FINANCIAL INFORMATION RELATING TO SENDTEC

                          INDEX TO FINANCIAL STATEMENTS

                                                                        Page
                                                                        ----

Report of Independent Certified Public Accountants                      F-1

Consolidated Financial Statements

     Balance Sheets                                                     F-2

     Statements of Income                                               F-3

     Statements of Stockholders' Equity                                 F-4

     Statements of Cash Flows                                           F-5

     Notes to Financial Statements                                      F-6




REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

To the Stockholders
SendTec, Inc. and Subsidiary

We have audited the accompanying  consolidated  balance sheets of SendTec,  Inc.
and  subsidiary as of December 31, 2003 and 2002,  and the related  consolidated
statements of income,  stockholders'  equity,  and cash flows for the years then
ended.  These  financial  statements  are the  responsibility  of the  Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the  United  States of  America.  Those  standards  require  that we plan and
perform the audits to obtain a reasonable  assurance about whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
the significant estimates made by management,  as well as evaluating the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the financial position of SendTec, Inc. and subsidiary at
December 31, 2003 and 2002, and the results of its operations and its cash flows
for the years then ended in  conformity  with  accounting  principles  generally
accepted in the United States of America.

GREGORY, SHARER & STUART, P.A.

St. Petersburg, Florida
August 11, 2004

                                       F-1




SENDTEC, INC. AND SUBSIDIARY
CONSOLIDATED BALANCE SHEETS



                                                                                JUNE 30,                DECEMBER 31,
                                                                                  2004             2003             2002
                                                                              --------------   --------------   --------------
ASSETS                                                                         (Unaudited)
                                                                                                         
Current Assets
    Cash                                                                        $ 2,861,441      $ 3,263,255      $ 1,185,083
    Accounts receivable                                                           4,242,990        3,456,493        2,142,535
    Deferred production costs                                                        62,726          102,565           10,970
    Deferred tax asset                                                                    -                -          206,000
    Prepaid expenses and other                                                      129,525           33,739           21,791
                                                                              --------------   --------------   --------------
          Total Current Assets                                                    7,296,682        6,856,052        3,566,379

Property And Equipment,
    net of accumulated depreciation of $672,242 (unaudited) at June 30, 2004
    and $607,690 and $385,798 at December 31, 2003 and 2002, respectively           712,983          558,433          636,179
Other Assets
    Interest receivable                                                              33,444           31,992           29,223
    Other                                                                            16,660           11,285           12,593
                                                                              --------------   --------------   --------------
          Total Other Assets                                                         50,104           43,277           41,816
                                                                              --------------   --------------   --------------

          TOTAL ASSETS                                                          $ 8,059,769      $ 7,457,762      $ 4,244,374
                                                                              ==============   ==============   ==============


TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities
    Accounts payable                                                            $ 2,784,576      $ 2,882,902      $ 1,680,981
    Accrued expenses                                                                395,576          104,530           69,809
    Customer advances                                                               215,470          144,343          590,930
    Income taxes payable                                                                  -          797,000                -
    Deferred tax liabilities                                                         38,000           39,000                -
    Other                                                                                 -                -              277
                                                                              --------------   --------------   --------------
          Total Current Liabilities                                               3,433,622        3,967,775        2,341,997

Stockholders' Equity
    Preferred stock, par value $.001; 10,000,000 shares authorized;
       no shares issued or outstanding                                                    -                -                -
    Common stock, par value $.001; 100,000,000 shares authorized;
       4,378,822 (unaudited) shares issued at June 30, 2004 and 4,377,822
       shares issued at December 31, 2003 and 2002; 4,032,794 (unaudited)
       shares outstanding at June 30, 2004; and 4,031,794, and 4,076,794
       shares outstanding at December 31, 2003 and 2002, respectively                 4,378            4,377            4,377
    Additional paid-in capital                                                    2,488,738        2,486,489        2,486,489
    Treasury stock, at cost;
       346,028 (unaudited) shares at June 30, 2004;
       346,028 and 301,028 shares at December 31, 2003 and 2002, respectively       (75,580)         (75,580)         (60,580)
    Notes receivable - common stock                                                 (55,350)         (55,350)         (55,350)
    Retained earnings (accumulated deficit)                                       2,263,961        1,130,051         (472,559)
                                                                              --------------   --------------   --------------
          Total Stockholders' Equity                                              4,626,147        3,489,987        1,902,377
                                                                              --------------   --------------   --------------

          TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                            $ 8,059,769      $ 7,457,762      $ 4,244,374
                                                                              ==============   ==============   ==============


See the accompanying notes.

