FINANCIAL INFORMATION RELATING TO SENDTEC INDEX TO FINANCIAL STATEMENTS Page ---- Report of Independent Certified Public Accountants F-1 Consolidated Financial Statements Balance Sheets F-2 Statements of Income F-3 Statements of Stockholders' Equity F-4 Statements of Cash Flows F-5 Notes to Financial Statements F-6 REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS To the Stockholders SendTec, Inc. and Subsidiary We have audited the accompanying consolidated balance sheets of SendTec, Inc. and subsidiary as of December 31, 2003 and 2002, and the related consolidated statements of income, stockholders' equity, and cash flows for the years then ended. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audits to obtain a reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and the significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of SendTec, Inc. and subsidiary at December 31, 2003 and 2002, and the results of its operations and its cash flows for the years then ended in conformity with accounting principles generally accepted in the United States of America. GREGORY, SHARER & STUART, P.A. St. Petersburg, Florida August 11, 2004 F-1 SENDTEC, INC. AND SUBSIDIARY CONSOLIDATED BALANCE SHEETS JUNE 30, DECEMBER 31, 2004 2003 2002 -------------- -------------- -------------- ASSETS (Unaudited) Current Assets Cash $ 2,861,441 $ 3,263,255 $ 1,185,083 Accounts receivable 4,242,990 3,456,493 2,142,535 Deferred production costs 62,726 102,565 10,970 Deferred tax asset - - 206,000 Prepaid expenses and other 129,525 33,739 21,791 -------------- -------------- -------------- Total Current Assets 7,296,682 6,856,052 3,566,379 Property And Equipment, net of accumulated depreciation of $672,242 (unaudited) at June 30, 2004 and $607,690 and $385,798 at December 31, 2003 and 2002, respectively 712,983 558,433 636,179 Other Assets Interest receivable 33,444 31,992 29,223 Other 16,660 11,285 12,593 -------------- -------------- -------------- Total Other Assets 50,104 43,277 41,816 -------------- -------------- -------------- TOTAL ASSETS $ 8,059,769 $ 7,457,762 $ 4,244,374 ============== ============== ============== TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY Current Liabilities Accounts payable $ 2,784,576 $ 2,882,902 $ 1,680,981 Accrued expenses 395,576 104,530 69,809 Customer advances 215,470 144,343 590,930 Income taxes payable - 797,000 - Deferred tax liabilities 38,000 39,000 - Other - - 277 -------------- -------------- -------------- Total Current Liabilities 3,433,622 3,967,775 2,341,997 Stockholders' Equity Preferred stock, par value $.001; 10,000,000 shares authorized; no shares issued or outstanding - - - Common stock, par value $.001; 100,000,000 shares authorized; 4,378,822 (unaudited) shares issued at June 30, 2004 and 4,377,822 shares issued at December 31, 2003 and 2002; 4,032,794 (unaudited) shares outstanding at June 30, 2004; and 4,031,794, and 4,076,794 shares outstanding at December 31, 2003 and 2002, respectively 4,378 4,377 4,377 Additional paid-in capital 2,488,738 2,486,489 2,486,489 Treasury stock, at cost; 346,028 (unaudited) shares at June 30, 2004; 346,028 and 301,028 shares at December 31, 2003 and 2002, respectively (75,580) (75,580) (60,580) Notes receivable - common stock (55,350) (55,350) (55,350) Retained earnings (accumulated deficit) 2,263,961 1,130,051 (472,559) -------------- -------------- -------------- Total Stockholders' Equity 4,626,147 3,489,987 1,902,377 -------------- -------------- -------------- TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 8,059,769 $ 7,457,762 $ 4,244,374 ============== ============== ============== See the accompanying notes. F-2 SENDTEC, INC. AND SUBSIDIARY CONSOLIDATED STATEMENTS OF INCOME SIX MONTHS ENDED JUNE 30, YEAR ENDED DECEMBER 31, 2004 2003 2003 2002 ---------------- ---------------- ---------------- ---------------- (Unaudited) (Unaudited) Revenue $ 17,633,235 $ 9,830,756 $ 22,729,512 $ 11,185,402 Cost Of Sales 12,892,834 6,805,454 15,978,944 7,869,775 ---------------- ---------------- ---------------- ---------------- Gross Profit 4,740,401 3,025,302 6,750,568 3,315,627 Operating Expenses Selling, general, and administrative 2,748,811 1,564,515 3,908,018 2,747,220 Depreciation and amortization 126,341 102,068 221,892 240,000 ---------------- ---------------- ---------------- ---------------- 2,875,152 1,666,583 4,129,910 2,987,220 Other Income (Expense) Interest 11,635 11,085 23,952 16,681 Other (19,974) - - - ---------------- ---------------- ---------------- ---------------- (8,339) 11,085 23,952 16,681 ---------------- ---------------- ---------------- ---------------- Income Before Provision For Income Taxes 1,856,910 1,369,804 2,644,610 345,088 Provision For Income Taxes 723,000 538,000 1,042,000 167,000 ---------------- ---------------- ---------------- ---------------- NET INCOME $ 1,133,910 $ 831,804 $ 1,602,610 $ 178,088 ================ ================ ================ ================ See the accompanying notes. F-3 SENDTEC, INC. AND SUBSIDIARY CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY FOR THE YEARS ENDED DECEMBER 31, 2003 AND 2002 AND THE SIX MONTHS ENDED JUNE 30, 2004 (UNAUDITED) COMMON STOCK ADDITIONAL --------------------------------- PAID-IN TREASURY SHARES AMOUNT CAPITAL STOCK --------------- --------------- --------------- --------------- Balance At December 31, 2001 2,362,267 $ 2,362 $ 1,913,504 $ (60,000) Issuance of common stock 15,555 15 34,985 - Issuance of common stock for iFactz 2,000,000 2,000 538,000 - Repurchase of common stock for cash - - - (580) Net income for the year - - - - --------------- --------------- --------------- --------------- BALANCE AT DECEMBER 31, 2002 4,377,822 4,377 2,486,489 (60,580) Repurchase of common stock for cash - - - (15,000) Net income for the year - - - - --------------- --------------- --------------- --------------- BALANCE AT DECEMBER 31, 2003 4,377,822 4,377 2,486,489 (75,580) Issuance of common stock (unaudited) 1,000 1 2,249 - Net income for the six months ended June 30, 2004 (unaudited) - - - - --------------- --------------- --------------- --------------- BALANCE AT JUNE 30, 2004 (UNAUDITED) 4,378,822 $ 4,378 $ 2,488,738 $ (75,580) =============== =============== =============== =============== NOTES (ACCUMULATED RECEIVABLE - DEFICIT) TOTAL COMMON RETAINED STOCKHOLDERS' STOCK EARNINGS EQUITY --------------- --------------- --------------- Balance At December 31, 2001 $ (55,350) $ (650,647) $ 1,149,869 Issuance of common stock - - 35,000 Issuance of common stock for iFactz - - 540,000 Repurchase of common stock for cash - - (580) Net income for the year - 178,088 178,088 --------------- --------------- --------------- BALANCE AT DECEMBER 31, 2002 (55,350) (472,559) 1,902,377 Repurchase of common stock for cash - - (15,000) Net income for the year - 1,602,610 1,602,610 --------------- --------------- --------------- BALANCE AT DECEMBER 31, 2003 (55,350) 1,130,051 3,489,987 Issuance of common stock (unaudited) - - 2,250 Net income for the six months ended June 30, 2004 (unaudited) - 1,133,910 1,133,910 --------------- --------------- --------------- BALANCE AT JUNE 30, 2004 (UNAUDITED) $ (55,350) $ 2,263,961 $ 4,626,147 =============== =============== =============== See the accompanying notes. F-4 SENDTEC, INC. AND SUBSIDIARY CONSOLIDATED STATEMENTS OF CASH FLOWS SIX MONTHS ENDED JUNE 30, YEAR ENDED DECEMBER 31, 2004 2003 2003 2002 --------------- --------------- --------------- --------------- (Unaudited) (Unaudited) CASH FLOWS FROM OPERATING ACTIVITIES Net income $ 1,133,910 $ 831,804 $ 1,602,610 $ 178,088 Adjustments to reconcile net income to net cash (used) provided by operating activities Provision for bad debt - - - 22,775 Depreciation and amortization 126,341 102,068 221,892 240,000 Loss on disposal of property and equipment 19,974 - - - Common stock issued for services - - - 10,000 (Increase) decrease in operating assets Accounts receivable (786,497) (292,163) (1,313,958) (1,131,961) Deferred production costs 39,839 (123,868) (91,595) (10,970) Deferred taxes (1,000) 222,000 245,000 167,000 Interest receivable (1,452) (1,385) (2,769) (2,997) Prepaid expenses and other assets (101,161) - (10,640) (5,261) (Decrease) increase in operating liabilities Accounts payable (98,326) 700,454 1,201,921 824,645 Accrued expenses 291,046 (6,704) 34,721 29,174 Customer advances 71,127 6,448 (446,587) 410,156 Income taxes payable (797,000) 316,000 797,000 - Other liabilities - (277) (277) 277 --------------- --------------- --------------- --------------- Net Cash (Used) Provided By Operating Activities (103,199) 1,754,377 2,237,318 730,926 CASH FLOWS FROM INVESTING ACTIVITIES Purchase of property and equipment (310,865) (52,977) (144,146) (89,472) Proceeds from sales of property and equipment 10,000 - - - --------------- --------------- --------------- --------------- Net Cash Used By Investing Activities (300,865) (52,977) (144,146) (89,472) CASH FLOWS FROM