Exhibit 32.1

CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER

PURSUANT  TO 18 U.S.C.  SECTION  1350 AS ADOPTED  PURSUANT TO SECTION 906 OF THE
SARBANES-OXLEY ACT OF 2002


In connection with the Annual Report of E Com Ventures,  Inc. (the "Company") of
Form 10-K for the year ending January 31, 2004, as filed with the Securities and
Exchange  Commission on the date hereof (the "Report"),  I, Michael Katz,  Chief
Executive Officer and President of the Company,  certify,  pursuant to 18 U.S.C.
Section 1350, as adopted  pursuant to Section 906 of the  Sarbanes-Oxley  Act of
2002, that:

      1.    The Report fully complies with the  requirements of Section 13(a) or
            15(d) of the Securities Exchange Act of 1934; and

      2.    The  information  contained in the Report  fairly  presents,  in all
            material respects, the financial condition and results of operations
            of the Company.


                                                  By:  /s/ MICHAEL W. KATZ
                                                       --------------------
                                                           Michael W. Katz
                                                           Chief Executive
                                                           Officer and President
                                                           May 12, 2004