                                       F-2




SENDTEC, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF INCOME



                                                         SIX MONTHS ENDED JUNE 30,              YEAR ENDED DECEMBER 31,
                                                          2004               2003               2003               2002
                                                     ----------------   ----------------   ----------------   ----------------
                                                       (Unaudited)        (Unaudited)
                                                                                                     
Revenue                                                 $ 17,633,235        $ 9,830,756       $ 22,729,512       $ 11,185,402

Cost Of Sales                                             12,892,834          6,805,454         15,978,944          7,869,775
                                                     ----------------   ----------------   ----------------   ----------------

        Gross Profit                                       4,740,401          3,025,302          6,750,568          3,315,627

Operating Expenses
     Selling, general, and administrative                  2,748,811          1,564,515          3,908,018          2,747,220
     Depreciation and amortization                           126,341            102,068            221,892            240,000
                                                     ----------------   ----------------   ----------------   ----------------
                                                           2,875,152          1,666,583          4,129,910          2,987,220

Other Income (Expense)
     Interest                                                 11,635             11,085             23,952             16,681
     Other                                                   (19,974)                 -                  -                  -
                                                     ----------------   ----------------   ----------------   ----------------
                                                              (8,339)            11,085             23,952             16,681
                                                     ----------------   ----------------   ----------------   ----------------

        Income Before Provision
           For Income Taxes                                1,856,910          1,369,804          2,644,610            345,088

Provision For Income Taxes                                   723,000            538,000          1,042,000            167,000
                                                     ----------------   ----------------   ----------------   ----------------

        NET INCOME                                       $ 1,133,910          $ 831,804        $ 1,602,610          $ 178,088
                                                     ================   ================   ================   ================


See the accompanying notes.

                                       F-3




SENDTEC, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2003 AND 2002
AND THE SIX MONTHS ENDED JUNE 30, 2004 (UNAUDITED)



                                                                COMMON STOCK               ADDITIONAL
                                                     ---------------------------------       PAID-IN          TREASURY
                                                         SHARES            AMOUNT            CAPITAL            STOCK
                                                     ---------------   ---------------   ---------------   ---------------
                                                                                                    
Balance At December 31, 2001                              2,362,267           $ 2,362       $ 1,913,504         $ (60,000)

     Issuance of common stock                                15,555                15            34,985                 -

     Issuance of common stock for iFactz                  2,000,000             2,000           538,000                 -

     Repurchase of common stock for cash                          -                 -                 -              (580)

     Net income for the year                                      -                 -                 -                 -
                                                     ---------------   ---------------   ---------------   ---------------

BALANCE AT DECEMBER 31, 2002                              4,377,822             4,377         2,486,489           (60,580)

     Repurchase of common stock for cash                          -                 -                 -           (15,000)

     Net income for the year                                      -                 -                 -                 -
                                                     ---------------   ---------------   ---------------   ---------------

BALANCE AT DECEMBER 31, 2003                              4,377,822             4,377         2,486,489           (75,580)

     Issuance of common stock (unaudited)                     1,000                 1             2,249                 -

     Net income for the six months ended
        June 30, 2004 (unaudited)                                 -                 -                 -                 -
                                                     ---------------   ---------------   ---------------   ---------------

BALANCE AT JUNE 30, 2004 (UNAUDITED)                      4,378,822           $ 4,378       $ 2,488,738         $ (75,580)
                                                     ===============   ===============   ===============   ===============




                                                          NOTES        (ACCUMULATED
                                                      RECEIVABLE -        DEFICIT)           TOTAL
                                                         COMMON           RETAINED        STOCKHOLDERS'
                                                         STOCK            EARNINGS           EQUITY
                                                     ---------------   ---------------   ---------------
                                                                                  
Balance At December 31, 2001                              $ (55,350)     $   (650,647)     $  1,149,869

     Issuance of common stock                                     -                 -            35,000

     Issuance of common stock for iFactz                          -                 -           540,000

     Repurchase of common stock for cash                          -                 -              (580)

