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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB

(Mark One)

|X|   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934

      For the quarterly period ended September 30, 2004.

                                       OR

|_|   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT

      For the transition period from ______________to _______________.

                       1. Commission File Number 1-16187

                   THE BLUEBOOK INTERNATIONAL HOLDING COMPANY
             (Exact name of Registrant as specified in its charter)

             DELAWARE                                    98-0215787
 (State or other jurisdiction of            (I.R.S. Employer Identification No.)
  incorporation or organization)

        21098 BAKE PARKWAY, SUITE 100, LAKE FOREST, CALIFORNIA 92630-2163
         (Address, including zip code, of principal executive offices)

                                 (949) 470-9534
              (Registrant's telephone number, including area code)

Check  whether the Issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Securities  Exchange  Act of 1934  during the  preceding  12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days. Yes |X| No |_|

The number of shares of the Registrant's Common Stock outstanding as of November
15, 2004 was 1,773,281 shares (on post reverse stock split basis).

                       DOCUMENTS INCORPORATED BY REFERENCE
Transitional Small Business Disclosure Format (Check one):  Yes |_|   No |X|

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                   THE BLUEBOOK INTERNATIONAL HOLDING COMPANY

                         QUARTERLY REPORT ON FORM 10-QSB

                                      INDEX



                                                                                                               Page
                                                                                                               ----
                                                                                                              
PART I.       FINANCIAL INFORMATION
- --------

              ITEM 1.      Financial Statements  .................................................................2

                           Condensed Consolidated Balance Sheets as of September 30, 2004 (Unaudited) and
                           December 31, 2003......................................................................2

                           Condensed Consolidated Statements of Operations for the Three and Nine Months
                           Ended September 30, 2004 and 2003 (Unaudited)..........................................3

                           Condensed Consolidated Statements of Cash Flows for the Three and Nine Months
                           Ended September 30, 2004 and 2003 (Unaudited)..........................................4

                           Notes to Condensed Consolidated Financial Statements (Unaudited).......................6


              ITEM 2.      Management's Discussion and Analysis of Financial Condition and
                           Results of Operations.................................................................11

              ITEM 3.      Controls and Procedures...............................................................18

PART II.      OTHER INFORMATION
- --------

              ITEM 1.      Legal Proceedings.....................................................................18

              ITEM 2.      Changes in Securities.................................................................18

              ITEM 6.      Exhibits and Reports on Form 8-K......................................................18

Signatures.......................................................................................................19



                          PART I: FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

            THE BLUEBOOK INTERNATIONAL HOLDING COMPANY AND SUBSIDIARY
                      CONDENSED CONSOLIDATED BALANCE SHEETS



                                                                         September 30,   December 31,
                                                                              2004           2003
                                                                          (unaudited)
                                                                          -----------    -----------
                                                                                   
                                     ASSETS
CURRENT ASSETS
      Cash and cash equivalents                                           $   136,326    $    44,831
      Accounts receivable, net of allowance for doubtful accounts
         of $4,600 as of September 30, 2004 and December 31, 2003              19,797         26,798
      Prepaid expenses and other                                               29,940         10,000
                                                                          -----------    -----------

      Total current assets                                                    186,063         81,629
                                                                          -----------    -----------

PROPERTY AND EQUIPMENT, net of accumulated depreciation
   of $180,653 and $148,546 in 2004 and 2003, respectively                     72,927         98,064
                                                                          -----------    -----------

OTHER ASSETS
   Program development costs, net of accumulated amortization
      of $529,946 and $423,759, in 2004 and 2003, respectively              4,083,528      3,777,200
   Intangible assets, net of accumulated amortization
      of $26,891 and $19,836, in 2004 and 2003, respectively                   17,831         24,885
   Deferred stock offering costs                                              230,000             --
   Other assets                                                                 5,296          5,017
                                                                          -----------    -----------

      Total other assets                                                    4,336,655      3,807,102
                                                                          -----------    -----------

      TOTAL ASSETS                                                        $ 4,595,645    $ 3,986,795
                                                                          ===========    ===========

                LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIENCY)

CURRENT LIABILITIES
      Accounts payable and accrued expenses                               $ 1,571,628    $ 1,063,013
      Due to stockholders and related parties                                 959,986        484,688
      Deferred revenue                                                         92,175        241,084
      Notes payable                                                           547,500             --
      Notes payable to related parties                                        157,700        205,000
                                                                          -----------    -----------

      Total current liabilities                                             3,328,989      1,993,785
                                                                          -----------    -----------

OTHER LIABILITIES
      Series C Convertible Preferred Stock, $.001 par value,
         5,316,704 shares issued and outstanding, subject
         to mandatory redemption                                                   --      4,544,680
                                                                          -----------    -----------

COMMITMENTS & CONTINGENCIES

STOCKHOLDERS' EQUITY (DEFICIENCY)
      Series B Convertible Preferred Stock, $.0001 par value; 5,000,000
         shares authorized, 2,050 shares issued and outstanding                    --             --
      Common Stock, $.0001 par value; 150,000,000 shares authorized;
         1,770,281 and 1,436,671 shares issued and outstanding as of
         September 30, 2004 and December 31, 2003, respectively                   177            143
      Additional paid in capital                                            5,235,543        599,467
      Accumulated deficit                                                  (3,969,064)    (3,151,280)
                                                                          -----------    -----------

      Total stockholders' equity (deficiency)                               1,266,656     (2,551,670)
                                                                          -----------    -----------

      TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIENCY)             $ 4,595,645    $ 3,986,795
                                                                          ===========    ===========


      See accompanying Notes to Condensed Consolidated Financial Statements


                                        2


            THE BLUEBOOK INTERNATIONAL HOLDING COMPANY AND SUBSIDIARY
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS



                                                            Three Months                   Nine Months
                                                         Ended September 30,           Ended September 30,
                                                     --------------------------    --------------------------
                                                         2004           2003           2004           2003
                                                     (unaudited)    (unaudited)    (unaudited)    (unaudited)
                                                     -----------    -----------    -----------    -----------
                                                                                      
SALES, net                                           $   123,325    $   215,234    $   547,857    $   536,963
                                                     -----------    -----------    -----------    -----------

OPERATING EXPENSES
      Selling, general and administrative expenses       504,489        469,013      1,191,235      1,680,982
      Depreciation and amortization expenses              42,967         62,089        145,348        185,832
                                                     -----------    -----------    -----------    -----------

      Total Operating Expenses                           547,456        531,102      1,336,583      1,866,814
                                                     -----------    -----------    -----------    -----------

OTHER EXPENSE
      Interest expense                                    11,060          3,131         29,058          8,095
                                                     -----------    -----------    -----------    -----------

      Total Other Expense                                 11,060          3,131         29,058          8,095
                                                     -----------    -----------    -----------    -----------

LOSS FROM OPERATIONS                                    (435,191)      (318,999)      (817,784)    (1,337,946)

INCOME TAX EXPENSE                                            --             --             --            800
                                                     -----------    -----------    -----------    -----------

NET LOSS                                             $  (435,191)   $  (318,999)   $  (817,784)   $(1,338,746)
                                                     ===========    ===========    ===========    ===========

Weighted average number of shares of
   common stock outstanding, basic and diluted         1,708,154      1,436,671      1,578,855      1,436,671
                                                     ===========    ===========    ===========    ===========

Loss per share, basic and diluted                    $     (0.25)   $     (0.22)   $     (0.52)   $     (0.93)
                                                     ===========    ===========    ===========    ===========


      See accompanying Notes to Condensed Consolidated Financial Statements


                                        3


            THE BLUEBOOK INTERNATIONAL HOLDING COMPANY AND SUBSIDIARY
      CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIENCY)
            FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2004 (UNAUDITED)



                                       COMMON STOCK                 PREFERRED STOCK        ADDITIONAL
                                 --------------------------    -------------------------     PAID IN     ACCUMULATED
                                    SHARES         AMOUNT         SHARES        AMOUNT       CAPITAL       DEFICIT         TOTAL
                                 -----------    -----------    -----------   -----------   -----------   -----------    -----------
                                                                                                   
