The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document
                            Effective October 1, 1996






The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document






9/26/96                                                   1
                                TABLE OF CONTENTS
                                                                                                                Page

                                                                                                              
Purpose...........................................................................................................1

ARTICLE 1.........................................................................................................1

ARTICLE 2.........................................................................................................7
    2.1 Selection by Committee....................................................................................7
    2.2 Enrollment Requirements...................................................................................7
    2.3 Eligibility; Commencement of Participation................................................................7
    2.4 Termination of Participation and/or Deferrals.............................................................8

ARTICLE 3.........................................................................................................8
    3.1 Minimum Deferral..........................................................................................8
    3.2 Maximum Deferral..........................................................................................9
    3.3 Election to Defer; Effect of Election Form................................................................9
    3.4 Withholding of Deferral Amounts...........................................................................9
    3.5 Interest Crediting Prior to Distribution..................................................................9
    3.6 Interest Crediting for Installment Distributions.........................................................10
    3.7 FICA and Other Taxes.....................................................................................10
    3.8 Annual Company Contribution Amount.......................................................................11
    3.9 Vesting..................................................................................................11

ARTICLE 4........................................................................................................11
    4.1 Short-Term Payout........................................................................................11
    4.2 Other Benefits Take Precedence Over Short-Term Payout....................................................12
    4.3 Withdrawal Payout/Suspensions for Unforeseeable Financial Emergencies....................................12
    4.4 Withdrawal Election......................................................................................12

ARTICLE 5........................................................................................................12
    5.1 Retirement Benefit.......................................................................................12
    5.2 Payment of Retirement Benefit............................................................................12
    5.3 Death Prior to Completion of Retirement Benefit..........................................................13

ARTICLE 6........................................................................................................13
    6.1 Pre-Retirement Survivor Benefit..........................................................................13
    6.2 Payment of Pre-Retirement Survivor Benefit...............................................................13

ARTICLE 7........................................................................................................14
    7.1 Termination Benefit......................................................................................14
    7.2 Payment of Termination Benefit...........................................................................14



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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document







                                                                                                             
ARTICLE 8........................................................................................................14
    8.1 Continued Eligibility; Disability Benefit................................................................14

ARTICLE 9........................................................................................................15
    9.1 Beneficiary..............................................................................................15
    9.2 Beneficiary Designation; Change; Spousal Consent.........................................................15
    9.3 Acknowledgment...........................................................................................15
    9.4 No Beneficiary Designation...............................................................................15
    9.5 Doubt as to Beneficiary..................................................................................15
    9.6 Discharge of Obligations.................................................................................15

ARTICLE 10.......................................................................................................16
    10.1 Paid Leave of Absence...................................................................................16
    10.2 Unpaid Leave of Absence.................................................................................16

ARTICLE 11.......................................................................................................16
    11.1 Termination.............................................................................................16
    11.2 Amendment...............................................................................................17
    11.3 Plan Agreement..........................................................................................17
    11.4 Interest Rate in the Event of a Change in Control.......................................................17
    11.5 Effect of Payment.......................................................................................17

ARTICLE 12.......................................................................................................18
    12.1 Committee Duties........................................................................................18
    12.2 Agents..................................................................................................18
    12.3 Binding Effect of Decisions.............................................................................18
    12.4 Indemnity of Committee..................................................................................18
    12.5 Employer Information....................................................................................18

ARTICLE 13.......................................................................................................19
    13.1 Coordination with Other Benefits........................................................................19

ARTICLE 14.......................................................................................................19
    14.1 Presentation of Claim...................................................................................19
    14.2 Notification of Decision................................................................................19
    14.3 Review of a Denied Claim................................................................................20
    14.4 Decision on Review......................................................................................20
    14.5 Legal Action............................................................................................21
    14.6 Attorney's Fees.........................................................................................21




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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document








                                                                                                             
ARTICLE 15.......................................................................................................21
    15.1 Establishment of the Trust..............................................................................21
    15.2 Interrelationship of the Plan and the Trust.............................................................21
    15.3 Distributions From the Trust............................................................................22

ARTICLE 16.......................................................................................................22
    16.1 Status of Plan..........................................................................................22
    16.2 Unsecured General Creditor..............................................................................22
    16.3 Employer's Liability....................................................................................22
    16.4 Nonassignability........................................................................................22
    16.5 Not a Contract of Employment............................................................................23
    16.6 Furnishing Information..................................................................................23
    16.7 Terms...................................................................................................23
    16.8 Captions................................................................................................23
    16.9 Governing Law...........................................................................................23
    16.10 Notice.................................................................................................23
    16.11 Successors.............................................................................................24
    16.12 Spouse's Interest......................................................................................24
    16.13 Validity...............................................................................................24
    16.14 Incompetent............................................................................................24
    16.15 Court Order............................................................................................24
    16.16 Distribution in the Event of Taxation..................................................................25
    16.17 Insurance..............................................................................................25
    16.18 Legal Fees To Enforce Rights After Change in Control...................................................25



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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document



                         THE ROBERT MONDAVI CORPORATION
                           DEFERRED COMPENSATION PLAN

                            Effective October 1, 1996


                                     Purpose


     The purpose of this Plan is to provide specified benefits to a select group
of management, highly compensated Employees who contribute materially to the
continued growth, development and future business success of The Robert Mondavi
Corporation, a California corporation, and its subsidiaries, if any, that
sponsor this Plan. This Plan shall be unfunded for tax purposes and for purposes
of Title I of ERISA.



                                    ARTICLE 1
                                   Definitions


     For purposes of this Plan, unless otherwise clearly apparent from the
context, the following phrases or terms shall have the following indicated
meanings:


1.1  "Account Balance" shall mean (i) the Deferral Account balance plus (ii) the
     vested Company Contribution Account balance. The Account Balance shall be a
     bookkeeping entry only and shall be utilized solely as a device for the
     measurement and determination of the amounts to be paid to a Participant,
     or his or her designated Beneficiary, pursuant to this Plan.

1.2  "Annual Company Contribution Amount" shall mean, for any one Plan Year, the
     amount determined in accordance with Section 3.8.

1.3  "Annual Bonus" shall mean any compensation, in addition to Base Annual
     Salary, paid annually to a Participant as an Employee under any Employer's
     annual bonus and incentive programs. Annual Bonus for any Plan Year need
     not be paid during such Plan Year.

1.4  "Annual Deferral Amount" shall mean that portion of a Participant's Base
     Annual Salary, and Annual Bonus that a Participant elects to have, and is,
     deferred in accordance with Article 3, for any one Plan Year. In the event
     of a Participant's Retirement, Disability (if deferrals cease in accordance
     with Section 8.1), death or a Termination of Employment prior to the end of
     a Plan Year, such year's Annual Deferral Amount shall be the actual amount
     withheld prior to such event.


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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document



1.5  "Base Annual Salary" shall mean the wage or salary paid to a participant
     during a Plan Year and any deferrals made to the Robert Mondavi 401(k) Plan
     during the Plan Year.

1.6  "Beneficiary" shall mean one or more persons, trusts, estates or other
     entities, designated in accordance with Article 9, that are entitled to
     receive benefits under this Plan upon the death of a Participant.

1.7  "Beneficiary Designation Form" shall mean the form established from time to
     time by the Committee that a Participant completes, signs and returns to
     the Committee to designate one or more Beneficiaries.

1.8  "Board" shall mean the board of directors of the Company.

1.9  "Base Rate" shall mean, for each Plan Year, an interest rate, stated as an
     annual rate, determined and announced by the Committee before the Plan Year
     for which it is to be used that is equal to the applicable "Moody's Rate."
     The Moody's Rate for a Plan Year shall be an interest rate, stated as an
     annual rate, that (i) is published in Moody's Bond Record under the heading
     of "Moody's Corporate Bond Yield Averages--Av. Corp," and (ii) is equal to
     the average corporate bond yield calculated for the month of September that
     immediately precedes the Plan Year for which the rate is to be used.