FINANCING ACTIVITIES Sale of common stock 2,250 - - 25,000 Purchase of common stock - - (15,000) (580) --------------- --------------- --------------- --------------- Net Cash Provided (Used) By Financing Activities 2,250 - (15,000) 24,420 --------------- --------------- --------------- --------------- NET (DECREASE) INCREASE IN CASH (401,814) 1,701,400 2,078,172 665,874 CASH AT BEGINNING OF PERIOD 3,263,255 1,185,083 1,185,083 519,209 --------------- --------------- --------------- --------------- CASH AT END OF PERIOD $ 2,861,441 $ 2,886,483 $ 3,263,255 $ 1,185,083 =============== =============== =============== =============== NONCASH FINANCING AND INVESTING ACTIVITIES Issuance of common stock for iFactz $ - $ - $ - $ 540,000 =============== =============== =============== =============== Common stock issued for services $ - $ - $ - $ 10,000 =============== =============== =============== =============== See the accompanying notes. F-5 SENDTEC, INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS DECEMBER 31, 2003 AND 2002 JUNE 30, 2004 AND 2003 (UNAUDITED) - -------------------------------------------------------------------------------- NOTE A - NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Nature Of Operations The accompanying consolidated financial statements include the accounts of SendTec, Inc. (f/k/a DirectNet Advertising.Net, Inc.) and its wholly-owned subsidiary iFactz, Inc. (collectively, the Company). All material intercompany balances and transactions have been eliminated. The Company provides advertising and marketing services for its customers located throughout the United States of America. These services include distribution of internet advertising, purchase of direct response television media for customers, and production of television commercials for direct response advertising. Effective December 31, 2003, iFactz, Inc. was merged into SendTec, Inc. The merger had no impact on the consolidated financial statements of the Company. Receivables And Credit Policies Accounts receivable are uncollateralized customer obligations due under normal trade terms generally requiring payment within 30 days from the invoice date. Follow-up correspondence is made if unpaid accounts receivable go beyond 30 days. Payments on accounts receivable are allocated to the specific invoices identified on the customer's remittance advice. Trade accounts receivable are stated at the amount management expects to collect from outstanding balances. The carrying amounts of accounts receivable approximate management's best estimate of the amounts that will be collected. Management individually reviews all accounts receivable balances that exceed the due date and estimates the portion, if any, of the balance that will not be collected. Balances that are still outstanding after management has used reasonable collection efforts are written off through a charge to earnings and a credit to trade accounts receivable. Bad debt expense has not been material to the financial statements. Unbilled Revenue Included in accounts receivable at December 31, 2003 and 2002 is unbilled revenue of $1,058,590 and $658,488, respectively. At June 30, 2004, unbilled revenue of $1,126,466 (unaudited) is included in accounts receivable. Property And Equipment Property and equipment are stated at cost. Depreciation is computed using straight-line and accelerated methods over the estimated useful lives of the related assets. Stock-Based Compensation In October 1995, the Financial Accounting Standards Board issued Statement of Financial Accounting Standards (SFAS) No. 123, Accounting for Stock-Based Compensation, which provides companies an alternative to accounting for stock-based compensation as prescribed under APB Opinion No. 25. F-6 SENDTEC, INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS DECEMBER 31, 2003 AND 2002 JUNE 30, 2004 AND 2003 (UNAUDITED) - -------------------------------------------------------------------------------- SFAS No. 123 encourages, but does not require, companies to recognize compensation expense for stock-based awards based on their fair market value at the date of grant. SFAS No. 123 allows companies to continue to follow existing accounting rules (intrinsic value method under APB No. 25) provided that pro-forma disclosures are made of what net income would have been had the new fair value method been used. The required disclosures were amended in December 2002 with the issuance of SFAS No. 148, Accounting