THIS IS A BALLOON NOTE AND THE FINAL  PRINCIPAL  PAYMENT OR THE BALANCE DUE UPON
MATURITY IS  $1,000,009.09,  TOGETHER WITH ACCRUED INTEREST,  LATE CHARGES,  AND
COLLECTION COSTS, IF ANY, AND ALL ADVANCEMENTS MADE BY THE PAYEE UNDER THE TERMS
OF THIS NOTE.

                          SUBORDINATED PROMISSORY NOTE

One Million and No/100 ($1,000,009.09) Dollars
                                                         Ft. Lauderdale, Florida
                                                         September 1, 2004

      FOR VALUE RECEIVED,  the undersigned (the "Maker")  promises to pay to the
order of Paul Soltoff (the "Payees' Representative"), but solely as escrow agent
for, on behalf of and for further distribution to, each of the parties listed on
Schedule  "A"  attached  hereto  and made a part  hereof  (each,  a "Payee"  and
collectively,  the  "Payees"),  the aggregate  principal sum of One Million Nine
Dollars and 09/100  ($1,000,009.09),  together with interest thereon from August
__, 2004, at the rate of four percent (4%) per annum, through the first to occur
of (i) the Maturity  Date (as defined  below) or (ii) the  prepayment in full of
the entire principal amount hereof pursuant to Section 4 of this Note.  Interest
on this Note  shall be  computed  on the basis of a 360-day  year for the actual
number of days elapsed.

      This  Subordinated  Promissory Note (this "Note") is issued subject to the
following additional terms and conditions:

      1. Type of Payment.  Payment of both  principal and interest shall be made
in currency of the United  States of America  which at the time of payment shall
be legal tender for the payment of public and private debts.

      2. Manner of Payment.  All payments required by this Note shall be made by
delivery   of  the   required   payment  to  the   Payees'   Representative   at
___________________________  or to such account or other  address as the Payees'
Representative shall designate in a written notice to the Maker at least 10 days
prior to the payment date.

      3.  Maturity  Date.  This Note shall mature and the  principal sum hereof,
together  with all accrued and unpaid  interest  thereon,  shall  become due and
payable upon the first to occur of:

            (a) September 1, 2005;

            (b) the date  that the  Maker  receives  cash  proceeds  of at least
$15,000,000  pursuant to a sale of its common stock (or any security convertible
into or  exchangeable  for its common  stock ) in a  transaction  that is either
registered  or exempt from  registration  under the  Securities  Act of 1933, as
amended; or



            (c) the date that a "Change of Control" of the Maker  occurs  (where
"Change of Control" means:  (i) the  acquisition  (other than from the Maker) by
any person or entity (other than Michael Egan and/or  Edward  Cespedes or either
or their respective  affiliates),  in any one transaction or a series of related
transactions,  of  beneficial  ownership  (within  the  meaning  of  Rule  13d-3
promulgated under the Securities  Exchange Act of 1934, as amended) of in excess
of fifty  percent  (50%)  of the  combined  voting  power  of the  Maker's  then
outstanding  voting  securities;  or (ii)  consummation by the Maker, in any one
transaction  or  a  series  of  related   transactions,   of  (a)  a  merger  or
consolidation involving the Maker if the shareholders of the Maker,  immediately
before  such  merger or  consolidation,  do not,  as a result of such  merger or
consolidation, own, directly or indirectly, more than fifty percent (50%) of the
combined voting power of the then  outstanding  voting  securities of the entity
resulting  from such  merger or  consolidation;  (b) a complete  liquidation  or
dissolution of the Maker; or (c) an agreement for the sale or other  disposition
of all  or  substantially  all of the  assets  of  the  Maker,  determined  on a
consolidated basis.

      4. Optional Prepayment.  Anything herein to the contrary  notwithstanding,
the Maker may prepay this Note,  in whole or in part,  at any time and from time
to time,  without premium or penalty.  Any partial  prepayment  shall be applied
first  against any accrued  interest  hereunder  and then against the  principal
balance remaining due hereunder.

      5. Default Rate of  Interest.  In the event that this Note is  accelerated
following the occurrence of an Event of Default (as defined in Section 6 below),
and whether or not a judgment  has been  entered,  interest  shall accrue on all
sums outstanding hereunder at fifteen percent (15%) per annum until all sums due
hereunder,  including without  limitation,  any costs of collection  provided in
Section 6,  principal  and accrued  interest  and/or  amounts under any judgment
rendered pursuant to this Note are paid.

      6. Events of Default.  The occurrence of any of the following events shall
constitute an "Event of Default" under this Note:

            (a)  Failure to pay when due any  payment of  principal  or interest
under this Note within five (5) days of the date such payment is due (calculated
by including the due date); or

            (b) A bankruptcy occurs with respect to the Maker while this Note is
still outstanding.  "Bankruptcy" shall mean (i) the adjudication of the Maker as
bankrupt  or  insolvent,  (ii) the  institution  by or  against  the  Maker of a
petition for arrangement or of any other type of insolvency proceeding under the
United States  Bankruptcy  Code, as amended (but, with respect to an involuntary
proceeding, only if such proceeding is not discharged within 60 days), (iii) the
making by the Maker of a general  assignment for the benefit of creditors,  (iv)
the  appointment  of  a  liquidator,   administrator,  receiver  or  trustee  in
bankruptcy  of the  Maker or the  Maker's  assets or (v) the  taking,  making or
institution of any like or similar act or proceeding involving the Maker.

