UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-QSB QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED June 30, 2005 Commission file number: 0-29751 WINMAX TRADING GROUP, INC. (Exact name of small business issuer as specified in its charter) FLORIDA 65-0702554 State or other jurisdiction I.R.S. Employer of incorporation or Identification No. organization 5920 MacLeod Trail, Suite 800 Calgary, Alberta Canada T2H 0K2 ---------------------------------------- Address of principal executive (offices) (877) 693-3130 (Issuer's telephone number, including area code) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to filing requirements for the past 90 days. Yes |X| No |_| APPLICABLE ONLY TO CORPORATE ISSUERS As of August 11, 2005, we had 27,704,162 shares of our common stock outstanding. Transitional Small Business Disclosure Format (Check one): Yes |_| No |X| PART I - FINANCIAL INFORMATION ITEM 1. FINANCIAL STATEMENTS Winmax Trading Group, Inc. and Subsidiaries Consolidated Balance Sheet June 30, 2005 (Unaudited) Assets Current assets Cash $ 652 Accounts Receivable 9,990 Employee Receivable 1,542 Inventory 73,227 Prepaid expenses and other assets 7,050 ------------ Total current assets 92,461 ------------ Property and equipment, net 163,490 ------------ Total Assets $ 255,951 ============ Liabilities and Stockholders' Deficiency Current liabilities Accounts payable & accrued expenses $ 646,435 Loan Payable - stockholder 1,598,777 ------------ Total Liabilities 2,245,212 ------------ Stockholders' Deficiency Common stock, $.001 par value authorized 750,000,000 shares Issued and outstanding 23,841,162 shares $ 23,841 Additional paid-in capital 15,713,010 Accumulated other comprehensive loss (284,620) Accumulated deficit (17,441,492) ------------ Stockholders' deficiency (1,989,261) ------------ Total Liabilities & Stockholders' Deficiency $ 255,951 ============ See the accompanying notes to the consolidated financial statements. 2 Winmax Trading Group, Inc. and Subsidiaries Consolidated Statements of Operations Three and Six Months Ended June 30, 2005 and 2004 Three Months Six Months 2005 2004 2005 2004 ------------ ------------ ------------ ------------ Revenue: Sales - Retail $ 25,325 $ 45,318 $ 56,886 $ 82,112 Sales - Web 102,485 165,585 130,735 165,585 Cost of sales - Retail (2,311) (9,580) (12,131) (13,831) ------------ ------------ ------------ ------------ Gross Profit 125,499 201,323 175,490 233,866 ------------ ------------ ------------ ------------ Operating Costs and Expenses Non Cash Compensation 490,000 490,000 General and administrative 579,773 1,532,258 1,121,049 2,044,434 ------------ ------------ ------------ ------------ Total Operating Costs and Expenses 1,069,773 1,532,258 1,611,049 2,044,434 ------------ ------------ ------------ ------------ Loss from operations (944,274) (1,330,935) (1,435,559) (1,812,568) ------------ ------------ ------------ ------------ Net Loss (944,274) (1,330,935) (1,435,559) (1,812,568) Foreign currency translation adjustment 62,314 (12,410) 98,036 (41,309) ------------ ------------ ------------ ------------ Comprehensive loss $ (881,960) $ (1,343,345) $ (1,337,523) $ (1,771,259) ============ ============ ============ ============ Weighted-average number of common shares outstanding - basic 22,760,832 18,455,088 22,656,079 17,305,912 ============ ============ ============ ============ Net loss per common share -basic $ (0.04) $ (0.07) $ (0.06) $ (0.10) ============ ============ ============ ============ See the accompanying notes to the consolidated financial statements. 3 Winmax Trading Group, Inc. and Subsidiaries Consolidated Statements of Cash Flows Six Months Ended June 30, 2005 and 2004 (Unaudited) 2005 2004 ----------- ----------- Cash flows from operating activities: Net cash provided by operating activities $ (574,881) $(1,350,474) ----------- ----------- Cash flows from investing activities: Net cash (used in) investing activities 37,775 (138,602) ----------- ----------- Cash flows from financing activities: Net cash provided by financing activities 535,000 1,464,519 ----------- ----------- Effect of exchange rate changes on cash 2,758 41,309 ----------- ----------- Net increase in cash and cash equivalents 652 16,752 Cash at beginning of period 4,820 ----------- ----------- Cash at end of period $ 652 $ 21,572 =========== =========== See the accompanying notes to the consolidated financial statements. 