Exhibit 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (Nos. 333-92379 and 333-45854) of Aptimus, Inc. of our
report dated February 28, 2001 relating to the December 31, 2000 and 1999
financial statements and financial statement schedule which appear in this Form
10-K.


PriceWaterhouseCoopers LLP

Seattle, Washington
March 29, 2002