EXHIBIT 99.1


      ALLIANCE DISTRIBUTORS HOLDING INC. (formerly Essential Reality, Inc.)
                           REINCORPORATES IN DELAWARE

                    ANNOUNCES EFFECTIVENESS OF REVERSE SPLIT

November 23, 2004 - ALLIANCE DISTRIBUTORS HOLDING INC. (formerly Essential
Reality, Inc.). (PINK SHEETS: ADTR (formerly ESSR), a distributor of interactive
video games and gaming products, today announced its change from a Nevada
corporation to a Delaware corporation, and the change of its name from Essential
Reality, Inc. to Alliance Distributors Holding Inc.

The Company also announced that it has completed the reverse split of its common
stock on a one-for-44 basis. Any resulting fractional shares will be rounded up
to the nearest whole share. For information on how to receive replacement stock
certificates, shareholders should contact the Company at 718-747-1500.

The Company's post-split outstanding capital stock consists of 45,157,550 shares
of common stock, 482,489 shares of Series A Convertible Non Redeemable Preferred
Stock convertible into a total of 7,675,961 shares of common stock, and warrants
to buy 2,064,096 shares of common stock. The Company is authorized to issue a
total of 100,000,000 shares of common stock and 10,000,000 shares of preferred
stock, so that 54,842,450 shares of common stock and 6,717,386 shares of
preferred stock remain available for issuance.

Jay Gelman, Chairman and CEO, said, "The change to our new name and our move to
Delaware are some of the first steps we have taken, in our dedicated efforts to
build a high quality first-class business. Our newly rationalized capital
structure will help investors understand the progress of our company as we
further develop our business."

ABOUT ALLIANCE DISTRIBUTORS HOLDING INC.

Alliance Distributors Holding Inc., which does business as Alliance
Distributors, is a full service wholesale distributor of interactive video games
and gaming products for key manufacturers and 3rd party publishers in the video
game industry. Alliance offers comprehensive support on Playstation 2, PS1,
X-Box, Game Cube, and GameBoy systems, peripherals and software titles

SAFE HARBOR

      Certain of the above statements contained in this press release may
contain forward-looking statements which are intended to be covered by the safe
harbors created thereby. Investors are cautioned that all forward-looking
statements involve risks and uncertainty. Actual results, events and
circumstances (including future performance, results and trends) could differ


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materially from those set forth in such statements due to various factors, risks
and uncertainties, including but not limited to, risks associated with
technological change, competitive factors and general economic conditions. The
Company has no duty and undertakes no obligation to update such statements.



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Contact
David Devor
Alliance Distributors Holding Inc.
718-747-1500 ext 117
David@alliancedis.com