Exhibit 99.1

                                [GRAPHIC OMITTED]
                            [LOGO] AVP -- CROCS tour

FOR IMMEDIATE RELEASE

Contact:
Kimberly Moran                      Amy Cozamanis
Brener Zwikel & Associates          Financial Relations Board
(818) 344-6195 ext. 121             (310) 854-8314
kimberlym@bzapr.com                 acozamanis@financialrelationsboard.com

CROCS Company Contact:              CROCS Investor/Media Contact:
Tia Mattson, PR Manager             Integrated Corporate Relations, Inc.
(303) 468-4260                      Investors: Chad Jacobs/Brendon Frey
                                    Media: Michael Fox
                                    (203) 682-8200

               AVP Signs Title Sponsorship Deal with CROCS, Inc.,
                Creating the "AVP CROCS TOUR" and the "CROCS CUP"

The Agreement integrates CROCS throughout the AVP Pro Beach Volleyball Tour and
      designates CROCS as the Exclusive Footwear Company of the AVP Tour

LOS ANGELES, CA and NIWOT, CO - April 17, 2006 - AVP Pro Beach Volleyball Tour,
a wholly owned subsidiary of AVP, Inc. (OTC: AVPI.OB) and CROCS, Inc. (NASDAQ:
CROX) announced today a three-year deal establishing CROCS as the title sponsor
and official footwear of the AVP Pro Beach Volleyball Tour. Beginning with this
year's 2006 season, the tour will be known as the "AVP CROCS Tour." The AVP
CROCS Tour will be the nation's most prominent professional beach volleyball
tour, featuring more than 150 of the top beach volleyball players in the world.

CROCS, Inc. is a leading manufacturer and marketer of a new breed of comfort
footwear. All CROCS shoe models feature its exclusive Croslite(TM) material,
which warms and softens with body heat, while molding to the foot. The sculpted
footbed has been ergonomically enhanced for maximum cushion and comfort. The
company's product suite, ranging from flip-flops to ballet flats to the
traditional Beach model, has made CROCS a phenomenon all its own, loved by
boaters, athletes, outdoor enthusiasts, celebrities and families alike.

In addition to becoming the title sponsor, CROCS will sponsor the "CROCS Cup,"
which will be awarded to the AVP men's and women's teams that accumulate the
most CROCS Cup Points throughout the AVP season. CROCS Cup Points will be
awarded in a weighted format based on performance in AVP events. At the
conclusion of the season, the men's and women's leaders will receive the CROCS
Cup, which is a trophy exclusively designed and crafted for the AVP CROCS Tour
by Tiffany & Co.



Other highlights of the deal include:

|X|   Three-year exclusivity as the title sponsor of the AVP Tour as well as
      "Official Footwear of the AVP Pro Beach Volleyball Tour"
|X|   Major television presence, including commercial units, vignettes and
      billboards
|X|   Major on-site presence with signage, product sales and an interactive
      volleyball court that will feature skill challenges, clinics, tournaments
      and media events
|X|   Use of AVP imagery in CROCS' national print advertising campaigns
|X|   A multi-faceted licensing agreement covering the development and sale of
      AVP branded footwear that will be available through CROCS' wholesale and
      retail networks

            [GRAPHIC OMITTED]

            [CROCS AVP Black Beach Shoe Sample]


"We are thrilled to have CROCS as the AVP Tour Title Sponsor," stated Leonard
Armato, CEO and Commissioner of AVP. "We could not ask for a more perfect brand
and cultural fit. CROCS combines technology with comfort to produce
one-of-a-kind lifestyle products. The AVP Tour, which features some of the
greatest athletes in the world surrounded by an infectious beach lifestyle, will
blend perfectly with CROCS to create a marketing platform that we believe has
unlimited potential for both companies."

"We are excited to announce our new affiliation with this world-class, high
profile tour and we are pleased to become the title sponsor for the next three
years," said Ron Snyder, CEO of CROCS. "The tremendous growth and demographic
footprint of the AVP make this partnership an excellent fit for the CROCS brand.
The AVP Tour experienced 48% growth in its fan base in 2005 and the demographics
of its fans are ideal to help us continue to grow our brand. The AVP Tour's rich
history and exciting future make this title sponsorship attractive to a strong
and growing company like CROCS."

As both the CROCS and the AVP brands rapidly evolve, the AVP CROCS Tour will
help both companies establish themselves as growing lifestyle brands.

AVP is happy to announce that tickets for all 2006 AVP CROCS Tour events are now
available for purchase through AVP's website (www.avp.com/tickets).


About AVP Pro Beach Volleyball Tour, Inc.
AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment
company focused on the production, marketing and distribution of professional
beach volleyball events worldwide. AVP operates the industry's most prominent
national touring series, the AVP CROCS Tour, which was originally organized in
1983. Featuring more than 150 of the top American men and women competitors in
the sport, AVP will hold 16 AVP CROCS Tour events throughout the United States
in 2006. In 2004, AVP athletes successfully represented the United States during
the Olympics in Athens, Greece, winning gold and bronze medals, the first medals
won by U.S. women in professional beach volleyball. For more information, please
visit www.avp.com.



About CROCS:
CROCS, Inc. is a rapidly growing designer, manufacturer and marketer of footwear
for men, women and children under the CROCS brand. All of our footwear products
incorporate our proprietary closed-cell resin material, which we believe
represents a substantial innovation in footwear comfort and functionality. Our
proprietary closed-cell resin, which we refer to as croslite(TM) enables us to
produce a soft and lightweight, non-marking, slip- and odor-resistant shoe.
These unique properties make CROCS footwear ideal for casual wear, as well as
for recreational uses such as boating, hiking, fishing and gardening, and have
enabled us to successfully market our products to a broad range of consumers.
CROCS come in a wide array of colors and styles are sold in more than 6,500
North American retail locations and at our e-tailing website, www.CROCS.com.

Forward Looking Statements

The matters regarding the future discussed in this news release include
forward-looking statements as defined in the Private Securities Litigation
Reform Act of 1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause our actual results, performance
or achievements to be materially different from any future results, performances
or achievements expressed or implied by the forward-looking statements. These
risks and uncertainties include, but are not limited to, the following: our
limited operating history; our significant recent expansion; changing fashion
trends; our reliance on market acceptance of the small number of products we
sell; our ability to develop and sell new products; our limited manufacturing
capacity and distribution channels; our reliance on third party manufacturing
and logistics providers for the production and distribution of our products; our
reliance on a single-source supply for certain raw materials; our ability to
obtain and protect intellectual property rights; the effect of competition in
our industry; the potential effects of seasonality on our sales; our ability to
attract, assimilate and retain management talent; and other factors described in
our annual report on Form 10-K under the heading "Risk Factors." Readers are
encouraged to review that section and all other disclosures appearing in our
filings with the Securities and Exchange Commission.


                                      # # #