Exhibit 14.1

                       CODE OF BUSINESS CONDUCT AND ETHICS
                                       OF
                     Great Expectations and Associates, Inc.

EFFECTIVE DATE: November 12, 2004

                                  INTRODUCTION

Great  Expectations and Associates,  Inc.  expects that directors,  officers and
employees will conduct  themselves  ethically and properly as a matter or course
and comply with the guidelines set forth below.

This Code of Business  Conduct and Ethics (this  "Code") is  prepared,  in large
part, due to the requirements of the Sarbanes-Oxley Act of 2002 and rules of New
York Stock  Exchange,  NASD Stock  Market  and/or  any  exchange  upon which the
Company's  stock may be  traded  and is  applicable  to Great  Expectations  and
Associates,  Inc. and all direct and  indirect  U.S.  subsidiaries  (hereinafter
referred to collectively as the "Company"). Directors, officers and employees of
foreign  subsidiaries  are also  expected to act  properly and  consistent  with
country-specific guidelines developed for such subsidiaries.

This Code  exists to  provide  the  Company's  directors,  officers,  employees,
shareholders,  suppliers  and  members of the  general  public  with an official
statement  as  to  how  the  Company  conducts  itself  internally  and  in  the
marketplace  and  certain  standards  that  the  Company  shall  require  of its
directors, officers and employees.

The Company's  Compliance  Officer on the Effective Date of this Code is J. Todd
Derbin and the term "Compliance  Officer",  as used in this Code,  refers to the
Company's current Compliance Officer and any subsequent person appointed to that
office.

PURPOSE

This Code is intended to provide a codification  of standards that is reasonably
designed to deter wrongdoing and to promote the following:

o     Honest and ethical  conduct,  including the ethical  handling of actual or
      apparent   conflicts  of  interest   between   personal  and  professional
      relationships;

o     Full, fair, accurate,  timely and understandable disclosure in reports and
      documents  that the Company files with, or submits to, the  Securities and
      Exchange Commission (the "SEC") and in other public communications made by
      the Company;

o     Compliance with applicable governmental laws, rules and regulations;

o     The  prompt  internal  reporting  to  an  appropriate  person  or  persons
      identified in this Code for violations of this Code; and

o     Accountability for adherence to this Code.



SCOPE

This Code  applies  to the  Company's  Chairman  of the Board,  Chief  Executive
Officer,  Chief Financial  Officer,  Controller and persons  performing  similar
functions as well as to all directors, officers and employees of the Company. As
used  herein,  the term  "employees"  shall be  deemed  to  include  each of the
foregoing  persons unless  specifically  stated  otherwise or unless the context
clearly indicates otherwise.

POLICY PROVISIONS

Under this Code, all directors,  officers  (including the Company's  Chairman of
the Board,  Chief Executive  Officer,  Chief Financial  Officer,  Controller and
persons  performing  similar  functions)  and  employees are expected to conduct
business  for the Company in the full spirit of honest and lawful  behavior  and
shall not cause  another  director,  officer,  employee or  non-employee  to act
otherwise, either through inducement or coercion.

I.  Conflicts of Interest and Other Matters

Conflicts of interest may arise when an employee's  position or responsibilities
with the Company  present an opportunity for personal gain apart from the normal
compensation provided through employment. The following guidelines are provided:

A. Protection and Proper Use of Company Funds and Assets

The  assets  of the  Company  are much  more  than its  properties,  facilities,
equipment,  corporate funds and computer systems;  they include technologies and
concepts,  business  strategies  and  plans,  as well as  information  about its
business.  These  assets  may not be  improperly  used  and/or  used to  provide
personal benefits for employees. In addition,  employees may not provide outside
persons with assets of the Company for the employee's personal gain or in such a
manner  as to be  detrimental  to the  Company.  Employees  should  protect  the
Company's assets and ensure their efficient and proper use. Theft,  carelessness
and waste  have a direct  impact on the  Company's  profitability.  All  Company
assets should be used for legitimate business purposes.

B.    Confidential Information

As part of an employee's job, he/she may have access to confidential information
about the Company, its employees, agents, contractors,  customers, suppliers and
competitors.  Unless  released  to the public by  management,  this  information
should not be disclosed to fellow  employees who did not have a business need to
know or to non-employees  for any reason,  except in accordance with established
corporate procedures. Confidential information of this sort includes, but is not
limited to, information or data on operations,  business  strategies and growth,
business   relationships,   processes,   systems,   procedures   and   financial
information.