Balance, December 31, 2003         1,436,671    $       143          2,050   $        --   $   599,467   $(3,151,280)   $(2,551,670)
Conversion of Series C
   Preferred Stock                   265,835             27                                  4,544,653                    4,544,680
Issuance of stock in settlement
   of accounts payable                57,775              6                                     83,924                       83,930
Issuance of stock in partial
   settlement of note payable         10,000              1                                      7,499                        7,500
Net loss for the nine months
   ended September 30, 2004                                                                                 (817,784)      (817,784)
                                 -----------    -----------    -----------   -----------   -----------   -----------    -----------
Balance, September 30, 2004
   (unaudited)                     1,770,281    $       176          2,050   $        --   $ 5,235,543   $(3,969,064)   $ 1,266,656
                                 ===========    ===========    ===========   ===========   ===========   ===========    ===========


      See accompanying Notes to Condensed Consolidated Financial Statements


                                        4


            THE BLUEBOOK INTERNATIONAL HOLDING COMPANY AND SUBSIDIARY
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS



                                                                           FOR THE NINE MONTHS ENDED
                                                                                 SEPTEMBER 30,
                                                                           --------------------------
                                                                               2004           2003
                                                                           (unaudited)    (unaudited)
                                                                           -----------    -----------
                                                                                    
CASH FLOWS FROM OPERATING ACTIVITIES
      Net loss                                                             $  (817,784)   $(1,338,746)
      Adjustment to reconcile net loss to net cash provided by (used in)
         operating activities
            Depreciation and amortization                                      145,348        185,832
            Changes in operating assets and liabilities:
               Decrease in Accounts receivable                                   7,001         11,496
               Increase in Prepaid expenses and other                          (29,940)       (45,779)
               Increase in Other assets                                           (279)
               Increase in Accounts payable and accrued expenses               372,545         85,614
               Increase in Due to stockholders and related party               475,298        105,725
               Decrease in Deferred revenue                                   (148,909)       (23,400)
                                                                           -----------    -----------
     NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES                         3,280     (1,019,258)
                                                                           -----------    -----------

CASH FLOWS FROM INVESTING ACTIVITIES
      Purchase of property and equipment                                        (6,970)       (58,746)
      Program development costs                                               (412,515)      (525,732)
      Purchase of intangible assets                                                 --         (1,500)
                                                                           -----------    -----------
      NET CASH USED IN INVESTING ACTIVITIES                                   (419,485)      (585,978)
                                                                           -----------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES
      Note payable                                                             547,500        115,000
      Note payable due to related party                                        (39,800)            --
                                                                           -----------    -----------
      NET CASH PROVIDED BY FINANCING ACTIVITIES                                507,700        115,000
                                                                           -----------    -----------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                            91,495     (1,490,236)
CASH AND CASH EQUIVALENTS, BEGINNING OF THE PERIOD                              44,831      1,528,773
                                                                           -----------    -----------
CASH AND CASH EQUIVALENTS, END OF THE PERIOD                               $   136,326    $    38,537
                                                                           ===========    ===========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
      Cash paid during the period for:
         Interest                                                          $    17,498    $     4,964
                                                                           ===========    ===========

NON CASH INVESTING AND FINANCING ACTIVITIES:
         Conversion of Series C Preferred Stock                            $ 4,544,680    $        --
                                                                           ===========    ===========
         Issuance of stock in settlement of accounts payable               $    83,930    $        --
                                                                           ===========    ===========
         Issuance of stock in settlement of notes payable                  $     7,500    $        --
                                                                           ===========    ===========
         Deferred financing costs included in accounts payable             $   230,000    $        --
                                                                           ===========    ===========


        See accompanying Notes to Condensed Consolidated Financial Statements


                                        5


            THE BLUEBOOK INTERNATIONAL HOLDING COMPANY AND SUBSIDIARY
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
                               September 30, 2004


1. BASIS OF PRESENTATION

The  accompanying  interim  condensed   consolidated  financial  statements  are
unaudited,  but in the  opinion  of  management  of The  Bluebook  International
Holding  Company  (Bluebook  or the  Company),  contain all  adjustments,  which
include normal recurring adjustments,  necessary to present fairly the financial
position at September 30, 2004, the results of operations for the three and nine
months ended  September 30, 2004 and 2003, and cash flows for the three and nine
months ended  September 30, 2004 and 2003.  The balance sheet as of December 31,
2003 is derived from the Company's audited financial statements.

Certain  information  and footnote  disclosures  normally  included in financial
statements  that  have been  prepared  in  accordance  with  generally  accepted
accounting  principles have been condensed or omitted  pursuant to the rules and
regulations of the Securities and Exchange  Commission,  although  management of
the  Company  believes  that  the  disclosures   contained  in  these  financial
statements  are  adequate  to  make  the  information   presented   therein  not
misleading.  For further information,  refer to the financial statements and the
notes  thereto  included in the  Company's  Annual Report on Form 10-KSB for the
fiscal year ended  December 31, 2003, as filed with the  Securities and Exchange
Commission on May 19, 2004.

The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities,  disclosure of contingent
assets and liabilities at the date of the financial statements, and the reported
amounts of revenues and expenses  during the reporting  period.  Actual  results
could differ from those estimates.

The results of operations  for the nine months ended  September 30, 2004 are not
necessarily  indicative of the results of operations to be expected for the full
fiscal year ending December 31, 2004.

Recent Accounting Pronouncement

In March 2004, the U.S. Securities and Exchange Commission's Office of the Chief
Accountant  and the  Division of Corporate  Finance  released  Staff  Accounting
bulletin  ("SAB")  No.  105,  "Loan  Commitments  Accounted  for  as  Derivative
Instruments".  This  bulletin  contains  specific  guidance  on the  inputs to a
valuation-recognition  model to measure loan  commitments  accounted for at fair
value, and requires that fair-value measurement include only differences between
the guaranteed  interest rate in the loan  commitment and market  interest rate,
excluding any expected future cash flows related to the customer relationship or
loan  servicing.  In addition,  SAB105 requires the disclosure of the accounting
policy for loan commitments,  including methods and assumptions used to estimate
the fair value of loan commitments,  and any associated hedging strategies.  SAB
105 is effective for derivative instruments entered into subsequent to March 31,
2004 and should also be applied to existing instruments as appropriate.

The  Company  has not yet  completed  its  evaluation  of SAB 105,  but does not
anticipate a material impact on the financial statements.

In May 2003,  the FASB  issued SFAS No. 150,  Accounting  for Certain  Financial
Instruments with  Characteristics  of both Liabilities and Equity.  SFAS No. 150
establishes standards for how an issuer classifies and measures in its statement
of financial position certain financial instruments with characteristics of both
liabilities  and  equity.  SFAS No.  150  requires  that an  issuer  classify  a
financial  instrument  that is within its scope as a  liability  (or an asset in
some circumstances)  because that financial instrument embodies an obligation of
the issuer. SFAS No. 150 is effective for financial  instruments entered into or
modified  after May 31, 2003 and  otherwise is effective at the beginning of the
first  interim  period  beginning  after  June 15,  2003.  SFAS No. 150 is to be
implemented  by  reporting  the  cumulative  effect  of a change  in  accounting
principle for financial instruments created before the issuance date of SFAS No.
150 and still  existing  at the  beginning  of the interim  period of  adoption.
Restatement is not  permitted.  The Company does not expect that the adoption of
SFAS No. 150 will have a significant effect on the Company's financial statement
presentation or disclosures.


