EMPLOYMENT AGREEMENT

      THIS EMPLOYMENT  AGREEMENT  ("Agreement") is made and entered into on this
1st day of September, 2004 ("Commencement Date"),

BY AND BETWEEN                      SendTec, Inc.,
                                    a Florida corporation,
                                    hereinafter referred to as the "Company",

AND                                 Paul Soltoff
                                    a resident of the State of Florida,
                                    hereinafter referred to as "Executive".

      1.  Appointment,  Title and Duties.  Company hereby  employs  Executive to
serve as its Chief Executive Officer.  In such capacity,  Executive shall report
to each of the President  and Chief  Executive  Officer of the Company's  parent
corporation,  theglobe.com, inc., a Delaware corporation ("theglobe"). Executive
shall have such  powers,  duties and  responsibilities  hereinafter  assigned to
Executive  from time to time by the Board of Directors of theglobe or any of his
supervisory officers. As the Company's Chief Executive Officer,  Executive shall
be responsible for the Company's  overall  strategic  direction,  as well as the
development of innovative  marketing  methodologies to expand the core marketing
and advertising services offered by the Company's three operating divisions.

      2. Term of Agreement.  This Agreement  shall commence on the  Commencement
Date and shall  terminate  upon the earlier of: (i) five (5) years from the date
of this Agreement;  provided,  however,  that this Agreement shall automatically
renew for a period of one (1) year on the fifth  anniversary of the Commencement
Date unless either party provides the other with  forty-five (45) written notice
of its  intention  not to renew this  Agreement,  (ii) the date of the voluntary
resignation  of Executive by delivery of written notice to Company upon at least
thirty (30) days prior written  notice,  (iii) the date of Executive's  death or
determination  of Executive's  Disability (as defined in Paragraph 5 below),  or
(iv) the date of delivery of written  notice by the  Company to  Executive  that
this Agreement is being terminated by the Company, subject to the fulfillment by
Company of its obligations pursuant to Paragraph 6 herein.

      3. Acceptance of Position.  Executive hereby accepts the position of Chief
Executive Officer of Company and agrees that, during the term of this Agreement,
he will  faithfully  perform  his  duties  and will  devote his full time to the
business and affairs of Company and will not engage,  for his own account or for
the account of any other person or entity,  in any other business or enterprise,
except with the express  written  approval of the  President or Chief  Executive
Officer  of  theglobe.  Executive  agrees  to  perform  his  duties  faithfully,
diligently  and to the best of his  ability,  to use his best efforts to advance
the best interests of the Company and theglobe at all times, and to abide by all
moral,  ethical and lawful policies,  guidelines,  procedures,  instructions and
orders given to him by the Company or theglobe from time to time.



      4. Salary and Benefits. During the term of this Agreement:

            a. The Company shall pay to Executive a base salary of Three Hundred
Thousand Dollars  ($300,000.00)  per annum (the "Initial Base Salary"),  paid in
approximately  equal  semi-monthly  installments  in accordance with the regular
payroll  practices of Company.  In addition,  Executive may receive a cash bonus
determined  at the  discretion  of the Board of Directors  of the  Company.  The
Company  agrees to  annually  review and  consider  changes to such base  salary
and/or bonus compensation, provided that the base salary cannot be reduced below
the Initial Base Salary. The Company shall deduct from Executive's  compensation
and bonus (including with respect to any applicable Severance payments), if any,
all applicable local, state, Federal or foreign taxes.

            b.  Executive  shall  participate  in all  retirement,  Company-paid
insurance,  sick leave,  expense  reimbursement and other benefit programs which
theglobe shall make generally  available to its senior  executives  from time to
time. The Company shall pay all insurance premiums for Executive (and his spouse
and dependents)  consistent with theglobe's  historical  practice for its senior
executives.  The Company shall at all times provide to Executive (and his spouse
and dependents to the extent  provided  under the applicable  plans or programs)
the same type and levels of participation  and benefits as are being provided to
senior  executives of theglobe  (and their spouses and  dependents to the extent
provided under the  applicable  plans or programs) on the date of this Agreement
(subject to modifications affecting all senior executive officers of theglobe)


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            c. Executive  shall be entitled to vacation time in an amount of not
less than four (4) weeks per year in accordance  with Company  policy for senior
officers of theglobe.  In addition to vacation,  Executive  shall be entitled to
sick days and  personal  days in  accordance  with  Company  policy  for  senior
officers of theglobe.  Executive  acknowledges that such policies do not provide
for any accrual of vacation, sick or personal days from year to year.