for Stock Based Compensation - - Transition and Disclosure. The Company has adopted the disclosure requirements of SFAS No.123 as amended by SFAS No. 148, but will continue to account for stock-based compensation under APB No. 25. At June 30, 2004 and December 31, 2003 and 2002, the Company has a stock-based compensation plan which is more fully described in Note E. No stock-based employee compensation cost is reflected in net income for the unaudited period ended June 30, 2004 or for the years ended December 31, 2003 and 2002. There would have been no effect on net income if the Company had applied the fair value recognition provisions of SFAS No. 123 to stock-based employee compensation. Business Combinations In June 2001, the Financial Accounting Standards Board issued SFAS No. 141, Business Combinations, which requires that all future business combinations be recorded using the purchase method of accounting. The Company adopted SFAS No. 141 and it provisions effective July 1, 2001. Use Of Estimates The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that effect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates. Revenue Recognition The Company has three primary sources of revenue. One source is from the distribution of internet advertising, which comprised approximately 79% (unaudited) for the six month period ended June 30, 2004 and 60% and 65% of total revenues for the years ended December 31, 2003 and 2002, respectively. Revenue is recognized when users visit and complete actions at an advertiser's website. Recorded revenue is based upon reports generated by the Company's tracking software. A second source of revenue is from purchasing and tracking direct response media for customers. This revenue comprised approximately 14% (unaudited) for the six month period ended June 30, 2004 and 29% and 21% of total revenues for the years ended December 31, 2003 and 2002, respectively. The Company recognizes this revenue when the media is aired. Amounts received from customers in advance are included in customer advances and totaled approximately $31,000 (unaudited) at June 30, 2004 and $44,000 and $453,000 at December 31, 2003 and 2002, respectively. A third source of revenue is primarily from the production of direct response advertising programs for clients. Production generally takes eight to 12 weeks and the Company usually collects amounts up front and at various points throughout production. This revenue category also includes other miscellaneous services such as website development. Revenue from this category comprised approximately 7% (unaudited) for the six month period ended June 30, 2004 and 11% and 14% of total revenues for the years ended December 31, F-7 SENDTEC, INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS DECEMBER 31, 2003 AND 2002 JUNE 30, 2004 AND 2003 (UNAUDITED) - -------------------------------------------------------------------------------- 2003 and 2002, respectively. Revenue is recognized when the programs are complete and have been delivered or are available for immediate and unconditional delivery. Amounts received from customers prior to the completion of commercials are included in customer advances and totaled approximately $184,000 (unaudited) at June 30, 2004 and $100,000 and $138,000 at December 31, 2003 and 2002, respectively. Direct costs associated with the production of commercials in process are included in deferred production costs and totaled approximately $63,000 (unaudited) at June 30, 2004 and $103,000 and $11,000 at December 31, 2003 and 2002, respectively. NOTE B - PROPERTY AND EQUIPMENT Property and equipment consists of the following: June 30, 2004 December 31, Useful Lives (Unaudited) 2003 2002 -------------- ----------------- ----------------- --------------- Equipment 5 years $ 407,632 $ 367,028 $ 222,882 Furniture and fixtures 7 years 172,455 7,650 7,650 Leasehold improvement 6 years 13,693 - - Software 3 to 5 years 791,445 791,445 791,445 ----------------- ----------------- --------------- 1,385,225 1,166,123 1,021,977 Less accumulated depreciation (672,242) (607,690) (385,798) ----------------- ----------------- --------------- $ 712,983 $ 558,433 $ 636,179 ================= ================= =============== NOTE C - ACQUISITION OF IFACTZ Effective February 2002, the Company acquired all of the outstanding shares of iFactz, Inc. (an entity with stockholders common to both entities) in exchange for 2,000,000 of the Company's shares. The value