                                       6


In  January  2003,  (as  revised  in  December  2003) The  Financial  Accounting
Standards  Board  ("FASB")  issued  Interpretation  No.  46,  "Consolidation  of
Variable Interest  Entities",  an interpretation of Accounting Research Bulletin
("ARB")  No. 51,  "Consolidated  Financial  Statements".  Interpretation  No. 46
addresses  consolidation by business  enterprises of variable interest entities,
which  have  one or  both  of the  following  characteristics:  (i)  the  equity
investment  at risk is not  sufficient  to  permit  the  entity to  finance  its
activities without additional  subordinated support from other parties, which is
provided  through  other  interest  that will absorb some or all of the expected
losses  of the  entity;  (ii)  the  equity  investors  lack  one or  more of the
following essential  characteristics of a controlling  financial  interest:  the
direct or  indirect  ability to make  decisions  about the  entities  activities
through  voting  rights or  similar  rights;  or the  obligation  to absorb  the
expected  losses of the entity if they occur,  which  makes it possible  for the
entity to finance its  activities;  the right to receive the  expected  residual
returns of the entity if they occur,  which is the  compensation for the risk of
absorbing the expected losses.

Interpretation  No. 46, as revised,  also requires  expanded  disclosures by the
primary  beneficiary  (as  defined)  of a  variable  interest  entity  and by an
enterprise  that holds a significant  variable  interest in a variable  interest
entity but is not the primary beneficiary.

Interpretation  No. 46, as revised,  applies to small business  issuers no later
than the end of the first  reporting  period that ends after  December 15, 2004.
This  effective  date includes  those  entities to which  Interpretation  46 had
previously  been  applied.   However,  prior  to  the  required  application  of
Interpretation  No. 46, a public  entity that is a small  business  issuer shall
apply  Interpretation  46 or this  Interpretation  to  those  entities  that are
considered  to be  special-purpose  entities  no later than as of the end of the
first reporting period that ends after December 15, 2003

Interpretation  No. 46 may be  applied  prospectively  with a  cumulative-effect
adjustment  as of  the  date  on  which  it is  first  applied  or by  restating
previously   issued   financial   statements  for  one  or  more  years  with  a
cumulative-effect adjustment as of the beginning of the first year restated.

2. BUSINESS ACTIVITY

The  Company was  incorporated  in Delaware  on  December  17,  1997.  Since the
Company's exchange  reorganization and merger,  effective as of October 1, 2001,
the  principal   business  of  the  Company  has  been  developing  and  selling
information and a claims estimating  software  solution.  THE BLUEBOOK is a book
and is printed in both a desktop and pocket sized format.  The BLUEBOOK contains
average  unit  costs  pricing  for  residential   structures  that  is  utilized
specifically within the insurance, construction and related industries. B.E.S.T.
is an estimating  software  solution for use on a computer that  integrates  the
BLUEBOOK data to automate the  calculations and many processes that are involved
in creating repair and replacement cost estimates.

The Company has recently completed  development of InsureBase and its Insured to
Value Solutions.  These systems are designed to assist the insurance industry in
identifying  replacement costs of residential  structures necessary to calculate
and maintain premiums for homeowners in the United States.  The Company recently
began its sales and increased its marketing of these  solutions and has recently
completed a sale. The Company continues to work with many other prospects.

The Company's  B.E.S.T.Net and  B.E.S.T.Central are claims and vendor management
solutions that were designed to assist in the  facilitation of insurance  claims
information  in a near  paperless  environment.  The product has  recently  been
substantially  completed and the Company is currently  constructing  an enhanced
interface between B.E.S.T.Central and the tie-in with B.E.S.T.7.

3. LOSS PER COMMON SHARE

Basic loss per share is  calculated  by dividing  net loss  available  to common
stockholders by the weighted average number of common shares  outstanding during
the year.  Diluted  earnings  per share is  calculated  assuming the issuance of
common  shares,  if dilutive,  resulting  from the exercise of stock options and
warrants.  As the  Company has no  outstanding  options or  warrants,  basic and
diluted loss per share are the same for the periods ended September 30, 2004 and
2003.


                                       7


4. DEFERRED STOCK OFFERING COSTS

During the nine months ended  September 30, 2004,  the Company  capitalized  and
accrued  $230,000 of deferred stock offering costs.  This amount  represents fee
for services  rendered by a consulting firm related to conducting due diligence,
the strategic positioning of the Company and their role in assisting the Company
in  negotiating  with the proposed  investors,  including  their  assistance  in
advising the Company with respect to the  development of materials  presented to
such  investors.  Such stock  offering  of $2.2  million  dollars  was closed on
November  19,  2004 and the costs  will be  charged  off as a cost of  acquiring
capital from a private placement (see note 9).

5. NOTES PAYABLE

On March 31, 2004, the Company  entered into a loan agreement for $120,000.  The
loan bears  interest at the rate of 10% per annum,  and is due on April 1, 2005.
Interest  is  payable  on the first of each  month.  The loan is  secured by the
Company's accounts receivable,  tax refunds, deposit accounts, and cash and cash
equivalents.  If this collateral is insufficient to secure the loan, the loan is
also secured by the shares of the  Company's  common stock held by the Company's
chief  executive  officer,  Mark A.  Josipovich.  The loan is subject to certain
preservation of corporate  status  covenants which the Company was in compliance
with as of September 30, 2004.

On August 13, 2004, the Company received $427,500 in financing from an investor.
The Company issued a convertible promissory note to the investor in exchange for
the $427,500.  The note has a term of one year,  bears interest of 10% per annum
and is convertible  into common stock of the Company during the five-day  period
(but not at any other  time)  following  the  purchase  of  common  stock of the
Company by an institutional  investor.  The number of shares into which the note
may  be  converted   shall  be  determined  by  dividing  the  total  amount  of
indebtedness  on the note  including  interest as the date of  conversion by the
price per  share at which the  institutional  investor  purchased  shares of the
Company's  common stock. On November 19, 2004,  subsequent to the closing of the
Securities  Purchase  Agreement,  this promissory note and its accrued  interest
were converted into 418,074 shares of the Company's common stock (see note 9).

6. CAPITAL STOCK

Pursuant to a Settlement Agreement with Cotelligent, on May 6, 2004, the Company
issued  265,835  unregistered  shares of its Common Stock and cancelled  265,835
shares of Series C Convertible  Redeemable  Preferred Stock. As a result of this
conversion, the Company's stockholders' deficiency was reduced by $4,544,680.

In September  2004,  the Company  issued 57,775 Rule 144 shares of the Company's
common stock as settlement of $83,930 debt to certain consultants and employees.
In September  2004 the Company  issued  10,000 Rule 144 shares of the  Company's
common stock as a partial payment to a loan from a related party (See note 7).

On November 17, 2004, the Company effected a one-for-twenty reverse stock split.
All share and per share  amounts  have been  retro-actively  restated  as if the
reverse split occurred as of the beginning of the period.

7. RELATED PARTY TRANSACTIONS

The amount due to stockholders  and related parties consists of accrued salaries
and consulting fees payable to our president and chief executive  officer,  Mark
Josipovich,  our chief operating officer, Daniel T. Josipovich, and relatives of
the president and chief operating officer of the Company.

Notes  payable to related  parties  consist of; a note  payable in the amount of
$135,200,  secured by the Company's assets, bears an interest rate of 8% and due
on December 1, 2004,  and; a note payable due July 15, 2005 which maybe extended
at the sole  discretion of the lender,  in the amount of $30,000 of which $7,500
has been converted into 10,000 Rule 144 shares of the Company's  common stock in
September 2004. (See note 6)


                                       8


In October 2004, these related parties signed  agreements to convert $946,287 of
the debt into 1,261,716 Rule 144 shares of the Company's  common stock (See note
9).

During the nine months ended September 30, 2004, the Company incurred consulting
fees of  $112,500  that were  accrued to a relative of the  president  and chief
operating  officer of the Company and is  included  in due to  stockholders  and
related parties as of September 30, 2004.

8. CONTINGENCIES

Litigation

      As a general matter, we are subject to various legal proceedings,  claims,
      and litigation that arise in the normal course of our business.  While the
      outcome of these matters is currently not  determinable,  we do not expect
      that the  ultimate  costs to resolve  these  matters  will have a material
      adverse effect on our financial position,  results of operations,  or cash
      flows.

