Exhibit 99.1

                        AMENDMENT AND EXCHANGE AGREEMENT

      AMENDMENT AND EXCHANGE AGREEMENT (the  "Agreement"),  dated as of December
29, 2006, by and among Bravo!  Brands Inc.  (f/k/a/ Bravo!  Foods  International
Corp.), a Delaware  corporation,  with headquarters  located at 11300 US Highway
#1, Suite 202, North Palm Beach, FL 33408 (the "Company"),  and ___________ (the
"Investor").

      WHEREAS:

      A. The  Company,  the  Investor and certain  other  investors  (the "Other
Investors",  and collectively with the Investor, the "Investors") are parties to
that  certain  Securities  Purchase  Agreement,  dated as of July  26,  2006 (as
amended prior to the date hereof by the Amendment Agreements (as defined below),
the "Existing  Securities Purchase  Agreement"),  pursuant to which, among other
things,  the  Investors  purchased  from the  Company  (i)  Initial  Notes  (the
"Existing  Initial  Notes"),  which are convertible into shares of the Company's
common stock, par value $0.001 per share (the "Common  Stock"),  (ii) Additional
Notes (as amended  prior to the date  hereof by the  Amendment  Agreements,  the
"Additional  Existing Notes",  and together with the Initial Existing Notes, the
"Existing  Notes"),  which are  convertible  into  shares of Common  Stock  (the
Existing Notes as converted,  the "Existing Conversion  Shares"),  in accordance
with  the  terms  thereof,  (iii)  Series A  Warrants  (the  "Existing  Series A
Warrants"),  which are  exercisable  into shares of Common Stock (the  "Existing
Series A Warrant  Shares"),  and (iv) Series B Warrants (the "Existing  Series B
Warrants",  and together  with the  Existing  Series A Warrants,  the  "Existing
Warrants"),  which are  exercisable  into shares of Common Stock (the  "Existing
Series B  Warrant  Shares",  and  together  with the  Existing  Series A Warrant
Shares, the "Existing Warrant Shares").

      B.  Contemporaneously  with the  execution  and  delivery of the  Existing
Securities  Purchase  Agreement,  the Company and the  Investors  entered into a
Registration  Rights  Agreement,  dated as of July 26, 2006 (as amended prior to
the date hereof by the Amendment Agreements,  the "Existing  Registration Rights
Agreement"),   pursuant  to  which  the  Company   agreed  to  provide   certain
registration  rights with respect to the  Registrable  Securities (as defined in
the Existing Registration Rights Agreement) under the Securities Act of 1933, as
amended (the "1933 Act"), and the rules and regulations  promulgated thereunder,
and applicable state securities laws.

      C. On August 31, 2006,  the Company  entered into those certain  amendment
agreements,  by and between the  Company and each of the Buyers,  which  amended
certain provisions of the Existing Securities  Purchase Agreement,  the Existing
Registration  Rights Agreement and the Existing Additional Notes (the "Amendment
Agreements").