1.10 "Change in Control" shall mean the first to occur of any of the following
     events:

     (a)  Any "person" (as that term is used in Section 13(d)(3) and 14(d)(2) of
          the Securities Exchange Act of 1934) ("Exchange Act"), other than
          Robert G. Mondavi, the issue of Robert G. Mondavi and Majorie Mondavi,
          and any entity with respect to which Robert G. Mondavi or such issue
          have investment or dispositive power or authority ("Mondavi"), after
          the Effective Date, has beneficial ownership (within the meaning of
          Rule 13d-3 promulgated under the Exchange Act) of 50% or more of the
          Company's outstanding Class A Common Stock or 20% or more of either
          (i) the combined voting power of the then outstanding shares of common
          stock of the Company (the "Outstanding Company Common Stock") or (ii)
          the combined voting power of the then outstanding voting securities of
          the Company entitled to vote generally in the election of directors
          (the "Outstanding Company Voting Securities"); provided, however that
          for purposes of this subsection (a), the following acquisitions of
          securities shall not constitute a Change in Control: (1) any
          acquisitions directly from the Company; (2) any acquisition by the
          Company, including any acquisition which, by reducing the number of
          shares outstanding, is the sole cause for increasing the percentage of
          shares beneficially owned by any such Person to more than the
          applicable percentage set forth above; (3) any acquisition by any
          employee benefit plan (or related trust) sponsored or maintained by
          the Company or by any corporation controlled by the Company; or (4)
          any acquisition by any corporation pursuant to a transaction which
          complies with clauses (i), (ii) and (iii) of Section 1.10(c); or


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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document


     (b)  Individuals who, as of the Effective Date, constitute the Board (the
          "Incumbent Board") cease for any reason to constitute at least a
          majority of the Board; provided, however, that any individual becoming
          a director subsequent to the Effective Date whose election, or
          nomination for election by the Company's shareholders, was approved by
          a vote of at least three-quarters of the directors then comprising the
          Incumbent Board, shall be considered as though such individual were a
          member of Incumbent Board, but excluding, for this purpose, any such
          individual whose initial assumption of office occurs as a result of an
          actual or threatened election contest with respect to the election or
          removal of directors or other actual or threatened solicitation of
          proxies or consents by or on behalf of a Person other than the Board;
          or

     (c)  Consummation by the Company of a reorganization, merger or
          consolidation or sale or other disposition of all or substantially all
          of the assets of the Company or acquisition of assets of another
          corporation (a "Business Combination"), in each case, unless,
          following such Business Combination, (i) all or substantially all of
          the individuals and entitles who were the beneficial owners,
          respectively, of the Outstanding Company Common Stock and the
          Outstanding Company Voting Securities immediately prior to such
          Business Combination beneficially own, directly or indirectly, more
          than 50% of, respectively, the then outstanding shares of common stock
          and the combined voting power of the then outstanding voting
          securities entitled to vote generally in the election of directors, as
          the case may be, of the corporation resulting from such Business
          Combination (including, without limitation, a corporation which as a
          result of such transaction owns the Company or all of substantially
          all of the Company's assets either directly or through one or more
          subsidiaries) in substantially the same proportions as their
          ownership, immediately prior to such Business Combination, of the
          Outstanding Company Common Stock and the Outstanding Company Voting
          Securities, as the case may be, (ii) no Person (excluding any employee
          benefit plan (or related trust) of the Company or such corporation
          resulting from such Business Combination) beneficially owns, directly
          or indirectly, 20% or more of, respectively, the then outstanding
          shares of common stock of the corporation resulting from such Business
          Combination or the combined voting power of the then outstanding
          voting securities of such corporation except to the extent that such
          ownership existed prior to the Business Combination and (iii) at least
          a majority of the members of the board of directors of the corporation
          resulting from such Business Combination were members of the Incumbent
          Board at the time of the execution of the initial agreement, or of the
          action of the Board, providing for such Business Combination; or


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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document



     (d)  Approval by the shareholders of the Company of a complete liquidation
          or dissolution of the Company.

1.11 "Claimant" shall have the meaning set forth in Section 14.1.

1.12 "Code" shall mean the Internal Revenue Code of 1986, as it may be amended
     from time to time.

1.13 "Committee" shall mean the committee described in Article 12.

1.14 "Company" shall mean The Robert Mondavi Corporation, a California
     corporation, and any successor to all or substantially all of the Company's
     assets or business.

1.15 "Company Contribution Account" shall mean (i) the sum of the Participant's
     Annual Company Contribution Amounts, plus (ii) interest credited in
     accordance with all the applicable interest crediting provisions of this
     Plan that relate to the Participant's Company Contribution Account, less
     (iii) all distributions made to the Participant or his or her Beneficiary
     pursuant to this Plan that relate to the Participant's Company Contribution
     Account. This account shall be a bookkeeping entry only and shall be
     utilized solely as a device for the measurement and determination of the
     amounts to be paid to the Participant, or his or her designated
     Beneficiary, pursuant to this Plan.

1.16 "Crediting Rate" shall mean, for each Plan Year, an interest rate that is
     the sum of the Base Rate and the Preferred Rate for that Plan Year.

1.17 "Deduction Limitation" shall mean the following described limitation on a
     benefit that may otherwise be distributable pursuant to the provisions of
     this Plan. Except as otherwise provided, this limitation shall be applied
     to all distributions that are "subject to the Deduction Limitation" under
     this Plan. If an Employer determines in good faith prior to a Change in
     Control that there is a reasonable likelihood that any compensation paid to
     a Participant for a taxable year of the Employer would not be deductible by
     the Employer solely by reason of the limitation under Code Section 162(m),
     then to the extent deemed necessary by the Employer to ensure that the
     entire amount of any distribution to the Participant pursuant to this Plan
     prior to the Change in Control is deductible, the Employer may defer all or
     any portion of a distribution under this Plan. Any amounts deferred
     pursuant to this limitation shall continue to be credited with interest in
     accordance with Section 3.5 below, even if such amount is an installment
     payment. The amounts so deferred and interest thereon shall be distributed
     to the Participant or his or her Beneficiary (in the event of the
     Participant's death) at the earliest possible date, as determined by the
     Employer in good faith, on which the deductibility of compensation paid or
     payable to the Participant for the taxable year of the Employer during
     which the distribution is made will not be limited by Section 162(m), or if
     earlier, the effective date of a Change in Control. Notwithstanding
     anything to the contrary in this Plan, the Deduction Limitation shall not
     apply to any distributions made after a Change in Control.

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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document


1.18 "Deferral Account" shall mean (i) the sum of all of a Participant's Annual
     Deferral Amounts, plus (ii) interest credited in accordance with all the
     applicable interest crediting provisions of this Plan that relate to the
     Participant's Deferral Account, less (iii) all distributions made to the
     Participant or his or her Beneficiary pursuant to this Plan that relate to
     the Participant's Deferral Account. This account shall be a bookkeeping
     entry only and shall be utilized solely as a device for the measurement and
     determination of the amounts to be paid to the Participant, or his or her
     designated Beneficiary, pursuant to this Plan.

1.19 "Disability" shall mean a period of disability during which a Participant
     qualifies for permanent disability benefits under the Participant's
     Employer's long-term disability plan, or, if a Participant does not
     participate in such a plan, a period of disability during which the
     Participant would have qualified for permanent disability benefits under
     such a plan had the Participant been a participant in such a plan, as
     determined in the sole discretion of the Committee. If the Participant's
     Employer does not sponsor such a plan, or discontinues to sponsor such a
     plan, Disability shall mean where, because of an injury or sickness, a
     Participant cannot perform each of the material duties of his or her
     regular occupation, as determined by the Committee in its sole discretion.