      On February 3, 2003,  Bluebook was named a defendant in Morris Diamond, et
      al. v. The Bluebook International Holding Company, New York Supreme Court,
      Monroe County Case No. 1204/03.  The Diamond case was recently  settled by
      the Company and the plaintiffs.  In the Diamond case,  plaintiffs  alleged
      that Bluebook wrongfully withheld the issuance and delivery of plaintiffs'
      Bluebook shares of common stock,  thereby damaging  plaintiffs in the loss
      of the value of their  Bluebook  stock.  On November 10, 2004, the Company
      and the plaintiffs  entered into a settlement  agreement pursuant to which
      all parties  agreed to a general  release of their  claims and the Company
      agreed to pay  $64,120  and issue  3,000  shares  of its  common  stock to
      certain  of the  plaintiffs.  As of  September  30,  2004  the  amount  of
      settlement has been accrued and reflected in accounts payable. The Company
      valued the shares at $0.07 per share.

Consulting agreement

      In August 2004, the Company engaged an investment banking firm to act as a
      financial  advisor and placement  agent.  Upon successful  placement,  the
      Company  agreed to pay up to 8% of the gross  proceeds  received  from the
      sale of securities and reimburse its out-of-pocket expenses up to $20,000.
      Furthermore,  upon the closing of an offering, the Company agreed to grant
      the  firm  warrants  for the  purchase  of an  amount  equal  to 8% of the
      securities  issued in the offering.  The warrants are exercisable for cash
      or on a cashless basis into securities  similar to those issued as part of
      the  offering,  having a strike price equal to 110% of the offering  price
      and have a term of five years.

Office lease agreement

      In September  2004, the Company entered into a new lease agreement for the
      office space that currently being occupied by the Company.  The lease will
      expire in  September  2005 at which time may be  extended  for  renewal in
      successive one year terms.

9. SUBSEQUENT EVENTS

In October 2004, the Company increased its number of authorized shares of Common
Stock  from  50,000,000  to  150,000,000   shares.  The  Company  also  received
conversion  notices  from the  holders of 2,050  shares of Series B  Convertible
Preferred  Stock.  Pursuant to the terms of the Series B  Convertible  Preferred
Stock,  the Company is obligated to issue 2,733,333  shares of Common Stock. The
Company has also agreed to settle $1,040,874 of debts owed to certain members of
the  Company's  management  and  stockholders  through the issuance of 1,387,833
shares of Rule 144  Common  Stock at the same  price  per share as the  Series B
Convertible  Preferred Stock conversion price. The Company agreed to assume full
responsibility  for all taxes  and  expenses  related  to the  transaction.  The
Company also agreed to convert $230,000 of accrued deferred stock offering costs
into 306,667  shares of its common stock.  Following the  conversion of Series B
Convertible  Preferred Stock and the settlement of debts, the Company authorized
a one-for-twenty  reverse stock split. Following the reverse stock split and the
effect of these  transactions,  the Company  will have  approximately  6,211,113
shares of Common  Stock  outstanding.  The  reverse  stock  split was  effective
November  17,  2004.   All  share  and  per  share  amounts   herein  have  been
retroactively  restated to show effect of reverse  stock split as if it occurred
at beginning of the period.  NASDAQ has issued to the Company a new CUSIP number
and trading symbol of BBKH formerly BBIC.


                                       9


On  October  2004,  the  Company  entered  into a  consulting  agreement  with a
consultant to perform  capital  formation  which  includes but is not limited to
strategic  identification,  analysis and solicitation of sources of capital from
private and  institutional  investors and  negotiating  the  financings  through
closed  funding and corporate  development  which includes but is not limited to
organizational and systems development,  creative growth planning,  facilitation
of strategic  partnerships,  products  and revenue  planning,  and  enhancement,
strategic marketing and sales, and identifying  acquisitions and acquirers.  For
these services the Company agreed to pay a monthly fee of $10,000,  payable upon
a certain minimum funding amount which is arranged by the consultant, bi-monthly
in  advance,  and  commission  up to 5%  of  the  financing  received  and  1.5%
commission from certain Bluebook products only,  stemming from new customers for
revenues solely sourced and secured by the consultant.

On November  2004,  the Company  agreed to issue 10,000  shares of the Company's
Rule 144 common stock to a  consultant  as a  settlement  of $10,000  consulting
fees.

On November 12, 2004, the Company entered into a Securities  Purchase  Agreement
(the  "Securities  Purchase  Agreement")  between the Company and the accredited
investors  party thereto.  The Securities  Purchase  Agreement  provides for the
purchase and sale of an aggregate  amount of 2,131,033 shares of Common Stock of
the Company at a price of $1.05 per share and  warrants to purchase an aggregate
of 426,206 shares of Common Stock for an aggregate  consideration of $2,237,585.
The warrants have a term of five years and an exercise price of $1.31 per share.

The  transactions  contemplated by the Securities  Purchase  Agreement closed on
November 19, 2004. In connection  with the Securities  Purchase  Agreement,  the
Company and the investors entered into a Registration Rights Agreement, dated as
of November 17, 2004 (the "Registration  Rights  Agreement"),  pursuant to which
Company  has  agreed  to  file  a  registration   statement  (the  "Registration
Statement")  covering  the  resale  of the  securities  issued  pursuant  to the
Securities Purchase Agreement.

Also in connection with the Securities Purchase  Agreement,  the Company entered
into a Lock-Up Agreement with certain of its stockholders,  dated as of November
17, 2004, pursuant to which such stockholders have agreed not to sell or dispose
of Company  securities  owned by them for a period of 90 trading days  following
the date on which  the  registration  statement  is  declared  effective  by the
Securities and Exchange  Commission (the "SEC").  In addition,  the Company will
issue to the investment  banking firm, 170,483 warrants that are exercisable for
cash or on a cashless basis into  securities  similar to those issued as part of
the offering,  having a strike price equal to 110% of the offering  price with a
term of five years.

Upon completion of the private  placement and effectiveness of the reverse stock
split,  there will  approximately  8.7 million basic shares  outstanding and 9.3
million shares fully diluted.

On November  2004,  the Company  entered  into a  consulting  agreement  with an
unrelated  party.  This  consultant  will act as general  corporate  development
consultants, which duties include but are not limited to advising the CEO of the
Company  concerning  management,   marketing,  consulting,  strategic  planning,
corporate organization and structure matters in connection with the operation of
the  business,  expansion  of services,  and other  business  opportunities.  As
consideration,  the Company  will pay a monthly fee of $5,000  which will accrue
from  October 15, 2004 and become  payable  from and after the date on which the
Company  close a financing  or series of  financings  with gross  proceeds of at
least $2,000,000.

From  July to  September  2004,  the  Company  received  services  from the same
unrelated party related to the capital structure of the Company and its need for
financing,  and services  relating to constructing  the financial  due-diligence
that was believed  necessary to obtain  funding for the Company.  The  unrelated
party assisted in the development of due diligence materials for the purposes of
presenting the Company to potential  strategic partners and investors.  Pursuant
to the  consulting  agreement  entered into November 2004, the Company agreed to
pay a fee of $230,000 for these prior services rendered by this consultant. (See
note 4). This fee will be paid in  non-assessable  shares of the Company  common
stock  for a  total  of  306,667  shares.  Immediately  upon  execution  of this
agreement,  the  Company  agreed  to  file  with  the  Securities  and  Exchange
Commission  (SEC) a registration  statement on Form S-8. The  consultant  agreed
that they will be restricted from selling certain of the Engagement Shares for a
period of up to one year as follows:


                                       10


         50% of the shares          No restriction
         25% of the shares          April 8, 2005
         25% of the shares          October 8, 2005

The term of the  agreement is one year from the date of the  agreement  provided
that the term shall  automatically  renew for  successive  three months  period,
unless either party notifies the other of the  termination of this agreement not
less than thirty days prior to expiry.