      D. The  Company  and the  Investor  desire to enter  into this  Agreement,
pursuant to which,  among other things,  (i) the Company and the Investor  shall
amend and restate all of such Investor's Existing Initial Notes for notes in the
form attached  hereto as Exhibit A-1 (the "Amended and Restated  Initial Notes")
which shall be convertible into Common Stock,  (ii) the Company and the Investor
shall amend and restate all of such  Investor's  Existing  Additional  Notes for
notes in the form  attached  hereto as  Exhibit  A-2 (the  "Second  Amended  and
Restated  Additional  Notes", and together with the Amended and Restated Initial
Notes,  the "Amended and Restated Notes") which shall be convertible into Common
Stock (the Amended and Restated  Notes as  converted,  the "Amended and Restated
Conversion  Shares"),  (iii) the Company and the Investor  shall exchange all of
such  Investor's  Existing  Series A Warrants for warrants in the form  attached
hereto as Exhibit  B-1 (the  "Replacement  Series A  Warrants")  which  shall be
exercisable  into  shares of Common  Stock  (the  "Replacement  Series A Warrant
Shares"),  (iv)  the  Company  and  the  Investor  shall  exchange  all of  such
Investor's  Existing  Series B Warrants for warrants in the form attached hereto
as Exhibit B-2 (the  "Replacement  Series B  Warrants",  and  together  with the
Replacement  Series A  Warrants,  the  "Replacement  Warrants")  which  shall be
exercisable  into  shares of Common  Stock  (the  "Replacement  Series B Warrant
Shares",  and  together  with the  Replacement  Series  A  Warrant  Shares,  the
"Replacement  Warrant  Shares")  and (v) the  Company  shall pay  $_______  (the
"Registration  Delay Payment Amount"),  representing the projected  Registration
Delay  Payments (as defined in the Amended  Registration  Rights  Agreement  (as
defined below)) to be paid to the Investor on January 2, 2007 (the "Registration
Delay Payment Date") in accordance with Section 1(c) below,  which otherwise (A)
have and will become payable to the Investor during the period commencing on the
Initial  Filing  Deadline  (as  defined  in  the  Amended   Registration  Rights
Agreement)  and ending on January 5, 2007 (the "Initial  Filing Waiver  Period")
with  respect to any Filing  Failure  (as  defined in the  Amended  Registration
Rights  Agreement)  occurring or  continuing  during the Initial  Filing  Waiver
Period,  (B) have and will  become  payable  to the  Investor  during the period
commencing  on the  Additional  Filing  Deadline  (as  defined  in  the  Amended
Registration  Rights  Agreement) and ending on January 5, 2007 (the  "Additional
Filing  Waiver  Period")  with respect to any Filing  Failure (as defined in the
Amended  Registration  Rights  Agreement)  occurring  or  continuing  during the
Additional  Filing Waiver  Period,  and (C) have and will become  payable to the
Investor during the period commencing on the Initial Effectiveness  Deadline (as
defined in the Amended  Registration Rights Agreement) and ending on January 23,
2007  (the   "Initial   Effectiveness   Waiver   Period)  with  respect  to  any
Effectiveness  Failure (as defined in the Amended Registration Rights Agreement)
occurring or continuing during the Initial Effectiveness Waiver Period.

      E. The amendment and restatement of the Existing Notes for the Amended and
Restated  Notes and the  exchange of the Existing  Warrants for the  Replacement
Warrants is being made in reliance upon the exemption from registration provided
by Section 3(a)(9) of the 1933 Act.

      F.  Capitalized  terms used herein and not otherwise  defined herein shall
have the respective meanings ascribed to them in the Amended Securities Purchase
Agreement (as defined below).


                                       2


      NOW, THEREFORE,  in consideration of the foregoing recitals and the mutual
promises  hereinafter  set forth,  the Company and the Investor  hereby agree as
follows:


      1.    AMENDMENT  AND  RESTATEMENT  OF  EXISTING  NOTES  AND  EXCHANGE  AND
            ISSUANCE OF WARRANTS; REGISTRATION DELAY PAYMENTS; WAIVER.

            (a)  Amendment  and  Restatement  of  Existing  Notes;  Exchange  of
Existing  Warrants.  Subject to  satisfaction  (or waiver) of the conditions set
forth in Sections 5 and 6 below,  at the closing  contemplated by this Agreement
(the "Closing"),  the Investor shall surrender to the Company its Existing Notes
and its  Existing  Warrants  and the  Company  shall  issue and  deliver  to the
Investor  (i)  Amended  and  Restated  Initial  Notes  in the  same  outstanding
principal  amounts  and with  such  accrued  but  unpaid  interest  as under the
Existing Notes on the Closing Date (as defined  below),  (ii) Second Amended and
Restated  Additional  Notes in principal amount equal to the product of (x) 125%
and (y) the same outstanding  principal amounts and with such accrued but unpaid
interest as under the Existing  Additional  Notes on the Closing Date, (iii) the
Replacement  Series A Warrants to acquire  that number of  Replacement  Series A
Warrant  Shares  equal to the product of (x) 2.14706  (that is, 0.73  divided by
0.34) and (y) the number of shares of Common Stock  issuable  under the Existing
Series A Warrants  issued to the Investor on the Closing Date (as defined in the
Existing   Securities  Purchase  Agreement)  pursuant  the  Existing  Securities
Purchase  Agreement and (iv) the  Replacement  Series B Warrants to acquire that
number of Replacement Series B Warrant Shares equal to the number of Amended and
Restated  Conversion Shares issuable upon conversion of the Amended and Restated
Notes.