     Net income for the year                                      -           178,088           178,088
                                                     ---------------   ---------------   ---------------

BALANCE AT DECEMBER 31, 2002                                (55,350)         (472,559)        1,902,377

     Repurchase of common stock for cash                          -                 -           (15,000)

     Net income for the year                                      -         1,602,610         1,602,610
                                                     ---------------   ---------------   ---------------

BALANCE AT DECEMBER 31, 2003                                (55,350)        1,130,051         3,489,987

     Issuance of common stock (unaudited)                         -                 -             2,250

     Net income for the six months ended
        June 30, 2004 (unaudited)                                 -         1,133,910         1,133,910
                                                     ---------------   ---------------   ---------------

BALANCE AT JUNE 30, 2004 (UNAUDITED)                      $ (55,350)      $ 2,263,961       $ 4,626,147
                                                     ===============   ===============   ===============


See the accompanying notes.


                                       F-4




SENDTEC, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS



                                                                 SIX MONTHS ENDED JUNE 30,            YEAR ENDED DECEMBER 31,
                                                                   2004              2003              2003              2002
                                                              ---------------   ---------------   ---------------   ---------------
                                                               (Unaudited)       (Unaudited)

                                                                                                            
CASH FLOWS FROM OPERATING ACTIVITIES
    Net income                                                   $ 1,133,910         $ 831,804       $ 1,602,610         $ 178,088
    Adjustments to reconcile net income
       to net cash (used) provided by operating activities
       Provision for bad debt                                              -                 -                 -            22,775
       Depreciation and amortization                                 126,341           102,068           221,892           240,000
       Loss on disposal of property and equipment                     19,974                 -                 -                 -
       Common stock issued for services                                    -                 -                 -            10,000
       (Increase) decrease in operating assets
          Accounts receivable                                       (786,497)         (292,163)       (1,313,958)       (1,131,961)
          Deferred production costs                                   39,839          (123,868)          (91,595)          (10,970)
          Deferred taxes                                              (1,000)          222,000           245,000           167,000
          Interest receivable                                         (1,452)           (1,385)           (2,769)           (2,997)
          Prepaid expenses and other assets                         (101,161)                -           (10,640)           (5,261)
       (Decrease) increase in operating liabilities

          Accounts payable                                           (98,326)          700,454         1,201,921           824,645
          Accrued expenses                                           291,046            (6,704)           34,721            29,174
          Customer advances                                           71,127             6,448          (446,587)          410,156
          Income taxes payable                                      (797,000)          316,000           797,000                 -
          Other liabilities                                                -              (277)             (277)              277
                                                              ---------------   ---------------   ---------------   ---------------
             Net Cash (Used) Provided By Operating Activities       (103,199)        1,754,377         2,237,318           730,926

CASH FLOWS FROM INVESTING ACTIVITIES
    Purchase of property and equipment                              (310,865)          (52,977)         (144,146)          (89,472)
    Proceeds from sales of property and equipment                     10,000                 -                 -                 -
                                                              ---------------   ---------------   ---------------   ---------------
             Net Cash Used By Investing Activities                  (300,865)          (52,977)         (144,146)          (89,472)

CASH FLOWS FROM FINANCING ACTIVITIES
    Sale of common stock                                               2,250                 -                 -            25,000
    Purchase of common stock                                               -                 -           (15,000)             (580)
                                                              ---------------   ---------------   ---------------   ---------------

             Net Cash Provided (Used) By Financing Activities          2,250                 -           (15,000)           24,420
                                                              ---------------   ---------------   ---------------   ---------------

             NET (DECREASE) INCREASE IN CASH                        (401,814)        1,701,400         2,078,172           665,874

CASH AT BEGINNING OF PERIOD                                        3,263,255         1,185,083         1,185,083           519,209
                                                              ---------------   ---------------   ---------------   ---------------

CASH AT END OF PERIOD                                            $ 2,861,441       $ 2,886,483       $ 3,263,255       $ 1,185,083
                                                              ===============   ===============   ===============   ===============

NONCASH FINANCING AND INVESTING ACTIVITIES
    Issuance of common stock for iFactz                                  $ -               $ -               $ -         $ 540,000
                                                              ===============   ===============   ===============   ===============
    Common stock issued for services                                     $ -               $ -               $ -          $ 10,000
                                                              ===============   ===============   ===============   ===============


See the accompanying notes.