C.    Outside Financial Interests Influencing an Employee's Decisions or Actions

Employees should avoid any outside financial interest that might influence their
decisions  or actions on matters  involving  the  Company or its  businesses  or
property. Such interests include, among other things: (i) a significant personal
or immediate  family  interest in an enterprise  that has  significant  business
relations  with the Company;  or (ii) an enterprise or contract with a supplier,
service-provider  or any other  company or entity where the employee or a member
of the immediate family of the employee is a principal or financial  beneficiary
other  than as an  employee.  All such  interests  should  be  disclosed  by the
employee to the Company's Compliance Officer.

D.    Outside Activities Having Negative Impact On Job Performance

Employees  should  avoid  outside  employment  or  activities  that would have a
negative impact on their job performance  with the Company,  or which are likely
to conflict with their job or their obligations to the Company.

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E.    Business Opportunities; Competitive Interests; Corporate Opportunities

No employee may enter into any contract or arrangement, own any interest or be a
director,  officer  or  consultant  in or for an entity  which  enters  into any
contract or arrangement  (except for the ownership of non-controlling  interests
in  publicly-traded  entities) with the Company for the providing of services to
the  Company  unless  and until the  material  facts as to the  relationship  or
interest and the contract or  transaction  are fully  disclosed to the Company's
Compliance  Officer and, if approved by the Company,  the  Company's  Compliance
Officer shall provide  written  confirmation of the approval of said contract or
transaction.

Employees owe a duty to the Company to advance its legitimate interests when the
opportunity  arises  to do so.  Employees  should  refrain  from  and  shall  be
prohibited  from:  (i)  taking  for  themselves  or for their  personal  benefit
opportunities  that could  advance the  interests  of the Company or benefit the
Company  when such  opportunities  are  discovered  through  the use of  Company
property,  information or position; (ii) using Company property,  information or
position for personal gain; or (iii) competing with the Company.

II.   Dealing With Suppliers, Customers And Other Employees

The  Company  obtains  and keeps its  business  because  of the  quality  of its
operations.  Conducting business,  however, with other employees,  suppliers and
customers can pose ethical or even legal problems.  The following guidelines are
intended to help all  employees  make the  appropriate  decision in  potentially
difficult situations.

A.    Bribes and Kickbacks

No employee of the  Company  may ever accept or pay bribes,  kickbacks  or other
types of unusual payments from or to any  organization or individual  seeking to
do business with, doing business with or competing with the Company.

B.    Gifts

Employees  may accept  gifts or  entertainment  of nominal  value as part of the
normal business process if public  knowledge of the employee's  acceptance could
cause the  Company no  conceivable  embarrassment.  Even a nominal  gift  and/or
entertainment  should not be accepted if it might appear to an observer that the
gift and/or entertainment would influence the employee's business decisions. The
term  "nominal  value"  applies to the amount of the gift and/or its  frequency;
i.e.,  frequent  gifts,  even if of nominal value,  are  unacceptable.  The term
"entertainment"  includes, but is not limited to, meals, charitable and sporting
events,  parties,  plays  and  concerts.  If you have any  questions  about  the
acceptance of entertainment or gifts, ask the Company's  Compliance  Officer for
advice.

C.    Travel and Entertainment Expenses

Employees  must comply  with the  Company's  policy on travel and  entertainment
expenses as set forth in the Company's policies and procedures,  as the same may
be amended or supplemented from time to time.

D.    Relations with Government Personnel

The Company will not offer,  give or reimburse  expenses  for  entertainment  or
gratuities (including  transportation,  meals at business meetings or tickets to
sporting  or  other  events)  to  government  officials  or  employees  who  are
prohibited from receiving such by applicable government regulations.

E.    Payments to Agents, Consultants, Distributors, Contractors

Agreements with agents,  sales  representatives,  distributors,  contractors and
consultants should be in writing and should clearly and accurately set forth the
services to be performed,  the basis for earning the  commission or fee involved
and the applicable rate or fee.  Payments should be reasonable in amount and not
excessive in light of the practice in the trade and commensurate  with the value
of services rendered.

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F.    Fair Dealing

Each  employee  should  endeavor to deal fairly  with the  Company's  customers,
suppliers, competitors and other employees.

III.   Books and Records

False or misleading entries shall not be made in any reports,  ledgers, books or
records of the Company nor shall any  misrepresentation  be made  regarding  the
content thereof. No employee may engage in an arrangement that in any way may be
interpreted  or construed as  misstating or otherwise  concealing  the nature or
purpose of any  entries in the books and records of the  Company.  No payment or
receipt on behalf of the Company may be approved or made with the  intention  or
understanding  that  any  part of the  payment  or  receipt  is to be used for a
purpose other than that described in the documents supporting the transaction.