            (b) Closing  Date.  The date and time of the Closing  (the  "Closing
Date")  shall be 10:00  a.m.,  New York  Time,  on the date  hereof,  subject to
notification  of  satisfaction  (or waiver) of the conditions to the Closing set
forth in Sections 5 and 6 below (or such later date as is mutually  agreed to by
the Company and the  Investor).  The Closing  shall occur on the Closing Date at
the offices of Schulte Roth & Zabel LLP, 919 Third  Avenue,  New York,  New York
10022.

            (c) Registration Delay Payments;  Waiver.  Subject to the receipt of
the  Registration  Delay  Payment  Amount on or before  the  Registration  Delay
Payment Date by wire transfer of  immediately  available  funds  pursuant to the
wire  instructions  provided by the Investor,  effective as of the Closing Date,
the Investor  hereby  waives any Event of Default (as defined in the Amended and
Restated  Notes)  arising  solely by the Company's  failure to pay  Registration
Delay  Payments with respect to (x) any Filing  Failure  occurring or continuing
during the Initial  Filing Waiver Period,  (y) any Filing  Failure  occurring or
continuing during the Additional Filing Waiver Period, and (z) any Effectiveness
Failure occurring or continuing during the Initial  Effectiveness Waiver Period;
provided,  however,  that such  waiver  shall not  apply to any  Filing  Failure
occurring  or  continuing  after  January 5, 2007 or any  Effectiveness  Failure
occurring or continuing after the January 23, 2007 and provided,  further,  that
such  waiver  shall be null and void in the event  that the  Registration  Delay
Payment  Amount is not  received by the  Investor on or before the  Registration
Delay Payment Date. For the avoidance of doubt, an  Effectiveness  Failure shall
not constitute an Event of Default under the Amended and Restated  Initial Notes
until March 9, 2007.


                                       3


            (d) Waiver of Holder Optional  Redemption Notice Default.  Effective
as of the Closing Date and concurrently with the withdrawal by (x) _____________
of its Holder Option  Redemption Notice delivered to the Company on December 11,
2006 (the  "________  Redemption  Notice")  and (y)  ___________________  of its
Holder Option  Redemption  Notice  delivered to the Company on December 11, 2006
(the "_________  Redemption  Notice"),  the Investor hereby waives ab initio the
Events of Default  arising under the Amended and Restated  Additional  Notes for
the Company's failure to pay (i) the Holder Option Redemption Price with respect
to the _______  Redemption Notice to  ________________  on December 18, 2006 and
(ii)  the  Holder  Option  Redemption  Price  with  respect  to  the  __________
Redemption Notice to _______________ on December 18, 2006.

      2.    AMENDMENTS TO TRANSACTION DOCUMENTS.

            (a) Existing Securities Purchase  Agreement;  Existing  Registration
Rights Agreement;  Other Transaction Documents. The Existing Securities Purchase
Agreement (as amended hereby, the "Amended Securities  Purchase  Agreement") and
the Existing  Registration  Rights  Agreement (as amended  hereby,  the "Amended
Registration Rights Agreement") are hereby amended as follows:

                  (i) All  references  to "Initial  Notes"  shall mean,  and are
            hereby replaced with, the "Amended and Restated Initial Notes";

                  (ii) All references to "Initial Conversion Shares" shall mean,
            and are hereby  replaced  with,  the "Amended  and Restated  Initial
            Conversion Shares";

                  (iii) All  references  to  "Amended  and  Restated  Additional
            Notes" shall mean, and are hereby replaced with, the "Second Amended
            and Restated Additional Notes";

                  (iv)  All  references  to  "Amended  and  Restated  Additional
            Conversion  Shares" shall mean,  and are hereby  replaced  with, the
            "Second Amended and Restated Additional Conversion Shares";

                  (v) All references to "Conversion  Shares" shall mean, and are
            hereby replaced with, the "Amended and Restated Conversion Shares";

                  (vi) All  references to "Warrants"  shall mean, and are hereby
            replaced with, the "Replacement Warrants";

                  (vii) All  references to "Warrant  Shares" shall mean, and are
            hereby replaced with, the "Replacement Warrant Shares";

                  (viii) All references to "Securities Purchase Agreement" shall
            mean,  and are  hereby  replaced  by  "Amended  Securities  Purchase
            Agreement."

                  (ix) All references to "Registration  Rights  Agreement" shall
            mean,  and are  hereby  replaced  by  "Amended  Registration  Rights
            Agreement."

                  (x) All  references  to  "Notes"  shall  mean,  and are hereby
            replaced by "Amended and Restated Notes."