1.20 "Disability Benefit" shall mean the benefit set forth in Article 8.

1.21 "Effective Date" shall be October 1, 1996.

1.22 "Election Form" shall mean the form established from time to time by the
     Committee that a Participant completes, signs and returns to the Committee
     to make an election under the Plan.

1.23 "Employee" shall mean a person who is an employee of any Employer.

1.24 "Employer(s)" shall mean the Company and/or any of its subsidiaries (now in
     existence or hereafter formed or acquired) that have been selected by the
     Board to participate in the Plan and have adopted the Plan as a sponsor.

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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document


1.25 "ERISA" shall mean the Employee Retirement Income Security Act of 1974, as
     it may be amended from time to time.

1.26 "Participant" shall mean any Employee (i) who is selected to participate in
     the Plan, (ii) who elects to participate in the Plan, (iii) who signs a
     Plan Agreement, an Election Form and a Beneficiary Designation Form, (iv)
     whose signed Plan Agreement, Election Form and Beneficiary Designation Form
     are accepted by the Committee, (v) who commences participation in the Plan,
     and (vi) whose Plan Agreement has not terminated. A spouse or former spouse
     of a Participant shall not be treated as a Participant in the Plan or have
     an account balance under the Plan, even if he or she has an interest in the
     Participant's benefits under the Plan as a result of applicable law or
     property settlements resulting from legal separation or divorce.

1.27 "Plan" shall mean the Company's Deferred Compensation Plan, which shall be
     evidenced by this instrument and by each Plan Agreement, as they may be
     amended from time to time.

1.28 "Plan Agreement" shall mean a written agreement, as may be amended from
     time to time, which is entered into by and between an Employer and a
     Participant. Each Plan Agreement executed by a Participant and the
     Participant's Employer shall provide for the entire benefit to which such
     Participant is entitled to under the Plan, and the Plan Agreement bearing
     the latest date of acceptance by the Committee shall govern such
     entitlement. The terms of any Plan Agreement may be different for any
     Participant, and any Plan Agreement may provide additional benefits not set
     forth in the Plan or limit the benefits otherwise provided under the Plan;
     provided, however, that any such additional benefits or benefit limitations
     must be agreed to by both the Employer and the Participant.

1.29 "Plan Year" shall, for the first Plan Year, begin on October 1, 1996, and
     end on December 31, 1996. For each Plan Year thereafter, the Plan Year
     shall begin on January 1 of each year and continue through December 31.

1.30 "Preferred Rate" shall mean, for each Plan Year, Twenty percent (20%) of
     the Base Rate for that particular Plan Year.

1.31 "Pre-Retirement Survivor Benefit" shall mean the benefit set forth in
     Article 6.

1.32 "Retirement", "Retires" or "Retired" shall mean, with respect to an
     Employee, severance from employment from all Employers for any reason other
     than a leave of absence, death or Disability on or after the earlier of the
     attainment of (a) age sixty-five (65) or (b) age fifty-five (55) with five
     (5) Years of Service.

1.33 "Retirement Benefit" shall mean the benefit set forth in Article 5.

1.34 "Short-Term Payout" shall mean the payout set forth in Section 4.1.


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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document


1.35 "Termination Benefit" shall mean the benefit set forth in Article 7.

1.36 "Termination of Employment" shall mean the severing of employment with all
     Employers, voluntarily or involuntarily, for any reason other than
     Retirement, Disability, death or an authorized leave of absence.

1.37 "Trust" shall mean the trust established pursuant to that certain Master
     Trust Agreement between the Company and the trustee named therein, as
     amended from time to time.

1.38 "Unforeseeable Financial Emergency" shall mean an unanticipated emergency
     that is caused by an event beyond the control of the Participant that would
     result in severe financial hardship to the Participant resulting from (i) a
     sudden and unexpected illness or accident of the Participant or a dependent
     of the Participant, (ii) a loss of the Participant's property due to
     casualty, or (iii) such other extraordinary and unforeseeable circumstances
     arising as a result of events beyond the control of the Participant, all as
     determined in the sole discretion of the Committee.

1.39 "Years of Plan Participation" shall mean the total number of full Plan
     Years a Participant has been a Participant in the Plan prior to his or her
     Termination of Employment (determined without regard to whether deferral
     elections have been made by the Participant for any Plan Year). Any partial
     year shall not be counted. Notwithstanding the previous sentence, a
     Participant's first Plan Year of participation shall be treated as a full
     Plan Year for purposes of this definition, even if it is only a partial
     Plan Year of participation.


                                    ARTICLE 2
                       Selection, Enrollment, Eligibility

2.1  Selection by Committee. Participation in the Plan shall be limited to a
     select group of management, and highly compensated Employees of the
     Employers, as determined by the Committee, in its sole discretion. From
     that group, the Committee shall select, in its sole discretion, Employees
     to participate in the Plan.

2.2  Enrollment Requirements. As a condition to participation, each selected
     Employee shall complete, execute and return to the Committee a Plan
     Agreement, an Election Form and a Beneficiary Designation Form, all within
     30 days after he or she is notified of his or her selection. In addition,
     the Committee shall establish from time to time such other enrollment
     requirements as it determines, in its sole discretion, are necessary.

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2.3  Eligibility; Commencement of Participation. Provided an Employee selected
     to participate in the Plan has met all enrollment requirements set forth in
     this Plan and required by the Committee, including returning all required
     documents to the Committee within the specified time period, that Employee
     shall commence participation in the Plan on the first day of the month
     following the month in which the Employee completes all enrollment
     requirements. If an Employee fails to meet all such requirements within the
     required 30 day period, that Employee shall not be eligible to participate
     in the Plan until the first day of the Plan Year following the delivery to
     and acceptance by the Committee of the required documents.

2.4  Termination of Participation and/or Deferrals. If the Committee determines
     in good faith that a Participant no longer qualifies as a member of a
     select group of management and highly compensated employees, as membership
     in such group is determined in accordance with Sections 201(2), 301(a)(3)
     and 401(a)(1) of ERISA, the Committee shall (i) terminate any deferral
     election the Participant has made for the Plan Year in which the
     Participant's membership status changes, (ii) prevent the Participant from
     making future deferral elections and/or (iii) immediately distribute the
     Participant's then Account Balance in a lump sum with interest credited at
     the Crediting Rate and terminate the Participant's participation in the
     Plan.

                                    ARTICLE 3
                  Deferral Commitments/Interest Crediting/Taxes

3.1  Minimum Deferral.

     (a)  Minimum. For each Plan Year, a Participant may elect to defer, as his
          or her Annual Deferral Amount, one or more of the following forms of
          compensation in the following minimum amounts for each deferral
          elected:

                                                            Minimum
                      Deferral                               Amount
                      --------                               ------
                 Base Annual Salary                          $2,000
                 Annual Bonus                                $2,000

     If an  election  is made for less than  stated  minimum  amounts,  or if no
     election is made, the amount deferred shall be zero.

     (b)  Short Plan Year. If a Participant first becomes a Participant after
          the first day of a Plan Year, or in the case of the first Plan Year of
          the Plan itself, the minimum Base Annual Salary deferral shall be an
          amount equal to the minimum set forth above, multiplied by a fraction,
          the numerator of which is the number of complete months remaining in
          the Plan Year and the denominator of which is 12.


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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document


3.2  Maximum Deferral. For each Plan Year, a Participant may elect to defer, as
     his or her Annual Deferral Amount, Base Annual Salary and/or Annual Bonus
     up to the following maximum percentages for each deferral elected:


                                                               Maximum
                        Deferral                              Percentage
                        --------                              ----------
                   Base Annual Salary                            100%
                   Annual Bonus                                  100%

     Notwithstanding the foregoing, if a Participant first becomes a Participant
     after the first day of a Plan Year, or in the case of the first Plan Year
     of the Plan itself, the maximum Annual Deferral Amount shall be limited to
     the amount of compensation not yet earned by the Participant as of the
     later of October 1, 1996 or the date the Participant submits a Plan
     Agreement and Election Form to the Committee for acceptance.

