EXHIBIT 10.1

                              EMPLOYMENT AGREEMENT

         THIS  AGREEMENT,   dated  as  of  November  1,  2004,  is  between  AGU
Entertainment Corp., a Delaware corporation (the "Company"),  and John W. Poling
(the "Employee").

                                    RECITALS

         A. The Company believes the Employee can make a unique  contribution to
the business of the Company.

         B. The Board of Directors of the Company  believes that the services of
Employee  would be of great  value to the  Company  and  desires  retaining  his
services for a period of time.

         C.  Employee is willing to accept  employment  by the Company  upon the
terms and conditions hereinafter set forth.

         NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
covenants  herein  contained and of the mutual  benefits  herein  provided,  the
receipt  and  sufficiency  of which are hereby  acknowledged,  the  Company  and
Employee hereby agree as follows:

1. TERM OF EMPLOYMENT.

         The  Company  shall  employ   Employee  and  Employee   hereby  accepts
employment by the Company,  on the terms and conditions herein contained,  for a
period of three (3) years  commencing  as of the date  hereof  and ending on the
third  (3rd)  anniversary  of  the  date  hereof,   subject  to  termination  as
hereinafter  provided  (the  period  from  the date  hereof  through  the  third
anniversary of the date hereof or the date of such termination,  as the case may
be,  being  the  "Employment  Period").  This  Agreement  may  be  extended  for
subsequent  one year  periods by both  parties  signing an  extension  agreement
within 30 days prior to the expiration of this Employment Period.

2. DUTIES.

         (a)  GENERAL  DUTIES.  During the  Employment  Period,  and  subject to
removal by the any officer or director  of the  Company in  accordance  with the
termination  provisions  hereof  Employee  shall  serve the Company in a role as
described on SCHEDULE A hereto, and such other activities as are consistent with
the  performance  of these  duties and  customary  within the  industry  for the
duration of the Employment Agreement, with such duties consistent therewith, and
shall perform such other services for the Company as may be reasonably  assigned
to him  from  time to time by the  Board  of  Directors  or any  officer  of the
Company.

         (b) PRIMARY  ACTIVITY.  During the Employment Period and subject to the
proviso in (b)(i) below,  Employee shall devote his full business efforts,  time
and energy to the interests and business of the Company; however, Employee shall
be excused from performing any services for the Company hereunder during periods



of temporary illness or incapacity and during reasonable vacations, and Employee
may devote a reasonable  amount of time to the handling of his personal affairs,
without  thereby in any way affecting the  compensation  to which he is entitled
hereunder.  It is acknowledged that the duties of the employee may often require
from time to time  attention  to business  at times  other than normal  business
hours.  During the Employment  Period,  Employee shall, to the best of his skill
and ability,  use his best efforts and  endeavors to the extension and promotion
of the business of the Company,  to the proper servicing of such business and to
the  protection  of the good  will of such  business,  both as now  enjoyed  and
hereafter acquired. Employee shall not work for any other person or entity other
than the Company during the Employment Period.

         (c) TRAVEL.  The Employee  agrees to travel for business  purposes in a
reasonable amount for reasonable  lengths of time,  commensurate with Employee's
position.

3. COMPENSATION.

         As full  compensation  to  Employee  for  performance  of his  services
hereunder,  the Company agrees to pay Employee and Employee agrees to accept the
following salary and other benefits during the Employment Period:

         (a) SALARY.  The Company shall pay Employee a salary at the annual rate
of $200,000  per year or such other  amount as the Company may from time to time
determine  ("Base  Salary").  The Base Salary due  Employee  hereunder  shall be
payable  in equal  bi-weekly  installments,  less  any  amounts  required  to be
withheld by the Company from time to time from such salary under any  applicable
federal, state or local income tax laws or similar laws then in effect.

         The Employee  hereby agrees to defer $1,346.15 per week until such time
as the Company raises an aggregate of $5 million.

         (b) REIMBURSEMENT OF EXPENSES. The Company shall reimburse Employee for
all expenses properly incurred by him in the performance of his duties hereunder
in  accordance  with  policies  established  from  time to time by the  Board of
Directors of the Company.

