EXHIBIT 31.1

                                  CERTIFICATION

I, Jeffrey W. Flannery, certify the following:

     1.       I have reviewed this quarterly report on Form 10-QSB of The
              Jackson Rivers Company;

     2.       Based on my knowledge, this report does not contain any untrue
              statement of a material fact or omit to state a material fact
              necessary to make the statements made, in light of the
              circumstances under which such statements were made, not
              misleading with respect to the period covered by this report;

     3.       Based on my knowledge, the financial statements, and other
              financial information included in this report, fairly present in
              all material respects the financial condition, results of
              operations and cash flows of The Jackson Rivers Company as of, and
              for, the periods presented in this report;

     4.       I am responsible for establishing and maintaining disclosure
              controls and procedures (as defined in Exchange Act Rules
              13a-15(e) and 15d-15(e)) and internal control over financial
              reporting (as defined in Exchange Act Rules 13a-15(f) and
              15d-15(f)) for The Jackson Rivers Company and I have done the
              following:

              a.  designed such disclosure controls and procedures, or caused
                  such disclosure controls and procedures to be designed under
                  my supervision, to ensure that material information relating
                  to The Jackson Rivers Company, including its consolidated
                  subsidiaries, is made known to us by others within those
                  entities, particularly during the period in which this report
                  is being prepared;

              b.  designed such internal control over financial reporting, or
                  caused such internal control over financial reporting to be
                  designed under my supervision, to provide reasonable assurance
                  regarding the reliability of financial reporting and the
                  preparation of financial statements for external purposes in
                  accordance with generally accepted accounting principles;

              c.  evaluated the effectiveness of The Jackson Rivers Company's
                  disclosure controls and procedures and presented in this
                  report our conclusions about the effectiveness of the
                  disclosure controls and procedures, as of the end of the
                  period covered by this report based on such evaluation; and

              d.  disclosed in this report any change in The Jackson Rivers
                  Company's internal control over financial reporting that
                  occurred during The Jackson Rivers Company's most recent
                  fiscal quarter that has materially affected, or is reasonably
                  likely to materially affect, The Jackson Rivers Company's
                  internal control over financial reporting; and

     5.       I have disclosed, based on my most recent evaluation of internal
              control over financial reporting, to The Jackson Rivers Company's
              auditors and the audit committee of The Jackson Rivers Company's
              board of directors:

              a.  All significant deficiencies and material weaknesses in the
                  design or operation of internal control over financial
                  reporting which are reasonably likely to adversely affect The
                  Jackson Rivers Company's ability to record, process, summarize
                  and report financial information; and

              b.  Any fraud, whether or not material, that involves management
                  or other employees who have a significant role in The Jackson
                  Rivers Company's internal control over financial reporting.



                         /s/ Jeffrey W. Flannery
August 21, 2006          -------------------------------------------------------
                         Jeffrey W. Flannery
                         Chief Executive Officer and Chief Financial Officer
                         (Principal Executive, Financial and Accounting Officer)