IV.   Competitive Practices

In business, it is inevitable that the Company and its competitors will meet and
talk from time to time; this is neither against the law nor to be avoided.  What
will not be tolerated is collaboration  with competitors in violation of the law
on  such  things  as  pricing,  production,   marketing,   inventories,  product
development,  sales  territories  and goals,  market studies and  proprietary or
confidential information.

As a  vigorous  competitor  in  the  marketplace,  the  Company  seeks  economic
knowledge about its competitors;  however, it will not engage in illegal acts to
acquire a competitor's trade secrets,  financial data, information about company
facilities, technical developments or operations.

V.   Political Activities & Contributions

The  Company  encourages  each  of its  employees  to be  good  citizens  and to
participate in the political process.  Employees should, however, be aware that:
(1) federal law and the statutes of some states in the U.S. prohibit the Company
from contributing,  directly or indirectly,  to political candidates,  political
parties or party  officials;  and (2)  employees  who  participate  in  partisan
political  activities  should ensure that they do not leave the impression  that
they speak or act for the Company.

VI.   Compliance with Laws, Rules and Regulations

The Company  proactively  promotes  compliance by all employees with  applicable
laws,  rules and  regulations  of any  governmental  unit,  agency or  divisions
thereof and the rules and regulations of the New York Stock  Exchange,  The NASD
Stock Market and/or any exchange  upon which the Company's  stock may be traded.
The Company  requires its employees to abide by the provisions of applicable law
on trading on inside  information  and all employees of the Company are directed
to refrain from trading in the Company's stock based on inside information.  The
Company  requires its  employees to abide by  applicable  law and the  Company's
procedures   with   respect  to  periods  of  time  within  which  all  or  some
cross-section  of the Company's  employees will be prevented from trading in the
Company'  stock.  The Company  requires its employees to abide by applicable law
and the Company's  policies with respect to disclosures  of material  non-public
information (Regulation FD).

VII.  Protection of Employees from Reprisal for Whistleblowing  ("Whistleblowing
Policy")

A.    Purpose

To encourage employees to report Alleged Wrongful Conduct.

To prohibit supervisory personnel from taking Adverse Personnel Action against a
Company  employee as a result of the employee's good faith disclosure of Alleged
Wrongful Conduct to a Designated Company Officer or Director or to the Company's
Audit Committee.  An employee who discloses and subsequently  suffers an adverse
Personnel Action as a result is subject to the protection of this Whistleblowing
Policy.

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B.    Applicability

All employees of the Company who disclose Alleged Wrongful  Conduct,  as defined
in this  Whistleblowing  Policy,  and, who, as a result of the  disclosure,  are
subject to an Adverse Personnel Action.

C.    Whistleblowing Policy

All employees of the Company are encouraged  promptly to report Alleged Wrongful
Conduct.  No Adverse Personnel Action may be taken against a Company employee in
Knowing  Retaliation  for any lawful  disclosure of  information to a Designated
Company  Officer  or  Director  or  to  the  Company's  Audit  Committee,  which
information  the employee in good faith believes  evidences:  (i) a violation of
any law; (ii) fraudulent or criminal conduct or activities;  (iii)  questionable
accounting  or auditing  matters or matters;  (iv)  misappropriation  of Company
funds;  or (v)  violations  of  provisions  of this  Code  (such  matters  being
collectively referred to herein as "Alleged Wrongful Conduct").

No supervisor,  officer,  director,  department  head or any other employee with
authority to make or materially influence  significant personnel decisions shall
take or recommend  an Adverse  Personnel  Action  against an employee in Knowing
Retaliation  for disclosing  Alleged  Wrongful  Conduct to a Designated  Company
Officer or Director or to the Company's Audit Committee.

D.    Definitions

In addition to other  terms as defined  above,  the terms set forth on Exhibit A
attached  hereto shall have the meanings set forth  thereon for purposes of this
Whistleblowing Policy.

E.    Making A Disclosure

An employee who becomes aware of Alleged  Wrongful Conduct is encouraged to make
a Disclosure  to a Designated  Company  Officer or Director or to the  Company's
Audit Committee as soon as possible.

F.    Legitimate Employment Action

This  Whistleblowing  Policy may not be used as a defense by an employee against
whom an Adverse Personnel Action has been taken for legitimate reasons or cause.
It shall  not be a  violation  of this  Whistleblowing  Policy  to take  Adverse
Personnel Action against an employee whose conduct or performance  warrants that
action separate and apart from the employee making a disclosure.

