[COMPANY LOGO]      Contact:                                    Earnings Release
                    Bob Recchia or Michell Zarem
                    Tel 734.591.4900 or 734.432.2727
                    recchiab@valassis.com or zaremm@valassis.com
                    19975 Victor Parkway, Livonia, MI 48152


FOR IMMEDIATE RELEASE


                      Valassis Announces Financial Results
                   for the Third Quarter Ended Sept. 30, 2007
                    ADVO Acquisition Driving Positive Results

Livonia,  Mich., Nov. 6, 2007:  Valassis (NYSE:  VCI) today announced  financial
results  for the third  quarter  ended Sept.  30,  2007.  The  Company  reported
quarterly revenues of $607.2 million,  up 144.0% from the third quarter of 2006,
due primarily to the  acquisition of ADVO,  Inc.  (ADVO) that closed on March 2,
2007.  Third-quarter  net earnings were $16.4 million,  or $0.34 in earnings per
share (EPS) up from $6.6  million,  or $0.14 EPS, for the third quarter of 2006.
For the third quarter,  operating  income was $49.0 million and adjusted EBITDA*
was $71.5 million, up 41.3% from pro forma adjusted EBITDA* of $50.6 million for
the third  quarter of 2006.  Adjusted  free cash flow* was $30.8 million for the
quarter.

"Our  strong  results  for  the  quarter  were  driven  by  the  success  of our
integration  efforts  of the ADVO  business,"  said  Alan F.  Schultz,  Valassis
Chairman,  President and CEO. "During 2007, we have made substantial progress to
improve ADVO's cost structure and optimize this business. These efforts drove an
outstanding  $24.9 million  improvement in ADVO's segment profit, as compared to
the third quarter of 2006. Our  Neighborhood  Targeted  segment also delivered a
strong performance for the quarter and continues to outperform the industry.

"We expect to  continue  to take costs out of the shared  mail  business  in the
fourth  quarter,  with 100% of the wrap being printed  internally  for the first
time during this period. We have also accelerated our sales integration plan and
revised  sales  compensation  incentives  that we expect  will set the stage for
profitable revenue growth in the second half of 2008."

Some additional integration and financial highlights include:

o     Cost  Synergies:  Our  primary  focus  for 2007 has been  identifying  and
      delivering cost  synergies.  We are on plan to exceed our $20 million cost
      synergy target for this year.

o     Business  Optimization:  Efforts to optimize our shared mail  business are
      ahead of schedule. Our package optimization initiative, designed to reduce
      over-supply and deliver more  profitable  packages,  is driving  increased
      profits. This quarter reflects optimization results in Los Angeles and the
      partial  effect of  eliminating  the  second  in-home  date in Las  Vegas.
      Reviews   of   package   distribution    profitability   continue   on   a
      market-by-market basis.

o     Sales &  Marketing  Integration:  The  complete  integration  of our sales
      structure  has been  announced  and will be effective  Dec. 4, 2007. A new
      sales compensation  plan,  designed to focus the sales organization on our
      most profitable  revenue  opportunities,  will be effective  January 2008.
      Cross  selling is  currently  being  done on a select  basis and serves as
      "proof of concept" for our integrated customer value proposition.

o     Debt Repayment: In November 2007 we made the third voluntary $25.0 million
      payment on the Senior Secured Credit  Facilities Term Loan B. In the eight
      months  since the  closing  of the ADVO  acquisition,  we have made  $78.0
      million in debt repayments.

o     Reduction  of  Capital  Expenditures:  We are  reducing  expected  capital
      expenditures for 2007 to $40 million or less from the previous guidance of
      $50 million or less.





VCI 3Q07 Earnings
Page 2


Outlook
Management  expects to meet or exceed 2007 adjusted  EBITDA*  guidance of $241.0
million, as outlined in our second quarter 2007 earnings release.

Looking  forward,  the  Company  expects to  announce  2008  annual  guidance in
December,  after the Valassis  Board of Directors  has reviewed and approved the
Company's  budget for the coming  year.  As  previously  reported,  the  Company
expects cost synergies of $36 million in 2008 and $40 million in 2009.