         (c) FURTHER BENEFITS.  Employee shall be entitled to participate in any
health,  accident,  retirement or similar employee benefit plans provided by the
Company  generally  to  its  employees  to  the  extent  commensurate  with  the
participation therein of Employees of the Company. Employee shall be entitled to
participate  in any present or future  bonus,  insurance,  pension,  retirement,
profit sharing, stock option or other compensation or incentive plans adopted by
the  Company,  for the general and overall  benefit of Employees of the Company,
the  extent  and  manner  of  participation  to be  determined  by the  Board of
Directors of the Company.  The benefits provided in this subsection (c) shall be
in addition to the compensation and benefits  provided in the other  subsections
of this Section 3.


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         (d) OFFICES.  Employee agrees to serve without additional compensation,
if elected or appointed thereto,  in one or more offices or as a director of any
of the Company's parent, affiliates, subsidiaries or sister companies.

         (e)  VACATION.  The  Employee  shall be  entitled  to three  (3)  weeks
vacation per year during the Employment Period.

         (f) RELOCATION.  The Employee currently resides in West Chester, PA and
will continue to commute to the Company's offices until such time as the Company
is adequately funded. The Company will pay the employee's  reasonable travel and
living  expenses in  connection  this travel.  Upon  relocating to the Company's
offices,  the Company will pay the employee's  relocation expenses in connection
with moving  personal  affects,  furniture and vehicles to a new residence.  The
Company  will  also  provide  the  employee  assistance  with  certain  costs in
connection with acquiring a residence.

4.   RESTRICTIONS AGAINST COMPETITION, SOLICITATION, SERVICING,
     AND DIVULGING CORPORATE CONFIDENTIAL DATA

         (a)  COVENANT  NOT TO COMPETE.  As a material  inducement  to sign this
Agreement, the Employee agrees that as long as he is an employee of the Company,
he will not Compete with the Company and, further, that he will not Compete with
the Company  during the 24 month period  beginning on the date of termination of
this Agreement.  During the Employment Period and the 24 month period subsequent
to  termination,  the Employee  shall not within the United  States  directly or
indirectly,  either for Employee's own account,  or as a partner,  shareholder (
other than shares regularly traded in a recognized market),  officer,  director,
employee,  agent,  consultant  or  otherwise,  be  employed by  connected  with,
participate  in,  consult  or  otherwise  associate  with  any  other  business,
enterprise  or  venture  that is  competitive  with  the  Company  or any of its
affiliated  entities.  During  the  Employment  Period  and the two year  period
subsequent  to  termination,  the  Employee  shall not within the United  States
directly or  indirectly,  either for  Employee's  own account,  or as a partner,
shareholder  ( other  than  shares  regularly  traded in a  recognized  market),
officer,  director,  employee,  agent,  consultant or otherwise,  be employed by
connected with,  participate  in, consult or otherwise  associate with any other
business,  enterprise or venture that is competitive  with the Company or any of
its  affiliated  entities.  During  employment  and for a  period  of two  years
thereafter,  the  Employee  shall  not,  directly  or  indirectly,  solicit  for
employment  or employ  any  employee  of the  Company  or any of its  affiliated
entities.   Notwithstanding  anything  to  the  contrary  herein,  the  business
activities of Employee with Sage.

         (b) COVENANT NOT TO SOLICIT OR SERVICE.  The Employee  acknowledges and
agrees that the Company has spent  significant  amounts of time and money in the
development of a list of its customers,  distributors,  and vendors, which lists
are not available to the general public or the Company's ordinary employees, and
that  these  lists  may  contain   other   information   about  the   customers,
distributors,  and vendors  not  available  to the  general  public and that the
Employee will be privileged to these lists.  The Employee also  acknowledges and
agrees that the Company's  business would be irreparably  and greatly damaged by
the use of this information other than for its benefit. Therefore, as a material
inducement  to the Company to enter into this  Agreement,  the Employee will not


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solicit or do business with, or attempt to solicit or do business with, directly
or indirectly any of the Company's customers, distributors or vendors, except on
the  Company's  behalf and will not  solicit or do  business  with or attempt to
solicit or do  business  with,  directly  or  indirectly,  any of the  Company's
customers, distributors, and vendors during the two (2) year period beginning on
the termination of this Agreement except for customer  orders,  distributors and
vendors generally known to the public.