                                       F-5




SENDTEC, INC. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2003 AND 2002
JUNE 30, 2004 AND 2003 (UNAUDITED)
- --------------------------------------------------------------------------------

NOTE A - NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature Of Operations

The  accompanying  consolidated  financial  statements  include the  accounts of
SendTec,  Inc.  (f/k/a  DirectNet  Advertising.Net,  Inc.) and its  wholly-owned
subsidiary iFactz, Inc.  (collectively,  the Company). All material intercompany
balances and transactions have been eliminated. The Company provides advertising
and marketing services for its customers located throughout the United States of
America.  These services include distribution of internet advertising,  purchase
of direct response television media for customers,  and production of television
commercials for direct response advertising.

Effective  December 31, 2003,  iFactz,  Inc. was merged into  SendTec,  Inc. The
merger had no impact on the consolidated financial statements of the Company.

Receivables And Credit Policies

Accounts receivable are  uncollateralized  customer obligations due under normal
trade terms  generally  requiring  payment within 30 days from the invoice date.
Follow-up  correspondence  is made if unpaid  accounts  receivable  go beyond 30
days.

Payments  on  accounts   receivable  are  allocated  to  the  specific  invoices
identified on the customer's remittance advice.

Trade accounts receivable are stated at the amount management expects to collect
from  outstanding   balances.   The  carrying  amounts  of  accounts  receivable
approximate  management's  best  estimate of the amounts that will be collected.
Management individually reviews all accounts receivable balances that exceed the
due date and  estimates  the  portion,  if any, of the balance  that will not be
collected.  Balances  that  are  still  outstanding  after  management  has used
reasonable collection efforts are written off through a charge to earnings and a
credit to trade accounts  receivable.  Bad debt expense has not been material to
the financial statements.

Unbilled Revenue

Included  in  accounts  receivable  at  December  31,  2003 and 2002 is unbilled
revenue of $1,058,590  and $658,488,  respectively.  At June 30, 2004,  unbilled
revenue of $1,126,466 (unaudited) is included in accounts receivable.

Property And Equipment

Property  and  equipment  are stated at cost.  Depreciation  is  computed  using
straight-line  and  accelerated  methods over the estimated  useful lives of the
related assets.

Stock-Based Compensation

In October 1995, the Financial  Accounting  Standards Board issued  Statement of
Financial  Accounting  Standards  (SFAS) No.  123,  Accounting  for  Stock-Based
Compensation,   which  provides  companies  an  alternative  to  accounting  for
stock-based compensation as prescribed under APB Opinion No. 25.

                                       F-6




SENDTEC, INC. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2003 AND 2002
JUNE 30, 2004 AND 2003 (UNAUDITED)
- --------------------------------------------------------------------------------

SFAS  No.  123  encourages,   but  does  not  require,  companies  to  recognize
compensation  expense for stock-based awards based on their fair market value at
the date of grant.  SFAS No. 123 allows companies to continue to follow existing
accounting  rules  (intrinsic  value  method  under APB No.  25)  provided  that
pro-forma  disclosures  are made of what net income  would have been had the new
fair value method been used. The required  disclosures  were amended in December
2002 with the issuance of SFAS No. 148,  Accounting for Stock Based Compensation
- - Transition and Disclosure. The Company has adopted the disclosure requirements
of SFAS  No.123 as amended by SFAS No.  148,  but will  continue  to account for
stock-based compensation under APB No. 25.

At June 30, 2004 and December 31, 2003 and 2002,  the Company has a  stock-based
compensation  plan  which  is more  fully  described  in Note E. No  stock-based
employee  compensation  cost is reflected in net income for the unaudited period
ended June 30, 2004 or for the years  ended  December  31, 2003 and 2002.  There
would  have been no effect on net income if the  Company  had  applied  the fair
value   recognition   provisions  of  SFAS  No.  123  to  stock-based   employee
compensation.

Business Combinations

In June 2001,  the  Financial  Accounting  Standards  Board issued SFAS No. 141,
Business  Combinations,  which requires that all future business combinations be
recorded using the purchase  method of accounting.  The Company adopted SFAS No.
141 and it provisions effective July 1, 2001.