Management  believes  sustainable,  profitable  revenue growth will occur in the
second half of 2008 upon the completion of the following four initiatives:  1) a
new, integrated sales structure designed to redeploy duplicate  coverage,  which
is completed and will take effect Dec. 4, 2007; 2) a new sales compensation plan
which is completed and will take effect  January 2008;  3) the  development  and
implementation  of a  company-wide  targeting  system to provide  customers with
optimized media plans, which is on plan to be completed in the second quarter of
2008; and 4)  cross-training  of the sales  organization,  which began in August
2007, and will continue in 2008. In addition, Valassis is enthusiastic about its
upcoming launch of a  consumer-facing  brand and interactive site, both expected
to be launched in the first quarter of 2008. As a recognized leader in providing
value-oriented  content to  consumers,  Valassis  plans to deliver  this  value,
repurposed from its current media, in an interactive environment. We believe our
ability to drive  consumer  traffic with our rich source of relevant,  local and
national  content and existing media  differentiates  Valassis'  entry into this
space.

Business Segment Discussion

o     ADVO:  ADVO  revenues  for the third  quarter  were $348.9  million.  This
      performance was achieved  despite the elimination of the Detached  Address
      Label and a reduction in package distribution due to optimization efforts.
      Management  expected  these two factors to have  reduced  revenue by 4.1%.
      Revenue  growth in the quarter was driven by a substantial  improvement in
      the ShopWise(R) Wrap sell-through  percentage,  new client wins, increased
      activity by a major national retailer,  reduced client credits, and higher
      revenue  per piece.  Segment  profit  for the  quarter  was $23.7  million
      compared  to a loss  of $1.2  million  (operating  loss  of  $5.7  million
      adjusted to exclude $4.5 million of merger and litigation  costs) reported
      by ADVO in the third calendar quarter of 2006.  Although the third quarter
      of 2006 included some one-time adjustments and other charges, the majority
      of the  improvement  was the  result  of wrap  product  line  performance,
      improved  utilization of our distribution network and successful fixed and
      variable costs reductions.

      "The  extraordinary  performance  of the ADVO  business  is the  result of
      dedication,   sacrifice  and   collaboration  by  associates   across  our
      organization," said Robert A. Mason, ADVO President. "We have done a great
      job  managing  down  costs over the past  several  months and now that our
      sales  organization is playing offense and creating some real wins,  we're
      seeing a significant impact to our bottom line."

o     Neighborhood  Targeted  Products:  Since Jan.  1, 2007,  the  Neighborhood
      Targeted segment has included the Run of Press (ROP) business,  previously
      reported as a separate  business  segment.  Segment revenues for the third
      quarter were $117.4 million, up 13.3% from the prior year quarter. Segment
      profits were up 57.1% to $19.8 million for the quarter. "The growth is due
      to   increases   in  ROP   and   preprints   primarily   in  the   retail,
      telecommunications,  casual dining, consumer packaged goods, and financial
      services  client  verticals,"  said Larry Berg,  Senior Vice  President of
      Retail and Services Sales.

o     Market Delivered  Free-standing  Insert (FSI):  Co-op FSI revenues for the
      third  quarter were $102.6  million,  down 3.1% from the third  quarter of
      2006.  These  results  were due to an  expected  reduction  in FSI pricing
      offset by increased  page growth,  driven by an  increased  industry  date
      schedule.  FSI cost of goods sold was down  slightly  for the quarter on a
      cost per  thousand  (CPM) basis.  Segment  profit for the quarter was $3.7
      million.

o     International & Services revenues are comprised of NCH Marketing Services,
      Inc.,  Valassis  Canada,  Promotion  Watch and In-store.  International  &
      Services reported revenues of $28.0 million for the third quarter of 2007,
      up 4.5% from the third  quarter  of 2006,  due to higher  coupon  clearing
      volumes in the United States and the United  Kingdom and improved sales in
      Valassis Canada. Segment profits for the quarter were $2.9 million after a
      charge of $0.3  million  related to the planned  relocation  of the United
      Kingdom production facility.


                                       2




VCI 3Q07 Earnings
Page 3



o     Household Targeted  Products:  Household Targeted product revenues for the
      third  quarter were $10.3  million,  down 18.3% from the third  quarter of
      2006, due to continued softness in solo direct mail programs. This segment
      lost $1.1 million for the quarter after incurring $0.9 million in expenses
      associated with the Company's investment in its new interactive initiative
      which is expected to launch in the first quarter of 2008.


