M-WISE APPOINTS ZACH SIVAN AS CHIEF EXECUTIVE OFFICER
Mati Broudo advances to position of Chairman of the Board

WILMINGTON, DE, February 13, 2007 (PRIMEZONE) -- Mobile content technology
vendor, m-Wise (OTC.BB: MWIS) is pleased to announce management changes
expressing optimism for 2007.

Mati Broudo, m-Wise's CEO for the past five years will continue to guide and
accompany the further development of the company in his new role as Chairman of
the Board of Directors. Zach Sivan, Vice President of Sales and Marketing, is
appointed as the new CEO and will lead the company's day-to-day business and
operations.

"m-Wise has made a great progress in the last several years - evolving from a
start-up company to a leading technology vendor in the wireless industry," said
Mati Broudo. "We have been able to acquire wireless entertainment market leading
customers such as ITouch, Thumbplay, Unefon and SupportComm driving the business
into maturity and profitability. The company is now very well positioned to be a
more dominant player in the wireless industry and become part of the expected
business consolidations in this industry. It is with complete confidence that
the Board of Directors recognizes Zach's effectiveness and ability to lead the
company through the next stages of growth in the coming years."

"It is with great honour that I accept this position," said Zach Sivan. "I look
forward to leading further innovations of our technologies and addressing any
business challenges to drive m-Wise to new heights of development this year."

Zach Sivan began working at m-Wise as a sales manager five years ago. Over the
years Mr. Sivan has been deeply involved in the company business and operations
and a key player in m-Wise's ability to overcome the high-tech industry crisis
of 2002 and 2003. He helped the company generate it's first significant
technology sales and drive the business towards profitability.

About m-Wise
Founded in 2000, m-Wise has rapidly established itself as a leading
international provider of enabling technologies for the mobile communications,
mobile gaming, and mobile entertainment industries. m-Wise is the developer of
MOMA (Mobile Once, Mobile Anywhere), the de facto content management and service
delivery platform used on or through over 50 mobile networks throughout Europe,
North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs,
content providers, and media producers to always deliver end-users with a
state-of-the-art mobile experience. MOMA makes it easy not only to manage and
deliver content like entertainment, music, games, and video without specific
regard to handset compatibility but also adds real-time end user capabilities
like voting, chat, and access to live data. Better yet, MOMA includes
transactional billing, customer care, and even marketing capabilities - all
built in.

For more information, please visit www.m-wise.com.



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This press release contains "forward-looking statements." Said statements use
words such as "believes", "intends", "expects", "may", "will", "should", "plan",
"projected", "contemplates", "anticipates" and/or other similar words. All
statements only reflect our current views and opinions concerning future events.
All representations are limited to the date of this press release and involve
risks, uncertainties, and assumptions. Do not place undue reliance on
forward-looking statements. Actual future results may differ significantly from
those identified and described herein.

For more information, please contact:

m-Wise:
Adi Armoza
Email: press@m-wise.com