         (c) COVENANT NOT TO VIOLATE  CORPORATE  CONFIDENCES.  The Employee will
have  access to and will  become  aware of  confidential  information  and trade
secrets  including  Customer  data,  files,   business  secrets,   and  business
techniques  not  generally  available  to  the  public,  and  this  confidential
information has been compiled by the Company,  and its parent,  its subsidiaries
and  affiliates,  at great expense and over a great amount of time.  The parties
acknowledge that this  confidential  information gives the Company a competitive
advantage over other  businesses in its field of endeavor and that the Company's
business will be greatly and  irreparably  damaged by the release or use of this
confidential  information outside of its own business.  Therefore, as a material
inducement  to signing this  Agreement,  the Employee  will not,  while he is an
employee  of the  Company,  or during the two (2) year period  beginning  on the
termination  of this  Agreement,  either  disclose or divulge this  confidential
information  to anyone or use this  confidential  information  in any  manner to
Compete with the Company or any of its affiliated entities.

         (d) ENFORCEMENT. The Company may enforce the provisions of this section
by suit for damages, injunction, or both.

                   (i) The Company would be irreparably injured by the breach of
           any  provision of this Section , and money damages alone would not be
           an  appropriate  measure  of  the  harm  to  the  Company  from  such
           continuing breach.  Therefore,  equitable relief,  including specific
           performance  of  these   provisions  by   injunction,   would  be  an
           appropriate remedy for the breach of these provisions.

                   (ii) Money  damages will be  appropriate  with respect to any
           past breach of any provision of this Section.  Therefore,  in case of
           any breach of this Section,  the breaching  party shall render a full
           and complete  accounting  of the gross  receipts,  expenses,  and net
           profits that have  resulted  from such breach and shall be liable for
           money  damages  equal to fifty  percent  (50%)  of the  gross  amount
           derived by such breaching  party from all  transactions  in breach of
           this  Section,  such  amount  representing  the  amount of profit the
           Company could have derived from its own transaction of such business.

                  (iii) Should a court of competent  jurisdiction determine that
           equitable relief is not available to remedy the continuous  breach of
           any or all of the provision of this Section,  an amount of liquidated
           damages shall be paid to the Company by the breaching  party equal to
           fifty  percent  (50%) of the gross amount  derived by such  breaching
           party from all  transactions  in breach of this Section,  such amount
           representing the amount of profit the Company could have derived from
           its own transaction of such business.


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                  (iv)  If  this   Agreement  is   terminated   for  any  reason
           whatsoever, not renewed or extended, the provisions of this Agreement
           shall  survive  and shall be in full  force and effect for the period
           commencing  from the date of actual  termination of employment of the
           Employee.

                       (a) Definitions.  For the purposes of this Agreement, the
                  following definitions are applicable:

                               (1)  "Compete." "To Compete" and "to Compete with
                         the Company"  both mean to engage in any business  that
                         is   competitive   with  the   Company  in  any  manner
                         whatsoever  as of  the  date  of  termination  of  this
                         Agreement,   including   competing  as  a   proprietor,
                         partner,  investor,  stockholder,   director,  officer,
                         employee,   consultant,   independent  contractor,   or
                         otherwise, within the United States.

                               (2)  "Customer."  A "Customer"  of the Company is
                         any person for whom it has  performed  or  attempted to
                         perform  services  or sold  or  attempted  to sell  any
                         product or  service,  whether or not for  compensation,
                         and regardless of the date of such rendition,  sale, or
                         attempted rendition or sale.

5. TERMINATION OF AGREEMENT.

         (a)  EVENTS OF  TERMINATION.  The  Employment  Period  shall  cease and
terminate upon the earliest to occur of the events specified below:

                   (i) The close of business on the third (3rd)  anniversary  of
           the date hereof or any extensions thereof;

                   (ii) the death of Employee;

                  (iii) termination of Employee's  employment for Cause. For the
           purpose  of  this  Agreement,  the  Company  shall  have  "Cause"  to
           terminate  Employee's  employment  hereunder  upon (A) the failure by
           Employee to  substantially  perform his material duties  hereunder in
           the reasonable discretion of the Company, other than any such failure
           resulting from incapacity due to physical or mental illness,  (B) the
           engaging  by  Employee  in gross  negligence  or  willful  misconduct
           injurious or  potentially  injurious to the Company in the  Company's
           reasonable   discretion,   (C)  the  violation  by  Employee  of  the
           provisions  of Section 4 hereof in the  reasonable  discretion of the
           Company, or (D) the conviction of Employee of any crime, other than a
           misdemeanor.

