Exhibit 99.2

               Scores Holding Company Inc. OBTAINS FIRST TRANCHE
                          OF UP TO $500,000 FINANCING

NEW YORK- Aug. 25, 2004 - Scores  Holding  Company,  Inc. (the  "Company")  (OTC
Bulletin Board:  SCRH) - today announced that it has obtained the first $250,000
tranche of up to a potential  total of $500,000  in  financing  from two private
investment  funds. The financing was raised through the assumption of redeemable
convertible  debentures.  Proceeds from this  financing will be used to fund the
Company's  general working capital  requirements and to assist in the continuing
expansion of the Company's licensing and merchandising business.

      The Company will file a current  report on Form 8-K  describing in greater
detail the terms of this transaction and including the transaction  documents as
exhibits.

      Safe Harbor Statement

      Certain statements made herein that are not historical are forward-looking
within the meaning of the Private  Securities  Litigation Reform Act of 1995 and
may  contain  forward-looking  statements,  with  words  such  as  "anticipate,"
"believe,"  "expect,"  "future," "may," "will," "should,"  "plan,"  "projected,"
"intend," and similar expressions to identify forward-looking statements.  These
statements are based on the Company's  beliefs and the assumptions it made using
information  currently  available to it.  Because these  statements  reflect the
Company's  current views  concerning  future events,  these  statements  involve
risks, uncertainties and assumptions. The actual results could differ materially
from the results  discussed  in the  forward-looking  statements.  In any event,
undue reliance  should not be placed on any  forward-looking  statements,  which
apply only as of the date of this press release.  Accordingly,  reference should
be made to the  Company's  periodic  filings  with the  Securities  and Exchange
Commission.