EXHIBIT 32.1

                  CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER

            PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED PURSUANT TO
                 SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of E Com Ventures, Inc. (the "Company") of
Form 10-K/A for the year ending January 31, 2004, as filed with the Securities
and Exchange Commission on the date hereof (the "Report"), I, Michael W. Katz,
Chief Executive Officer and President of the Company, certify, pursuant to 18
U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002, that:

1.    The Report fully complies with the requirements of Section 13(a) or 15(d)
      of the Securities Exchange Act of 1934; and

2.    The information contained in the Report fairly presents, in all material
      respects, the financial condition and results of operations of the
      Company.


                                     By:  /s/ MICHAEL W. KATZ
                                          -------------------------------------
                                          Michael W. Katz
                                          Chief Executive Officer and President
                                          May 28, 2004