                  (iv) the  election  by Employee to  terminate  his  employment
           hereunder upon 90 days prior written notice;

                   (v) the  election  by the  Company  to  terminate  Employee's
           employment hereunder without cause; or


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                   (vi) the permanent disability of Employee. For the purpose of
           this  Agreement,  the  "permanent  disability" of Employee shall mean
           Employee's  inability,  because  of his  injury,  illness,  or  other
           incapacity  (physical  or  mental),  to perform  the  services to the
           Company contemplated hereby for a continuous period of 180 days. Such
           permanent disability shall be deemed to have occurred on the he 180th
           day.

(B)  COMPENSATION  UPON  TERMINATION.  If the Employment  Period shall cease and
terminate  hereunder for any reason,  except pursuant to 5(a)(v) above,  Company
shall pay to Employee (or his estate in the case of subsection (a)(ii)) his Base
Salary  plus any  salary  deferrals  pursuant  to  Section  3(a)  hereof and the
reimbursable  expenses  incurred  under Section 3(b) hereof  through the date of
termination.  The  Company  shall have no  additional  or further  liability  to
Employee  hereunder.  If the Employment Period is terminated pursuant to Section
5(a)(v),  Employee shall be entitled to severance  equal to one years salary and
payable in twelve (12) monthly payments.

         (c) EFFECT OF  TERMINATION.  This  Agreement  and all  liabilities  and
obligations of the parties hereto hereunder shall cease and terminate  effective
upon any  termination  of the  Employment  Period  permitted by this  Agreement;
provided,  however,  that  Employee's  obligations  under Section 4 hereof shall
survive any such termination.

         (d)  REMEDIES.   Nothing  herein   contained   shall  be  construed  as
prohibiting  any party hereto from pursuing any other  remedies  available to it
for any breach of any provision hereof.

6. ASSIGNMENT.

         This  Agreement  shall not be assigned by either party  hereto,  except
that the  Company  shall have the right to assign its  rights  hereunder  to any
direct or indirect  subsidiary  of the Company or its parent,  any  successor in
interest of the Company or its parent whether by merger, consolidation, purchase
of assets or otherwise, and any person controlling or which controls or is under
common control with the Company or its parent,  any such  subsidiary or any such
successor;  provided,  however,  that any such assignment  shall not relieve the
Company of any of its obligations hereunder.

7. NOTICES.

         All notices requests,  demands and other communications  hereunder must
be in  writing  and shall be deemed to have been given if  delivered  by hand or
mailed by first class,  registered mail, return receipt  requested,  postage and
registry  fees  prepaid  and  addressed  as set  forth in the  Preamble  to this
Agreement.

Addresses may be changed by notice in writing signed by the addressee.

8.  INVENTIONS.


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         Employee shall disclose promptly to Company any and all conceptions and
ideas for inventions, improvements, and valuable discoveries, whether patentable
or not,  which are conceived or made by Employee  solely or jointly with another
during the period of  employment  or within  one year  thereafter  and which are
related to the business or activities of the Company.  Employee  hereby  assigns
and  agrees to assign  all his  interest  therein  to  Company  or its  nominee.
Whenever  requested  by  the  Company,   Employee  shall  execute  any  and  all
applications,  assigns or other instruments that Company shall deem necessary to
apply for and obtain  Letters of  Patents  of the United  States or any  foreign
country or to otherwise  protect Company's  interest therein.  These obligations
shall  continue  beyond  termination  of employment  with respect to inventions,
improvements and valuable  discoveries,  whether  patentable or not,  conceived,
made or acquired by Employee  during the period of employment or within one year
thereafter,  and shall be binding upon  Employee's  heirs,  assigns,  executors,
administrators and other legal representatives.

9.  RETURN OF PROPERTY.

         All  correspondence,   reports,  charts,  products,  records,  designs,
patents, plans, manuals, sales and marketing material,  memorandum,  advertising
materials, customer lists, distributor lists, vendor lists, telephones, beepers,
portable computers,  and any other such data,  information or property collected
by  or  delivered   to  Employee  by  or  on  behalf  of  the   Company,   their
representatives, customers, suppliers or others and all other materials compiled
by Employee  which  pertain to the  business  of the Company  shall be and shall
remain  the  property  of the  Company  and shall be  delivered  to the  Company
promptly  upon its request at any time and without  respect upon  completion  or
other termination of Employee's employment hereunder for any reason.

