EMPLOYMENT AGREEMENT


     Agreement made and entered into as of May 1, 2001 (the "Agreement") by and
between THE ROBERT MONDAVI CORPORATION, a California corporation (the "Company")
and GREGORY M. EVANS (the "Executive").

                                   WITNESSETH:

     WHEREAS, the Company is, effective this date, promoting Executive to the
position of President and Chief Executive Officer; and

     WHEREAS, the parties wish to formalize the terms and conditions of the
Executive's employment;

     NOW, THEREFORE, in consideration of the mutual obligations herein
contained, the parties hereto covenant and agree as follows:

     1. EMPLOYMENT. The Company employ Executive in the capacity of President
and Chief Executive Officer. The Executive shall report to the Board of
Directors and perform duties specified in the job description attached hereto as
Exhibit A and such other duties, consistent with his training and experience,
and with duties customarily accorded a Chief Executive Officer, that the
Company's Board of Directors may from time to time direct. The Executive shall
initially be based in the Company's corporate offices at 841 Latour Court, Napa,
California 94558, but may be relocated during the term of this Agreement to such
other location in the San Francisco Bay Area where the Company establishes its
corporate headquarters. Executive shall receive office space and administrative
support at levels substantially similar to that received by the Company's other
senior management. Throughout the term of this Agreement, the Executive shall
devote his full business time and undivided attention to the business and
affairs of the Company and its affiliates, except for vacation, sick leave and
disability leave in accordance with the Company's policies. Nothing in this
Agreement, however, shall preclude the Executive from devoting reasonable
periods of time required for serving, as appropriate, as a member of a board of
directors of other non-competitive companies and from engaging in charitable and
public service activities, so long as such service or activities do not
interfere with the performance of his duties and responsibilities under this
Agreement.

     2. TERM. This Agreement shall continue until terminated pursuant to Section
4 (Termination) below. The obligations of the Company and the Executive set
forth in Sections 4 (Termination), 5 (Compensation Upon Termination), 6
(Benefits Upon a Change of Control), 7 (Severance), 8 (Possible Adjustment of
Payments by the Company), 9 (Confidentiality and Restrictive Covenant), 10
(Withholding) and 11 (Miscellaneous) shall survive the termination of this
Agreement.


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     3. COMPENSATION. For services rendered by the Executive during the term of
this Agreement, and for his performance of all additional obligations of
employment consistent with this Agreement, the Company agrees to pay the
Executive and the Executive agrees to accept the following salary, other
compensation and benefits:

          3.1 Base Salary. During the term of this Agreement, the Company shall
     pay the Executive a base salary, in equal bi-weekly installments, at the
     annual rate of $500,000. Such base salary will be reviewed, based on the
     Executive's performance, on or about September 1, 2002, and on or about
     each subsequent September 1, by the Compensation Committee of the Board of
     Directors, after consultation with the Chairman of the Board, with
     adjustments, if any, approved by the Company's Board of Directors or
     Compensation Committee. The Executive may elect to defer part or all of his
     annual salary and annual cash bonus under the Company's salary deferral
     plan in conformance with the terms of the plan in effect from time to time.

          3.2 Incentive Compensation. In addition to the base salary provided in
     Section 3.1 above, the Executive shall be eligible to participate in any
     incentive compensation plan made generally available to the Company's
     senior executives as such plan may exist from time to time. The amount of
     the Executive's annual incentive compensation shall be based on performance
     reviews as conducted by the Chairman of the Board, and approved by the
     Company's Board of Directors or Compensation Committee.

          3.3 Equity Incentive Plans. The Executive shall be eligible to
     participate in the Company's stock option and equity incentive plans as
     such plans may be adopted from time to time. Such participation shall be in
     accordance with the terms and conditions of any such plan, and on a basis
     generally consistent with the participation of other members of senior
     management in such plan. Any specific grant of stock, options or other
     stock-based awards under any such plan shall be subject to the approval of
     the Board of Directors or Compensation Committee.

          3.4 Benefits and Perquisites. The Executive shall be entitled to
     participate, as long as he is an employee of the Company, in any and all of
     the Company's present or future employee benefit plans, including without
     limitation profit sharing, insurance plans, investing and other benefits,
     which are generally applicable to the Company's management; provided,
     however, that the accrual and receipt by the Executive of benefits under
     any such present or future employee benefit plan shall be determined by the
     provisions of such plan. The Company will pay the premiums on a $1 million
     life insurance policy with beneficiaries designated by the Executive. The
     terms and conditions of the coverage shall be substantially the same as
     apply to other senior management from time to time. The Executive shall be
     paid an automobile allowance in equal bi-weekly installments in accordance
     with the Company's standard procedures. At the inception of this Agreement
     the automobile allowance is $12,435 per year.