Use Of Estimates

The preparation of financial statements in conformity with accounting principles
generally  accepted in the United States of America requires  management to make
estimates and assumptions  that effect certain reported amounts and disclosures.
Accordingly, actual results could differ from those estimates.

Revenue Recognition

The  Company  has three  primary  sources  of  revenue.  One  source is from the
distribution  of  internet  advertising,   which  comprised   approximately  79%
(unaudited)  for the six month  period  ended  June 30,  2004 and 60% and 65% of
total  revenues for the years ended  December  31, 2003 and 2002,  respectively.
Revenue is recognized  when users visit and complete  actions at an advertiser's
website.  Recorded  revenue is based upon  reports  generated  by the  Company's
tracking software.

A second source of revenue is from purchasing and tracking direct response media
for customers.  This revenue comprised approximately 14% (unaudited) for the six
month period ended June 30, 2004 and 29% and 21% of total revenues for the years
ended  December 31, 2003 and 2002,  respectively.  The Company  recognizes  this
revenue when the media is aired.  Amounts received from customers in advance are
included in customer advances and totaled  approximately  $31,000 (unaudited) at
June  30,  2004 and  $44,000  and  $453,000  at  December  31,  2003  and  2002,
respectively.

A third source of revenue is primarily  from the  production of direct  response
advertising  programs for clients.  Production generally takes eight to 12 weeks
and the  Company  usually  collects  amounts  up  front  and at  various  points
throughout  production.  This revenue category also includes other miscellaneous
services  such as website  development.  Revenue  from this  category  comprised
approximately  7%  (unaudited)  for the six month period ended June 30, 2004 and
11% and 14% of total revenues for the years ended December 31,

                                       F-7




SENDTEC, INC. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2003 AND 2002
JUNE 30, 2004 AND 2003 (UNAUDITED)
- --------------------------------------------------------------------------------

2003 and  2002,  respectively.  Revenue  is  recognized  when the  programs  are
complete  and  have  been   delivered  or  are   available   for  immediate  and
unconditional delivery.

Amounts  received from  customers  prior to the  completion of  commercials  are
included in customer advances and totaled approximately  $184,000 (unaudited) at
June  30,  2004 and  $100,000  and  $138,000  at  December  31,  2003 and  2002,
respectively.  Direct costs  associated  with the  production of  commercials in
process  are  included in deferred  production  costs and totaled  approximately
$63,000  (unaudited)  at June 30, 2004 and  $103,000 and $11,000 at December 31,
2003 and 2002, respectively.

NOTE B - PROPERTY AND EQUIPMENT

Property and equipment consists of the following:



                                                  June 30, 2004              December 31,
                                  Useful Lives     (Unaudited)           2003             2002
                                  -------------- ----------------- ----------------- ---------------
                                                                         
Equipment                            5 years     $     407,632     $     367,028     $     222,882
Furniture and fixtures               7 years           172,455             7,650             7,650
Leasehold improvement                6 years            13,693                 -                 -
Software                          3 to 5 years         791,445           791,445           791,445
                                                 ----------------- ----------------- ---------------
                                                     1,385,225         1,166,123         1,021,977
Less accumulated depreciation                         (672,242)         (607,690)         (385,798)
                                                 ----------------- ----------------- ---------------
                                                 $     712,983     $     558,433     $     636,179
                                                 ================= ================= ===============


NOTE C - ACQUISITION OF IFACTZ

Effective  February 2002, the Company acquired all of the outstanding  shares of
iFactz,  Inc. (an entity with stockholders  common to both entities) in exchange
for 2,000,000 of the  Company's  shares.  The value of the Company's  shares was
estimated to be $.27 per share (based on a recent stock transaction) and totaled
$540,000.  The sole asset of iFactz was developed  software that tracks  offline
media sources. The Company has allocated the full purchase price to software and
has included it with  property and  equipment.  The software is being  amortized
using the straight-line  method over an estimated useful life of five years. The
consolidated  financial  statements include the operating results of iFactz from
the date of acquisition.

NOTE D - STOCKHOLDERS' EQUITY

Treasury Stock

During  2002,  the Company  purchased  78,806  shares of its common stock from a
former employee for $580. The price was based on the amount  originally paid for
the shares. During 2003, the Company purchased 45,000 shares of its common stock
from two stockholders for a total of $15,000.