3.3  Election to Defer; Effect of Election Form.

     (a)  First Plan Year. In connection with a Participant's commencement of
          participation in the Plan, the Participant shall make an irrevocable
          deferral election for the Plan Year in which the Participant commences
          participation in the Plan, along with such other elections as the
          Committee deems necessary or desirable under the Plan. For these
          elections to be valid, the Election Form must be completed and signed
          by the Participant, timely delivered to the Committee (in accordance
          with Section 2.3 above) and accepted by the Committee.

     (b)  Subsequent Plan Years. For each succeeding Plan Year, an irrevocable
          deferral election for that Plan Year, and such other elections as the
          Committee deems necessary or desirable under the Plan, shall be made
          by timely delivering to the Committee, in accordance with its rules
          and procedures before the end of the Plan Year preceding the Plan Year
          for which the election is made, a new Election Form. If no Election
          Form is timely delivered for a Plan Year, no Annual Deferral Amount
          shall be withheld for that Plan Year.

3.4  Withholding of Deferral Amounts. For each Plan Year, the Base Annual Salary
     portion of the Annual Deferral Amount shall be withheld from each regularly
     scheduled Base Annual Salary payroll in equal amounts, as adjusted from
     time to time for increases and decreases in Base Annual Salary. The Annual
     Bonus portion of the Annual Deferral Amount shall be withheld at the time
     the Annual Bonus are or otherwise would be paid to the Participant.


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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document



3.5  Interest Crediting Prior to Distribution. Prior to any distribution of
     benefits under Articles 4, 5, 6, 7 or 8, interest shall be credited and
     compounded annually on (i) a Participant's Deferral Account as though the
     Annual Deferral Amount for that Plan Year was withheld at the beginning of
     the Plan Year, and (ii) on a Participant's Company Contribution Account, if
     any, from the date on which it was made. However, if a Participant's
     commencement of participation in the Plan is other than the first day of
     the Plan Year, then interest crediting for the Annual Deferral Amount shall
     commence as of the date that the Participant commences participation in the
     Plan. The rate of interest for crediting shall be the Crediting Rate,
     except as otherwise provided in this Plan, which rate shall be treated as
     the nominal rate for crediting interest. In the event of Retirement,
     Disability, death or Termination of Employment prior to the end of a Plan
     Year, the basis for that year's interest crediting will be a fraction of
     the full year's interest, based on the number of full months that the
     Participant was employed with the Employer during the Plan Year prior to
     the occurrence of such event. If a distribution is made under this Plan,
     for purposes of crediting interest up to the time of the distribution, the
     Participant's Account Balance shall be reduced as of the first day of the
     month in which the distribution is made.

3.6  Interest Crediting for Installment Distributions.

     (a)  If a Participant's benefits under this Plan are to be paid in
          substantially equal monthly installments, such payments shall be
          determined by amortizing the Participant's specified benefit over the
          number of months elected, using the interest rate specified below and
          treating the first installment payment as all principal and each
          subsequent installment payment, first as interest accrued for the
          applicable installment period on the unpaid Account Balance and second
          as a reduction in the Account Balance. Except as provided in Section
          3.6(b) below, the interest rate to be used to calculate installment
          payment amounts shall be a fixed interest rate that is determined by
          averaging the Crediting Rates for the Plan Year in which installment
          payments commence and the two (2) preceding Plan Years. This rate
          shall be treated as the nominal rate for making such calculations. If
          a Participant has completed fewer than three (3) Plan Years, this
          average shall be determined using the Base Rates for the Plan Years
          during which the Participant participated in the Plan.

3.7  FICA and Other Taxes.

     (a)  Annual Deferral Amounts. For each Plan Year in which an Annual
          Deferral Amount is being withheld from a Participant, the
          Participant's Employer(s) shall withhold from that portion of the
          Participant's Base Annual Salary and/or Bonus that is not being
          deferred, in a manner determined by the Employer(s), the Participant's
          share of FICA and other employment taxes. If necessary, the Committee
          may reduce the Annual Deferral Amount in order to comply with this
          Section 3.7.


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     (b)  Company Contribution Account. When a participant becomes vested in a
          portion of his or her Company Contribution Account, the Participant's
          Employer(s) shall withhold from the Participant's Base Annual Salary
          and/or Bonus that is not deferred, in a manner determined by the
          Employer(s), the Participant's share of FICA and other employment
          taxes. If necessary, the Committee may reduce the vested portion of
          the Participant's Company Contribution Account in order to comply with
          this Section 3.7.

     (c)  Distributions. The Participant's Employer(s), or the trustee of the
          Trust, shall withhold from any payments made to a Participant under
          this Plan all federal, state and local income, employment and other
          taxes required to be withheld by the Employer(s), or the trustee of
          the Trust, in connection with such payments, in amounts and in a
          manner to be determined in the sole discretion of the Employer(s) and
          the trustee of the Trust.

3.8  Annual Company Contribution Amount. An Employer, in its sole discretion,
     may, but is not required to, credit any amount it desires to any
     Participant's Company Contribution Account under this Plan, which amount
     shall be for that Participant the Annual Company Contribution Amount for
     that Plan Year. The amount so credited to a Participant may be smaller or
     larger than the amount credited to any other Participants, and the amount
     credited to any Participant for a Plan Year may be zero, even though one or
     more other Participants receive an Annual Company Contribution Amount for
     that Plan Year.

3.9  Vesting. Except as provided in Sections 7.1, a Participant shall be 100%
     vested in his or her Deferral Account and vested in his or her Company
     Contribution Account in accordance with such vesting schedule as the
     Committee may establish at the time of awarding the Company Contribution.
     In the event of a Change in Control, a Participant's Company Contribution
     Account shall immediately become 100% vested (if it is not already vested).


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                                   ARTICLE 4
   Short-Term Payout; Unforeseeable Financial Emergencies; Withdrawal Election

4.1  Short-Term Payout. In connection with each election to defer an Annual
     Deferral Amount, a Participant may irrevocably elect to receive a future
     "Short-Term Payout" from the Plan with respect to that Annual Deferral
     Amount. Subject to the Deduction Limitation, the Short-Term Payout shall be
     a lump sum payment in an amount that is equal to the Annual Deferral Amount
     plus interest credited in the manner provided in Section 3.5 above on that
     amount, but using the applicable interest rate set forth in Section 7.1
     below, determined at the time that the Short-Term Payout becomes payable
     (rather than the date of a Termination of Employment). Subject to the
     Deduction Limitation and the other terms and conditions of this Plan, each
     Short-Term Payout elected shall be paid within 60 days of the first day of
     any Plan Year designated by the Participant that is at least 3 years after
     the first day of the Plan Year in which the Annual Deferral Amount is
     actually deferred.

4.2  Other Benefits Take Precedence Over Short-Term Payout. Should an event
     occur that triggers a benefit under Article 5, 6, 7 or 8, any Annual
     Deferral Amount, plus interest thereon, that is subject to a Short-Term
     Payout election under Section 4.1 shall not be paid in accordance with
     Section 4.1, but shall be paid in accordance with the other applicable
     Article.

