UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   FORM 12b-25
                           NOTIFICATION OF LATE FILING

(Check one): |_|Form 10-K  |_|Form 20-F  |_|Form 11-K  |X|Form 10-Q
             |_|Form 10-D  |_|Form N-SAR  |_| Form N-CSR

For Period Ended: June 30, 2010
                  -------------

            |_| Transition Report on Form 10-K
            |_| Transition Report on Form 20-F
            |_| Transition Report on Form 11-K
            |_| Transition Report on Form 10-Q
            |_| Transition Report on Form N-SAR
For the Transition Period Ended: ____________________

  Read Instruction (on back page) Before Preparing Form. Please Print or Type.


Nothing in this form shall be construed to imply that the Commission has
verified any information contained herein.

If the notification relates to a portion of the filing checked above, identify
the Item(s) to which the notification relates:

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PART I -- REGISTRANT INFORMATION

Birch Branch, Inc.
- ------------------
Full Name of Registrant

N/A
- ---
Former Name if Applicable

c/o Henan Shuncheng Group Coal Coke Co., Ltd.
Henan Province, Anyang County, Cai Cun Road Intersection,
Henan Shuncheng Group Coal Coke Co., Ltd. (New Building)
- --------------------------------------------------------
Address of Principal Executive Office (Street and Number)

China  455141
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City, State and Zip Code

PART II -- RULES 12b-25(b) AND (c)
If the subject report could not be filed without unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

|X| | (a)   The reason described in reasonable detail in Part III of this form
    |       could not be eliminated without unreasonable effort or expense
    | (b)   The subject annual report, semi-annual report, transition report on
    |       Form 10-K, Form 20-F, Form 11-K, Form N-SAR or Form N-CSR, or
    |       portion thereof, will be filed on or before the fifteenth calendar
    |       day following the prescribed due date; or the subject quarterly
    |       report or transition report on Form 10-Q or subject distribution
    |       report on Form 10-D, or portion thereof, will be filed on or before
    |       the fifth calendar day following the prescribed due date; and
    | (c)   The accountant's statement or other exhibit required by Rule
    |       12b-25(c) has been attached if applicable.



PART III -- NARRATIVE
State below in reasonable detail the reasons why Form 10-K, 11-K, 20-F, 10-Q,
N-SAR or the transition report portion thereof could not be filed within the
prescribed time period.

The Registrant was unable to timely file its Quarterly Report on Form 10-Q, for
the fiscal quarter ended June 30, 2010, due to an unanticipated delay in
connection with its preparation, review and filing.

PART IV -- OTHER INFORMATION

(1)   Name and telephone number of person to contact in regard to this
      notification

      Wang Feng                  +86 372 323 7890
     ---------------------------------------------------------
      (Name)                 (Area Code) (Telephone Number)

(2)   Have all other periodic reports required under Section 13 or 15(d) of the
      Securities Exchange Act of 1934 or Section 30 of the Investment Company
      Act of 1940 during the preceding 12 months or for such shorter period that
      the registrant was required to file such report(s) been filed. If answer
      is no, identify report(s). Yes |X| No |_|

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(3)   Is it anticipated that any significant change in results of operations
      from the corresponding period for the last fiscal year will be reflected
      by the earnings statements to be included in the subject report or portion
      thereof? Yes |X| No |_|

      If so, attach an explanation of the anticipated change, both narratively
      and quantitatively, and, if appropriate, state the reasons why a
      reasonable estimate of the results cannot be made.



                               Birch Branch, Inc.
                               ------------------
                  (Name of Registrant as Specified in Charter)

has caused this notification to be signed on its behalf by the undersigned
hereunto duly authorized.

Date: August 17, 2010           By: /s/ Wang Feng
      -------------------          --------------------------------------------
                                    Wang Feng
                                    President and Chief Executive Officer



                            Attachment to Form 12b-25
                              by Birch Branch, Inc.

      The Registrant completed a share exchange transaction with the former
shareholders of Shun Cheng Holdings HongKong Limited ("Shun Cheng") on June 28,
2010, as a result of which Shun Cheng became a wholly-owned subsidiary of the
Registrant. The share exchange transaction was accounted for as a reverse
acquisition in which Shun Cheng was the accounting acquirer of the Registrant
and, consequently, Shun Cheng's financial results will be reported in the
Registrant's filings with the Securities and Exchange Commission. Upon
completion of the share exchange transaction, the Registrant changed its fiscal
year end from June 30 to December 31.

      The Registrant expects its Statement of Operations to be filed with its
Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2010 will
reflect the following:

      For the six months ended June 30, 2010, the Registrant's revenue increased
approximately $61.7 million, or 80%, to approximately $139.1 million from
approximately $77.4  million for the six months ended June 30, 2009. Gross
profit increased approximately $3.8million, or 58%, from approximately $6.5
million for the six months ended June 30, 2009 to approximately $10.3 million
for the six months ended June 30, 2010. Net income decreased approximately $0.7
million, or 22%, from approximately $3.2 million for the six months ended June
30, 2009 to approximately $2.5 million for the six months ended June 30, 2010.

      For the three months ended June 30, 2010, the Registrant's revenue
increased approximately $23.6 million, or 46%, to approximately $74.6 million
from approximately $51.0 million for the three months ended June 30, 2009.
Gross profit increased approximately $0.4 million, or 8%, from approximately
$4.9 million for the three months ended June 30, 2009 to approximately $5.3
million for the three months ended June 30, 2010. Net income decreased
approximately $2.5 million, or 64%, from approximately $3.9 million for the
three months ended June 30, 2009 to approximately $1.4 million for the three
months ended June 30, 2010.