Notes Receivable - Common Stock

Prior to 2002,  the Company  issued  205,000 shares of its common stock to three
Company officers in exchange for promissory notes totaling $55,350. The value of
the shares was based upon management's  estimate of the fair value of the shares
in June 2001. These notes mature in June 2006 and bear interest at the

                                       F-8




SENDTEC, INC. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2003 AND 2002
JUNE 30, 2004 AND 2003 (UNAUDITED)
- --------------------------------------------------------------------------------

Mid-Term  Applicable  Federal Rate in  accordance  with  Section  1274(d) of the
Internal Revenue Code of 1986, as amended.  The notes receivable are included as
a reduction of stockholders' equity.

NOTE E - STOCK OPTION PLAN

The Company's  stock option plan (the Plan) was approved by the  stockholders of
the  Company  effective  February  2000.  A  maximum  of  750,000  shares of the
Company's  common  stock may be issued  under the Plan.  The maximum term of the
stock options  granted is 10 years and most optionees vest in the options over a
24-month period.

The purpose of the Plan is to provide additional  incentives to officers,  other
key  employees  and  directors of and  important  consultants  to the Company by
encouraging them to invest in shares of the Company's common stock and, thereby,
acquire a proprietary interest in the Company and an increased personal interest
in the Company's continued success and progress.

Options  under the Plan may be options  which  qualify  under Section 422 of the
Internal  Revenue Code (Incentive Stock Options) or options which do not qualify
under Section 422 (Nonqualified  Options). The following table summarizes option
activity:




                                                                                                  Weighted
                                                                                                   Average
  Year ended December 31, 2002                                                     Shares       Exercise Price
                                                                              ---------------- ---------------
                                                                                         
     Stock option activity outstanding at beginning of year                      160,800       $      2.25
       Granted                                                                    76,250              2.25
       Expired or surrendered                                                   (149,500)            (2.25)
                                                                              ---------------- ---------------
       Outstanding at end of year                                                 87,550       $      2.25
                                                                              ================ ===============

     Exercisable at end of year                                                   25,275       $      2.25
                                                                              ================ ===============


  Year ended December 31, 2003
     Stock option activity outstanding at beginning of year                       87,550       $      2.25
       Granted                                                                   241,150              2.25
       Expired or surrendered                                                    (10,500)            (2.25)
                                                                              ---------------- ---------------
       Outstanding at end of year                                                318,200       $      2.25
                                                                              ================ ===============

     Exercisable at end of year                                                   52,050       $      2.25
                                                                              ================ ===============

  Six months ended June 30, 2004 (unaudited)
     Stock option activity outstanding at beginning of period                    318,200       $      2.25
       Granted                                                                   121,900              2.55
       Exercised                                                                  (1,000)            (2.25)
       Expired or surrendered                                                    (55,000)            (2.25)
                                                                              ---------------- ---------------
       Outstanding at end of period                                              384,100       $      2.34
                                                                              ================ ===============

     Exercisable at June 30, 2004                                                 83,800       $      2.25
                                                                              ================ ===============


                                       F-9




SENDTEC, INC. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2003 AND 2002
JUNE 30, 2004 AND 2003 (UNAUDITED)
- --------------------------------------------------------------------------------

The weighted average life of the options is five years. The estimated fair value
of stock options at the time of the grant using the Black-Scholes option pricing
model was as follows at June 30,  2004  (unaudited)  and  December  31, 2003 and
2002:

  Fair value per option                     $      -
  Assumptions:
     Annualized dividend yield                     0%
     Expected volatility                           0%
     Risk free interest rate                       4%
     Expected option terms (in years)              5

NOTE F - LEASES

The Company has  noncancelable  operating  lease  agreements  for  buildings and
equipment. Future minimum lease payments required under the operating leases are
as follows at December 31, 2003:

   2004                                     $       25,040
   2005                                            219,732
   2006                                            225,225
   2007                                            230,856
   2008                                            236,627
   Thereafter                                      304,694
                                            ----------------
                                            $    1,242,174
                                            ================

Rent expense for all operating leases was approximately  $81,000 (unaudited) for
the six month period ended June 30, 2004 and $133,000 and $113,000 for the years
ended December 31, 2003 and 2002, respectively.

