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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


         Date of Report (Date of earliest event reported): July 31, 2007


                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)


       Texas                       0-19797               74-1989366
     (State of               (Commission File           (IRS Employer
   incorporation)                  Number)          Identification Number)

                              550 Bowie St.
                               Austin, Texas 78703
                    (Address of principal executive offices)

               Registrant's telephone number, including area code:
                                 (512) 477-4455

Check the appropriate box if the Form 8-K filing is intended to simultaneously
satisfy the filing obligation of the registrant under any of the following
provisions:

|_|   Written communications pursuant to Rule 425 under the Securities Act (17
      CFR 230.425)

|_|   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)

|_|   Pre-commencement communications pursuant to Rule 14d-2(b) under the
      Exchange Act (17 CFR 240.14d-2(b))

|_|   Pre-commencement communications pursuant to Rule 13e-4(c) under the
      Exchange Act (17 CFR 240.13e-4c))


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Item 2.02 Results of Operations and Financial Condition.

On July 31, 2007, the Company issued a press release announcing its results of
operations for its third fiscal quarter ended July 1, 2007. A copy of the press
release is furnished herewith as Exhibit 99.1.

In addition to reporting financial results in accordance with generally accepted
accounting principles, or GAAP, the Company provides information regarding
Economic Value Added ("EVA") and Operating Cash Flow per Share in the press
release as additional information about its operating results. These measures
are not in accordance with, or an alternative to, GAAP. The Company's management
believes that these presentations provide useful information to management,
analysts and investors regarding certain additional financial and business
trends relating to its results of operations and financial condition. In
addition, management uses these measures for reviewing the financial results of
the Company and EVA for incentive compensation and capital planning purposes.
The press release includes a tabular reconciliation of these non-GAAP financial
measures to GAAP net income, which the Company believes to be the most directly
comparable GAAP financial measure.

The information contained in this Item 2.02, including Exhibit 99.1 attached
hereto, is being furnished and shall not be deemed to be "filed" for the
purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or
otherwise subject to the liabilities of that Section. Furthermore, the
information contained in this Item 2.02 or Exhibit 99.1 shall not be deemed to
be incorporated by reference into any registration statement or other document
filed pursuant to the Securities Act of 1933, as amended, except as shall be
expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits

(d)   Exhibits

      99.1  Press release dated July 31, 2007, regarding third fiscal quarter
            results of operations.

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                        WHOLE FOODS MARKET, INC.


Date: July 31, 2007                     By: /s/ Glenda Chamberlain
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                                            Glenda Chamberlain
                                            Executive Vice President and
                                            Chief Financial Officer


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