Exhibit 99.1

   Cost-U-Less Reports 15.3% Increase in Same Store Sales for Second Quarter

Bellevue, WA, July 1, 2004
- --------------------------

Cost-U-Less, Inc. (the "Company") (Nasdaq: CULS) today reported an increase of
15.3% in same store sales (stores open a full 13 months), for the fiscal quarter
ended June 27, 2004. Total sales for the fiscal quarter ended June 27, 2004
increased 21.0% to $50.8 million, compared to $42.0 million for the same period
a year ago.

"This is the first time in Company history we have begun a fiscal year with two
successive quarters of $50 million in sales," said J. Jeffrey Meder, the
Company's President and CEO. "Our island communities are benefiting from
improved economies for the most part and our new merchandising initiatives
continue to be well received."

Same store sales for the fiscal quarter ended June 27, 2004 are calculated on
stores excluding the Guam market as the Company's Dededo store was closed during
the fiscal second quarter of 2003. The store was closed from December 8, 2002
until October 3 2003 due to damage resulting from Supertyphoon Pongsona that
swept through the island of Guam on December 8, 2002.

Total sales for the fiscal quarter ended June 27, 2004 compared to the same
period a year ago benefited from sales generated from the reopened unit in
Dededo, Guam. This was partially offset by lower business-to-business sales as
compared to the same period a year ago.

Total sales for the 26 weeks ended June 27, 2004 increased 19.6% to $100.9
million, compared to $84.3 million for the same period a year ago. Same store
sales for the 26 weeks ended June 27, 2004 increased 15.3%, compared to 4.3% for
the same period a year ago.

Cost-U-Less currently operates eleven stores in the Caribbean and Pacific
region: U.S. Virgin Islands (2), Netherlands Antilles (2), Hawaiian Islands (2),
California (1), Guam (2), American Samoa (1), and Republic of Fiji (1). The
Company builds its business through delivering high-quality U.S. and local
goods, progressive merchandising practices, sophisticated distribution
capabilities, and superior customer service, primarily to island markets.
Additional information about Cost-U-Less is available at www.costuless.com

This press release contains statements that are forward-looking. These
statements are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are based on current
expectations that are subject to risks and uncertainties that could cause actual
results to differ materially from historical results or those anticipated. These
factors include, without limitation; future market opportunities for existing
and planned products and services; our small store base; the mix of geographic
and product revenues; relationships with third parties; litigation; our ability
to maintain existing credit facilities and obtain additional credit; business
and economic conditions and growth in various geographic regions; pricing
pressures; political and regulatory instability in various geographic regions;
and other risks and uncertainties detailed in the Company's filings with the
SEC.

For further information, contact:
Martin Moore
VP-Chief Financial Officer
Email: mmoore@costuless.com
425-945-0213