                                       4


                  (xi) All  references  to "Bravo!  Foods  International  Corp."
            shall mean, and are hereby replaced by "Bravo! Brands Inc."

                  (xii)  The  defined  term  "Transaction  Documents"  is hereby
            amended to include this Agreement.,  the Replacement  Warrants,  the
            Amended  and  Restated  Notes,  the  Amended   Securities   Purchase
            Agreement and the Amended Registration Rights Agreement.

            (b)  Amendment  to  the  Existing   Securities  Purchase  Agreement.
Notwithstanding  the  provisions  of  Section  4(r) of the  Existing  Securities
Purchase Agreement,  the Company and the Investor hereby agree that the "Company
Escrow Release Date" shall be deemed to have occurred on November 10, 2006.

      3.    REPRESENTATIONS AND WARRANTIES

            (a) Investor  Representations.  The Investor  hereby  represents and
warrants  to the  Company as to Amended  and  Restated  Notes,  the  Amended and
Restated Conversion Shares, the Replacement Warrants and the Replacement Warrant
Shares as set forth in Section 2 of the Amended Securities Purchase Agreement as
if such  representations  and warranties were made as of the date hereof (except
for representations and warranties that speak as of a specific date, which shall
remain  true  and  correct  as of such  specific  date)  and set  forth in their
entirety in this Agreement; provided, however, that the Company and the Investor
hereby agree that for purposes of the Investor's  representations and warranties
set forth in  Section  2(k) of the  Amended  and  Restated  Securities  Purchase
Agreement,  such  representations  and warranties are being made in this Section
3(a) as of the date hereof  without  regard to the execution and delivery of the
Amendment Agreements and the transactions contemplated thereby.

            (b) Company Representations.  The Company represents and warrants to
the  Investor  as set forth in  Section  3 of the  Amended  Securities  Purchase
Agreement as if such  representations  and  warranties  were made as of the date
hereof (except for  representations  and warranties  that speak as of a specific
date,  which shall  remain true and  correct as of such  specific  date) and set
forth in their entirety in this Agreement.  Such  representations and warranties
to the  transactions  thereunder  and the  securities  issued thereby are hereby
deemed for  purposes of this  Agreement  to be  references  to the  transactions
hereunder  and the  issuance of the  securities  hereby,  references  therein to
"Closing Date" being deemed references to the Closing Date as defined in Section
1(b) above,  and references to "the date hereof" being deemed  references to the
date of this Agreement.

            (c) No Event of Default.  The Company represents and warrants to the
Investor that after giving  effect to the terms of this  Agreement and the Other
Agreements (as defined below), no Default or Event of Default (as defined in the
Notes) shall have occurred and be continuing as of the date hereof.


                                       5


            (d)  Holding  Period.  For the  purposes  of Rule 144,  the  Company
acknowledges  that the  holding  period of (i) the Amended  and  Restated  Notes
(including  the  corresponding  Amended and Restated  Conversion  Shares) may be
tacked onto the holding  period of the Existing  Notes and (ii) the  Replacement
Warrants (including the corresponding  Replacement Warrant Shares) may be tacked
onto the  holding  period  of the  Existing  Warrants  (in the case of  Cashless
Exercise (as defined in the Replacement  Warrants)),  and the Company agrees not
to take a position contrary to this Section 3(c). The Company's  representation,
covenant  and  agreement  set forth in this Section 3(d) shall be subject in all
respects to Rule 144 and other  applicable  securities laws, as may be in effect
from time to time.

      4.    FEES AND EXPENSES

            Except as otherwise  set forth in this  Agreement,  each party shall
pay the fees and  expenses  of its  advisers,  counsel,  accountants  and  other
experts,  if any, and all other expenses  incurred by such party incident to the
negotiation, preparation, execution, delivery and performance of this Agreement.
The Company shall pay all stamp and other  non-income taxes and duties levied in
connection  with the  issuance  of the  Amended  and  Restated  Notes and of the
Replacement Warrants.

      5.    CONDITIONS TO COMPANY'S OBLIGATIONS HEREUNDER.

            The obligations of the Company to the Investor hereunder are subject
to the  satisfaction  of each of the following  conditions,  provided that these
conditions  are for the Company's  sole benefit and may be waived by the Company
at any time in its sole  discretion by providing the Investor with prior written
notice thereof:

                  (a) The  Investor  shall  have  executed  this  Agreement  and
delivered the same to the Company.