4 WINMAX TRADING GROUP, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS June 30, 2005 (UNAUDITED) (1) Basis of Presentation The accompanying unaudited financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (GAAP) for interim financial information and Item 310(b) of Regulation SB. They do not include all of the information and footnotes for complete financial statements as required by GAAP. In management's option, all adjustments (consisting only of normal recurring adjustments) considered necessary for a fair presentation have been included. The results of operations for the periods presented are not necessarily indicative of the results to be expected for the full year. For further information, refer to the Company's financial statements as of December 31, 2003 and for the two years then ended, including notes thereto included in the Company's Form 10-KSB. (2) Earnings Per Share The Company calculates net income (loss) per share as required by SFAS 128, "Earnings per Share." Basic earnings (loss) per share are calculated by dividing net income (loss) by the weighted average number of common shares outstanding for the period. Diluted earnings (loss) per share are calculated by dividing net income (loss) by the weighted average number of common shares and dilutive common stock equivalents outstanding. During periods when they are anti-dilutive, common stock equivalents, if any, are not considered in the computation. (3) Related Party Transactions During the six month period ended June 30, 2005 a stockholder of the Company provided working capital aggregating approximately $535,000 by direct cash advances to the Company. These advances are recorded as Loan Payable - Stockholder. (4) Stockholder's Equity On June 14, 2005, 100,000 shares were issued for consulting service to a consultant and 100,000 share purchase warrant exerciseable @1.50 per share for each warrant shown. On June 29, 2005 100,000 shares were issued for service to a consultant. Also on June 29, 2005 1,000,000 shares were issued to a vice president and director of the company persuant to an agreement reached between the co-directors and the V/P for his services to the company. The shares constitute validly issued shares of Winmax Trading Group, Inc. and are issued as restricted 144 shares under section 4(2) of the Securities and Exchange act of 1933 and 1934. Shares were valued at $.50 which was market value on June 14,2005 and shares were valued at $.40 which was market value on June 29, 2005 for a total value of $490,000 with $1,200 being allocated to common stock and the balance of $488,800 being allocated to additional paid in capital. 5 (5) Subsequent Events - Stockholder's Equity On July 7, 2005 the company approved and registered 2005 non-qualified stock and option plan maximum offering price to be $.40 per share with a maximum of 3,500,000 shares to be issued under an award plan and 3,000,000 under the option plan for a total of 6,500,000 shares. On July 8th, 2005 the company issued 1,363,000 additional shares under the stock award program to consultant to the company receiving 1,358,000 shares and 5,000 shares being received by an employee. These shares are fully paid and non-assessable and fully tradeable when issued. Also on July 8th, 2005 the company issued 2,500,000 shares of the company persuant to a three year contract for consulting services. These shares are fully paid and non-assessable, and are issued as restricted 144 shares under section 4 2) of the Securities and Exchange Act of 1933 and 1934. Item 2. Management's Discussion and Analysis. Forward-Looking Statements The following discussion and analysis of our operations should be read in conjunction with our financial statement for the period ending June 30, 2005 and notes thereto. This quarterly report on Form 10-QSB for the period ending June 30, 2005 contains "forward-looking statements", within the meaning of such term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Winmax Trading Group, Inc. is referred to herein as "we", "our", "us.", "the company" or "Winmax". The words or phrases "would be", "may allow," "intends to", "may likely", "are expected to", "may continue", "is anticipated", "estimate", "project", or similar expressions are intended to identify "forward-looking statements". Such statements include those concerning our expected financial performance, our corporate strategy and operational plans. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including: (a) intense competition in the web development design, web casting, Internet solutions, e-commerce, and retail business; (b) whether we are able to manage our planned growth efficiently, including whether our management will be able to identify, hire, train, retrain, motivate, and manage required personnel or that management will be able to manage and exploit existing and potential market opportunities successfully, and (c) whether we are able to generate sufficient revenues or obtain financing to sustain and grow our operations. We are in the early stage of building and expanding the company and have not generated sufficient revenues to maintain day to day operations. Statements made herein are as of the date of the filing of this Form 10-QSB with the Securities and Exchange Commission and should not be relied upon as of any subsequent date. Unless otherwise required by applicable law, we do not undertake, and we specifically disclaim any obligation, to update any forward-looking statements to reflect occurrence, developments, unanticipated events or circumstances after the date of such statement. 6 Overview of Operations This discussion relates to Winmax Trading Group (Winmax), Inc. and its divisions "Winmax Media, WinmaxIS, theGemstore and theGemstore.com". The Management Discussion and Analysis (MD&A), for the six month ended June 30, 2005, should be read in conjunction with our financial statements and with our 2004 10K-SB filed May 19, 2005. For the six month period ended June 30, 2005, Winmax's management continued their efforts to expand Winmax Media's, WinmaxIS's, theGemstore Inc.'s and theGemstore.com's operations. We have been successful in utilizing the talents in each of our divisions to build the technical infrastructure needed to support our planned growth. Winmax Media and WinmaxIS have been instrumental in building Winmax Trading Group, Inc.'s accounting system, computer network, theGemstore's Point of Sale system and the building and maintaining of our e-commerce site. theGemstore and theGemstore.com continues to expand our platform for marketing gemstone, gemstone jewelry and accessories. Subsequent Events During the six month period ended June 30, 2005, to date, Winmax re-grouped its market testing strategies by closing all of its kiosk RMU's leaving the company with 1 inline RMU store. New locations with greater potential are now being considered by management. Risks and Uncertainties For the six months ended June 30, 2005 we incurred a net loss of $1,435,559 compared to a net loss of $1,812,568 for the same period in 2004. We expect to continue to generate losses until our revenues increase. Our revenue and total operating expenses for the six months ended June 30, 2005 was $187,621 and $1,611,049 respectively, compared to revenue of $247,697 and total operating expenses of $2,044,434 for the same period in 2004. Year to year comparisons may not be indicative of future performance due to the change in revenue sources and sporadic sales from our Media and IT divisions. As of June 30, 2005, we had $652 in cash, which is insufficient to meet our operational goals and business plan. We have required, and continue to require, substantial capital to fund our business operations. We have no commitments, agreements or understandings regarding additional financing and we may be unable to obtain additional financing either on satisfactory terms or at all. We expect to pursue additional financing through debt or equity financing. If additional funds are raised or acquisitions are made by issuing our equity securities there will be dilution to our existing shareholders. We may also incur debt or assume substantial indebtedness. If we are unable to obtain financing, such inability could have a material adverse effect on our business, financial condition and results of operations. 7 There is no assurance we can increase our revenue sources and it is unlikely that we can lower our expenses in our present mode of operations. We may never earn a profit. If we continue to lose money over a protracted period of time we may no longer be able to operate as a going concern. Revenues Revenues for the 6 months ended June 30, 2005 decreased to $187,621 from $247,697 for the same period in 2004. Revenues for the 3 months period ended March 31, 2005 decreased to $127,810 from $210,903 for the same period in 2004. Cost of Sales Cost of sales decreased to $12,131 for the six months ended June 30, 2005 from $13,831 for the same period in 2004. The cost of sales decreased to $2,311 for the 3 months period ended March 31, 2005 from $9,580 for the same period in 2004. The decrease in cost of sales is attributed to the decrease in revenue. Total