NOTE G - INCOME TAXES

The provision for income taxes consists of the following:




                                                           June 30,                          December 31,
                                                    2004              2003              2003              2002
                                              ----------------- ----------------- ----------------- -----------------
                                                          (Unaudited)
                                                                                        
Current
   Federal                                    $      618,000    $      271,000    $      681,000    $            -
   State                                             106,000            46,000           116,000                 -
                                              ----------------- ----------------- ----------------- -----------------
                                                     724,000           317,000           797,000                 -
Deferred
   Federal                                            (1,000)          189,000           209,000           142,000
   State                                                   -            32,000            36,000            25,000
                                              ----------------- ----------------- ----------------- -----------------
                                                      (1,000)          221,000           245,000           167,000
                                              ----------------- ----------------- ----------------- -----------------
                                              $      723,000    $      538,000    $    1,042,000    $      167,000
                                              ================= ================= ================= =================


                                      F-10





SENDTEC, INC. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2003 AND 2002
JUNE 30, 2004 AND 2003 (UNAUDITED)
- --------------------------------------------------------------------------------


The income tax expense  differs  from the amount  computed  using the  statutory
federal income tax rate as follows:




                                                           June 30,                          December 31,
                                                    2004              2003              2003              2002
                                              ----------------- ----------------- ----------------- -----------------
                                                          (Unaudited)
                                                                                        
Income tax expense at federal statutory rate  $      631,000    $      466,000    $      899,000    $      117,000
State tax expense, net of federal benefit             67,000            50,000            96,000            13,000
Amortization of acquired software                     20,000            20,000            41,000            34,000
Other                                                  5,000             2,000             6,000             3,000
                                              ----------------- ----------------- ----------------- -----------------
                                              $      723,000    $      538,000    $    1,042,000    $      167,000
                                              ================= ================= ================= =================


Tax effects of temporary differences that give rise to the deferred tax assets
and liabilities relate to the following:



                                                June 30, 2004              December 31,
Deferred tax assets                              (Unaudited)          2003              2002
                                              ----------------- ---------------- ------------------
                                                                        
   Accrued liabilities                        $       24,000    $       11,000   $      228,000
   Other                                               2,000             5,000           10,000

Deferred tax liabilities
   Depreciation and amortization                     (64,000)          (55,000)         (32,000)
                                              ----------------- ---------------- ------------------
     Net deferred tax (liabilities) assets    $      (38,000)   $      (39,000)  $      206,000
                                              ================= ================ ==================


During 2003, the Company used federal and state net operating loss carryforwards
to offset taxable income of approximately $602,000.

NOTE H - CREDIT CONCENTRATIONS

The Company maintains its cash accounts with a commercial bank that has branches
located in the Tampa Bay area of Florida. Deposits at this bank exceeded federal
insurance limits by approximately $3,981,000 at December 31, 2003.

NOTE I - SIGNIFICANT CUSTOMERS AND SUPPLIERS

71%  (unaudited) of the Company's  revenue was from three  customers for the six
month period ended June 30, 2004. For 2003 and 2002, 53% and 62%,  respectively,
of the Company's revenue was from three customers and four customers.

As of June 30, 2004, eight customers comprised  approximately 87% (unaudited) of
total  accounts  receivable.  As of  December  31,  2003 and 2002,  five and six
customers  comprised  approximately  89% and 86% of total  accounts  receivable,
respectively.

The  Company  utilizes  the  services of a media  supplier  which  accounts  for
approximately  29%  (unaudited) of the Company's cost of sales for the six month
period  ended June 30, 2004 and 35% and 30% of the  Company's  cost of sales for
2003 and 2002, respectively.

                                      F-11





SENDTEC, INC. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2003 AND 2002
JUNE 30, 2004 AND 2003 (UNAUDITED)
- --------------------------------------------------------------------------------


NOTE J - RETIREMENT PLAN

Effective  January 1, 2003,  the Company  established  a SIMPLE IRA savings plan
(Plan) which is  maintained  for the benefit of all eligible  employees who have
completed six months of service.  The Plan allows  employees to make certain tax
deferred  voluntary  contributions.  The  Company  contributes  to the Plan such
amounts  as  deemed  appropriate.  Contributions  made  by the  Company  totaled
approximately  $32,000  (unaudited)  for the six months  ended June 30, 2004 and
$57,000 for the year ended December 31, 2003.


                                      F-12