                  (b) The  Investor  shall have  delivered  to the  Company  its
Existing   Notes  and  Existing   Warrants  for   cancellation   or  such  other
documentation  reasonably  satisfactory  to  the  Company  that  the  Investor's
Existing Notes and Existing Warrants have been lost or destroyed.

                  (c) The  representations  and  warranties  of the  Investor in
Section 3(a) hereof shall be true and correct as of the date when made and as of
the Closing  Date as though made at that time  (except for  representations  and
warranties that speak as of a specific date).

      6.    CONDITIONS TO THE INVESTOR'S OBLIGATIONS HEREUNDER.

      The obligations of the Investor  hereunder are subject to the satisfaction
of each of the following conditions,  provided that these conditions are for the
Investor's  sole  benefit  and may be waived by the  Investor at any time in its
sole discretion by providing the Company with prior written notice thereof:

            (a) The Company shall have executed this Agreement and delivered the
same to the Investor.

            (b) Each of the Other Investors  shall have (i) executed  agreements
identical to this Agreement (the "Other  Agreements"),  (ii) satisfied or waived
all  conditions  to the  closings  contemplated  by such  agreements  and  (iii)
surrendered  their Existing Notes and Existing Warrants for Amended and Restated
Notes and Replacement  Warrants  identical to the Amended and Restated Notes and
Replacement Warrants of the Investor hereunder.


                                       6


            (c) The  Company  shall have  delivered  to the  Company's  transfer
agent,  with a copy to the  Investors,  a letter  stating  that the  Irrevocable
Transfer Agent  Instructions dated July 26, 2006 shall also apply to the Amended
and Restated Notes and Replacement Warrant Shares.

            (d) The Investor shall have received the opinion of Baker & McKenzie
LLP,  the  Company's  outside  counsel,   dated  as  of  the  Closing  Date,  in
substantially the form of Exhibit C attached hereto.

            (e) The Company  shall have  executed and  delivered to the Investor
the Amended and Restated Notes and the Replacement  Warrants being issued to the
Investor at the Closing.

            (f) The  Board  of  Directors  of the  Company  shall  have  adopted
resolutions consistent with the transactions contemplated hereby.

            (g) The Company  shall have  delivered to the Investor a certificate
evidencing  the  formation  and good  standing of the  Company in such  entity's
jurisdiction  of  formation  issued by the  Secretary  of State  (or  comparable
office) of such jurisdiction, as of a date within 10 days of the Closing Date.

            (h) The Company  shall have  delivered to the Investor a certificate
evidencing  the  Company's  qualification  as a  foreign  corporation  and  good
standing  issued  by the  Secretary  of State  (or  comparable  office)  of each
jurisdiction in which the Company is required to be so qualified,,  as of a date
within ten (10) days of the Closing Date.

            (i) The Company shall have  delivered to the Investor a certificate,
executed by the Secretary of the Company and dated as of the Closing Date, as to
(i) the  resolutions  consistent  with Section 6(f) as adopted by the  Company's
Board of Directors in a form  reasonably  acceptable to the  Investor,  (ii) the
Articles  of  Incorporation  and  (iii)  the  Bylaws,  each as in  effect at the
Closing, in the form attached hereto as Exhibit D.

            (j) The  representations  and  warranties  of the Company in Section
3(b) shall be true and correct in all material respects as of the date when made
and  as  of  the  Closing   Date  as  though  made  at  that  time  (except  for
representations  and warranties  that speak as of a specific  date,  which shall
remain true and  correct as of such  specific  date) and the Company  shall have
performed,  satisfied and complied in all material  respects with the covenants,
agreements and conditions required by the Transaction Documents to be performed,
satisfied or complied with by the Company at or prior to the Closing  Date.  The
Investor  shall have  received a  certificate,  executed by the Chief  Executive
Officer of the Company,  dated as of the Closing Date,  to the foregoing  effect
and as to such other matters as may be  reasonably  requested by the Investor in
the form attached hereto as Exhibit D.

            (k) The Company shall have obtained all governmental,  regulatory or
third  party  consents  and  approvals,  if any,  necessary  for the sale of the
Securities.