On November  19,  2004,  subsequent  to the closing of the  Securities  Purchase
Agreement,  the Company  converted the $427,500  promissory note and its accrued
interest of $11,478 into 418,074 shares of the Company's  common stock (see note
5).

ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS.

This Quarterly Report on Form 10-QSB (Quarterly Report) contains forward-looking
statements.  These forward-looking  statements include predictions regarding our
future:

      o     revenues and profits;

      o     customers;

      o     strategic partners;

      o     research and development expenses;

      o     sales and marketing expenses;

      o     general and administrative expenses;

      o     liquidity and sufficiency of existing cash;

      o     technology, products and software solutions;

      o     the outcome of pending or threatened litigation; and

      o     the  effect of recent  accounting  pronouncements  on our  financial
            condition and results of operations.

You can identify these and other forward-looking  statements by the use of words
such  as  "may,"  "expects,"  "anticipates,"  "believes,"  "estimates,"  or  the
negative  of  such  terms,  or  other  comparable  terminology.  Forward-looking
statements  also include the  assumptions  underlying  or relating to any of the
foregoing statements.

Our actual  results  could differ  materially  from those  anticipated  in these
forward-looking  statements as a result of various factors,  including those set
forth below under the heading  "Risk  Factors." All  forward-looking  statements
included in this document are based on  information  available to us on the date
hereof. We assume no obligation to update any forward-looking statements.

The  following  information  should  be read in  conjunction  with  Management's
Discussion and Analysis of Financial Condition and Results of Operations and the
Consolidated  Financial  Statements and notes thereto included in Item 1 of this
Quarterly  Report,  and  with  Management's  Discussion  and  Analysis  and  the
Consolidated  Financial  Statements  and notes  thereto  contained in our Annual
Report on Form 10-KSB filed with the SEC on May 19, 2003.

RESULTS OF OPERATION

THREE MONTHS ENDED  SEPTEMBER 30, 2004 COMPARED TO THREE MONTHS ENDED  SEPTEMBER
30, 2003

      Revenues.  Our revenues are derived  primarily  from sales of our B.E.S.T.
software  solutions  and  information  delivered  primarily  in the  form of THE
BLUEBOOK.  Net revenues for the three months ended  September 30, 2004 decreased
by $91,909 or 43% to $123,325  compared  with net  revenues of $215,234  for the
three months ended September 30, 2003. The decrease in revenue  resulted from us
having  limited  cash to spend on sales  and  marketing.  We expect  revenue  to
increase in the fourth  quarter as we increase our sales and  marketing  efforts
and continue sales of our InsureBase and Insured to Value solutions and sales of
THE BLUEBOOK and our B.E.S.T. software solution.

      Selling,  General  and  Administrative  Expenses.   Selling,  general  and
administrative  expenses  increased  by $35,476 or 8% to $504,489  for the three
months ended  September 30, 2004 compared to $469,013 for the three months ended
September 30, 2003. This increase is due primarily to an increase in consulting,
legal  and  other  professional  expenses  including  litigation  and  reporting
obligations.  We expect selling, general and administrative expenses to increase
in the near future as we plan to hire new  professionals  and increase sales and
marketing


                                       11


      Depreciation and Amortization. Depreciation and amortization for the three
months ended September 30, 2004 decreased by $19,122 or 31% to $42,967  compared
to $62,089 for the three months ended  September  30,  2003.  This  decrease was
primarily  because of an asset being  fully  amortized  in the first  quarter of
2004.

      Interest  Expense.  Interest  expense for the three months ended September
30, 2004 increased by $7,929 or 253% to $11,060 compared to $3,131 for the three
months ended  September 30, 2003. This increase was primarily due to an increase
in notes payable.

      Net Loss. For the three months ended September 30, 2004, we had a net loss
of  $435,191 or $0.25 per share,  compared  with a net loss of $318,999 or $0.22
per share for the three months  ended  September  30, 2003.  The increase in net
loss for the three months ended September 30, 2004 is primarily  attributable to
a change in timing or elimination of certain  advertising and marketing programs
due to lack of funds.

NINE MONTHS ENDED SEPTEMBER 30, 2004 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30,
2003

      Revenues.  Our revenues are derived  primarily  from sales of our B.E.S.T.
software  solutions  and THE  BLUEBOOK.  Net  revenues for the nine months ended
September  30, 2004  increased  by $10,894 or 2% to $547,857  compared  with net
revenues of $536,963 for the nine months ended  September 30, 2003. The increase
in revenue  resulted  primarily  from a change in estimate for the sales life of
the B.E.S.T. 7 product. The decrease in revenue resulted from the company having
limited cash to spend on sales and  marketing.  We expect revenue to increase in
the fourth  quarter as we commence  sales on our InsureBase and Insured to Value
solutions and continue sales of THE BLUEBOOK and our B.E.S.T. software solution.

      Selling,  General  and  Administrative  Expenses.   Selling,  general  and
administrative  expenses decreased by $489,747 or 29% to $1,191,235 for the nine
months ended September 30, 2004 compared to $1,680,982 for the nine months ended
September  30,  2003.  This  decrease is due  primarily  to a  reduction  in the
workforce,  decrease  in  legal,  accounting,  and other  professional  expenses
associated with the  development  and marketing of new software,  preparation of
business plan, litigation and reporting obligations.  We expect selling, general
and  administrative  expenses  to increase in the near future as we plan to hire
new   sales   professionals,   increase   marketing   and   complete   corporate
restructuring.

      Depreciation and Amortization.  Depreciation and amortization for the nine
months ended September 30, 2004 decreased by $40,484 or 22% to $145,348 compared
to $185,832 for the nine months ended  September  30,  2003.  This  decrease was
primarily  due to some of the assets being fully  amortized in the first quarter
2004.

      Interest Expense. Interest expense for the nine months ended September 30,
2004  increased  by $20,963 or 259% to $29,058  compared  to $8,095 for the nine
months ended  September 30, 2003. This increase was primarily due to an increase
in notes payable.

      Net Loss. For the nine months ended  September 30, 2004, we had a net loss
of $817,784 or $0.52 per share,  compared with a net loss of $1,338,746 or $0.93
per share for the nine months ended September 30, 2003. The decrease in net loss
for the nine months  ended  September  30,  2004 is  primarily  attributable  to
decreased general and administrative expenses and depreciation and amortization.

LIQUIDITY AND CAPITAL RESOURCES

      As of September  30, 2004,  we had cash of $136,326,  net working  capital
deficiency of $3.1 million and an accumulated deficit of $3.97 million.

      Our 2004 operations and investment  activities have been funded  primarily
through sales,  loans from related and non-related  parties and cash existing at
December 31, 2003. We have no material  commitments for capital  expenditures as
of September 30, 2004.


                                       12


      We recently obtained commitments from a private placement offering of $2.2
million dollars that closed on November 19, 2004.

      Our  business  plan  projects a  positive  cash flow from  operations  and
positive  net  earnings in fiscal  year 2005.  However,  the company  will incur
additional  software   development  costs  associated  with  implementation  and
deployment of its software and additional  improvements  and  enhancement to its
technology during the course of its business. Although we expect the customer to
reimburse costs  associated  with the delivery of our solutions,  in some cases,
the  terms  of  reimbursement  may  be  included  as  part  of the  product  per
transaction  fee,  monthly  payment,  at terms extended up to 120 days or may be
included as part of the sale of the software.

      If we exceed our  current  development  and sales  efforts of  InsureBASE,
B.E.S.T.Net  and  B.E.S.T.Central,  or if we meet our projected sales targets of
B.E.S.T. and Insure to Value, we believe we will have sufficient working capital
from these sales to fund operations going forward.

      We may, in the future, need to raise additional working capital.

