EXHIBIT 32.1

CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED PURSUANT TO SECTION 906 OF THE
SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of E Com Ventures, Inc. (the "Company") of
Form 10-K for the year ended January 28, 2006, as filed with the Securities and
Exchange Commission on the date hereof (the "Report"), I, Michael W. Katz,
President and Chief Executive Officer of the Company, certify, pursuant to 18
U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002, that:

      1.    The Report fully complies with the requirements of Section 13(a) or
            15(d) of the Securities Exchange Act of 1934; and

      2.    The information contained in the Report fairly presents, in all
            material respects, the financial condition and results of operations
            of the Company.


                                               By: /s/ MICHAEL W. KATZ
                                                   ------------------------
                                                   Michael W. Katz
                                                   President and
                                                   Chief Executive Officer
                                                   April 28, 2006