  March 31,
            2004 period

      o     Company  recognized a pre-tax gain of $3,423,000 from the sale of an
            approximately 40-acre parcel of undeveloped land

      o     Las Vegas Border Grill  Restaurant,  a Company  investment,  reports
            record first quarter record revenues and net income

      o     American Vantage Media Corporation's  Branded Content division signs
            agreement with MasterCard

      o     Fox Broadcasting adds "The O.C." to its 2004-2005 primetime schedule

         LAS  VEGAS,  NEVADA  AND SANTA  MONICA,  CALIFORNIA,  MAY 10,  2004 ---
American  Vantage  Companies  (NASDAQ:AVCS)  today  announced the results of its
operations  for the three months  ended March 31, 2004,  as well as recent other
Company highlights.  For the three months ended March 31, 2004 the Company's net
income totaled $1,360,000 compared to net income of $56,000 for the three months
ended March 31, 2003.  The Company's  net income for basic and diluted  earnings
per share for the three  months  ended  March 31,  2004 was $0.24 as compared to
$0.01 for the three  months  ended March 31,  2003.  The  increase in net income
between the three-month  periods  primarily is due to the Company's  January 30,
2004 sale of  approximately  40 acres of  undeveloped  land that  resulted  in a
pre-tax gain of $3,423,000.

Ronald J. Tassinari,  Chairman and CEO, said, "This quarter represents our first
period of reporting earnings following our Wellspring and Hypnotic acquisitions.
It  has  proven  to  be  an  active   period.   We  continue  to  implement  our
post-acquisition  restructuring  of the  Company  along  the path for  continued
growth in the entertainment, media and lifestyle industries. Our management team
continues  to  identify  and  refine  their  divisional  revenue  streams,  cost
structures and specific  internal  funding needs to meet targeted future revenue
growth and  company-wide  cost  efficiencies.  We believe that such  integration
activities will continue to occur through calendar year 2004."

AMERICAN VANTAGE MEDIA CORPORATION ("AVMC") DIVISIONAL HIGHLIGHTS:

Filmed Entertainment

On February 3, 2004, AVMC acquired all of the capital stock of Wellspring Media,
Inc.  ("Wellspring").  The former Wellspring operations formed the foundation of
AVMC's Filmed Entertainment division. For the February 3, 2004 through March 31,
2004 period,  the Filmed  Entertainment  division  generated home video sales of



approximately $1,530,000,  direct response sales of $1,127,000 and worldwide and
theatrical sales of $136,000, for total period revenues of $2,793,000.

Through  April  2004,  the  Filmed   Entertainment   division  acquired  certain
distribution rights to "Tarnation",  "Seducing Doctor Lewis", "Nina's Tragedies"
and  other  films.  In  addition  to  distribution  rights,  AVMC has  reached a
co-production  agreement  for Jonathan  Caouette's  "Tarnation"  which  includes
providing  completion  financing and marketing funds for the film's domestic and
international  release.  "Tarnation"  will  screen in the  Director's  Fortnight
section of the 2004  Cannes  Film  Festival.  "Seducing  Doctor  Lewis" has been
nominated  for 11  Canadian  Genies and  received  a Dramatic  Award at the 2004
Sundance  Film  Festival.  "Nina's  Tragedies"  received 11 Israeli  film awards
including  picture,  actress and director awards and was that country's entry in
the Academy Awards.

Branded Content

On April 16, 2003 and  December 31,  2003,  the Company  acquired the assets and
certain  liabilities  of  YaYa,  LLC and  Enigma  Media,  Inc.  (dba  Hypnotic),
respectively.  The intellectual  assets obtained in these acquisitions served as
the foundation of AVMC's Branded  Content  division.  For the three months ended
March 31, 2004, the Branded Content  division  generated a net loss of $(64,000)
on revenues of  $761,000.  During the three  months  ended March 31,  2004,  the
Branded  Content  division  derived  revenues  primarily  from its $1.2  million
MasterCard  agreement  for  development  and  production  fees  of a  television
program;  web services,  licensing  and  merchandise  fees for the  intellectual
property  "Terry Tate,  Office  Linebacker"  and strategy  projects with various
Fortune 1000 companies including Safeway, Merrill Lynch and FedEx.

Film and TV Production

The Film and TV Production division was formed from certain  intellectual assets
acquired in the December  31, 2003  Hypnotic  acquisition.  For the three months
ended March 31, 2004, the Film and TV Production  division  generated a net loss
of $(128,000)  on revenues of $197,000.  During the three months ended March 31,
2004, the Film and TV Production  division  primarily  derived revenues from its
overhead  agreement with Warner Bros. TV and  co-production  fees generated from
FOX Broadcasting's television series, "The O.C."

During April 2004, FOX Broadcasting  announced that "The O.C." television series
would be included on its 2004-2005 primetime schedule.

AMERICAN VANTAGE COMPANIES - OTHER REVENUES - HIGHLIGHTS:

Las Vegas Border Grill Restaurant

Primarily  due to the efforts of the  managing  partners and  increased  traffic
resulting  from the January  2003 opening of the Mandalay Bay Hotel and Casino's
approximately  one million square foot convention  center,  the Las Vegas Border
Grill Restaurant ("Border Grill") recorded record revenues of $1,935,000 for the
three  months  ended March 31,  2004,  as compared to  $1,375,000  for the three
months  ended  March  31,   2003.   Accordingly,   income  from  the   Company's
unconsolidated  investment  in the Border  Grill  increased  to $414,000 for the
three months ended March 31, 2004 from $177,000 for the three months ended March
31, 2003.  In  addition,  during the three months ended March 31, 2004 and 2003,
the  Company  received  capital  distributions  from the Border  Grill  totaling
$250,000 and $150,000, respectively.



