By Edgar "CORRESP"


                                                                November 2, 2005

Mr. Daniel Lee
United States Securities and Exchange Commission
Washington, D. C. 20549-0303

Re: ALLIANCE DISTRIBUTORS HOLDING INC. ("COMPANY") REGISTRATION STATEMENT ON
FORM SB-2 FILED ON OCTOBER 7, 2005 FILE NO. 333-128892

Dear Mr. Lee:

Thank you for your letter of October 31, 2005. At your request, we are
responding to each of your points with this supplemental letter. We are keying
our responses to your comments.

1.    In your first comment you asked us to confirm that no selling security
      holder is a registered broker-dealer other than Sunrise Securities. You
      also asked us to elaborate in our disclosure on the investment-banking
      services provided by Sunrise Securities and the manner in which the
      compensation for the services was computed.

      a.    Based on the selling security holders' responses received by the
            Company, Sunrise Securities is the only registered broker-dealer
            security holder.

      b.    We have elaborated in our disclosure the investment-banking services
            provided by Sunrise Securities and the manner in which the
            compensation for the services was computed. Footnote 12 to the
            selling security holders table states, in part, "In December 2003,
            Essential Reality, Inc. ("Essential"), the predecessor of the
            Company, signed an Investment Banking Agreement with Sunrise
            Securities Corp. ("Sunrise"), a registered broker dealer. Sunrise
            was to raise approximately $1,500,000 to $3,500,000 from the sale of
            Essential's securities in a private placement offering ("PPO"), as
            more fully described below in Note 1 to the Company's financial
            statements. Essential agreed to issue to Sunrise, upon the closing
            of each financing, shares of Common Stock and Warrants in amounts
            equal to eleven percent (11%) and ten percent (10%), respectively,
            of the aggregate number of fully diluted and/or converted shares of
            Common Stock and/or Common Stock equivalents that were purchased by
            investors. Sunrise received (a) an $8,500 nonrefundable retainer
            fee; and (b) 108,146 shares of the Series A 6% Convertible Non
            Redeemable Preferred Stock ("Series A Preferred Stock") (11% of
            shares of Common Stock equivalents sold in the private placement
            ($3,500,000/$3.56*.11)) and 5 year warrants ("Warrants") due June
            29, 2009 to purchase 1,564,096 shares of common stock at an exercise
            price of $.22 on a post reverse split basis (68,820,224 shares of
            common stock on a pre-reverse split basis (10% of shares of Common
            Stock equivalent sold in the private placement
            ($3,500,000/$3.56)*.10*700) for an exercise price of $0.005). The
            PPO price of each share of Series A Preferred Stock was $3.56 and,
            entitled the holder of such Series A Preferred Stock to receive,
            upon conversion, 700 shares of Common Stock of the Company."

2.    In your second comment you asked us to confirm that no selling security
      holder is an affiliate of a registered broker-dealer other than Smithfield
      Fiduciary and Rosenthal & Rosenthal. You also asked us to expand the
      prospectus disclosure to indicate whether such selling stockholders
      acquired the securities to be sold in the ordinary course of business, and
      to indicate whether at the time of acquisition such selling security
      holders had any agreements, understandings or arrangements with any other
      person, either directly or indirectly, to dispose of such a securities.

      a.    Based on the selling security holders' responses received by the
            Company, the following footnotes to the selling security holders
            table identify all of the selling security holders that are
            affiliates of a registered broker dealer and provide the requested
            disclosures for each such selling security holder:

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            i.    Footnote 12 discloses, in part, that "Sunrise Securities Corp.
                  distributed the compensation shares to the following
                  affiliates, each of whom advised that he/she received such
                  compensation shares in the ordinary course of business for
                  his/her own account, and, at the time of receipt of the
                  compensation shares, had no agreements or understandings with
                  any person, directly or indirectly, to further distribute the
                  securities: Derek Caldwell, Nathan Low, Sunrise Foundation
                  Trust, Amnon Mandelbaum, David Goodfriend, Richard Stone and
                  Marcia Kucher."

            ii.   Footnote 14 discloses that "Smithfield Fiduciary LLC is an
                  affiliate of Highbridge Capital Corporation, a registered
                  broker-dealer. The securities were acquired in the ordinary
                  course of business and, at the time of the purchase of such
                  securities to be resold under the registration statement,
                  Smithfield Fiduciary LLC did not have any agreements, plans or
                  understandings, directly or indirectly, with any person to
                  distribute the securities."

            iii.  Footnote 33 discloses that "Rosenthal & Rosenthal, Inc. is an
                  affiliate of Rosenthal International Limited, a registered
                  broker-dealer. The securities were acquired in the ordinary
                  course of business and, at the time of the purchase of such
                  securities to be resold under the registration statement,
                  Rosenthal & Rosenthal, Inc. did not have any agreements, plans
                  or understandings, directly or indirectly, with any person to
                  distribute the securities."

            iv.   Footnote 46 discloses that "The Ezra Charitable Trust is an
                  affiliate of Pond Equities, a registered broker dealer. The
                  Ezra Charitable Trust acquired the securities in the ordinary
                  course of business and, at the time of the purchase of such
                  securities, had no agreements, plans or understandings,
                  directly or indirectly, with any person to distribute such
                  securities."

3.    In your third comment you asked us to disclose the natural persons who
      exercise the voting and/or dispositive power with respect to the
      securities to be offered for resale by the selling security holders that
      are non-reporting entities. You specifically request that such information
      be provided for Theseus Fund.

      a.    The footnotes to the selling security holder table disclose the
            natural persons who exercise the voting and/or dispositive power
            with respect to the securities to be offered for resale by the
            selling security holders that are non-reporting entities.

      b.    Footnote 39 discloses that "Theseus Fund, LP ("Fund"), formerly
            known as Minotaur Fund LLP, is a registered investment company.
            Corfman Capital, Inc.("IA") controls the Fund by virtue of its
            position as the sole general partner of the Fund. Jim Corfman is the
            sole shareholder of IA and has sole dispositive and investment power
            in the Fund."

4.    In your fourth comment you ask to have counsel opine, in Exhibit 5.1, on
      the legality of the common stock to be issued upon conversion of the
      Series A Preferred Shares.

      a.    Counsel will opine on the legality of the common stock to be issued
            upon conversion of the Series A Preferred Shares.

5.    In your fifth comment you ask us to identify, in the signatory page, the
      person signing in the capacity of the controller or principal accounting
      officer or, otherwise, have the Company's controller or principal
      accounting officer execute the registration statement.

      a.    Barbara Ras has been identified as the person signing in the
            capacity of principal accounting officer.

                                                   Sincerely,

                                                   /s/ Jay Gelman
                                                   -----------------------
                                                   Jay Gelman
                                                   Chief Executive Officer

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