                                       7


      7.    MISCELLANEOUS.

            (a) Disclosure of Transactions and Other Material Information. On or
before 8:30 a.m.,  New York City time,  on the first  Business Day following the
date of this  Agreement,  the  Company  shall  issue a press  release and file a
Current Report on Form 8-K describing the terms of the transactions contemplated
by the Transaction  Documents in the form required by the 1934 Act and attaching
the material  Transaction  Documents not previously  filed  (including,  without
limitation,  this Agreement (and all schedules to this  Agreement),  the form of
the Amended and Restated Notes and the form of Amended and Restated Warrants) as
exhibits to such filing (including all attachments,  the "8-K Filing"). From and
after  the  filing  of the 8-K  Filing  with the SEC,  no  Investor  shall be in
possession of any material, nonpublic information received from the Company, any
of its Subsidiaries or any of its respective officers,  directors,  employees or
agents,  that is not  disclosed  in the 8-K Filing.  The Company  shall not, and
shall  cause  each of its  Subsidiaries  and its and  each of  their  respective
officers, directors, employees and agents, not to, provide the Investor with any
material, nonpublic information regarding the Company or any of its Subsidiaries
from and after the filing of the 8-K Filing  with the SEC  without  the  express
written  consent of the  Investor.  If the  Investor  has,  or  believes it has,
received any such material,  nonpublic  information regarding the Company or any
of its  Subsidiaries,  it shall provide the Company with written notice thereof.
The Company shall,  within five (5) Trading Days of receipt of such notice, make
public  disclosure of such material,  nonpublic  information.  In the event of a
breach of the foregoing covenant by the Company, any of its Subsidiaries, or any
of its or  their  respective  officers,  directors,  employees  and  agents,  in
addition to any other remedy provided  herein or in the  Transaction  Documents,
the Investor shall have the right to make a public disclosure,  in the form of a
press release,  public advertisement or otherwise,  of such material,  nonpublic
information without the prior approval by the Company, its Subsidiaries,  or any
of its or their respective officers, directors, employees or agents. No Investor
shall have any  liability to the  Company,  its  Subsidiaries,  or any of its or
their respective officers, directors, employees,  stockholders or agents for any
such disclosure. Subject to the foregoing, neither the Company, its Subsidiaries
nor the Investor shall issue any press  releases or any other public  statements
with respect to the transactions  contemplated hereby;  provided,  however, that
the Company shall be entitled,  without the prior  approval of the Investor,  to
make  any  press  release  or  other  public  disclosure  with  respect  to such
transactions   (i)  in   substantial   conformity   with  the  8-K   Filing  and
contemporaneously  therewith  and  (ii) as is  required  by  applicable  law and
regulations  (provided  that in the case of  clause  (i) the  Investor  shall be
consulted  by the  Company in  connection  with any such press  release or other
public  disclosure  prior to its release).  Without the prior written consent of
the  Investor,  neither the Company nor any of its  Subsidiaries  or  affiliates
shall disclose the name of the Investor in any filing, announcement,  release or
otherwise.


                                       8


            (b)  Governing  Law;   Jurisdiction;   Jury  Trial.   All  questions
concerning the construction,  validity,  enforcement and  interpretation of this
Agreement  shall be  governed  by the  internal  laws of the  State of New York,
without  giving effect to any choice of law or conflict of law provision or rule
(whether of the State of New York or any other  jurisdictions)  that would cause
the  application  of the laws of any  jurisdictions  other than the State of New
York. Each party hereby irrevocably submits to the exclusive jurisdiction of the
state and federal courts sitting in The City of New York,  Borough of Manhattan,
for the adjudication of any dispute hereunder or in connection  herewith or with
any transaction  contemplated hereby or discussed herein, and hereby irrevocably
waives,  and agrees not to assert in any suit,  action or proceeding,  any claim
that it is not personally  subject to the  jurisdiction of any such court,  that
such suit, action or proceeding is brought in an inconvenient  forum or that the
venue of such  suit,  action  or  proceeding  is  improper.  Each  party  hereby
irrevocably  waives  personal  service of process and consents to process  being
served in any such suit,  action or proceeding by mailing a copy thereof to such
party at the address for such notices to it under this Agreement and agrees that
such service shall constitute good and sufficient  service of process and notice
thereof.  Nothing contained herein shall be deemed to limit in any way any right
to serve process in any manner  permitted by law. EACH PARTY HEREBY  IRREVOCABLY
WAIVES ANY RIGHT IT MAY HAVE,  AND AGREES NOT TO  REQUEST,  A JURY TRIAL FOR THE
ADJUDICATION  OF ANY DISPUTE  HEREUNDER OR IN CONNECTION  WITH OR ARISING OUT OF
THIS AGREEMENT OR ANY TRANSACTION CONTEMPLATED HEREBY.