Segment Results Summary
                                                 Quarter Ended Sept. 30,
Revenue by Segment (in millions)             2007           2006       % Change
- ---------------------------------------   ----------    -----------   ----------
      ADVO(1)                             $     348.9   $     343.8        1.5%
      Neighborhood Targeted(2)            $     117.4   $     103.6       13.3%
      Free-standing Insert                $     102.6   $     105.9       (3.1%)
      International & Services            $      28.0   $      26.8        4.5%
      Household Targeted                  $      10.3   $      12.6      (18.3%)
Total Revenue                             $     607.2   $     592.7        2.4%

                                                   Quarter Ended Sept. 30,
Segment Profit (in millions)                  2007          2006    % Change
- ---------------------------------------   ----------    -----------   ----------
      ADVO(1)                             $     23.7    $     (1.2)          n/a
      Neighborhood Targeted(2)            $     19.8    $     12.6        57.1%
      Free-standing Insert                $      3.7    $     12.5       (70.4%)
      International & Services            $      2.9    $     (2.2)          n/a
      Household Targeted                  $     (1.1)   $      0.2      (650.0%)
Total Segment Profit                      $     49.0     $     21.9       123.7%

(1)   Valassis  acquired ADVO on March 2, 2007. Prior year results are given for
      comparison purposes only and are not included in our reported results.
(2)   Effective Jan. 1, 2007,  Neighborhood  Targeted  includes the Run of Press
      business.

*We define  adjusted  EBITDA as net earnings before interest and other expenses,
net, income taxes,  depreciation,  amortization,  acquisition/litigation-related
expenses,  stock-based  compensation  expense  associated  with  SFAS No.  123R,
amortization of a customer  contract  incentive and other non-cash  charges.  We
define adjusted free cash flow as net earnings plus depreciation,  amortization,
stock-based  compensation expense,  acquisition/litigation-related  expenses and
other non-cash items,  less capital  expenditures.  Adjusted EBITDA and adjusted
free  cash flow are  non-GAAP  financial  measures  commonly  used by  financial
analysts,  investors, rating agencies and other interested parties in evaluating
companies,  including  marketing  services  companies.  Accordingly,  management
believes  that  adjusted  EBITDA  and  adjusted  free cash flow may be useful in
assessing  our  operating  performance  and our ability to meet our debt service
requirements.  However,  these non-GAAP  financial  measures have limitations as
analytical  tools and should  not be  considered  in  isolation  from,  or as an
alternative to,  operating  income,  cash flow or other income or cash flow data
prepared in accordance with GAAP. Some of these limitations are:

o     adjusted  EBITDA  does not  reflect  our  cash  expenditures  for  capital
      equipment or other contractual commitments;
o     although  depreciation and amortization are non-cash  charges,  the assets
      being depreciated or amortized may have to be replaced in the future,  and
      adjusted EBITDA does not reflect cash capital expenditure requirements for
      such replacements;
o     adjusted EBITDA does not reflect changes in, or cash requirements for, our
      working capital needs;
o     adjusted EBITDA does not reflect the significant  interest  expense or the
      cash requirements  necessary to service interest or principal  payments on
      our indebtedness;
o     adjusted  EBITDA does not reflect income tax expense or the cash necessary
      to pay income taxes;
o     adjusted  EBITDA  does not  reflect  the  impact of  earnings  or  charges
      resulting  from  matters we consider not to be  indicative  of our ongoing
      operations;
o     adjusted  free  cash  flow  does not  represent  our  residual  cash  flow
      available for  discretionary  expenditures  since we have  mandatory  debt
      service requirements and other required expenditures that are not deducted
      from adjusted free cash flow;
o     adjusted free cash flow does not capture debt repayment and/or the receipt
      of proceeds from the issuance of debt; and


                                       3



VCI 3Q07 Earnings
Page 4


o     other companies,  including companies in our industry, may calculate these
      measures  differently  and as the  number  of  differences  in the way two
      different  companies  calculate  these measures  increases,  the degree of
      their usefulness as a comparative measure correspondingly decreases.