G.    Whistleblowing Statutes

An employee's  protection under this Whistleblowing Policy is in addition to any
protections  such employee may have pursuant to any applicable  state or federal
law and this  Whistleblowing  Policy  shall not be  construed as limiting any of
such protections.

VIII.  Audit  Committee  Procedures  -  Receipt,   Retention  and  Treatment  of
Complaints  Regarding  Accounting,  Internal  Accounting  Controls  or  Auditing
Matters

Pursuant to the  requirements of the  Sarbanes-Oxley  Act of 2002, the Company's
Audit  Committee (and in absence of an Audit  Committee,  the Company's Board of
Directors) has established the following  procedures for the receipt,  retention
and  treatment  of  complaints  by Company  employees  regarding  the  Company's
accounting, internal accounting controls or auditing matters.


                                       5


A.    Purpose

To promote and encourage  Company  employees to report  complaints,  problems or
questionable  practices relative to accounting,  internal accounting controls or
auditing matters (collectively referred to herein as "Accounting Concerns").

B.    Applicability

All employees of the Company.

C.    Procedures

Any  Company  employee  who has,  knows of or has reason to know or suspect  the
existence of any  Accounting  Concern is  encouraged  to report such  Accounting
Concern,  promptly and in writing,  to the Company's  Compliance Officer and the
Audit Committee (and in the absence of the Audit Committee,  the Company's Board
of Directors) at the following address:

Compliance Officer
Great Expectations and Associates, Inc.
212 Carnegie Center
Suite 206
Princeton, NJ 08540
with a copy to:

Chairman of the Board of Directors
Great Expectations and Associates, Inc.
212 Carnegie Center
Suite 206
Princeton, NJ 08540

Submissions  by Company  employees of  Accounting  Concerns may be signed by the
employee or may be  anonymous.  Submissions  by Company  employees of Accounting
Concerns  should  be  sufficiently  detailed  so as  to  provide  the  necessary
information to the Company's  Audit Committee as to the nature of the Accounting
Concerns,  the  violation or potential  violation of any federal or state law or
regulation or the nature of any questionable  accounting or auditing practice or
matter.  Company  employees  are  encouraged  to include as much factual data as
possible in any submissions of Accounting  Concerns and Company  employees shall
not utilize the  submission  of an  Accounting  Concern for the sole  purpose of
harassing another Company employee or officer.  Submissions by Company employees
of   Accounting   Concerns   shall  be  copied  by  the   Compliance   Officer's
Administrative  Assistant and retained in a file entitled  "Accounting  Concerns
Report  File" to be kept  separate  from the files of the  Company's  Accounting
Department.

The Chairman of the Audit  Committee  (or in the absence of an Audit  Committee,
the Chairman of the Board of Directors) shall review and investigate or cause to
be investigated each submission by Company employees of Accounting Concerns that
suggests any  violation of Company  policies,  violation of any federal or state
laws or  regulations  or any  questionable  accounting  or auditing  practice or
matter.  The  Chairman  of the Audit  Committee  (or in the  absence of an Audit
Committee,  the Chairman of the Board of Directors)  may utilize the services of
the Company's outside legal counsel in any such investigations. In the event the
Chairman of the Audit  Committee (or in the absence of an Audit  Committee,  the
Chairman of the Board of Directors) shall determine that any Accounting  Concern
is of sufficient  veracity and  significance  so as to mandate any action by the
Company,  the  Chairman  of the Audit  Committee  (or in the absence of an Audit
Committee,  the Chairman of the Board of Directors)  shall report the Accounting
Concern to the Audit  Committee  and, if necessary,  to the  Company's  Board of
Directors with a  recommendation  as to specific  action to be taken. In extreme
cases where an Accounting Concern has been reported that involves a violation or
potential  violation of federal or state laws or regulations and the Chairman of
the Audit  Committee (or in the absence of an Audit  Committee,  the Chairman of
the Board of  Directors)  has  determined  that such  report is accurate or that
sufficient  evidence  exists to create a significant  concern as to whether such
violation has occurred or will occur, the Chairman of the Audit Committee (or in
the absence of an Audit  Committee,  the Chairman of the Board of Directors) may
report such Accounting Concern to the appropriate government authority.

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D.    Protections

Company employees who submit reports of Accounting Concerns shall be entitled to
the protection of the Whistleblowing Policy set forth above.