      5. Certain Terms Defined. For purposes of this Agreement:

            a.  "Affiliate"  means,  with respect to any Person:  (i) any Person
directly or indirectly owning, controlling, or holding with power to vote 10% or
more of the  outstanding  voting  securities  of such other  Person  (other than
passive  or  institutional  investors);  (ii)  any  Person  10% or more of whose
outstanding voting securities are directly or indirectly owned,  controlled,  or
held with power to vote,  by such other  Person;  (iii) any Person  directly  or
indirectly  controlling,  controlled by, or under common control with such other
Person;  and (iv)  any  officer,  director  or  partner  of such  other  Person.
"Control"  for the foregoing  purposes  shall mean the  possession,  directly or
indirectly,  of the power to direct or cause the direction of the management and
policies of a Person,  whether  through the  ownership of voting  securities  or
voting interests, by contract or otherwise.

            b. The term "Disabled"  shall mean shall mean that Executive is, for
a period of three  consecutive  months or six  months  in any  12-month  period,
incapable of substantially fulfilling, with or without reasonable accommodation,
the duties set forth in this  Agreement or hereafter  assigned to him because of
physical,  mental or emotional  incapacity  resulting  from injury,  sickness or
disease as determined by a licensed  physician mutually agreeable to the Company
and the Employee (each, a "Disability").


                                       3


            c. A termination of  Executive's  employment by the Company shall be
deemed to be "For Cause" if it is based upon (i) an act of fraud or embezzlement
against  the  Company or theglobe or  acceptance  of a bribe or  kickback;  (ii)
repeated  absenteeism  (other  than as a result  of a  Disability)  which is not
rectified  to the  reasonable  satisfaction  of the  Board of  Directors  of the
Company  within  ten  (10)  days  after  written  notice  to  Executive  of such
absenteeism; (iii) any material or intentional breach of Executive's obligations
under any of the provisions of Sections 7 through 11 of this Agreement;  or (iv)
the  conviction or a plea of nolo  contendere,  by Executive of a felony or of a
crime involving fraud, dishonesty, violence or moral turpitude.

            d. A resignation  by Executive  shall not be deemed to be voluntary,
and shall be deemed to be a  resignation  for "Good  Reason" if it is based upon
(i) a material  breach by the Company of the Company's  obligations to Executive
under  this  Agreement,  which  breach  is not cured to  Executive's  reasonable
satisfaction  within ten (10) days after  written  notification  to the  Company
describing  in  reasonable  detail such  breach and stating  that such notice is
being delivered pursuant to this Agreement, (ii) a reduction in Executive's base
salary to an amount below the Initial Base Salary, (iii) a material reduction in
Executive's  benefits  (except  consistent  with a  general  reduction  of  such
benefits to  executives  of theglobe as a whole),  as set forth in  Paragraph 4,
(iv) an ongoing  material and substantial  diminution in the duties of Executive
not  consistent  with that of an  officer  with his  position  and  duties,  (v)
relocation of Executive's  principal office,  without his consent, to a location
more  than  25  miles  from  the  Company's  headquarters  on the  date  of this
Agreement,  or (vi) neither Michael S. Egan nor Edward A. Cespedes is serving as
an executive officer of theglobe.

            e.  "SendTec  Acquisition"  shall  mean  the  transaction  by  which
theglobe's wholly-owned  subsidiary,  SendTec Acquisition Corp (and subsequently
renamed "SendTec, Inc.") merged with and into SendTec, Inc.