Because of these limitations, adjusted EBITDA and adjusted free cash flow should
not be considered as measures of discretionary cash available to us to invest in
the growth of our  business  or reduce  indebtedness.  We  compensate  for these
limitations  by relying  primarily on our GAAP results and using these  non-GAAP
financial measures only supplementally.  Further important information regarding
operating results and  reconciliations  of these non-GAAP  financial measures to
the  most  comparable  GAAP  measures  can be found  in the  "Reconciliation  of
Non-GAAP Measures" schedule following the financial statements accompanying this
press release, which should be thoroughly reviewed.

Conference Call Information
Valassis will hold an investor call today to discuss its  third-quarter  results
e call will simulcast
on Valassis' Web site, at  http://www.valassis.com,  and
on Valassis' Web site, at  http://www.valassis.com,  and replay through Nov. 19,
2007 at (800)  405-2236,  pass code  11072110.  This  earnings  release  and the
webcast will be archived on Valassis' Web site under "Investor."

About Valassis
Valassis is the nation's leading marketing services company, offering unique and
diverse media plans with the most  comprehensive  product and customer portfolio
in the industry. The company offers products and services including shared mail;
direct mail;  newspaper-delivered promotions such as inserts, sampling, polybags
and on-page advertisements;  in-store marketing;  direct-to-door advertising and
sampling;  Internet-delivered  marketing; loyalty marketing software; coupon and
promotion clearing;  promotion planning; and analytic services. We reach over 60
million households  through weekly newspaper  distribution and 90% of U.S. homes
through shared mail  distribution.  The company has relationships with more than
15,000 advertisers worldwide in various industries.  With global headquarters in
Livonia,  Michigan,  the company employs  approximately  7,000  associates in 29
states  and nine  countries  and is  widely  recognized  for its  associate  and
corporate citizenship programs.  Valassis companies include ADVO, Inc., Valassis
Canada,  Promotion Watch, Valassis  Relationship  Marketing Systems, LLC and NCH
Marketing Services, Inc. For additional information,  visit the company Web site
at http://www.valassis.com.

Safe Harbor and Forward-Looking Statements
Certain   statements   found  in  this  document   constitute   "forward-looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995.  Such  forward-looking  statements  involve known and unknown risks and
uncertainties and other factors which may cause the actual results,  performance
or  achievements  of the  Company  to be  materially  different  from any future
results,   performance   or   achievements   expressed   or   implied   by  such
forward-looking  statements.  Such factors include, among others, the following:
price competition from the Company's  existing  competitors;  new competitors in
any of the Company's  businesses;  a shift in customer  preference for different
promotional  materials,  strategies or coupon  delivery  methods;  an unforeseen
increase  in the  Company's  paper or postal  costs;  changes  which  affect the
businesses  of the  Company's  customers  and lead to  reduced  sales  promotion
spending;  challenges  and costs of  achieving  synergies  and cost  savings  in
connection with the ADVO  acquisition and integrating  ADVO's  operations may be
greater than expected; the Company's substantial  indebtedness,  and its ability
to incur additional  indebtedness,  may affect the Company's  financial  health;
certain  covenants in the Company's debt documents could adversely  restrict the
Company's  financial  and  operating  flexibility;  fluctuations  in the amount,
timing, pages and weight, and kinds of advertising pieces from period to period,
due to a change in the Company's customers'  promotional needs,  inventories and
other factors;  the Company's failure to attract and retain qualified  personnel
may affect its  business  and results of  operations;  a rise in interest  rates
could  increase the Company's  borrowing  costs;  the outcome of ADVO's  pending
shareholder lawsuits;  possible governmental  regulation or litigation affecting
aspects of the Company's  business;  and general  economic  conditions,  whether
nationally  or in the market areas in which the Company  conducts its  business,
may be less  favorable than  expected.  These and other risks and  uncertainties
related to the Company's business are described in greater detail in its filings
with the  United  States  Securities  and  Exchange  Commission,  including  the
Company's reports on Forms 10-K and 10-Q, and the foregoing  information  should
be read in conjunction with these filings.  The Company  disclaims any intention
or obligation to update or revise any forward-looking  statements,  whether as a
result of new information, future events or otherwise.


