Exhibit 23.1


            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the use in this Registration Statement on Form F-1 of our
reports dated May 4, 2004, except for the impact to the financial statements as
referenced in Note 2(a), which is as of July 30, 2004, relating to the financial
statements of 51job, Inc., which appear in such Registration Statement. We also
consent to the references to us under the headings "Experts", "Summary
Consolidated Financial and Operating Data" and "Selected Consolidated Financial
Data" in such Registration Statement.


/s/ PricewaterhouseCoopers Zhong Tian CPAs Ltd. Co.

Shanghai, People's Republic of China
August 27, 2004