      6. Certain  Benefits and Obligations Upon  Termination.  In the event that
Executive's  employment under this Agreement terminates because: (i) the Company
has terminated  Executive other than (x) "For Cause," as described above, or (y)
by  written  notice  of its  intention  not to  renew  this  Agreement,  or (ii)
Executive has voluntarily resigned for "Good Reason," as described above, then:

            a. The Company  shall pay  Executive his base salary for a period of
two (2) years from the date of such termination;

            b. The  Company  shall  pay all cost and  expenses  associated  with
continuing  all of  Executive's  then current  insurance  coverages  and related
benefits  (or the costs  thereof  under COBRA) for a period of one (1) year from
the date of such termination; and

            c. The Company shall pay all accrued but unpaid or unused  vacation,
sick pay and unpaid expense reimbursements within thirty (30) days following the
termination of Executive's employment (collectively with (a) and (b), "Severance
Pay").


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      In the event  that  Executive's  employment  terminates  because:  (i) the
Company has terminated Executive "For Cause," as described above, (ii) Executive
has  voluntarily  resigned other than for "Good Reason," (iii) Executive dies or
becomes Disabled,  or (iv) the term of the Agreement has expired or either party
has elected not to extend the employment  period,  then in all of such cases the
Company  shall have no further  financial  obligations  to Executive  except for
payment of all  accrued  but  unpaid or unused  vacation,  sick pay and  expense
reimbursement,  which  shall be  calculated  and paid  within  thirty  (30) days
following the termination of Executive's employment.

      7.  Confidentiality.  Executive hereby acknowledges his understanding that
as a result of his  employment  by  Company,  he will have (and with  respect to
SendTec, Inc. before the SendTec Acquisition, has had) access to, and possession
of, valuable and important confidential or proprietary data, information, ideas,
concepts,  designs, devices, lists,  compilations,  formulas, source code and/or
subject code,  copyrights,  trademarks,  patents,  patent  applications,  patent
designs,  protocols,  procedures,  development technical information,  know-how,
show-how,  marketing activity procedures,  patterns,  models,  private or secret
processes,  data and trade  secrets  that relate to the  Company,  theglobe  and
either of their respective  affiliates and/or  subsidiaries  (collectively,  the
"Company Entities"),  as well as its and their respective  operations and future
plans, businesses, products, methods, services, technologies,  business records,
plans, inventions ideas, customers, suppliers, agreements, finances or any other
aspect  of  the  Company  Entities  (hereinafter  referred  to as  "Confidential
Information").  Executive hereby agrees that he will not, either during the term
of his  employment  with  the  Company,  or at any  time  after  the term of his
employment with the Company,  divulge or communicate to any person or entity, or
direct any employee or agent of any Company  Entity to divulge or communicate to
any person or entity,  or use to the detriment of any Company  Entity or for the
benefit  of any other  person or entity,  or make or remove any copies of,  such
Confidential  Information or  proprietary  data or  information,  whether or not
marked or otherwise  identified as confidential or secret.  Upon any termination
of this Agreement for any reason  whatsoever,  Executive  shall surrender to the
Company  any and all  Confidential  Information,  including  but not  limited to
files,  sketches,  memoranda,  notes,  drawings,  models,  prototypes,  records,
reports, lists, photographs,  plans, maps, surveys, pricing structures, customer
lists,  specifications,  accountings,  papers  or  other  documents  made  by or
compiled by or made available to Executive, during the course of employment with
the Company, and any and all copies thereof and all manuals, print-outs,  discs,
diskettes,  tapes, cassettes or any other media or hard-copy representation used
therefor, both masters and duplicates,  whether or not they contain Confidential
Information  and any and all other  materials  relating to the Company or any of
its business that Executive has in his possession,  whether or not such material
was created or  compiled  by  Executive.  Executive  acknowledges  that all such
Confidential  Information  is  solely  the  property  of the  Company  Entities,
regardless of where such Confidential Information is located or stored, and that
Executive   has  no  right,   title  or  interest  in  or  to  such   materials.
Notwithstanding  anything to the contrary  set forth above in this  Paragraph 7,
the provisions of this Paragraph 7 shall not apply to information  which: (i) is
or  becomes  generally  available  to the  public  other  than  as a  result  of
disclosure  by  Executive,  (ii)  is  required  to be  disclosed  by  law  or by
regulatory  or judicial  process  (after  provision  of  adequate  notice to the
Company  to enable it to seek  confidential  treatment  of any such  Information
subject to such disclosure),  or (iii) is or becomes available to Executive on a
non-confidential  basis  from a source  other  than any  member  of the  Company
Entities  or any of their  directors,  officers,  employees,  or agents  and the
disclosure of which was not a breach of any obligation of confidentiality.