                               Tables to follow...


                                       4



VCI 3Q07 Earnings
Page 5


                          VALASSIS COMMUNICATIONS, INC.
                           Consolidated Balance Sheets
                             (dollars in thousands)


Assets                                                 Sept. 30,     Dec. 31,
                                                         2007          2006
                                                     -----------    -----------

Current assets:

        Cash and cash equivalents                    $   122,378    $    52,619
        Auction-rate securities                               --        102,533
        Accounts receivable                              475,992        339,079
        Inventories                                       37,617         25,834
        Refundable income taxes                               --          3,957
        Deferred income taxes                             18,140          1,789
        Other                                             27,203         16,681
                                                     -----------    -----------

              Total current assets                       681,330        542,492

Property, plant and equipment, at cost                   498,603        262,876

        Less accumulated depreciation                   (191,348)      (153,490)
                                                     -----------    -----------

        Net property, plant and equipment                307,255        109,386

Intangible assets                                      1,214,272        208,689

        Less accumulated amortization                    (80,890)       (75,280)
                                                     -----------    -----------

        Net intangible assets                          1,133,382        133,409

Investments                                                6,799          4,899

Other assets                                              24,339         11,240
                                                     -----------    -----------

              Total assets                           $ 2,153,105    $   801,426
                                                     ===========    ===========


                           More tables to follow . . .


                                       5




VCI 3Q07 Earnings
Page 6


                          VALASSIS COMMUNICATIONS, INC.
                     Consolidated Balance Sheets, Continued
                             (dollars in thousands)


Liabilities and Stockholders' Equity                  Sept. 30,       Dec. 31,
                                                         2007          2006
                                                     -----------    -----------

Current liabilities:

        Current portion, long-term debt              $    30,900    $        --
        Accounts payable and accruals                    406,188        312,962
        Income taxes payable                               4,663             --
        Progress billings                                 49,340         49,258

                                                     -----------    -----------

              Total current liabilities                  491,091        362,220


Long-term debt                                         1,306,107        259,931
Other liabilities                                         17,696          8,195
Deferred income taxes                                    136,559          3,506

Stockholders' equity:

        Common stock                                         634            633
        Additional paid-in capital                        49,551         44,225
        Retained earnings                                671,713        638,209
        Treasury stock                                  (520,227)      (520,227)
        Accumulated other
                comprehensive gain                           (19)         4,734
                                                     -----------    -----------

              Total stockholders' equity                 201,652        167,574
                                                     -----------    -----------

Total liabilities and stockholders' equity           $ 2,153,105    $   801,426
                                                     -----------    -----------


                           More tables to follow . . .


                                       6



VCI 3Q07 Earnings
Page 7


                          VALASSIS COMMUNICATIONS, INC.
                      Consolidated Statements of Operations
                  (dollars in thousands, except per share data)



                                                      Quarter Ended     Quarter Ended
                                                         Sept. 30,         Sept. 30,              %
                                                           2007              2006              Change
                                                     ---------------    ---------------    ---------------
                                                                                  
Revenue                                              $       607,233    $       248,883           + 144.0%

Costs and expenses:
       Costs of products sold                                459,553            187,233           + 145.4%
       Selling, general and administrative                    96,327             38,454           + 150.5%
       Amortization                                            2,389                139          + 1618.7%

                                                     ---------------    ---------------    ---------------
           Total costs and expenses                          558,269            225,826           + 147.2%

Operating income                                              48,964             23,057           + 112.4%

Other expenses and income:
       Interest expense                                       24,575             15,861            + 54.9%
       Other (income) and expenses                            (2,032)            (2,575)            - 21.1
                                                     ---------------    ---------------    ---------------
           Total other expenses and (income)                  22,543             13,286            + 69.7%

Earnings before income taxes                                  26,421              9,771           + 170.4%

Income taxes                                                   9,978              3,149           + 216.9%
                                                     ---------------    ---------------    ---------------


Net earnings                                         $        16,443    $         6,622           + 148.3%
                                                     ---------------    ---------------    ---------------

Net earnings per common share, diluted               $          0.34    $          0.14           + 142.9%

Weighted average shares outstanding, diluted                  47,913             47,807             + 0.2%


Supplementary Data
       Amortization                                  $         2,389    $           139
       Depreciation                                           16,418              3,486
       Capital expenditures                                    7,899              4,025



                           More tables to follow . . .