      If these sales are delayed or fall short of our expectations, we will need
to raise additional capital to meet this shortfall. If we were not successful in
raising sufficient  additional working capital,  we may need to reduce operating
expenses  through  reductions in sales and development  personnel and take other
steps to  restructure  our  operations.  Although  we do not  expect  to incur a
significant  adverse  impact  on  sales  and  development  of our  Bluebook  and
estimating  solutions,  current products and services from such cost reductions,
our  development  of  additional  products  and other  services  would likely be
adversely affected or suspended altogether.

      Net cash provided  from  operating  activities  was $3,280 during the nine
months ended  September 30, 2004 and net cash used for operating  activities was
$1,019,258 for the same period in 2003. This increase in net cash from operating
activities was primarily due to an increase in revenue,  a decrease in legal and
accounting expenses and a decrease in salary expenses.

      Net cash flows used in  investing  activities  was  $419,485  for the nine
months ended  September  30, 2004 and $585,978 for the same period in 2003.  The
decrease  in  cash  used  for  investing  activities  was  primarily  due to the
completion  of  software  solutions  and the  reduction  in  development  of new
software solutions.

      Net cash flows  provided from  financing  activities  was $507,700 for the
nine months ended  September  30, 2004 and $115,000 for the same period in 2003.
The increase in cash provided  from  financing  activities  was primarily due to
additional borrowings.

      Any  projections  of future  cash  needs and cash  flows  are  subject  to
substantial  uncertainty.  Our  primary  short-term  needs for  capital  are our
product development efforts, our sales, marketing and administrative activities,
working capital  associated  with increased sales of our solutions,  and capital
expenditures  relating to maintaining and developing our operations.  Our future
liquidity and capital  requirements will depend on numerous  factors,  including
the extent to which our present and future solutions gain market acceptance, the
extent to which  products,  solutions  or  technologies  under  development  are
successfully  developed,  the costs and timing of expansion of sales,  marketing
and  manufacturing  activities,  the cost, the  procurement  and  enforcement of
intellectual  property  rights  important  to our  business  and the  results of
competition.

CRITICAL ACCOUNTING POLICIES

      Our  discussion  and  analysis  of  financial  condition  and  results  of
operations is based upon our financial  statements,  which have been prepared in
accordance with accounting principles generally accepted in the United States of
America. The preparation of these Consolidated  Financial Statements and related
disclosures requires us to make estimates and judgments that affect the reported
amounts of assets,  liabilities,  revenues and expenses, and related disclosures
of contingent  assets and  liabilities.  We evaluate,  on an on-going basis, our
estimates  and  judgments,  including  those  related to the useful  life of the
assets and deferred revenue. We base our estimates on historical  experience and
assumptions  that we  believe  to be  reasonable  under the  circumstances,  the
results of which form the basis for making  judgments  about the carrying values
of assets and  liabilities  that are not readily  apparent  from other  sources.
Actual results may differ from these estimates.


                                       13


      The methods,  estimates and judgments we use in applying our most critical
accounting  policies have a significant  impact on the results that we report in
our  Consolidated  Financial  Statements.  The SEC  considers  an entity's  most
critical  accounting  policies to be those policies that are both most important
to the  portrayal of a company's  financial  condition and results of operations
and those  that  require  management's  most  difficult,  subjective  or complex
judgments,  often as a result of the need to make  estimates  about matters that
are  inherently  uncertain at the time of  estimation.  We believe the following
critical accounting policies,  among others,  require significant  judgments and
estimates used in the preparation of our Consolidated Financial Statements:

      o     Revenue recognition; and

      o     Computer software to be sold, leased or otherwise marketed

      We account for  internally  developed  and  purchased  software in program
development costs in accordance with Statement of Financial  Accounting Standard
No. 86 (SFAS No. 86), "Accounting for the Costs of Computer Software to Be Sold,
Leased, or Otherwise  Marketed." The  capitalization of computer software begins
upon the  establishment  of technological  feasibility of the product,  which we
have defined as the  completion of beta testing of a working  product.  Costs of
purchased  computer software that has no alternative future use is accounted for
in the same manner as the costs  incurred to internally  develop such  software.
Costs of  purchased  computer  software are  capitalized  and  accounted  for in
accordance  with its use.  Capitalized  costs  include only (1) external  direct
costs of material and services consumed in developing or obtaining  internal-use
software,  and (2)  payroll  and  payroll-related  costs for  employees  who are
directly  associated  with  and who  devote  time to the  internal-use  software
project.  Capitalization  of such costs  ceases no later than the point at which
the project is substantially complete and ready for its intended purpose.

      Research and  development  costs and other computer  software  maintenance
costs  related to  software  development  are  expensed  as  incurred.  Software
development costs are amortized using the straight-line method over the expected
life of the product.

      We regularly  review the carrying  value of software  and  development  to
determine if there has been an impairment loss that needs to be recognized.

      Revenue is recognized when earned.  Our revenue  recognition  policies for
our existing  revenues are in compliance  with  American  Institute of Certified
Accountants   Statements   of  Position   97-2  and  98-4,   "Software   Revenue
Recognition." Revenue from sales of The Bluebook and other ancillary products is
recorded  when the  products  are  shipped.  Revenue  from the sale of a license
agreement is recognized ratably on a straight-line basis over the product's life
cycle.  Certain contracts specify separate fees for the software and the ongoing
fees for  maintenance  and other  support.  If sufficient  verifiable  objective
evidence  of the fair  value of each  element  of the  arrangement  exists,  the
elements of the  contract  are  unbundled  and the  revenue for each  element is
recognized  as  appropriate.  Revenue  received  or  receivable  in  advance  of
performance of services is deferred and included in deferred revenue.

RECENT ACCOUNTING PRONOUNCEMENTS

      In March 2004, the U.S. Securities and Exchange Commission's Office of the
Chief Accountant and the Division of Corporate Finance released Staff Accounting
bulletin  ("SAB")  No.  105,  "Loan  Commitments  Accounted  for  as  Derivative
Instruments".  This  bulletin  contains  specific  guidance  on the  inputs to a
valuation-recognition  model to measure loan  commitments  accounted for at fair
value, and requires that fair-value measurement include only differences between
the guaranteed  interest rate in the loan  commitment and market  interest rate,
excluding any expected future cash flows related to the customer relationship or
loan  servicing.  In addition,  SAB105 requires the disclosure of the accounting
policy for loan commitments,  including methods and assumptions used to estimate
the fair value of loan commitments,  and any associated hedging strategies.  SAB
105 is effective for derivative instruments entered into subsequent to March 31,
2004 and should also be applied to existing instruments as appropriate.

      The Company has not yet completed its  evaluation of SAB 105, but does not
anticipate a material impact on the financial statements.


                                       14


      In May  2003,  the  FASB  issued  SFAS No.  150,  Accounting  for  Certain
Financial  Instruments with Characteristics of both Liabilities and Equity. SFAS
No. 150 establishes  standards for how an issuer  classifies and measures in its
statement   of   financial   position   certain   financial   instruments   with
characteristics  of both  liabilities and equity.  SFAS No. 150 requires that an
issuer  classify a financial  instrument that is within its scope as a liability
(or an asset in some circumstances)  because that financial  instrument embodies
an obligation of the issuer. SFAS No. 150 is effective for financial instruments
entered  into or modified  after May 31, 2003 and  otherwise is effective at the
beginning of the first interim period  beginning  after June 15, 2003.  SFAS No.
150 is to be  implemented  by  reporting  the  cumulative  effect of a change in
accounting principle for financial  instruments created before the issuance date
of SFAS No. 150 and still  existing at the  beginning  of the interim  period of
adoption.  Restatement  is not  permitted.  The Company does not expect that the
adoption  of SFAS No.  150  will  have a  significant  effect  on the  Company's
financial statement presentation or disclosures.

