EXHIBIT 99

NEWS BULLETIN


FOR FURTHER INFORMATION:

         POINT.360
         7083 HOLLYWOOD BLVD. SUITE 200
         HOLLYWOOD, CA 90028
         Nasdaq:  PTSX

AT THE COMPANY:
Alan Steel
Executive Vice President
(323) 860-6206


FOR IMMEDIATE RELEASE - HOLLYWOOD, CA, November 17, 2004

                           POINT.360 DECLARES DIVIDEND
                 DISTRIBUTION OF PREFERRED SHARE PURCHASE RIGHTS

HOLLYWOOD,  CA (November  17, 2004)  Point.360  (Nasdaq-PTSX)  today  declared a
dividend  distribution of one Preferred Share Purchase Right on each outstanding
share of its common stock.  The Rights will be attached to the Company's  Common
Stock and will  trade  separately  and be  exercisable  only in the event that a
person or group  acquires  or  announces  the intent to  acquire  20% or more of
Point.360's  Common  Stock.  Each Right  will  entitle  shareholders  to buy one
one-hundredth of a share of a new series of junior participating preferred stock
at an exercise price of $10.

Haig S.  Bagerdjian,  Chairman  and CEO of  Point.360,  stated:  "The Rights are
designed to assure that all of  Point.360  shareholders  receive  fair and equal
treatment  in the event of any  proposed  takeover  of the  Company and to guard
against partial tender offers, squeeze-outs, open market accumulations and other
abusive tactics to gain control of the Company without paying all shareholders a
control premium."

Mr.  Bagerdjian  also stated that the Company is not aware of any current intent
to  acquire a  sufficient  number of shares of the  Company's  stock to  trigger
distribution of the Rights.

If the Company is acquired in a merger or other business combination transaction
after a person has  acquired  20% or more of the  Company's  outstanding  Common
Stock,  each  Right  will  entitle  its  holder  to  purchase,  at  the  Right's
then-current  exercise price, a number of the acquiring  company's common shares
having a market  value of twice such price.  In  addition,  if a person or group
acquires 20% or more of Point.360's  outstanding  Common Stock,  each Right will
entitle  its  holder  (other  than such  person  or  members  of such  group) to
purchase,  at the Right's then-current exercise price, a number of the Company's
common shares having a market value of twice such price.

Following an acquisition by a person or group of beneficial  ownership of 20% of
more of the Company's  Common Stock and before an  acquisition of 50% or more of
the Common Stock,  Point.360's Board of Directors may exchange the Rights (other
than Rights owned by such person or group),  in whole or in part, at an exchange
ratio of one one-hundredth of a share of the new series of junior  participating
preferred stock per Right.

Before a person or group  acquires  beneficial  ownership  of 20% or more of the
Company's  Common Stock,  the Rights are  redeemable for $.0001 per Right at the
option of the Board of Directors.

The  Rights are  intended  to enable  Point.360's  shareholders  to realize  the
long-term  value of their  investment  in the  Company.  They will not prevent a
takeover,  but  should  encourage  anyone  seeking  to  acquire  the  Company to
negotiate with the Board prior to attempting a takeover.

The dividend  distribution  will be made on November  17,  2004,  payable to the
shareholders  of record on that date.  The Rights will  expire on  November  17,
2014. The Rights distribution is not taxable to shareholders.




ABOUT POINT.360

Point.360  is one of the  largest  providers  of high  definition  and  standard
definition  digital  mastering,   data  conversion  and  video  and  film  asset
management  services to owners,  producers and distributors of entertainment and
advertising content.  Point.360 provides the services necessary to edit, master,
reformat, archive and ultimately distribute its clients' film and video content,
including  television  programming,  spot  advertising,  feature films and movie
trailers.

The  Company  delivers  commercials,  movie  trailers,  electronic  press  kits,
infomercials and syndicated programming,  by both physical and electronic means,
to hundreds of broadcast outlets worldwide.

The Company  provides  worldwide  electronic  distribution,  using fiber optics,
satellites, and the Internet.

Point.360's  interconnected facilities in Los Angeles, New York, Chicago, Dallas
and San  Francisco  provide  service  coverage  in each of the major U.S.  media
centers. Clients include major motion picture studios,  advertising agencies and
corporations.

FORWARD-LOOKING STATEMENTS

Certain  statements  in Point.360  press  releases may contain  "forward-looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995. Such statements include,  without limitation (i) statements  concerning
the  Company's  projected  revenues,   earnings,  cash  flow  and  EBITDA;  (ii)
statements of the Company's management relating to the planned focus on internal
growth and acquisitions; (iii) statements concerning reduction of facilities and
actions to  streamline  operations;  (iv)  statements  on actions being taken to
reduce costs and improve customer service; (v) statements regarding new business
and new  acquisitions;  and (vi)  statements  regarding any possible or proposed
takeover of the Company.  Such  statements are  inherently  subject to known and
unknown risks,  uncertainties  and other factors that may cause actual  results,
performance or achievements of the Company to be materially different from those
expected or anticipated in the forward  looking  statements.  The Company has no
responsibility to update forward-looking  statements contained herein to reflect
events or circumstances occurring after the date of this release.