4.3  Withdrawal Payout/Suspensions for Unforeseeable Financial Emergencies. If
     the Participant experiences an Unforeseeable Financial Emergency, the
     Participant may petition the Committee to (i) suspend any deferrals
     required to be made by a Participant and/or (ii) receive a partial or full
     payout from the Plan. The payout shall not exceed the lesser of the
     Participant's Account Balance, calculated as if such Participant were
     receiving a Termination Benefit, or the amount reasonably needed to satisfy
     the Unforeseeable Financial Emergency. If, subject to the sole discretion
     of the Committee, the petition for a suspension and/or payout is approved,
     suspension shall take effect upon the date of approval and any payout shall
     be made within 60 days of the date of approval. The payment of any amount
     under this Section 4.2 shall not be subject to the Deduction Limitation.

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4.4  Withdrawal Election. A Participant may elect, at any time, to withdraw all
     of his or her Account Balance, calculated as if there had occurred a
     Termination of Employment as of the day of the election, less a withdrawal
     penalty equal to 10% of such amount (the net amount shall be referred to as
     the "Withdrawal Amount"). This election can be made at any time before or
     after Retirement, Disability, death or Termination of Employment, and
     whether or not the Participant (or Beneficiary) is in the process of being
     paid pursuant to an installment payment schedule. No partial withdrawals of
     the Withdrawal Amount shall be allowed. The Participant (or his or her
     Beneficiary) shall make this election by giving the Committee advance
     written notice of the election in a form determined from time to time by
     the Committee. The Participant (or his or her Beneficiary) shall be paid
     the Withdrawal Amount within 60 days of his or her election. Once the
     Withdrawal Amount is paid, the Participant's participation in the Plan
     shall terminate and the Participant shall not be eligible to participate in
     the Plan in the future. The payment of this Withdrawal Amount shall not be
     subject to the Deduction Limitation.


                                    ARTICLE 5
                               Retirement Benefit

5.1  Retirement Benefit. Subject to the Deduction Limitation, a Participant who
     Retires shall receive, as a Retirement Benefit, his or her Account Balance.

5.2  Payment of Retirement Benefit. A Participant, in connection with his or her
     commencement of participation in the Plan, shall elect on an Election Form
     to receive the Retirement Benefit in a lump sum or in substantially equal
     monthly payments (the latter determined in accordance with Section 3.6
     above) over a period of 60, 120 or 180 months. The Participant may annually
     change his or her election to an allowable alternative payout period by
     submitting a new Election Form to the Committee, provided that any such
     Election Form is submitted at least 2 years prior to the Participant's
     Retirement and is accepted by the Committee in its sole discretion. The
     Election Form most recently accepted by the Committee shall govern the
     payout of the Retirement Benefit. If a Participant does not make any
     election with respect to the payment of the Retirement Benefit, then such
     benefit shall be payable in a lump sum. The lump sum payment shall be made,
     or installment payments shall commence, no later than 60 days after the
     date the Participant Retires. Any payment made shall be subject to the
     Deduction Limitation.

5.3  Death Prior to Completion of Retirement Benefit. If a Participant dies
     after Retirement but before the Retirement Benefit is paid in full, the
     Participant's unpaid Retirement Benefit payments shall continue and shall
     be paid to the Participant's Beneficiary (a) over the remaining number of
     months and in the same amounts as that benefit would have been paid to the
     Participant had the Participant survived, or (b) in a lump sum or other
     periodic payout, if requested by the Beneficiary and allowed in the sole
     discretion of the Committee, that is equal to the Participant's unpaid
     remaining Account Balance.


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                                    ARTICLE 6
                         Pre-Retirement Survivor Benefit

6.1  Pre-Retirement Survivor Benefit. Subject to the Deduction

     Limitation, the Participant's Beneficiary shall receive a Pre-Retirement
     Survivor Benefit equal to the Participant's Account Balance, if the
     Participant dies before he or she Retires, experiences a Termination of
     Employment or suffers a Disability,

6.2  Payment of Pre-Retirement Survivor Benefit. A Participant, in connection
     with his or her commencement of participation in the Plan, shall elect on
     an Election Form whether the Pre-Retirement Survivor Benefit shall be
     received by his or her Beneficiary in a lump sum or in substantially equal
     monthly payments (the latter determined in accordance with Section 3.6
     above) over a period of 60, 120 or 180 months. The Participant may annually
     change this election to an allowable alternative payout period by
     submitting a new Election Form to the Committee, which form must be
     accepted by the Committee in its sole discretion. The Election Form most
     recently accepted by the Committee prior to the Participant's death shall
     govern the payout of the Participant's Pre-Retirement Survivor Benefit,
     unless requested otherwise by the Beneficiary and approved by the
     Committee. If a Participant does not make any election with respect to the
     payment of the Pre-Retirement Survivor Benefit, then such benefit shall be
     paid in a lump sum. Despite the foregoing, if the Participant's Account
     Balance at the time of his or her death is less than $25,000, payment of
     the Pre-Retirement Survivor Benefit may be made, in the sole discretion of
     the Committee, in a lump sum or in monthly installment payments that do not
     exceed five years in duration. The lump sum payment shall be made, or
     installment payments shall commence, no later than 60 days after the date
     the Committee is provided with proof that is satisfactory to the Committee
     of the Participant's death. Any payment made shall be subject to the
     Deduction Limitation.


                                    ARTICLE 7
                               Termination Benefit

7.1  Termination Benefit. Subject to the Deduction Limitation, the Participant
     shall receive a Termination Benefit, which shall be equal to the
     Participant's Account Balance, with interest credited in the manner
     provided in Section 3.5 above, but using the applicable interest rate set
     forth in the following schedule, if a Participant experiences a Termination
     of Employment prior to his or her Retirement, death or Disability:

         Completion of Years of Plan Participation             Applicable Rate

                   Less than three years                          Base Rate
                    Three or more years                        Crediting Rate


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7.2  Payment of Termination Benefit. At the time of his or her Termination of
     Employment, a Participant's Termination Benefit shall be paid in a lump
     sum. The lump sum payment shall be made no later than 60 days after the
     date the date of the Participant's Termination of Employment. Any payment
     made shall be subject to the Deduction Limitation.


                                    ARTICLE 8
                               Disability Benefit

8.1  Continued Eligibility; Disability Benefit. A Participant suffering a
     Disability shall, for benefit purposes under this Plan, continue to be
     considered to be employed, or in the service of an Employer, and shall be
     eligible for the benefits provided for in Articles 4, 5, 6 or 7 in
     accordance with the provisions of those Articles. Notwithstanding the
     above, the Committee shall have the right, in its sole and absolute
     discretion and for purposes of this Plan only, and must in the case of a
     Participant who is otherwise eligible to Retire, to terminate a
     Participant's employment at any time (or in the case of a Participant who
     is eligible to Retire, as soon as practical) after such Participant is
     determined to be suffering a Disability, in which case the Participant
     shall receive a Disability Benefit equal to his or her Account Balance at
     the time of the Committee's determination; provided, however, that should
     the Participant otherwise have been eligible to Retire, he or she shall be
     paid in accordance with Article 5. The Disability Benefit shall be paid in
     a lump sum within 60 days of the Committee's exercise of such right. Any
     payment made shall be subject to the Deduction Limitation.

                                    ARTICLE 9
                             Beneficiary Designation

9.1  Beneficiary. Each Participant shall have the right, at any time, to
     designate his or her Beneficiary(ies) (both primary as well as contingent)
     to receive any benefits payable under the Plan to a beneficiary upon the
     death of a Participant. The Beneficiary designated under this Plan may be
     the same as or different from the Beneficiary designation under any other
     plan of an Employer in which the Participant participates.


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9.2  Beneficiary Designation; Change; Spousal Consent. A Participant shall
     designate his or her Beneficiary by completing and signing the Beneficiary
     Designation Form, and returning it to the Committee or its designated
     agent. A Participant shall have the right to change a Beneficiary by
     completing, signing and otherwise complying with the terms of the
     Beneficiary Designation Form and the Committee's rules and procedures, as
     in effect from time to time. If the Participant names someone other than
     his or her spouse as a Beneficiary, a spousal consent, in the form
     designated by the Committee, must be signed by that Participant's spouse
     and returned to the Committee. Upon the acceptance by the Committee of a
     new Beneficiary Designation Form, all Beneficiary designations previously
     filed shall be canceled. The Committee shall be entitled to rely on the
     last Beneficiary Designation Form filed by the Participant and accepted by
     the Committee prior to his or her death.