Operating Expenses Total operating expenses decreased to $1,611,049 for the six months ended June 30, 2005 from $2,044,434 for the same period in 2004. The decrease is attributed to the Company ceasing operations from its Kiosk locations. Total operating expenses decreased to $1,069,773 for the 3 months period ended March 31, 2005 from $1,532,258 for the same period in 2004 for the reason as noted above. Net Operating Loss Net operating loss was $1,435,559 for the six months ended June 30, 2005 compared to a net operating loss of $1,812,568 for the same period in 2004. The decrease in net operating loss is attributed to the Company ceasing its test phase operations in Kiosk retail. Material Changes in Financial Condition Consolidated Balance Sheet Current assets declined to $92,461 as of June 30, 2005, compared to $349,625 as of Dec 31, 2004. The decrease in current assets is attributable to the Company electing to close its Kiosk locations at the conclusion of the market viability phase of operations. This cessation of operations allowed the Company to consolidate retail inventory at its store location resulting in it not having to purchase further inventory for the period. In addition, the Company divested itself of it's Kiosk assets such as display stands and alike. 8 Property and Equipment, Net Property and equipment declined to $163,490 as of June 30, 2005 as compared to $233,811 on Dec 31, 2004. The decrease in property and equipment was primarily a result of abandonment of assets due to the closed Gemstore RMU locations. Liabilities Our accounts payable and accrued expenses increased to $646,635 on June 30, 2005 compared to $427,120 for Dec 31, 2004. The increase in payables and accrued expenses is related to the increase in operating costs. Loan Payable to stockholders was $1,598,777 for June 30, 2005, an increase from $1,064,423 on Dec 31, 2004. Winmax's operations are primarily being funded by loans from our major shareholder and CEO. The increase in loan payable to stock holder is related to the increase in operational costs. Liquidity and Capital Resources as of June 30, 2005 Net cash provided by all activities (operational, investing and financing cashflow) for the six months ending June 30, 2005 was $652 compared to $16,752 in all activities for the same period in 2004. Cash flow from operations decreased to ($574,881) in the first six months of 2005 from $(1,350,474) in the first six months of 2004. We have experienced significant losses from our operations. For the six months ended June 30, 2005, we incurred a comprehensive net loss of $881,960 and we have a accumulated deficit of ($17,441,492). Our ability to continue operations is contingent upon our ability to expand our Winmax Media and WinamxIS revenues, increase sale from our retail divisions and to secure financing. Although we are pursuing financing to expand our operations, there are no assurances that we will be successful in obtaining such financing. Our failure to secure financing and/or expand our operations may result in our not being able to continue business. ITEM 3. CONTROLS AND PROCEDURES Our management, with the participation of our principal executive and financial officer, evaluated our disclosure controls and procedures as of the end of the period covered by this quarterly report. Based upon this evaluation, the Chief Executive Officer/Chief Financial Officer/Principal Accounting Officer concluded that our disclosure controls and procedures are effective to ensure that information required to be disclosed in the reports that we file, or submit under with the Securities Act of 1934 is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms. 9 During the quarter covered by this report, there were no significant changes in our internal controls over financial reporting that materially affected, or is reasonably likely to materially affect, these controls. PART II - OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS. Not applicable. ITEM 2. CHANGES IN SECURITIES Not applicable. ITEM 3. DEFAULTS UPON SENIOR SECURITIES Not Applicable. ITEM 4. SUBMISSIONS OF MATTERS TO A VOTE OF SECURITY HOLDERS Not Applicable. ITEM 5. OTHER INFORMATION Not Applicable. SIGNATURES In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. WINMAX TRADING GROUP, INC. Date: Aug 12, 2005 By: /s/ Gerald E. Sklar /s/ Robert S. Kergan ------------------------------ ------------------------------ Gerald E. Sklar, President, Robert S. Kergan, Chief Financial Chief Executive Officer, Officer, and Principal Accounting Officer