            Upon the  occurrence  of an Event of Default,  all amounts due under
this Note,  including the unpaid balance of principal and interest hereof, shall
become  immediately due and payable at the option of the Payees'  Representative
(but  automatically  with respect to an Event of Default described in clause (b)
of the definition thereof), without presentment, demand, notice protest or other
formalities of any kind, all of which are expressly  waived by Maker,  and Payee
may exercise any of Payee's rights and remedies granted herein, under applicable
law or which Payee may otherwise have against Maker.


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      The  Maker  agrees to pay all costs of  collection,  including  attorney's
reasonable fees and expenses,  in case the principal of this Note or any payment
of any  interest  thereon is not paid at the due date  thereof,  whether suit be
brought or not.

      7. Subordination.

            (a) This Note is and shall be subordinate,  to the extent and in the
manner set forth in this Section 7, in right of payment to the prior  payment in
full  of all  obligations  of  the  Maker  under  Senior  Indebtedness.  "Senior
Indebtedness"  means the  principal  and  interest in respect of  agreements  or
instruments evidencing any indebtedness of the Maker for borrowed money, whether
now existing or hereafter  arising,  which is not made expressly  subordinate in
right of payment to the indebtedness  evidenced by this Note,  provided that the
aggregate  amount of such Senior  Indebtedness  (taking into account the maximum
amounts which may be advanced  under the loan documents  evidencing  such Senior
Indebtedness)  does not as of the  date on which  such  Senior  Indebtedness  is
incurred  exceed  $15,000,000;  provided,  however,  that  no  indebtedness  for
borrowed money of the Maker shall constitute  Senior  Indebtedness if the lender
for such  indebtedness  is:  (i) any  person or entity  directly  or  indirectly
owning,  controlling,  or  holding  with  power  to  vote  10%  or  more  of the
outstanding  voting securities of the Maker (other than passive or institutional
investors);  (ii) any person or entity 10% or more of whose  outstanding  voting
securities are directly or indirectly owned,  controlled,  or held with power to
vote,  by  the  Maker;  (iii)  any  person  or  entity  directly  or  indirectly
controlling, controlled by, or under common control with the Maker; and (iv) any
officer or director of Maker.  "Control" for the foregoing  purposes  shall mean
the  possession,  directly  or  indirectly,  of the power to direct or cause the
direction of the management and policies of a person or entity,  whether through
the  ownership  of  voting  securities  or  voting  interests,  by  contract  or
otherwise.

            (b) No payment on account of  principal  or  interest  in respect of
this Note  shall be made if at the time of such  payment  (i) a  default  in the
payment of  principal or interest in respect of any Senior  Indebtedness  having
either an  outstanding  principal  balance or a commitment  to lend greater than
$1,000,000  ("Designated Senior Debt") occurs and is continuing (or, in the case
of Senior  Indebtedness  for which  there is a period of grace,  in the event of
such a default that continues  beyond the period of grace, if any,  specified in
the  instrument  evidencing  such Senior  Indebtedness)  (a "Payment  Default"),
unless and until such Payment  Default  shall have been cured or waived or shall
have  ceased to exist or (ii) the Maker shall have  received  notice (a "Payment
Blockage  Notice")  from the holder or holders of  Designated  Senior  Debt that
there exists under such  Designated  Senior Debt any other default,  which shall
not have been cured or  waived,  permitting  the  holder or  holders  thereof to
declare such  Designated  Senior Debt due and  payable,  but only for the period
(the "Payment Blockage Period") commencing on the date of receipt of the Payment
Blockage  Notice and ending on the  earlier of (a) the date such  default  shall
have been cured or waived, or (b) the 90th day immediately following the Maker's
receipt of such Payment Blockage Notice;  provided,  however, that the holder of
the  Designated  Senior Debt may, at any time prior to the expiration of such 90
day period,  elect to extend such period by an additional 90 days by delivery of
a written notice to such effect to the Maker. The Maker shall resume payments on
and distributions in respect of this Note, including any past scheduled payments
of the  principal  of and  interest on this Note to which the Payees  would have
been entitled but for the  provisions of this Section 7 in the case of a Payment
Default on the date upon which such Payment Default is cured or waived or ceases
to exist. In addition,  notwithstanding clauses (i) and (ii), unless the holders
of  Designated  Senior Debt shall have  accelerated  the maturity of such Senior
Indebtedness or there is a Payment  Default,  the Maker shall resume payments on
this Note after the end of each Payment Blockage Period.  In any consecutive 365
day period, there shall be no more than 180 days during which a Payment Blockage
Period shall be in effect,  irrespective  of the number of defaults with respect
to any Senior Indebtedness during such period.