9.3  Acknowledgment. No designation or change in designation of a Beneficiary
     shall be effective until received, accepted and acknowledged in writing by
     the Committee or its designated agent.

9.4  No Beneficiary Designation. If a Participant fails to designate a
     Beneficiary as provided in Sections 9.1, 9.2 and 9.3 above or, if all
     designated Beneficiaries predecease the Participant or die prior to
     complete distribution of the Participant's benefits, then the Participant's
     designated Beneficiary shall be deemed to be his or her surviving spouse.
     If the Participant has no surviving spouse, the benefits remaining under
     the Plan to be paid to a Beneficiary shall be payable to the executor or
     personal representative of the Participant's estate.

9.5  Doubt as to Beneficiary. If the Committee has any doubt as to the proper
     Beneficiary to receive payments pursuant to this Plan, the Committee shall
     have the right, exercisable in its discretion, to cause the Participant's
     Employer to withhold such payments until this matter is resolved to the
     Committee's satisfaction.

9.6  Discharge of Obligations. The payment of benefits under the Plan to a
     Beneficiary shall fully and completely discharge all Employers and the
     Committee from all further obligations under this Plan with respect to the
     Participant, and that Participant's Plan Agreement shall terminate upon
     such full payment of benefits.

                                   ARTICLE 10
                                Leave of Absence

10.1 Paid Leave of Absence. If a Participant is authorized by the Participant's
     Employer for any reason to take a paid leave of absence from the employment
     of the Employer, the Participant shall continue to be considered employed
     by the Employer and the Annual Deferral Amount shall continue to be
     withheld during such paid leave of absence in accordance with Section 3.3.

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Master Plan Document



10.2 Unpaid Leave of Absence. If a Participant is authorized by the
     Participant's Employer for any reason to take an unpaid leave of absence
     from the employment of the Employer, the Participant shall continue to be
     considered employed by the Employer and the Participant shall be excused
     from making deferrals until the earlier of the date the leave of absence
     expires or the Participant returns to a paid employment status. Upon such
     expiration or return, deferrals shall resume for the remaining portion of
     the Plan Year in which the expiration or return occurs, based on the
     deferral election, if any, made for that Plan Year. If no election was made
     for that Plan Year, no deferral shall be withheld.


                                   ARTICLE 11
                     Termination, Amendment or Modification

11.1 Termination. Although the Employers anticipate that they will continue the
     Plan for an indefinite period of time, there is no guarantee that any
     Employer will continue the Plan or will not terminate the Plan at any time
     in the future. Accordingly, each Employer reserves the right to discontinue
     its sponsorship of the Plan and/or to terminate the Plan, at any time, with
     respect to its participating Employees by the actions of its board of
     directors. Upon the termination of the Plan with respect to any Employer,
     the Plan Agreements of the affected Participants who are employed by that
     Employer, shall terminate and their Account Balances, determined as if they
     had experienced a Termination of Employment on the date of Plan termination
     or, if Plan termination occurs after the date upon which a Participant was
     eligible to Retire, then with respect to that Participant as if he or she
     had Retired on the date of Plan termination, shall be paid to the
     Participants as follows. Prior to a Change in Control, an Employer shall
     have the right, in its sole discretion, and notwithstanding any elections
     made by the Participant, to pay such benefits in a lump sum or in monthly
     installments for up to 15 years, with interest credited during the
     installment period as provided in Section 3.6. After a Change in Control,
     the Employer shall be required to pay such benefits in a lump sum. The
     termination of the Plan shall not adversely affect any Participant or
     Beneficiary who has become entitled to the payment of any benefits under
     the Plan as of the date of termination; provided however, that the Employer
     shall have the right to accelerate installment payments by paying the
     present value equivalent of such payments, using the Base Rate or Crediting
     Rate for the Plan Year in which the termination occurs (depending upon
     whether the installment benefit being distributed was credited at the Base
     Rate or the Crediting Rate) as the discount rate, in a lump sum or pursuant
     to a different payment schedule (provided that, the present value of all
     payments that will have been received by a Participant at any given point
     in time under the different payment schedule shall equal or exceed the
     present value of all payments that would have been received at that point
     in time under the original payment schedule).

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11.2 Amendment. The Company may, at any time, amend or modify the Plan in whole
     or in part with respect to any or all Employers by the actions of the
     Company's board of directors; provided, however, that no amendment or
     modification shall be effective to decrease or restrict the value of a
     Participant's Account Balance in existence at the time the amendment or
     modification is made, calculated as if the Participant had experienced a
     Termination of Employment as of the effective date of the amendment or
     modification, or, if the amendment or modification occurs after the date
     upon which the Participant was eligible to Retire, the Participant had
     Retired as of the effective date of the amendment or modification. The
     amendment or modification of the Plan shall not affect any Participant or
     Beneficiary who has become entitled to the payment of benefits under the
     Plan as of the date of the amendment or modification; provided, however,
     that the Employer shall have the right to accelerate installment payments
     by paying the present value equivalent of such payments, using the Base
     Rate or Crediting Rate for the Plan Year of the amendment or modification
     depending upon whether the installment benefit being distributed was
     credited at the Base Rate or the Crediting Rate, as the discount rate, in a
     lump sum or pursuant to a different payment schedule (provided that, the
     present value of all payments that will have been received by a Participant
     at any given point in time under the different payment schedule shall equal
     or exceed the present value of all payments that would have been received
     at that point in time under the original payment schedule).

11.3 Plan Agreement. Despite the provisions of Sections 11.1 and 11.2 above, if
     a Participant's Plan Agreement contains benefits or limitations that are
     not in this Plan document, the Employer may only amend or terminate such
     provisions with the consent of the Participant.

11.4 Interest Rate in the Event of a Change in Control. If a Change in Control
     occurs, the applicable interest rate to be used in determining a
     Participant's benefit in connection with a Termination of Employment after
     the Change in Control, or a Plan termination, amendment or modification
     under Sections 11.1 and 11.2, shall be the Crediting Rate.

11.5 Effect of Payment. The full payment of the applicable benefit under Section
     4.4 or Articles 5, 6, 7 or 8 of the Plan shall completely discharge all
     obligations to a Participant and his or her designated Beneficiaries under
     this Plan and the Participant's Plan Agreement shall terminate.

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Master Plan Document

                                   ARTICLE 12
                                 Administration

12.1 Committee Duties. This Plan shall be administered by a Committee which
     shall consist of the Board, or such committee (which may be the
     Compensation Committee) as the Board shall appoint. Members of the
     Committee may be Participants under this Plan. The Committee shall also
     have the discretion and authority to (i) make, amend, interpret, and
     enforce all appropriate rules and regulations for the administration of
     this Plan and (ii) decide or resolve any and all questions including
     interpretations of this Plan, as may arise in connection with the Plan. Any
     individual serving on the Committee who is a Participant shall not vote or
     act on any matter relating solely to himself or herself. When making a
     determination or calculation, the Committee shall be entitled to rely on
     information furnished by a Participant or the Company.

12.2 Agents. In the administration of this Plan, the Committee may, from time to
     time, employ agents and delegate to them such administrative duties as it
     sees fit (including acting through a duly appointed representative) and may
     from time to time consult with counsel who may be counsel to any Employer.


12.3 Binding Effect of Decisions. The decision or action of the Committee with
     respect to any question arising out of or in connection with the
     administration, interpretation and application of the Plan and the rules
     and regulations promulgated hereunder shall be final and conclusive and
     binding upon all persons having any interest in the Plan.