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      8. Work Product.  Executive hereby acknowledges and understands that, as a
result of his employment with Company,  he will participate (and with respect to
SendTec,  Inc.  before  the  SendTec  Acquisition,   has  participated)  in  the
development  of, have access to and  possession of valuable and  important  Work
Product of the  Company.  For the  purposes  of this  Agreement,  the term "Work
Product" shall mean anything that is invented or created by Executive,  alone or
with others, during Executive's  employment by Company that was either conceived
using any of the Company  Entities'  resources or is  reasonably  related to the
business of any of the  Company  Entities  (including  prior to the date of this
Agreement),  including,  without  limitation,  all ideas,  designs,  Inventions,
discoveries,  formulae,  processes,  techniques,  know-how,  data, developments,
writings,  improvements,  arrangements,  code, graphics,  models and prototypes.
Work Product shall also be considered  Confidential  Information for purposes of
this Agreement. With respect to Work Product, Executive agrees to the following:

            a.  All Work  Product  is the sole  and  exclusive  property  of the
Company;  and  Executive  hereby  relinquishes  all rights,  title and  interest
thereto;

            b.  Executive  agrees to  disclose  promptly  to the  Company or any
persons  designated  by the Company  all Work  Product  conceived  or reduced to
practice,  alone  or  jointly  with  others,  pertaining  to any of the  Company
Entities businesses or resulting from tasks assigned by the Company,  during the
period of  employment.  Executive  will  maintain  adequate and current  written
records of all Work Product during the term of employment. These records will be
available to and will remain the sole property of the Company at all times;

            c. Upon  termination  of  Executive's  employment  with the Company,
regardless  of the reason for  termination,  or at  anytime  upon the  Company's
request,  Executive  will  relinquish  to the Company all  originals and copies,
however  made,  stored or  recorded,  of the Work  Product  and of  Confidential
Information, pertaining to the Work Product;

            d.  To the  extent  that  any of the  Work  Product  is  capable  of
protection  by copyright or patent,  Executive  acknowledges  that it is created
within the scope of  Executive's  employment and is a work made for hire. To the
extent that any such material may not be a work made for hire,  Executive hereby
assigns to the Company all right, title and interest in such material;

            e. To the  extent  that any of the  Work  Product  is an  invention,
Executive  hereby  assigns to the Company all right,  title and interest in such
invention.

            f. To the extent that any of the Work Product is neither  capable of
copyright or patent protection nor an invention, Executive hereby assigns to the
Company all rights in such Work Product; and

            g. Executive  agrees to execute any documents or provide  assistance
at any  time  reasonably  requested  by  the  Company  in  connection  with  the
registration of copyright,  the assignment or securing of patent  protection for
any invention or other  perfection  or protection of the Company's  ownership of
the Work Product.


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      9. Inventions.  Executive  understands and agrees that, as a result of his
employment by the Company, he may participate (and with respect to SendTec, Inc.
before the  SendTec  Acquisition,  has  participated),  directly  or  indirectly
materially or  incidentally  in the  development of Inventions.  For purposes of
this Agreement the term "Inventions" shall mean those  discoveries,  any and all
inventions,  procedures,  innovations, system, programs, techniques,  processes,
information,   modifications,   industrial   designs,   developments,   designs,
improvements  or ideas  conceived by  Executive,  alone or with  others,  during
Executive's  employment  by the  Company  through  the use of any of the Company
Entities'  resources,  including  prior to the date of this  Agreement,  that is
reasonably related to the business of any of the Company Entities.  "Inventions"
does not include discoveries,  developments,  designs, improvements and/or ideas
which  Executive  can document  were  conceived  prior to the  execution of this
Agreement;  provided,  however, in no event shall Executive assert any rights or
ownership  relating  to any  Inventions  which  were used in whole or in part by
SendTec Inc.  prior to the SendTec  Acquisition)  (which  Inventions,  Executive
acknowledges  to be owned by the Company).  Inventions  shall also be considered
Confidential  Information  for  purposes  of this  Agreement.  With  respect  to
Inventions, Executive agrees to the following:

            a. Executive shall promptly execute instruments,  if any, considered
necessary  by the Company to convey or perfect the  Company's  ownership  in any
United  States  or  foreign  patents  or  patent  applications,   including  any
continuations,  continuations-in-part,  divisions  and reissues  thereof and any
copyright  applications  therefor;  and  Executive  agrees he shall  assist  the
Company in obtaining,  defending and enforcing its rights  therein.  The Company
shall pay all reasonable  expenses incurred in connection  therewith,  including
Executive's costs and expenses.  In the event Executive is no longer employed by
the Company, he will be paid daily compensation for his time spent in connection
therewith at the rate in effect when he left Company's employ or at a daily rate
determined  by dividing his taxable  income from the Company  (exclusive  of any
stock or equity based compensation or income) for the prior calendar year by 275
days, whichever rate is greater;

            b. All Inventions  shall be the property of the Company,  whether or
not the Company  seeks patent or copyright  protection  therefor,  to the extent
such  Inventions are not deemed in the public domain,  according to intellectual
property law, unless such Inventions become part of the public domain due to the
breach by Executive of his obligations under this Agreement;

            c.  During  and  after  Executive's  employment  with  the  Company,
Executive shall assign,  and Executive does hereby assign, to the Company all of
Executive's  rights,  title and interest to such  Inventions and to applications
for letters patent and to letters patent granted upon such  Inventions,  whether
in the United States or in a foreign country;

            d.  During  and  after  Executive's  employment  with  the  Company,
Executive shall execute and deliver  promptly to the Company  (without charge to
it, but at its expense) such written instruments and shall do such other acts as
may be necessary or desirable in the reasonable opinion of the Company to obtain
and maintain letters patent granted upon Inventions and to vest the entire right
and title thereto in the Company or any of the Company Entities;


                                       7


            e. In the event that any  invention is disclosed or made the subject
of a patent  application  filed by  Executive  within one year  after  Executive
leaves the employ of the Company,  Executive will promptly  disclose same to the
Company;  and if such investor is  reasonably  related to the business of any of
the Company Entities then such invention shall be conclusively  presumed to have
been conceived or to have resulted form  developments  made during the period of
Executive's  employment  by the  Company  and  Executive  agrees  that  any such
Inventions will belong to the Company.

      10. Covenant Not to Compete.  Executive agrees that he could not engage in
a competitive  business to the Company or any of the Company  Entities,  without
causing  significant  injury  to  the  Company's  (or  such  Company  Entities')
legitimate business  interests,  including,  without  limitation,  the Company's
interests in (i) protecting its trade secrets and other Confidential Information
and  (ii)  preserving  its  relationships  with  its  existing  and  prospective
customers, suppliers and other business relationships.  Executive further agrees
that the Company will provide him with  extraordinary  and specialized  training
with regard to the conduct of its businesses,  beyond the training, if any, that
he possessed  prior to commencing  his  employment  with the Company.  Executive
further agrees that the extraordinary and specialized  training that the Company
will  provide him with has  contributed  and will  contribute  to the  Company's
goodwill  with its  existing  and  prospective  customers,  suppliers  and other
business  relationships.  For and in  consideration  of this Agreement,  and the
consummation  of the SendTec  Acquisition,  Executive  agrees  that,  during the
Restriction Period (as defined below), he will not, directly or indirectly, own,
control, participate in the ownership of, manager or control, have a proprietary
interest in, be employed by or serve as a consultant or  independent  contractor
to, or in any other capacity for, or establish any business  relationship  with,
any firm, individual, partnership, joint venture, corporation, limited liability
company or other entity whatsoever, of whatever nature, which shall in any means
or manner be engaged in whole or in part, in the business of providing online or
offline direct response  advertising agency services or voice  over-the-internet
related  services;  provided,  however,  than  nothing in this  Agreement  shall
restrict or prohibit Executive from receiving commissions through Soltoff Direct
Corporation from business  already in place. The "Restriction  Period" means the
period  during  the term of this  Agreement  and while  Executive  is  otherwise
employed by Company and until either:

            a. In the event that (i) the Company has terminated  Executive other
than "For Cause", (ii) Executive has voluntarily  resigned for "Good Reason", or
(iii) Executive's employment is terminated because this Agreement is not renewed
(other than at the  election of the  Executive),  then the later of (y) eighteen
(18) months  following such  termination and (z) four (4) years from the closing
date of the SendTec Acquisition; provided, however, that if the Company breaches
an obligation to pay Severance Pay, subclause 10.a.(y) above (relating to the 18
month period following  termination of Executive's  employment)  shall not apply
and  subclause  10.a.(z)  above shall be reduced  from four (4) years to one (1)
year from the closing date of the SendTec Acquisition, and further provided that
nothing in the preceding proviso shall relieve the Company of its obligation, if
any, to pay Severance Pay; or

            b. In the event that (i) the Company has  terminated  Executive "For
Cause", (ii) Executive has voluntarily  resigned without "Good Reason", or (iii)
Executive's  employment is terminated  because this  Agreement is not renewed at
the  election of the  Executive,  then the later of (y) two (2) years  following
such  termination  and (z) four (4) years from the  closing  date of the SendTec
Acquisition.


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      11.  Non-Solicitation.  By the execution  hereof,  Executive  agrees that,
during the term of this Agreement and while  Executive is otherwise  employed by
the Company and until expiration of the Restriction  Period, he will not solicit
or  encourage  employees,  customers  or  clients  away from any of the  Company
Entities.

      12.   Acknowledgements   Relating  to  Restrictive  Covenants.   Executive
acknowledges  and agrees that,  but for the provisions of Sections 7 through 11,
the Company  would not have  agreed to enter into this  Agreement  and  theglobe
would  not  have  engaged  in  the  SendTec   Acquisition.   Executive   further
acknowledges and agrees that as a former shareholder of SendTec,  Inc. (prior to
consummation of the SendTec Acquisition), Executive derived substantial economic
benefits from the SendTec  Acquisition.  Executive agrees that the provisions of
Paragraphs 7 through 11 are  intended for the benefit of the Company,  theglobe,
Michael Egan and Edward  Cespedes and each of their  respective  successors  and
assigns,  and further,  that such Paragraphs may be enforced by any successor or
assignee of any of the Company, theglobe, Michael Egan and/or Edward Cespedes.

      13.  Injunction.  Executive  agrees  that any breach of the  covenants  or
agreements  contained in Paragraphs 7 through 11 shall cause irreparable  injury
to the  Company and its  affiliates  for which there is and shall be no adequate
remedy at law.  Accordingly,  Executive  hereby  consents to the issuance by any
court of competent jurisdiction of injunctions, both temporary and permanent, in
favor of the Company  enjoining any such breach or violation of the covenants or
agreements  contained  herein;  provided,  that no request for or receipt of any
such  injunction  by the Company  shall be considered an election of remedies or
waiver of any right to assert any other  remedies  the Company may have  against
Executive, either at law or in equity.

      14. Attorneys' Fees. In the event that any action or proceeding is brought
to enforce the terms and  provisions of this  Agreement,  the  prevailing  party
shall be entitled to recover reasonable attorneys' fees and costs.

      15.  Effect of  Agreement;  Non-Limitation.  This  Agreement  shall not be
construed to limit in anyway shop rights or common law or contractual  rights of
the Company or any of the Company  Entities in or to any  discoveries,  designs,
developments,  inventions,  improvements and innovations,  whether patentable or
not relating to all Work  Product,  data and records,  pertaining  in and to any
Confidential  Information,  which  the  Company  has or may  have by  virtue  of
Executive's  employment  and which is or may be useful  in  connection  with the
Company's or any Company Entities' business.