      In January 2003,  (as revised in December  2003) The Financial  Accounting
Standards  Board  ("FASB")  issued  Interpretation  No.  46,  "Consolidation  of
Variable Interest  Entities",  an interpretation of Accounting Research Bulletin
("ARB")  No. 51,  "Consolidated  Financial  Statements".  Interpretation  No. 46
addresses  consolidation by business  enterprises of variable interest entities,
which  have  one or  both  of the  following  characteristics:  (i)  the  equity
investment  at risk is not  sufficient  to  permit  the  entity to  finance  its
activities without additional  subordinated support from other parties, which is
provided  through  other  interest  that will absorb some or all of the expected
losses  of the  entity;  (ii)  the  equity  investors  lack  one or  more of the
following essential  characteristics of a controlling  financial  interest:  the
direct or  indirect  ability to make  decisions  about the  entities  activities
through  voting  rights or  similar  rights;  or the  obligation  to absorb  the
expected  losses of the entity if they occur,  which  makes it possible  for the
entity to finance its  activities;  the right to receive the  expected  residual
returns of the entity if they occur,  which is the  compensation for the risk of
absorbing the expected losses.

      Interpretation No. 46, as revised,  also requires expanded  disclosures by
the primary  beneficiary  (as defined) of a variable  interest  entity and by an
enterprise  that holds a significant  variable  interest in a variable  interest
entity but is not the primary beneficiary.

      Interpretation  No. 46, as revised,  applies to small business  issuers no
later than the end of the first  reporting  period that ends after  December 15,
2004. This effective date includes those entities to which Interpretation 46 had
previously  been  applied.   However,  prior  to  the  required  application  of
Interpretation  No. 46, a public  entity that is a small  business  issuer shall
apply  Interpretation  46 or this  Interpretation  to  those  entities  that are
considered  to be  special-purpose  entities  no later than as of the end of the
first reporting period that ends after December 15, 2003.

      Interpretation   No.   46   may   be   applied    prospectively   with   a
cumulative-effect  adjustment  as of the date on which it is first applied or by
restating  previously  issued financial  statements for one or more years with a
cumulative-effect adjustment as of the beginning of the first year restated.

RISK FACTORS

      WE  ANTICIPATE  FUTURE  LOSSES  AND MAY NOT BE ABLE TO  ACHIEVE  SUSTAINED
PROFITABILITY.

      We have incurred net losses in recent years and, as of September 30, 2004,
we had an  accumulated  deficit of $3.97  million.  We  anticipate  that we will
continue to incur  additional  operating  losses in the near term.  These losses
have resulted principally from expenses incurred in research and development and
from sales and marketing and general and administrative expenses. Even though we
expect to  achieve  profitability,  we may not be able to  sustain  or  increase
profitability  on a quarterly or annual basis.  If we cannot  achieve or sustain
profitability  for an interim  period,  we may not be able to fund our  expected
cash needs or continue our operations.

      WE MAY  NEED  ADDITIONAL  CAPITAL  AND  ANY  REQUIRED  CAPITAL  MAY NOT BE
AVAILABLE ON ACCEPTABLE TERMS OR AT ALL.

      As of September  30, 2004,  our cash may not have been  sufficient to fund
our operations through 2004. As a result, we raised additional capital or pursue
alternative strategies.

      Our 2004 internal financial projections and strategic plan, indicates that
our  available  cash,  together with cash from  operations  and funding from our
recently  completed  private  placement  on November  19,  2004 of $2.2  million
dollars may be sufficient to fund our  operations  through the fourth quarter of
2005 without reductions in our workforce.  This plan assumes that we can control
current  estimated  costs of: new hires,  professional  services and consulting,
negotiate the terms of existing and new debts,  reduce  reporting  costs and the
current negative cash flow from operations.


                                       15


      Our actual  results may differ  from this plan,  and we may be required to
consider  alternative  strategies and may need to raise additional funds through
one or  more of the  following:  (1)  sale of  various  products,  solutions  or
marketing rights;  (2) licensing of technology;  and (3) sale of equity and debt
securities.  If we cannot raise the  additional  funds  through these options on
acceptable  terms or with the  necessary  timing,  management  could also reduce
discretionary  spending to decrease our cash burn rate and extend the  currently
available cash.

      Additional  capital may not be available on acceptable  terms,  if at all.
The public markets may remain unreceptive to equity  financings,  and we may not
be  able  to  obtain  additional  private  equity  financing.  Furthermore,  any
additional  equity  financing  would  likely be  dilutive to  stockholders,  and
additional debt financing, if available, may include restrictive covenants which
may limit our currently planned operations and strategies. If adequate funds are
not available,  we may be required to curtail our operations  significantly  and
reduce discretionary  spending to extend the currently available cash resources,
or  to  obtain  funds  by  entering  into  collaborative   agreements  or  other
arrangements  on  unfavorable  terms,  all of which would likely have a material
adverse effect on our business,  financial condition and our ability to continue
as a going concern.

      FACTORS  BEYOND OUR CONTROL MAY CAUSE OUR OPERATING  RESULTS TO FLUCTUATE,
AND THIS FLUCTUATION COULD CAUSE OUR STOCK PRICE TO DECLINE.

      We believe that our future operating results will fluctuate on a quarterly
basis due to a variety of factors, including:

      o     the  introduction  of  new  products  or  solutions  by us or by our
            competitors;

      o     our  distribution  strategy  and our  ability to  maintain or expand
            relationships with our existing user base and strategic partners;

      o     market acceptance of our current or new products or solutions; and

      o     competition  and  pricing  pressures  from  competitive  products or
            solutions.

      We have high operating expenses for personnel, new product development and
marketing. If any of the factors listed above cause our revenues to decline, our
operating results could be substantially harmed.

      WE EXPECT TO EXPERIENCE  VOLATILITY  IN OUR STOCK PRICE,  WHICH MAY AFFECT
OUR ABILITY TO RAISE CAPITAL IN THE FUTURE OR MAKE IT DIFFICULT FOR INVESTORS TO
SELL THEIR SHARES.

      The  securities  markets  have  experienced  significant  price and volume
fluctuations  and the market  prices of  securities  of many  public  technology
companies  have in the past  been,  and can in the  future  be  expected  to be,
especially  volatile.  Fluctuations  in the trading  price or  liquidity  of our
common stock may adversely  affect our ability to raise capital  through  future
equity  financings.  Factors  that may have a  significant  impact on the market
price and marketability of our common stock include:

      o     announcements  of  technological  innovations  or  new  products  or
            solutions by us or by our competitors;

      o     our operating results;

      o     developments in our relationships with strategic partners;

      o     litigation;

      o     economic and other external factors; and

      o     general market conditions.

      In the past,  following  periods of  volatility  in the market  price of a
company's  securities,   securities  class  action  litigation  has  often  been
instituted.  If a  securities  class  action suit is filed  against us, we would
incur substantial legal fees and our management's  attention and resources would
be diverted from operating our business in order to respond to the litigation.

      WE DEPEND ON KEY  PERSONNEL  FOR OUR  FUTURE  SUCCESS.  IF WE LOSE OUR KEY
PERSONNEL OR ARE UNABLE TO ATTRACT AND RETAIN  ADDITIONAL  PERSONNEL,  WE MAY BE
UNABLE TO ACHIEVE OUR GOALS.


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      Our  future  success  is  substantially  dependent  on the  efforts of our
management  team,  particularly  Mark A.  Josipovich,  our  Chairman  and  Chief
Executive Officer,  and Daniel T. Josipovich,  our Chief Operating Officer.  The
loss of the services of members of our  management  may  significantly  delay or
prevent the achievement of product  development  and other business  objectives.
Because  of  the  specialized  technical  nature  of  our  business,  we  depend
substantially  on  our  ability  to  attract  and  retain  qualified   technical
personnel. There is intense competition among technology companies for qualified
personnel in the areas of our activities. Although we have employment agreements
with Mark A. Josipovich and Daniel T. Josipovich,  each is an at-will  employee,
which means that either party may  terminate  the  employment at any time. If we
lose the services of, or fail to recruit, key technical personnel, the growth of
our business could be substantially  impaired. We do not maintain life insurance
for any of our key personnel.