10.  REPRESENTATIONS OF EMPLOYEE.

Employee  represents  and  warrants to the Company that he is not subject to any
restriction  or  non-competition  covenant in favor of a former  employer or any
other person or entity, and that the execution of this Agreement by Employee and
his provision of services to the company and the  performance of his obligations
hereunder  will  not  violate  or be a  breach  of any  agreement  with a former
employer or any other person or entity.  Further,  Employee  agrees to indemnify
Company for any claim, including but not limited to attorneys' fees and expenses
of investigation,  by any such third party that such third party may now have or
may hereafter have against the Company based upon any noncompetition  agreement,
invention or secrecy agreement between Employee and such third party.

11.  MISCELLANEOUS.

         This Agreement  embodies the entire  understanding  between the parties
hereto  respecting  the  subject  matter  hereof  and no change,  alteration  or
modification hereof may be made except in writing signed by both parties hereto.
Any prior employment  agreement between the Company and Employee shall be deemed
to be superseded  for all purposes by this Agreement and, upon the execution and
delivery  of  this  Agreement  by  Employee  and the  Company,  any  such  prior
employment  agreement  shall be deemed to be canceled and of no further force or
effect. The headings in this Agreement are for convenience of reference only and


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shall  not be  considered  as part of this  Agreement  or to limit or  otherwise
effect the meaning  hereof.  If any provisions of this  Agreement  shall be held
invalid,  illegal or unenforceable in whole or in part,  neither the validity of
the remaining part of such  provisions nor the validity of any other  provisions
of this Agreement shall in any way be affected thereby.  This agreement shall in
all  respects be governed by and  construed in  accordance  with the laws of the
State of Florida.

12.  ADVICE OF COUNSEL

         Employee recognizes that the Company is represented by counsel,  namely
Blank Rome LLP.,  and that such  counsel  does not  represent  the  interests of
Employee.  The Company strongly recommends and suggests that Employee obtain its
own counsel to review this Agreement  prior to execution of the  Agreement.  The
Company agrees to provide Employee with a reasonable period of time to have this
Agreement reviewed by its own counsel or any other  professional  adviser deemed
appropriate by the Employee.  Should  Employee not choose to have this Agreement
reviewed by its own counsel,  then Employee  assumes the risk of such  decision,
and Employee hereby acknowledges that Company has not unduly influenced Employee
in any way and that Company desires that Employee retain its own counsel.

         IN WITNESS WHEREOF, the parties hereto have executed and delivered this
Agreement as of the day and year first above written.


Witnesses:                                  "COMPANY"



____________________                        By:  s/ David C. Levy
                                                 -----------------------
                                                 David C. Levy, President


                                                 "EMPLOYEE"

                                                 s/ John W. Poling
                                                 -----------------------
                                                 John W. Poling



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                                   SCHEDULE A
                                 JOB DESCRIPTION

                             AGU ENTERTAINMENT CORP

                  Job Specifications - Chief Financial Officer

TITLE:            Executive Vice President, Chief Financial Officer

REPORTS TO:       Chief  Executive   Officer;   (with  "dotted  line"  reporting
                  responsibility to Audit Committee of the Board of Directors)

DIRECT REPORTS:   Controller, CIO and Admin Staff.

DUTIES:           o     Overall responsibility for all financial reporting,  and
                        accounting activities of the company,

                  o     Primary  responsibility for interface with the Company's
                        Investors,  shareholders,  lenders,  stock exchanges and
                        credit   reporting   agencies   and   public   reporting
                        requirements,

                  o     Serve  as a member  of the  senior  management  team for
                        integrating the financial and accounting  functions into
                        the company's strategy and operations

                  o     Support  the  CEO,  COO  and  Subsidiary  Presidents  in
                        developing business strategies and managing projects

                  o     Support the CEO, COO and  Subsidiary  Presidents  in the
                        rationalization  of  operating  facilities,   maximizing
                        capacity utilization,  and providing support and capital
                        for managing and expanding operations,

                  o     Support the CEO, COO and  Subsidiary  Presidents  in the
                        establishment  of  a  business  planning  function,   in
                        coordination  with  the  Subsidiary  Presidents  and  in
                        coordination  with the VP's of  Operations  and  Sales &
                        Marketing

                  o     Primary  oversight of the  establishment of Policies and
                        Procedures and improvement in systems and controls,

                  o     Interface regularly with Board of Directors,  especially
                        the Audit Committee

                  o     Support  the  CEO,  COO  and  Subsidiary  Presidents  in
                        developing strategic relationships

                  o     Manage the development  and  coordination of systems and
                        controls within and through the AGU information  systems
                        with  special  emphasis  on the  rationalization  of the
                        company's Supply Chain operations


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