                                       3


            (c) Subject to Section 7(b), the Maker may make regularly  scheduled
payments of the  principal  of, and any interest  on, or any other  payments on,
this Note,  if at the time of  payment,  and  immediately  after  giving  effect
thereto, there exists no Payment Default or a Payment Blockage Period.

            (e) The provisions of this Section 7 are and are intended solely for
the purposes of defining  the  relative  rights of the Payees and the holders of
Senior  Indebtedness and nothing in this Section 7 shall impair,  as between the
Maker and the Payees,  the obligation of the Maker,  which is unconditional  and
absolute,  to pay to the Payees the  principal  hereof and interest  hereon,  in
accordance with the terms of this Note.

            (f) During any Payment Default or any Payment Blockage Period, if an
Event of Default has occurred and is continuing under this Note, the Payees will
not commence any proceedings to collect or enforce its rights  hereunder or take
any action to foreclose or realize upon the indebtedness  hereunder for a period
beginning  on the date of such Event of Default and ending on the first to occur
of (i) the date  that is 180 days  following  the date that the  holders  of the
Senior  Indebtedness are notified of such Event of Default or (ii) the date such
Payment  Default  is cured,  waived or ceases to exist or the date such  Payment
Blockage Period ends, as the case may be.

      8.  Payees'  Representative.  The Payees'  Representative  shall  collect,
receive and  disburse  all  amounts  paid to it under this Note not as a "Payee"
(except to the extent that the Payees'  Representative is also one of the Payees
listed on Schedule "A"), but as escrow agent on behalf of the Payees.  The Maker
shall have no obligation or  responsibility  to see to the  application  of such
funds by the Payees'  Representative,  nor any  liability for any failure by the
Payees'  Representative  to  disburse  all or any  portion  of such funds to the
Payees  as and when  required.  The  Maker  shall be  entitled  to rely upon any
notice,   instrument   or  other   writing   delivered  to  it  by  the  Payees'
Representative  pursuant to this Note,  without being  required to determine the
authenticity  of, or the  correctness of any fact stated in, that document.  The
Maker may act in  reliance  upon any  instrument  or  signature  of the  Payees'
Representative  believed by it to be genuine.  It is  expressly  understood  and
agreed  that  no  Payee  shall  be  entitled  to  make  any  demand,  issue  any
instructions,  give any notice,  waive any term of, or exercise any rights under
this Note and that the all such  rights,  powers and  privileges  (to the extent
available under this Note) are exclusively vested in the Payees' Representative.


                                       4


      9. Merger Agreement;  Right of Set-Off. This Note is being issued pursuant
to Section 2.6 of that  certain  Agreement  and Plan of Merger,  dated as of the
date hereof,  among SendTec,  Inc., a Florida corporation  ("SendTec"),  SendTec
Acquisition,  Inc., a Florida corporation, the Maker and certain shareholders of
SendTec (the "Merger  Agreement").  The obligations of the Maker under this Note
are  subject  to a right of  set-off  in favor of the  Maker and  certain  other
parties as provided in Section 12.4(d) of the Merger Agreement.

      10. Miscellaneous.

            (A) This Note shall be binding upon the Maker and its successors and
assigns.

            (B) If any provision  hereof shall be held invalid or  unenforceable
by any court of  competent  jurisdiction  or as a result  of future  legislative
action,  such holding or action shall be strictly construed and shall not affect
the validity or effect of any other provision hereof.

            (C) The  validity,  interpretation  and effect of this Note shall be
exclusively governed by, and construed in accordance with, the laws of the State
of Florida, excluding the "conflict of laws" rules thereof.

            (D) This Note may not be amended or  modified,  nor shall any waiver
of any  provision  hereof be  effective,  except  by an  instrument  in  writing
executed by the Maker and the Payees' Representative.

            (E)  By  acceptance  of  this  Note,  each  Payee   irrevocably  and
unconditionally  (a)  agrees  that any suit,  action or other  legal  proceeding
arising  out of or relating  to this  Agreement  shall be brought in the circuit
court  located in  Broward  County,  Florida or the court of the United  States,
Southern  District of Florida;  (b)  consents to the  jurisdiction  of each such
court located in any such suit,  action or proceeding;  (c) waives any objection
which it may have to the laying of venue of any such suit,  action or proceeding
in any of such  courts;  and (d) agrees  that  service of any court paper may be
affected on such party by mail,  as provided in this  Agreement or in such other
manner as may be provided under applicable laws or court rules in said state.

THIS IS A BALLOON NOTE AND THE FINAL  PRINCIPAL  PAYMENT OR THE BALANCE DUE UPON
MATURITY IS  $1,000,009.09,  TOGETHER WITH ACCRUED INTEREST,  LATE CHARGES,  AND
COLLECTION COSTS, IF ANY, AND ALL ADVANCEMENTS MADE BY THE PAYEE UNDER THE TERMS
OF THIS NOTE.

                                           the globe.com, inc.

                                           By ___________________________

                                           Name:

                                           Title:


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                                  SCHEDULE "A"

 PAYEES                                           ALLOCABLE PORTION OF PRINCIPAL


                                       6