of the Company's shares was estimated to be $.27 per share (based on a recent stock transaction) and totaled $540,000. The sole asset of iFactz was developed software that tracks offline media sources. The Company has allocated the full purchase price to software and has included it with property and equipment. The software is being amortized using the straight-line method over an estimated useful life of five years. The consolidated financial statements include the operating results of iFactz from the date of acquisition. NOTE D - STOCKHOLDERS' EQUITY Treasury Stock During 2002, the Company purchased 78,806 shares of its common stock from a former employee for $580. The price was based on the amount originally paid for the shares. During 2003, the Company purchased 45,000 shares of its common stock from two stockholders for a total of $15,000. Notes Receivable - Common Stock Prior to 2002, the Company issued 205,000 shares of its common stock to three Company officers in exchange for promissory notes totaling $55,350. The value of the shares was based upon management's estimate of the fair value of the shares in June 2001. These notes mature in June 2006 and bear interest at the F-8 SENDTEC, INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS DECEMBER 31, 2003 AND 2002 JUNE 30, 2004 AND 2003 (UNAUDITED) - -------------------------------------------------------------------------------- Mid-Term Applicable Federal Rate in accordance with Section 1274(d) of the Internal Revenue Code of 1986, as amended. The notes receivable are included as a reduction of stockholders' equity. NOTE E - STOCK OPTION PLAN The Company's stock option plan (the Plan) was approved by the stockholders of the Company effective February 2000. A maximum of 750,000 shares of the Company's common stock may be issued under the Plan. The maximum term of the stock options granted is 10 years and most optionees vest in the options over a 24-month period. The purpose of the Plan is to provide additional incentives to officers, other key employees and directors of and important consultants to the Company by encouraging them to invest in shares of the Company's common stock and, thereby, acquire a proprietary interest in the Company and an increased personal interest in the Company's continued success and progress. Options under the Plan may be options which qualify under Section 422 of the Internal Revenue Code (Incentive Stock Options) or options which do not qualify under Section 422 (Nonqualified Options). The following table summarizes option activity: Weighted Average Year ended December 31, 2002 Shares Exercise Price ---------------- --------------- Stock option activity outstanding at beginning of year 160,800 $ 2.25 Granted 76,250 2.25 Expired or surrendered (149,500) (2.25) ---------------- --------------- Outstanding at end of year 87,550 $ 2.25 ================ =============== Exercisable at end of year 25,275 $ 2.25 ================ =============== Year ended December 31, 2003 Stock option activity outstanding at beginning of year 87,550 $ 2.25 Granted 241,150 2.25 Expired or surrendered (10,500) (2.25) ---------------- --------------- Outstanding at end of year 318,200 $ 2.25 ================ =============== Exercisable at end of year 52,050 $ 2.25 ================ =============== Six months ended June 30, 2004 (unaudited) Stock option activity outstanding at beginning of period 318,200 $ 2.25 Granted 121,900 2.55 Exercised (1,000) (2.25) Expired or surrendered (55,000) (2.25) ---------------- --------------- Outstanding at end of period 384,100 $ 2.34 ================ =============== Exercisable at June 30, 2004 83,800 $ 2.25 ================ =============== F-9 SENDTEC, INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS DECEMBER 31, 2003 AND 2002 JUNE 30, 2004 AND 2003 (UNAUDITED) - -------------------------------------------------------------------------------- The weighted average life of the options is five years. The estimated fair value of stock options at the time of the grant using the Black-Scholes option pricing model was as follows at June 30, 2004 (unaudited) and December 31, 2003 and 2002: Fair value per option $ - Assumptions: Annualized dividend yield 0% Expected volatility 0% Risk free interest rate 4% Expected option terms (in years) 5 NOTE F - LEASES The Company has noncancelable operating lease agreements for buildings and equipment. Future minimum lease payments required under the operating leases are as follows