TO BUSINESS EDITOR AND FOOD EDITOR:

  The J. M. Smucker Company Announces Plans to Acquire One Million Five Hundred
                       Thousand Shares Under Rule 10b5-1

      ORRVILLE, Ohio, Dec. 5 /PRNewswire-FirstCall/ -- The J. M. Smucker Company
(NYSE: SJM) today announced that it has entered into a Rule 10b5-1 trading plan
with a broker to facilitate the repurchase of up to one million five hundred
thousand of its common shares under its previously announced share repurchase
authorization.

      Rule 10b5-1 allows a company to purchase its shares at times when it
otherwise might be prevented from doing so under insider trading laws or because
of self-imposed trading blackout periods. The shares to be repurchased under the
Company's 10b5-1 plan would be part of the share repurchase authorization
approved by the Company's Board of Directors in April 2006 to repurchase up to
two million of its common shares.

      The 10b5-1 share purchase period will commence on Wednesday, December 5,
2007. Purchases will be affected by a broker and will be based upon the
guidelines and parameters of the 10b5-1 plan. The aggregate amount of shares
purchased pursuant to the plan will not exceed one million five hundred thousand
shares. There is no guarantee as to the exact number of shares that will be
repurchased under the share repurchase program, and the Company may discontinue
purchases at any time. Repurchased shares would be returned to the status of
authorized but unissued common shares.

      About The J. M. Smucker Company
      The J. M. Smucker Company is the leading marketer and manufacturer of
fruit spreads, peanut butter, shortening and oils, ice cream toppings, sweetened
condensed milk and health and natural foods beverages in North America. Its
family of brands includes Smucker's(R), Jif(R), Crisco(R), Pillsbury(R), Eagle
Brand(R), R.W. Knudsen Family(R), Hungry Jack(R), White Lily(R) and Martha
White(R) in the United States, along with Robin Hood(R), Five Roses(R),
Carnation(R) and Bick's(R) in Canada. The Company remains rooted in the Basic
Beliefs of Quality, People, Ethics, Growth and Independence established by its
founder and namesake more than a century ago. Since 1998, the Company has
appeared on FORTUNE Magazine's annual listing of the 100 Best Companies to Work
For in the United States, ranking number one in 2004. For more information about
the Company, visit www.smuckers.com.

      The J. M. Smucker Company Forward-Looking Language
      The Company notes that forward-looking statements of future performance
contained in this release are based upon current plans, expectations, events and
financial and industry trends, which may cause the Company's future operating
results and financial position to differ materially from those suggested here,
including demand for and acceptance of the Company's products, competition,
statements concerning the commencement of repurchases under the plan, the
expected termination date of the plan, general economic conditions and other
factors affecting share price and capital markets, generally. Such statements
involve risks and uncertainties, which cannot be predicted or quantified.
Historical results achieved are not necessarily indicative of future prospects
of the Company.

      The J. M. Smucker Company is the owner of all trademarks, except Pillsbury
is a trademark of The Pillsbury Company, used under license and Carnation is a
trademark of Societe des Produits Nestle S.A., used under license.



SOURCE  The J. M. Smucker Company
    -0-                             12/05/2007
    /CONTACT: Investors: Mark R. Belgya, Vice President, Chief Financial Officer
and Treasurer, or Sonal P. Robinson, Director, Corporate Finance and
Investor Relations, or Media: Maribeth Badertscher, Director, Corporate
Communications, all of The J. M. Smucker Company, +1-330-682-3000/
    /First Call Analyst: /
    /FCMN Contact: /
    /Web site:  http://www.smuckers.com/
    (SJM)