      16.   Termination  of  Employment;   Information.   Upon   termination  of
Executive's  employment  with  the  Company  and for one  (1)  year  thereafter,
Executive shall advise Company of the name and address of the Executive's future
employer.

      17.  Publication  of Agreement.  The Company may notify  anyone  employing
Executive or evidencing an intention to employ Executive as to the existence and
provisions of this  Agreement.  The Company may also disclose this  Agreement or
any of its terms as it may deem,  upon  advice of  counsel,  to be  required  or
prudent under state or federal securities laws.


                                       9


      18. Notices. All notices and other communications provided to either party
hereto under this Agreement  shall be in writing and delivered by hand delivery,
overnight  courier  service or certified mail,  return receipt  requested to the
party being notified at said party's  address set forth adjacent to said party's
signature on this Agreement,  or at such other address as may be designated by a
party in a notice to the other party given in  accordance  with this  Agreement.
Notices  given by hand  delivery or overnight  courier  service  shall be deemed
received on the date of delivery shown on the courier's delivery receipt or log.
Notices given by certified  mail shall be deemed  received  three (3) days after
deposit in the U.S. Mail.

      19.  Construction.  In construing this  Agreement,  if any portion of this
Agreement shall be found to be invalid or unenforceable, the remaining terms and
provisions  of this  Agreement  shall  be given  effect  to the  maximum  extent
permitted  without  considering the void,  invalid or  unenforceable  provision.
Without  limiting  the  generality  of the  foregoing,  to the  extent  that any
provision contained in Paragraphs 7 through 11 hereof is deemed unenforceable by
virtue of its scope in terms of area, business activity prohibited and/or length
of time, but could be enforceable by reducing any or all thereof,  Executive and
the  Company  agree  that  the same  shall be  enforced  to the  fullest  extent
permissible  under the laws and public policies applied in the  jurisdictions in
which  enforcement is sought.  In construing this Agreement,  the singular shall
include the plural, the masculine shall include the feminine and neuter genders,
as  appropriate,  and no meaning or effect shall be given to the captions of the
paragraphs in this  Agreement,  which are inserted for  convenience of reference
only.

      20.  Choice of Law.  This  Agreement  shall be governed  and  construed in
accordance  with the  internal  laws of the State of Florida  without  resort to
choice of law principles.

      21.  Amendments.  No  amendment or  modification  of, or addendum to, this
Agreement  shall be valid  unless the same shall be in writing and signed by the
parties  hereto.  No waiver of any of the provisions of this Agreement  shall be
valid unless in writing and signed by the party  against whom it is sought to be
enforced.

      22. Binding Effect.  This Agreement is binding upon and shall inure to the
benefit  of  the   parties   hereto  and  their   respective   heirs,   personal
representatives, successors and assigns; provided, however, that Executive shall
not be  entitled  to  assign  his  interest  in this  Agreement  (except  for an
assignment  by operation of law to his estate),  or any portion  hereof,  or any
rights  hereunder,  to any party.  Any  attempted  assignment  by  Executive  in
violation of this Paragraph 22 shall be null, void ab initio and of no effect of
any kind or nature whatsoever.

      23. Survival.  The provisions  contained in Paragraphs 7 through 11 hereof
shall survive the termination of this Agreement.

      24. Third Party Beneficiaries.  In addition to enforcement by the Company,
this Agreement, including but not limited to Paragraphs 7 through 11, may be, at
the option of any third party  beneficiary,  enforced by theglobe,  Michael Egan
and/or Edward Cespedes,  each of whom are specifically third party beneficiaries
of this Agreement.


                                       10


      IN WITNESS  WHEREOF,  the parties have executed this Agreement on the date
set forth above to be effective as of the date specified in the preamble of this
Agreement.

                                 SendTec, Inc.

                                 By: /s/ Eric Obeck
                                     -------------------------------------------

                                 Name: Eric Obeck
                                       -----------------------------------------

                                 Title: President
                                        ----------------------------------------

                                 "Executive"

                                 /s/ Paul Soltoff
                                 -----------------------------------------------
                                 Paul Soltoff


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