at December 31, 2003: 2004 $ 25,040 2005 219,732 2006 225,225 2007 230,856 2008 236,627 Thereafter 304,694 ---------------- $ 1,242,174 ================ Rent expense for all operating leases was approximately $81,000 (unaudited) for the six month period ended June 30, 2004 and $133,000 and $113,000 for the years ended December 31, 2003 and 2002, respectively. NOTE G - INCOME TAXES The provision for income taxes consists of the following: June 30, December 31, 2004 2003 2003 2002 ----------------- ----------------- ----------------- ----------------- (Unaudited) Current Federal $ 618,000 $ 271,000 $ 681,000 $ - State 106,000 46,000 116,000 - ----------------- ----------------- ----------------- ----------------- 724,000 317,000 797,000 - Deferred Federal (1,000) 189,000 209,000 142,000 State - 32,000 36,000 25,000 ----------------- ----------------- ----------------- ----------------- (1,000) 221,000 245,000 167,000 ----------------- ----------------- ----------------- ----------------- $ 723,000 $ 538,000 $ 1,042,000 $ 167,000 ================= ================= ================= ================= F-10 SENDTEC, INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS DECEMBER 31, 2003 AND 2002 JUNE 30, 2004 AND 2003 (UNAUDITED) - -------------------------------------------------------------------------------- The income tax expense differs from the amount computed using the statutory federal income tax rate as follows: June 30, December 31, 2004 2003 2003 2002 ----------------- ----------------- ----------------- ----------------- (Unaudited) Income tax expense at federal statutory rate $ 631,000 $ 466,000 $ 899,000 $ 117,000 State tax expense, net of federal benefit 67,000 50,000 96,000 13,000 Amortization of acquired software 20,000 20,000 41,000 34,000 Other 5,000 2,000 6,000 3,000 ----------------- ----------------- ----------------- ----------------- $ 723,000 $ 538,000 $ 1,042,000 $ 167,000 ================= ================= ================= ================= Tax effects of temporary differences that give rise to the deferred tax assets and liabilities relate to the following: June 30, 2004 December 31, Deferred tax assets (Unaudited) 2003 2002 ----------------- ---------------- ------------------ Accrued liabilities $ 24,000 $ 11,000 $ 228,000 Other 2,000 5,000 10,000 Deferred tax liabilities Depreciation and amortization (64,000) (55,000) (32,000) ----------------- ---------------- ------------------ Net deferred tax (liabilities) assets $ (38,000) $ (39,000) $ 206,000 ================= ================ ================== During 2003, the Company used federal and state net operating loss carryforwards to offset taxable income of approximately $602,000. NOTE H - CREDIT CONCENTRATIONS The Company maintains its cash accounts with a commercial bank that has branches located in the Tampa Bay area of Florida. Deposits at this bank exceeded federal insurance limits by approximately $3,981,000 at December 31, 2003. NOTE I - SIGNIFICANT CUSTOMERS AND SUPPLIERS 71% (unaudited) of the Company's revenue was from three customers for the six month period ended June 30, 2004. For 2003 and 2002, 53% and 62%, respectively, of the Company's revenue was from three customers and four customers. As of June 30, 2004, eight customers comprised approximately 87% (unaudited) of total accounts receivable. As of December 31, 2003 and 2002, five and six customers comprised approximately 89% and 86% of total accounts receivable, respectively. The Company utilizes the services of a media supplier which accounts for approximately 29% (unaudited) of the Company's cost of sales for the six month period ended June 30, 2004 and 35% and 30% of the Company's cost of sales for 2003 and 2002, respectively. F-11 SENDTEC, INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS DECEMBER 31, 2003 AND 2002 JUNE 30, 2004 AND 2003 (UNAUDITED) - -------------------------------------------------------------------------------- NOTE J - RETIREMENT PLAN Effective January 1, 2003, the Company established a SIMPLE IRA savings plan (Plan) which is maintained for the benefit of all eligible employees who have completed six months of service. The Plan allows employees to make certain tax deferred voluntary contributions. The Company contributes to the Plan such amounts as deemed appropriate. Contributions made by the Company totaled approximately $32,000 (unaudited) for the six months ended June 30, 2004 and $57,000 for the year ended December 31, 2003. F-12