Land sale

On January  30,  2004,  the Company  received  pre-tax  proceeds  of  $7,007,000
(excluding  legal  and  consulting  fees)  and  recognized  a  pre-tax  gain  of
$3,423,000 from its sale of approximately 40 acres of undeveloped land,  located
in North Las Vegas, Nevada.

The land sale net  proceeds  are  anticipated  to be utilized  in the  Company's
strategy of expanding into areas of interest in the  entertainment,  media,  and
lifestyle  industries through mergers or acquisitions.  The Company continues to
pursue  potential  synergistic  merger  and  acquisitions,  partnerships,  joint
ventures and  strategic  alliances  which are in various  stages of  discussion,
negotiation and/or due diligence.

Certain statements in this press release are "forward-looking statements" within
the meaning of Section 27A of the  Securities Act of 1933 and Section 21E of the
Securities  Exchange  Act  of  1934.  Such  forward-looking  statements  may  be
identified  by  words  such as  "anticipates,"  "believes,"  "can,"  "continue,"
"could,"   "estimates,"   "expects,"  "intends,"  "may,"  "plans,"  "potential,"
"predicts,"  "should,"  or  "will"  or the  negative  of  these  terms  or other
comparable  terminology.  Such  statements  and all phases of  American  Vantage
Companies' operations are subject to known and unknown risks,  uncertainties and
other  factors,  including  overall  economic  conditions  and other factors and
uncertainties as are identified in American  Vantage  Companies' Form 10-KSB for
the year ended July 31,  2003,  Form  10-QSB for the quarter  ended  October 31,
2003,  transition Form 10-QSB for the two months ended December 31, 2003,  Forms
8-K and Forms 8-K/A's (Dates of Forms 8-K and 8-K/A  Reports:  December 31, 2003
and  February 4, 2004).  Readers are  cautioned  not to place undue  reliance on
these  forward-looking  statements,  which  speak  only as of the  date  hereof.
American Vantage Companies' actual results,  levels of activity,  performance or
achievements  may be materially  different  from any future  results,  levels of
activity,   performance   or   achievements   expressed   or  implied  by  these
forward-looking  statements.  The Company undertakes no obligation to update the
forward-looking statements in this press release.


The following  table  reconciles the AVMC Filmed  Entertainment's  EBITDA to net
loss:

                                                              FEBRUARY 3, 2004
                                                          THROUGH MARCH 31, 2004
- --------------------------------------------------------------------------------
Net loss                                                        $(406,000)
- --------------------------------------------------------------------------------
Add:
- --------------------------------------------------------------------------------
   Amortization of programming rights library                     451,000
- --------------------------------------------------------------------------------
   Interest expense                                                32,000
- --------------------------------------------------------------------------------
   Depreciation                                                    18,000
                                                                ---------
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
EBITDA                                                          $  95,000
                                                                 ========
- --------------------------------------------------------------------------------



CONSOLIDATED STATEMENTS OF OPERATIONS HIGHLIGHTS (UNAUDITED)

                                                     MARCH 31,       MARCH 31,
                                                       2004            2003
                                                    -----------     -----------
Sales and services                                  $ 3,868,000     $        --
                                                    ===========     ===========
Gross profit                                        $ 1,757,000     $        --
                                                    ===========     ===========
General and administrative                          $ 3,448,000     $   274,000
                                                    ===========     ===========
Gain on sale of land                                $ 3,423,000     $        --
                                                    ===========     ===========
Net income                                          $ 1,360,000     $    56,000
                                                    ===========     ===========
Net income per common share -- basic and diluted    $      0.24     $      0.01
                                                    ===========     ===========

Weighted average number of common shares and
    ommon share equivalents                           5,697,000       4,866,000
                                                    ===========     ===========

CONSOLIDATED BALANCE SHEETS HIGHLIGHTS (UNAUDITED)

                                                     MARCH 31,      DECEMBER 31,
                                                       2004             2003
                                                    -----------     -----------

Cash and cash equivalents                           $ 9,656,000     $ 8,628,000
                                                    ===========     ===========
Accounts and other receivables                      $ 5,028,000     $ 1,435,000
                                                    ===========     ===========
Inventories                                         $ 1,106,000     $        --
                                                    ===========     ===========
Film inventory, net                                 $10,443,000     $   660,000
                                                    ===========     ===========
Total assets                                        $32,921,000     $20,534,000
                                                    ===========     ===========

Current liabilities                                 $ 9,652,000     $ 2,625,000
                                                    ===========     ===========
Notes payable - long-term                           $ 4,523,000     $   523,000
                                                    ===========     ===========
Total stockholders' equity                          $18,746,000     $17,386,000
                                                    ===========     ===========




                                    SIGNATURE


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                            AMERICAN VANTAGE COMPANIES



Date:  May 12, 2004                         By: /s/ Ronald J. Tassinari
                                                --------------------------------
                                                   Ronald J. Tassinari
                                                   President and Chief Executive
                                                   Officer