EXHIBIT 32.1

                                 CERTIFICATIONS

  PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED PURSUANT TO SECTION 906 OF THE
                           SARBANES-OXLEY ACT OF 2002




I, Michael W. Katz, certify that:

(1)  I have reviewed this quarterly report on Form 10-Q of E Com Ventures, Inc.;

(2)  Based on my knowledge,  this  quarterly  report does not contain any untrue
     statement of a material fact or omit to state a material fact  necessary to
     make the statements  made, in light of the  circumstances  under which such
     statements  were made, not misleading with respect to the period covered by
     this quarterly report; and

(3)  Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in this  quarterly  report,  fairly  present  in all
     material respects the financial  condition,  results of operations and cash
     flows of the  registrant  as of, and for,  the  periods  presented  in this
     quarterly report.



Date:  September 10, 2004



/s/ Michael W. Katz
- --------------------------------------
Michael W. Katz
Chief Executive Officer and President