            (c)  Counterparts.  This  Agreement  may be  executed in two or more
identical  counterparts,  all of  which  shall  be  considered  one and the same
agreement and shall become effective when  counterparts have been signed by each
party and  delivered to the other  party;  provided  that a facsimile  signature
shall be  considered  due  execution  and shall be  binding  upon the  signatory
thereto with the same force and effect as if the signature were an original, not
a facsimile signature.

            (d) Headings.  The headings of this Agreement are for convenience of
reference  and shall not form part of, or affect  the  interpretation  of,  this
Agreement.

            (e)  Severability.  If any  provision  of this  Agreement  shall  be
invalid   or   unenforceable   in   any   jurisdiction,   such   invalidity   or
unenforceability  shall  not  affect  the  validity  or  enforceability  of  the
remainder  of  this   Agreement  in  that   jurisdiction   or  the  validity  or
enforceability of any provision of this Agreement in any other jurisdiction.

            (f) No Third Party Beneficiaries. This Agreement is intended for the
benefit of the parties  hereto and their  respective  permitted  successors  and
assigns, and is not for the benefit of, nor may any provision hereof be enforced
by, any other Person.

            (g) Further Assurances. Each party shall do and perform, or cause to
be done and performed,  all such further acts and things,  and shall execute and
deliver all such other agreements,  certificates,  instruments and documents, as
the other  party may  reasonably  request  in order to carry out the  intent and
accomplish  the  purposes  of  this  Agreement  and  the   consummation  of  the
transactions contemplated hereby.

            (h) No Strict Construction. The language used in this Agreement will
be deemed to be the  language  chosen by the  parties  to express  their  mutual
intent, and no rules of strict construction will be applied against any party.

            (i) Successors and Assigns. This Agreement shall be binding upon and
inure to the benefit of the parties and their respective  successors and assigns
in accordance with the terms of the Existing Securities Purchase Agreement.


                                       9


            (j) Notices. Any notices,  consents, waivers or other communications
required or permitted to be given under the terms of this  Agreement  must be in
writing  and will be deemed  to have  been  delivered:  (i) upon  receipt,  when
delivered  personally;  (ii)  upon  receipt,  when sent by  facsimile  (provided
confirmation of transmission  is  mechanically or  electronically  generated and
kept on file by the sending party); or (iii) one Business Day after deposit with
an overnight  courier service,  in each case properly  addressed to the party to
receive the same.  The addresses and facsimile  numbers for such  communications
shall be:


                        If to the Company:

                                Bravo! Brands Inc.
                                11300 US Highway 1
                                Suite 202
                                North Palm Beach, FL 33408
                                Telephone: (561) 625-1411
                                Facsimile: (561) 625-1413
                                Attention: Jeffrey J. Kaplan,
                                           Chief Financial Officer

                        With a copy (for informational purposes only) to
                        Roy D. Toulan, Jr., Vice President, General Counsel

                        Copy to (for informational purposes only):

                                Baker & McKenzie LLP
                                1114 Avenue of the Americas
                                New York, NY 10036
                                Telephone: (212) 626-4100
                                Facsimile: (212) 310-1600
                                Attention: Martin E. Weisberg, Esq.


                        If to the Transfer Agent:

                                American Stock Transfer & Trust Company
                                6201 15th Avenue
                                Brooklyn, NY 11219
                                Telephone: (718) 921-8261
                                Facsimile: (718) 921-8337
                                Attention: Donna Ansbro or Jennifer Donovan

If to an  Investor,  to its  address  and  facsimile  number  set  forth  on the
Securities   Schedule   attached   hereto,   with  copies  to  such   Investor's
representatives as set forth on the Securities Schedule attached hereto,

      with a copy (for informational purposes only) to:

             Schulte Roth & Zabel LLP
             919 Third Avenue
             New York, New York  10022
             Telephone: (212) 756-2000
             Facsimile: (212) 593-5955
             Attention: Eleazer N. Klein, Esq.