12.4 Indemnity of Committee. All Employers shall indemnify and hold harmless the
     members of the Committee, and any Employee to whom duties of the Committee
     may be delegated, against any and all claims, losses, damages, expenses or
     liabilities arising from any action or failure to act with respect to this
     Plan, except in the case of willful misconduct by the Committee or any of
     its members or any such Employee.

12.5 Employer Information. To enable the Committee to perform its functions,
     each Employer shall supply full and timely information to the Committee on
     all matters relating to the compensation of its Participants, the date and
     circumstances of the Retirement, Disability, death or Termination of
     Employment of its Participants, and such other pertinent information as the
     Committee may reasonably require.

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                                   ARTICLE 13
                          Other Benefits and Agreements

13.1 Coordination with Other Benefits. The benefits provided for a Participant
     and Participant's Beneficiary under the Plan are in addition to any other
     benefits available to such Participant under any other plan or program for
     employees of the Participant's Employer. The Plan shall supplement and
     shall not supersede, modify or amend any other such plan or program except
     as may otherwise be expressly provided.


                                   ARTICLE 14
                                Claims Procedures

14.1 Presentation of Claim. Any Participant or Beneficiary of a deceased
     Participant (such Participant or Beneficiary being referred to below as a
     "Claimant") may deliver to the Committee a written claim for a
     determination with respect to the amounts distributable to such Claimant
     from the Plan. If such a claim relates to the contents of a notice received
     by the Claimant, the claim must be made within 60 days after such notice
     was received by the Claimant. The claim must state with particularity the
     determination desired by the Claimant. All other claims must be made within
     180 days of the date on which the event that caused the claim to arise
     occurred. The claim must state with particularity the determination desired
     by the Claimant.

14.2 Notification of Decision. The Committee shall consider a Claimant's claim
     within a reasonable time, and shall notify the Claimant in writing:

     (a)  that the Claimant's requested determination has been made, and that
          the claim has been allowed in full; or

     (b)  that the Committee has reached a conclusion contrary, in whole or in
          part, to the Claimant's requested determination, and such notice must
          set forth in a manner calculated to be understood by the Claimant:

          (i)  the specific reason(s) for the denial of the claim, or any part
               of it;

          (ii) specific reference(s) to pertinent provisions of the Plan upon
               which such denial was based;

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Master Plan Document


          (iii) a description of any additional material or information
               necessary for the Claimant to perfect the claim, and an
               explanation of why such material or information is necessary; and

          (iv) an explanation of the claim review procedure set forth in Section
               14.3 below.

14.3 Review of a Denied Claim. Within 60 days after receiving a notice from the
     Committee that a claim has been denied, in whole or in part, a Claimant (or
     the Claimant's duly authorized representative) may file with the Committee
     a written request for a review of the denial of the claim. Thereafter, but
     not later than 30 days after the review procedure began, the Claimant (or
     the Claimant's duly authorized representative):

     (a)  may review pertinent documents;

     (b)  may submit written comments or other documents; and/or

     (c)  may request a hearing, which the Committee, in its sole discretion,
          may grant.

14.4 Decision on Review. The Committee shall render its decision on review
     promptly, and not later than 60 days after the filing of a written request
     for review of the denial, unless a hearing is held or other special
     circumstances require additional time, in which case the Committee's
     decision must be rendered within 120 days after such date. Such decision
     must be written in a manner calculated to be understood by the Claimant,
     and it must contain:

     (a)  specific reasons for the decision;

     (b)  specific reference(s) to the pertinent Plan provisions upon which the
          decision was based; and

     (c)  such other matters as the Committee deems relevant.

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14.5 Legal Action. A Claimant's compliance with the foregoing provisions of this
     Article 14 is a mandatory prerequisite to a Claimant's right to commence
     any legal action with respect to any claim for benefits under this Plan.
     Further, neither a Claimant nor the Employer may initiate litigation with
     regard to any dispute with respect to this Agreement until after all
     remedies set forth in this Subsection 14.5 have been exhausted. In the
     event of any dispute arising over this Agreement, a Claimant or an Employer
     shall have the right by giving written notice to the other party (the
     "Meditation Notice") to initiate non-binding mediation to be conducted by a
     mediator mutually agreed to by the parties or, in the event the parties are
     unable to reach such agreement within thirty (30) days of the giving of the
     Mediation Notice, by a mediator appointed by the American Arbitration
     Association ("AAA") in accordance with rules and regulations of the AAA, or
     by any other body mutually agreed upon by the parties. Mediation shall take
     place at San Francisco, California or any other location mutually agreeable
     to the parties. In the event the parties resolve their dispute in
     mediation, they shall enter into a mutual written agreement, which shall be
     binding on both parties. In the event such agreement has not been entered
     into by the parties within ninety (90) days after the selection of the
     mediator pursuant to this Subsection 14.5, either party may initiate civil
     litigation provided that any such litigation shall take place only in the
     Superior Court of Napa County.

14.6 Attorney's Fees. In the event of any breach of this Agreement that results
     in litigation between the parties, the prevailing party shall be entitled
     to its reasonable attorney's fees, expert witness fees and costs of suit.
     The prevailing party shall be determined by the court, based upon an
     assessment of which party's major arguments or positions taken in the
     proceedings could fairly be said to have prevailed over the other party's
     major arguments or positions on major disputed issues in the court's
     decision.


                                   ARTICLE 15
                                      Trust

15.1 Establishment of the Trust. The Company shall establish the Trust, and the
     Employers shall annually transfer, within 60 days after the start of each
     Plan Year, to the Trust such assets as are necessary to provide, on a
     present value basis, for their respective future liabilities created with
     respect to the Annual Deferral Amounts, Annual Company Contribution Amounts
     and interest credits for those amounts for that year.

15.2 Interrelationship of the Plan and the Trust. The provisions of the Plan and
     the Plan Agreement shall govern the rights of a Participant to receive
     distributions pursuant to the Plan. The provisions of the Trust shall
     govern the rights of the Employers, Participants and the creditors of the
     Employers to the assets transferred to the Trust. Each Employer shall at
     all times remain liable to carry out its obligations under the Plan.

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15.3 Distributions From the Trust. Each Employer's obligations under the Plan
     may be satisfied with Trust assets distributed pursuant to the terms of the
     Trust, and any such distribution shall reduce the Employer's obligations
     under this Agreement.


                                   ARTICLE 16
                                  Miscellaneous

16.1 Status of Plan. The Plan is intended to be a plan that is not qualified
     within the meaning of Code Section 401(a) and that "is unfunded and is
     maintained by an employer primarily for the purpose of providing deferred
     compensation for a select group of management or highly compensated
     employees" within the meaning of ERISA Sections 201(2), 301(a)(3) and
     401(a)(1). The Plan shall be administered and interpreted to the extent
     possible in a manner consistent with that intent.

16.2 Unsecured General Creditor. Participants and their Beneficiaries, heirs,
     successors and assigns shall have no legal or equitable rights, interests
     or claims in any property or assets of an Employer. For purposes of the
     payment of benefits under this Plan, any and all of an Employer's assets
     shall be, and remain, the general, unpledged unrestricted assets of the
     Employer. An Employer's obligation under the Plan shall be merely that of
     an unfunded and unsecured promise to pay money in the future.

16.3 Employer's Liability. An Employer's liability for the payment of benefits
     shall be defined only by the Plan and the Plan Agreement, as entered into
     between the Employer and a Participant. An Employer shall have no
     obligation to a Participant under the Plan except as expressly provided in
     the Plan and his or her Plan Agreement.