IX.  Public Company Reporting

As a public company, it is important that the Company's filings with the SEC and
other public disclosures of information be complete,  fair, accurate and timely.
An  employee,  officer or  director of the Company may be called upon to provide
necessary  information to ensure that the Company's public reports are complete,
fair and  accurate.  The Company  expects  each  Company  employee,  officer and
director to take this responsibility  seriously and to provide prompt, complete,
fair and accurate  responses to inquiries  with respect to the Company's  public
disclosure requirements.  With respect to the Company's employees,  officers and
directors who may be participating  in the preparation of reports,  information,
press  releases,  forms or other  information to be publicly  disclosed  through
filings  with the SEC or as mandated by the SEC,  such  employees,  officers and
directors  are  expected  to use their  diligent  efforts  to  ensure  that such
reports, press releases, forms or other information are complete, fair, accurate
and timely.

X.   Compliance and Discipline

All Company  employees  are  required to comply  with this Code.  Employees  are
expected  to  report  violations  of this  Code and  assist  the  Company,  when
necessary,  in  investigating  violations.  All department  heads,  managers and
supervisors are charged with the  responsibility  of supervising their employees
in accordance with this Code.

Failure to comply  with this Code will  result in  disciplinary  action that may
include  suspension,  termination,  referral  for  criminal  prosecution  and/or
reimbursement  to the  Company  for any  losses or  damages  resulting  from the
violation.  The Company reserves the right to terminate any employee immediately
for a single violation of this Code.

All  employees  of the  Company  may be  asked  from to time to  reaffirm  their
understanding  of and  willingness  to  comply  with  this  Code by  signing  an
appropriate certificate (see Appendix A).

XI.  Adoption, Amendment and Waiver

A.    Adoption and Amendment

This  Code has been  adopted  by the  Company's  Board of  Directors  and may be
changed , altered or amended at any time. The  interpretation of any matter with
respect to this Code by the Board of Directors shall be final and binding.

B.    Waiver

Waivers of the  provisions  of this Code may be granted or withheld from time to
time by the Company in its sole  discretion.  Waivers are only  effective if set
forth  in  writing  after  full  disclosure  of  the  facts  and   circumstances
surrounding  the  waiver.  Waivers for the benefit of  directors  and  executive
officers  must be  approved  by the  Board of  Directors  and  will be  publicly
disclosed by the Company.  All other  waivers may be approved by the  Compliance
Officer and may be publicly disclosed by the Company.

NO EMPLOYMENT CONTRACT

Nothing  contained  herein shall be construed as limiting the Company's right to
terminate an employee immediately for any reason. This Code does not provide any
guarantees  of  continued  employment,  nor  does it  constitute  an  employment
contract between the Company and any employee.

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APPENDIX A

                               EMPLOYEE STATEMENT

I acknowledge  having received a copy of the Company's Code of Business  Conduct
and Ethics.  I have read it completely and I understand that the Code applies to
me. I understand the Code does not constitute an employment contract and I agree
to comply fully with each of the provisions of the Code,  including such changes
to the Code as the Company may announce  from time to time. I have reviewed with
my department head or the Compliance Officer any matters concerning ownership or
other activities which are required to be disclosed to the Company by the Code.

Employee Name _________________________________________________

Employee Signature ____________________________________________

Date __________________________________________________________


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                                    EXHIBIT A

                     DEFINED TERMS -- WHISTLEBLOWING POLICY

1.    "Adverse Personnel  Action":  an  employment-related  act or decision or a
      failure  to take  appropriate  action  by a  supervisor  or  higher  level
      authority which affects an employee negatively as follows:

(a)   Termination of employment;
(b)   Demotion;
(c)   Suspension;
(d)   Written reprimand;
(e)   Retaliatory investigation;
(f)   Decision not to promote;
(g)   Receipt of an unwarranted performance rating;
(h)   Withholding of appropriate salary adjustments;
(i)   Elimination of the  employees'  position,  absent an overall  reduction in
      work  force,  reorganization,  or a  decrease  in or  lack  of  sufficient
      funding, monies, or work load; or
(j)   Denial of awards,  grants,  leaves or benefits  for which the  employee is
      then eligible.

2.    "Disclosure":  oral or  written  report  by an  employee  to a  Designated
      Company Officer or Director or to the Company's Audit Committee of Alleged
      Wrongful Conduct.

3.    "Knowing  Retaliation":  An Adverse Personnel Action taken by a supervisor
      or other  authority  against  an  employee  where  such  employee's  prior
      disclosure of Alleged  Wrongful  Conduct is a direct or indirect reason or
      basis for the Adverse Personnel Action.

4.    "Designated  Company  Officer  or  Director":   The  Company's  Compliance
      Officer,  any executive officer of the Company of the level of Senior Vice
      President or above and any member of the Company's Board of Directors.

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