      WE  HAVE  LIMITED   RESOURCES  TO  DEVOTE  TO  SOFTWARE   DEVELOPMENT  AND
COMMERCIALIZATION.  IF WE ARE NOT ABLE TO DEVOTE ADEQUATE  RESOURCES TO SOFTWARE
DEVELOPMENT AND COMMERCIALIZATION, WE MAY NOT BE ABLE TO DEVELOP OUR SOLUTIONS.

      Our  strategy  is  to  develop  software   solutions   addressing   claims
management.  We believe that our revenue growth and profitability,  if any, will
substantially depend upon our ability to:

      o     improve market acceptance of our current solutions;

      o     complete development of new solutions; and

      o     successfully introduce and commercialize new solutions.

      We have introduced  some of our software  solutions only recently and some
of our solutions are still under phased  deployment and  development.  Among our
recently  introduced  solutions are B.E.S.T.7,  InsureBase and Insured to Value.
Although development of our B.E.S.T.Net solution is substantially  complete,  we
currently   have   under   development   an   interface   between   B.E.S.T.Net,
B.E.S.T.Central  and B.E.S.T.7.  Because we have limited  resources to devote to
product development and  commercialization,  any delay in the development of one
solution or  reallocation  of resources to  solutions  development  efforts that
prove  unsuccessful may delay or jeopardize the development of our other product
candidates.  If we fail to develop new  products  and bring them to market,  our
ability to generate additional revenue will decrease.

      In addition, our solutions may not achieve satisfactory market acceptance,
and we may not successfully  commercialize them on a timely basis, or at all. If
our products do not achieve a significant level of market acceptance, demand for
our products will not develop as expected.

      WE  OPERATE  IN A HIGHLY  COMPETITIVE  INDUSTRY,  WHICH  COULD  RENDER OUR
PRODUCTS  OBSOLETE OR  SUBSTANTIALLY  LIMIT THE VOLUME OF PRODUCTS THAT WE SELL.
THIS WOULD LIMIT OUR ABILITY TO COMPETE AND ACHIEVE PROFITABILITY.

      Our  competitors  may develop or market  technologies or products that are
more effective or commercially attractive than our current or future products or
that would render our technologies and products  obsolete.  Further,  additional
competition  could  come from new  entrants  to the  claims  management  market.
Moreover,  we may not have  the  financial  resources,  technical  expertise  or
marketing,  distribution or support capabilities to compete successfully.  If we
fail to compete  successfully,  our ability to achieve  sustained  profitability
will be limited.

      WE MAY BE UNABLE TO  SUCCESSFULLY  MARKET AND  DISTRIBUTE OUR PRODUCTS AND
IMPLEMENT OUR DISTRIBUTION STRATEGY.

      The market for claims management solutions is highly fragmented. We market
and sell our products primarily through the mail,  conventions and the Internet.
We may not successfully  develop and maintain  marketing,  distribution or sales
capabilities.  If our marketing and distribution  strategy is unsuccessful,  our
ability to sell our products will be  negatively  impacted and our revenues will
decrease.

      WE MAY FACE COSTLY INTELLECTUAL PROPERTY DISPUTES.

      Although  we do not  expect to be  subject  to any  intellectual  property
disputes,  we may be subject to such claims. Our ability to compete  effectively
will depend in part on our ability to develop and maintain  proprietary  aspects
of our  technology  and either to operate  without  infringing  the  proprietary
rights of others or to obtain rights to technology  owned by third  parties.  We
rely on trade secrets,  technical  know-how and continuing  invention to develop
and  maintain  our  competitive  position.   Others  may  independently  develop
substantially  equivalent  proprietary  information  and techniques or otherwise
gain access to our trade secrets.

      WE MAY FACE COSTLY INTELLECTUAL PROPERTY INFRINGEMENT CLAIMS.


                                       17


      Although  we  do  not  expect  to  be  subject  to  intellectual  property
infringement  claims  and  litigation,  we may be subject  to such  claims.  The
defense of  intellectual  property  suits,  proceedings,  and related  legal and
administrative  proceedings are costly,  time-consuming and distracting.  We may
also need to pursue litigation to protect trade secrets or know-how owned by us,
or to determine the enforceability, scope and validity of the proprietary rights
of  others.  Any  litigation  will  result  in  substantial  expense  to us  and
significant  diversion of the efforts of our technical and management personnel.
Any  adverse  determination  in  litigation  could  subject  us  to  significant
liabilities  to third  parties.  Further,  as a result  of  litigation  or other
proceedings, we may be required to seek licenses from third parties that may not
be available on commercially reasonable terms, if at all.

ITEM 3. CONTROLS AND PROCEDURES

      An  evaluation  as of the end of the  period  covered  by this  report was
carried out under the supervision and with the  participation of our management,
including our Chief Executive Officer and Principal  Accounting  Officer, of the
effectiveness  of the  design  and  operation  of our  disclosure  controls  and
procedures  (as defined in Rule  13a-15(e)  and 15d-15(e)  under the  Securities
Exchange Act of 1934).  Based upon that evaluation,  the Chief Executive Officer
and Principal  Accounting  Officer concluded that those disclosure  controls and
procedures were adequate to ensure that information  required to be disclosed by
us in the reports that we file or submit  under the  Exchange Act are  recorded,
processed,  summarized  and reported,  within the time periods  specified in the
Commission's rules and forms.

      There was no change  in our  internal  control  over  financial  reporting
during the period  covered by this report that has  materially  affected,  or is
reasonably  likely to materially  affect,  our internal  control over  financial
reporting.

                           PART II: OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

            On  February  3,  2003,  Bluebook  was named a  defendant  in Morris
      Diamond, et al. v. The Bluebook  International  Holding Company,  New York
      Supreme  Court,  Monroe  County Case No.  1204/03.  The  Diamond  case was
      recently  settled by the Company and the plaintiffs.  In the Diamond case,
      plaintiffs  alleged  that  Bluebook  wrongfully  withheld the issuance and
      delivery of plaintiffs'  Bluebook shares of common stock, thereby damaging
      plaintiffs in the loss of the value of their Bluebook  stock.  On November
      10,  2004,  the  Company  and the  plaintiffs  entered  into a  settlement
      agreement  pursuant  to which all parties  agreed to a general  release of
      their claims and the Company  agreed to pay $64,120 and issue 3,000 shares
      of common stock to certain of the plaintiffs.

ITEM 2. CHANGES IN SECURITIES

            In September  2004, the Company issued 57,775 Rule 144 shares of the
Company's common stock as settlement of $83,930 debt to certain  consultants and
employees.  The  Company  also issued  10,000  Rule 144 shares of the  Company's
common stock as partial payment of a loan from a related party.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits.

          Number            Description

            10.4  Convertible  Promissory  Note  Purchase  Agreement  made as of
                  August 13, 2004  between the Company and  Christopher  Albrick
                  (together with Convertible Promissory Note)


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            10.5  Engagement  Letter  dated  August 19, 2004 between the Company
                  and Roth Capital Partners, LLC

            31    Certification   of  Chief  Executive   Officer  and  Principal
                  Accounting   Officer  of  Periodic  Report  Pursuant  to  Rule
                  13(a)-15(e) or Rule 15d-15(e).

            32    Certification   of  Chief  Executive   Officer  and  Principal
                  Accounting  Officer of Periodic  Report  Pursuant to 18 U.S.C.
                  Section 1350.

      (b)   Reports on Form 8-K.

            Current Report on Form 8-K filed on August 17, 2004

                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
Registrant has duly caused this report on Form 10-QSB to be signed on its behalf
by the undersigned hereunto duly authorized.


                                THE BLUEBOOK INTERNATIONAL HOLDING COMPANY


Date: November 22, 2004         By: /s/ Mark A. Josipovich
                                    -------------------------------------------
                                    Mark A. Josipovich, Chief Executive Officer
                                    and Principal Accounting Officer


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