16.4 Nonassignability. Neither a Participant nor any other person shall have any
     right to commute, sell, assign, transfer, pledge, anticipate, mortgage or
     otherwise encumber, transfer, hypothecate, alienate or convey in advance of
     actual receipt, the amounts, if any, payable hereunder, or any part
     thereof, which are, and all rights to which are expressly declared to be,
     unassignable and non-transferable. No part of the amounts payable shall,
     prior to actual payment, be subject to seizure, attachment, garnishment or
     sequestration for the payment of any debts, judgments, alimony or separate
     maintenance owed by a Participant or any other person, or be transferable
     by operation of law in the event of a Participant's or any other person's
     bankruptcy or insolvency.


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The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document


16.5 Not a Contract of Employment. The terms and conditions of this Plan shall
     not be deemed to constitute a contract of employment between any Employer
     and the Participant. Such employment is hereby acknowledged to be an "at
     will" employment relationship that can be terminated at any time for any
     reason, or no reason, with or without cause, and with or without notice,
     except as otherwise provided in a written employment agreement. Nothing in
     this Plan shall be deemed to give a Participant the right to be retained in
     the service of any Employer, or to interfere with the right of any Employer
     to discipline or discharge the Participant at any time.

16.6 Furnishing Information. A Participant or his or her Beneficiary will
     cooperate with the Committee by furnishing any and all information
     requested by the Committee and take such other actions as may be requested
     in order to facilitate the administration of the Plan and the payments of
     benefits hereunder, including but not limited to taking such physical
     examinations as the Committee may deem necessary.

16.7 Terms. Whenever any words are used herein in the masculine, they shall be
     construed as though they were in the feminine in all cases where they would
     so apply; and whenever any words are used herein in the singular or in the
     plural, they shall be construed as though they were used in the plural or
     the singular, as the case may be, in all cases where they would so apply.

16.8 Captions. The captions of the articles, sections and paragraphs of this
     Plan are for convenience only and shall not control or affect the meaning
     or construction of any of its provisions.

16.9 Governing Law. Subject to ERISA, the provisions of this Plan shall be
     construed and interpreted according to the internal laws of the State of
     California without regard to its conflicts of laws principles.

16.10 Notice. Any notice or filing required or permitted to be given to the
     Committee under this Plan shall be sufficient if delivered in writing, to
     the address below:

                                Mr. Michael Beyer
                                The Robert Mondavi Corporation
                                841 Latour Court
                                Napa, California  94558

     Such notice shall be deemed given as of the date of delivery or, if
     delivery is made by mail, as of the date shown on the postmark on the
     receipt for registration or certification.


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     Any notice or filing required or permitted to be given to a Participant
     under this Plan shall be sufficient if in writing and hand-delivered, or
     sent by mail, to the last known address of the Participant.

16.11 Successors. The provisions of this Plan shall bind and inure to the
     benefit of the Participant's Employer and its successors and assigns and
     the Participant and the Participant's designated Beneficiaries.

16.12 Spouse's Interest. The interest in the benefits hereunder of a spouse of a
     Participant who has predeceased the Participant shall automatically pass to
     the Participant and shall not be transferable by such spouse in any manner,
     including but not limited to such spouse's will, nor shall such interest
     pass under the laws of intestate succession.

16.13 Validity. In case any provision of this Plan shall be illegal or invalid
     for any reason, said illegality or invalidity shall not affect the
     remaining parts hereof, but this Plan shall be construed and enforced as if
     such illegal or invalid provision had never been inserted herein.

16.14 Incompetent. If the Committee determines in its discretion that a benefit
     under this Plan is to be paid to a minor, a person declared incompetent or
     to a person incapable of handling the disposition of that person's
     property, the Committee may direct payment of such benefit to the guardian,
     legal representative or person having the care and custody of such minor,
     incompetent or incapable person. The Committee may require proof of
     minority, incompetency, incapacity or guardianship, as it may deem
     appropriate prior to distribution of the benefit. Any payment of a benefit
     shall be a payment for the account of the Participant and the Participant's
     Beneficiary, as the case may be, and shall be a complete discharge of any
     liability under the Plan for such payment amount.

16.15 Court Order. The Committee is authorized to make any payments directed by
     court order in any action in which the Plan or the Committee has been named
     as a party. In addition, if a court determines that a spouse or former
     spouse of a Participant has an interest in the Participant's benefits under
     the Plan in connection with a property settlement or otherwise, the
     Committee, in its sole discretion, shall have the right, notwithstanding
     any election made by a Participant, to immediately distribute the spouse's
     or former spouse's interest to that spouse or former spouse.

                                       25




The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document




16.16 Distribution in the Event of Taxation.

     (a)  General. If, for any reason, all or any portion of a Participant's
          benefit under this Plan becomes taxable to the Participant prior to
          receipt, a Participant may petition the Committee before a Change in
          Control, or the trustee of the Trust after a Change in Control, for a
          distribution of that portion of his or her benefit that has become
          taxable. Upon the grant of such a petition, which grant shall not be
          unreasonably withheld, a Participant's Employer shall distribute to
          the Participant immediately available funds in an amount equal to the
          taxable portion of his or her benefit (which amount shall not exceed a
          Participant's unpaid Account Balance under the Plan). If the petition
          is granted, the tax liability distribution shall be made within 90
          days of the date when the Participant's petition is granted. Such a
          distribution shall affect and reduce the benefits to be paid under
          this Plan.

     (b)  Trust. If the Trust terminates in accordance with Section 3.6(e) of
          the Trust and benefits are distributed from the Trust to a Participant
          in accordance with that Section, the Participant's benefits under this
          Plan shall be reduced to the extent of such distributions.

16.17 Insurance. The Employers, on their own behalf or on behalf of the trustee
     of the Trust, and, in their sole discretion, may apply for and procure
     insurance on the life of the Participant, in such amounts and in such forms
     as the Trust may choose. The Employers or the trustee of the Trust, as the
     case may be, shall be the sole owner and beneficiary of any such insurance.
     The Participant shall have no interest whatsoever in any such policy or
     policies, and at the request of the Employers shall submit to medical
     examinations and supply such information and execute such documents as may
     be required by the insurance company or companies to whom the Employers
     have applied for insurance.

16.18 Legal Fees To Enforce Rights After Change in Control. The Company and each
     Employer is aware that upon the occurrence of a Change in Control, the
     Board or the board of directors of the Participant's Employer (which might
     then be composed of new members) or a shareholder of the Company or the
     Participant's Employer, or of any successor corporation might then cause or
     attempt to cause the Company or the Participant's Employer or such
     successor to refuse to comply with its obligations under the Plan and might
     cause or attempt to cause the Company or the Participant's Employer to
     institute, or may institute, litigation seeking to deny Participants the
     benefits intended under the Plan. In these circumstances, the purpose of
     the Plan could be frustrated. Accordingly, if, following a Change in
     Control, it should appear to any Participant that the Company, the
     Participant's Employer or any successor corporation has failed to comply
     with any of its obligations under the Plan or any agreement thereunder or,
     if the Company, such Employer or any other person takes any action to
     declare the Plan void or unenforceable or institutes any litigation or
     other legal action designed to deny, diminish or to recover from any
     Participant the benefits intended to be provided, then the Company and the
     Participant's Employer irrevocably authorize such Participant to retain
     counsel of his or her choice at the expense of the Company and the Employer
     (who shall be jointly and severally liable) to represent such Participant
     in connection with the initiation or defense of any litigation or other
     legal action, whether by or against the Company, the Participant's Employer
     or any director, officer, shareholder or other person affiliated with the
     Company, the Participant's Employer or any successor thereto in any
     jurisdiction.

                                       26




The Robert Mondavi Corporation
Deferred Compensation Plan
Master Plan Document


IN WITNESS WHEREOF, the Company has signed this Plan document as of __________,
199_.

                                                    "Company"

                                                     --------------------------
                                                     a ________ corporation


                                                     By: ______________________

                                                     Title: ____________________


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