                                       10


or to such other address and/or facsimile number and/or to the attention of such
other Person as the  recipient  party has  specified by written  notice given to
each  other  party  five (5) days  prior to the  effectiveness  of such  change.
Written  confirmation  of receipt  (A) given by the  recipient  of such  notice,
consent,  waiver or other  communication,  (B)  mechanically  or  electronically
generated by the sender's facsimile machine containing the time, date, recipient
facsimile  number  and an image of the first  page of such  transmission  or (C)
provided  by an  overnight  courier  service  shall be  rebuttable  evidence  of
personal  service,  receipt by facsimile  or receipt  from an overnight  courier
service in accordance with clause (i), (ii) or (iii) above, respectively.

            (k) Remedies.  The Investor and each holder of the Securities  shall
have all rights and  remedies  set forth in the  Transaction  Documents  and all
rights and  remedies  which such holders have been granted at any time under any
other  agreement or contract and all of the rights which such holders have under
any law.  Any Person  having any rights under any  provision  of this  Agreement
shall be entitled to enforce such rights specifically (without posting a bond or
other security),  to recover damages by reason of any breach of any provision of
this Agreement and to exercise all other rights granted by law. Furthermore, the
Company  recognizes  that in the event  that it fails to  perform,  observe,  or
discharge any or all of its obligations under this Agreement,  any remedy at law
may prove to be inadequate relief to the Investor.  The Company therefore agrees
that the Investor shall be entitled to seek  temporary and permanent  injunctive
relief in any such case  without the  necessity  of proving  actual  damages and
without posting a bond or other security.

            (l) Independent  Nature of Investor's  Obligations  and Rights.  The
obligations  of the  Investor  under  this  Agreement  or any other  Transaction
Document are several and not joint with the  obligations of any other  Investor,
and the Investor shall not be responsible in any way for the  performance of the
obligations  of any other  Investor  under  any  Transaction  Document.  Nothing
contained herein or in this Agreement or any other Transaction Document,  and no
action taken by the Investor pursuant hereto, shall be deemed to constitute such
Investor and other Investors as a partnership,  an association,  a joint venture
or any other kind of entity,  or create a presumption that such Investor and the
other  Investors  are in any way acting in concert or as a group with respect to
such obligations or the transactions contemplated by this Agreement or any other
Transaction  Document and the Company  acknowledges  that the  Investors are not
acting  in  concert  or as a  group  with  respect  to such  obligations  or the
transactions  contemplated by Agreement and any other Transaction Document.  The
Company  and  the  Investor   confirms  that  the  Investor  has   independently
participated in the negotiation of the transactions contemplated hereby with the
advice of its own  counsel  and  advisors.  The  Investor  shall be  entitled to
independently protect and enforce its rights, including, without limitation, the
rights arising out of this Agreement or out of any other Transaction  Documents,
and it  shall  not be  necessary  for any  other  Investor  to be  joined  as an
additional party in any proceeding for such purpose.


                                       11


            (m) Most Favored Nation.  The Company hereby represents and warrants
as of the date  hereof and  covenants  and agrees from and after the date hereof
that none of the terms  offered to any  Person  with  respect to any  amendment,
settlement  or waiver  (each a  "Settlement  Document")  relating  to the terms,
conditions and transactions contemplated hereby, is or will be more favorable to
such Person than those of the Investor and this Agreement  shall be, without any
further action by the Investor or the Company, deemed amended and modified in an
economically and legally  equivalent manner such that the Investor shall receive
the benefit of the more favorable terms  contained in such Settlement  Document.
Notwithstanding the foregoing,  the Company agrees, at its expense, to take such
other actions (such as entering into amendments to the Transaction Documents) as
the Investor may reasonably request to further effectuate the foregoing.



                            [Signature Page Follows]


                                       12



                  IN WITNESS WHEREOF, the Investor and the Company have caused
their respective signature page to this Amendment and Exchange Agreement to be
duly executed as of the date first written above.



                                    COMPANY:

                                    BRAVO! BRANDS INC.



                                    By:
                                        --------------------------
                                        Name:
                                        Title:




          [Signature Page to Consent, Amendment and Exchange Agreement]





            IN WITNESS WHEREOF,  the Investors and the Company have caused their
respective  signature page to this  Amendment and Exchange  Agreement to be duly
executed as of the date first written above.



                                INVESTOR:



                                By:



                                    By:
                                        --------------------------
                                        Name:
                                        Title:




          [Signature Page to Consent, Amendment and Exchange Agreement]