                                       7



VCI 3Q07 Earnings
Page 8


                          VALASSIS COMMUNICATIONS, INC.
                      Consolidated Statements of Operations
                  (dollars in thousands, except per share data)



                                                      Nine Months    Nine Months
                                                         Ended          Ended
                                                       Sept. 30,      Sept. 30,            %
                                                         2007           2006            Change
                                                     ------------    ------------    ------------

                                                                            
Revenue                                              $  1,580,684    $    757,121        + 108.8%

Costs and expenses:
       Costs of products sold                           1,211,392         570,474        + 112.3%
       Selling, general and administrative                247,217         101,709        + 143.1%
       Amortization                                         5,609             417       + 1245.1%

                                                     ------------    ------------    ------------
           Total costs and expenses                     1,464,218         672,600        + 117.7%

Operating income                                          116,466          84,521         + 37.8%

Other expenses and income:
       Interest expense                                    60,422          20,932        + 188.7%
       Other (income) and expenses                         (5,695)         (4,657)        + 22.3%
                                                     ------------    ------------    ------------
           Total other expenses and (income)               54,727          16,275        + 236.3%

Earnings before income taxes                               61,739          68,246           - 9.5

Income taxes                                               24,287          23,878          + 1.7%
                                                     ------------    ------------    ------------


Net earnings                                         $     37,452    $     44,368          - 15.6
                                                     ------------    ------------    ------------

Net earnings per common share, diluted               $       0.78    $       0.93          - 16.1

Weighted average shares outstanding, diluted               47,903          47,779          + 0.3%


Supplementary Data
       Amortization                                  $      5,609    $        417
       Depreciation                                        38,479          10,567
       Capital expenditures                                20,124           8,411



                          More tables to follow . . .


                                       8



VCI 3Q07 Earnings
Page 9

                          VALASSIS COMMUNICATIONS, INC.
                       Reconciliation of Non-GAAP Measures
                        Quarter Ended September 30, 2007
                             (dollars in thousands)

Reconciliation of Net Earnings to Adjusted EBITDA and Cash Flow from Operations

                                                    Three Months    Three Months
                                                       Ended           Ended
                                                      Sept. 30,       Sept. 30,
                                                        2007            2006
                                                    ------------    ------------
Net Earnings - GAAP                                 $     16,443
                                                    ============

   plus:    Income taxes                                   9,978
            Interest and other expense, net               22,543
            Depreciation and amortization                 18,807
                                                    ------------

EBITDA                                              $     67,771

            Acquisition/litigation-related
                expenses                                      --
            Stock-based compensation
                expense (SFAS No. 123R)                    1,768
            Amortization of customer
                contract incentive                         1,215
            Asset write-off charge                           503
            Restructuring costs                              263

                                                    ------------    ------------
Adjusted EBITDA                                     $     71,520    $ 50,600 (1)
                                                    ------------    ------------

            Interest and other expense, net              (22,543)
            Income taxes                                  (9,978)
            Restructuring costs                             (263)
            Changes in operating assets
                and liabilities                          (18,010)

                                                    ------------
Cash Flow from Operations                           $     20,726
                                                    ============


Reconciliation of Net Earnings to Adjusted Free Cash Flow
                                                                  Three Months
                                                                     Ended
                                                                   Sept. 30,
                                                                     2007
                                                                ---------------
Net Earnings                                                    $        16,443

            Depreciation                                                 16,418
            Amortization                                                  2,389
            Stock-based compensation expense (SFAS No. 123R)              1,768
            Amortization of customer contract incentive                   1,215
            Asset write-off charge                                          503
            Capital expenditures                                         (7,899)

                                                                ---------------
Adjusted Free Cash Flow                                         $        30,837
                                                                ===============


(1)   Represents  agreed upon adjusted  EBITDA amount with the lenders under our
      senior  secured  credit  facility,  as set forth in our credit  agreement,
      dated March 2, 2007, which is included as an exhibit to our Current Report
      on Form 8-K filed with the Securities and Exchange  Commission on March 8,
      2007.

                                       ###


                                       9