          3.5 Reimbursable Expenses. The Executive will be reimbursed for all
     reasonable expenses incurred by him in connection with the conduct of the
     Company's business in accordance with the Company's expense reimbursement
     policy then in effect and upon presentation of supporting documentation and
     approval of such expenditures by the Board of Directors or his designee.




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     4. TERMINATION OF EMPLOYMENT.

          4.1 Disability. In the event the Executive's employment terminates due
     to total and permanent disability he will continue to receive, for a period
     of thirty (30) months, the same base salary which he was receiving prior to
     such disability, offset by payments under the Executive's long-term
     disability insurance policy, as such policy may be amended from time to
     time (the "LTD Policy"). For all purposes of this Agreement, "disability"
     shall be determined by reference to the LTD Policy.

          4.2 Death. In the event of the death of the Executive during the term
     of this Agreement, the Executive's rights and benefits under employee
     benefit plans and programs of the Company, including life insurance, will
     be determined in accordance with the terms and conditions of such plans and
     programs as in effect on this date of death, and the Company shall
     thereafter have no obligation to make any payments to the Executive
     pursuant to Section 3 of this Agreement except any payments, rights or
     benefits as may be already earned or vested up to the date of death.

          4.3 Termination by the Company With Good Cause; Termination by the
     Employee Without Good Reason. The Company may terminate this Agreement and
     Executive's employment at any time with "Good Cause" (as defined below) or
     Employee may voluntarily resign his employment by the Company without "Good
     Reason" (as defined in Section 4.5 below). In such event, this Agreement
     shall terminate on such date as shall be specified in writing by the
     Company or on the 30th day following written notice of resignation by the
     Executive. As used herein, the term "Good Cause" shall mean (i) willful
     misconduct, dishonesty, or fraud by Executive in the performance of his
     duties hereunder which is injurious to the business interests of the
     Company or which results in gain to or personal enrichment of Executive or
     the members of Executive's family at the Company's expense, (ii) the
     continuing refusal of Executive to perform the material duties or to render
     material services assigned to him from time to time consistent with this
     Agreement after written notice by the Company to Executive of such refusal
     and Executive's failure to cure such refusal within thirty (30) days of
     such notice, or (iii) the conviction of Executive of a felony or any
     misdemeanor involving dishonesty or moral turpitude.

          4.4 Termination by the Company Without Good Cause. The Company may
     terminate this Agreement and Executive's employment at any time without
     Good Cause. In such event, this Agreement shall terminate on the 30th day
     following written notice of such termination by the Company.

          4.5 Termination by Employee for Good Reason. Executive may terminate
     this Agreement and Executive's employment for any of the following reasons.
     In such event, this Agreement shall terminate on the 30th day following
     written notice of such termination by the Executive. As used herein, "Good
     Reasons" shall include the occurrence of either of the following:

               a. Company (or its successor following a reorganization, merger
          or consolidation) fails to perform any material obligation of
          Executive's employment (or any such successor fails to assume the
          Company's obligations under this Agreement) after notice by Executive
          to Company of such failure and the Company does not cure such failure
          within thirty (30) days after receipt of written notice from
          Executive; or

               b. The assignment to Executive of duties (i) materially less than
          those in force at the effective date of this Agreement or as
          subsequently modified with Executive's acquiescence, (ii) materially
          inconsistent with the terms of this Agreement, or (iii) materially
          inconsistent with duties typically performed by senior managers with
          equivalent positions in the wine industry.


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     5. COMPENSATION UPON TERMINATION.

          5.1 Termination by Company Without Cause; Termination by Employee With
     Good Reason. In the event the Company initiates termination of Executive's
     employment pursuant to Section 4.4 or the Executive gives notice of his
     resignation pursuant to Section 4.5 more than 30 days prior to a Change of
     Control (as defined in the following Section 6.1) or more than 24 months
     after a Change of Control, the Company shall within 15 days after such
     termination (i) pay to the Executive a lump-sum payment equal to his then
     base salary for thirty (30) months and (ii) the Company shall, at its
     discretion, either continue Executive's participation in the Company's
     health insurance plan for the same thirty (30) month period subsequent to
     termination or reimburse Executive for any COBRA payments necessary to
     maintain such coverage, in each instance at the same cost to Executive as
     he paid before termination, taking into account his responsibility for the
     employee premium. The "tail period" during which Executive may exercise any
     vested options and all other matters pertaining to options or other
     stock-based awards shall be governed by the relevant provisions of the
     applicable stock plan.

     6. BENEFITS UPON A CHANGE OF CONTROL.

          6.1 Change of Control. For purposes of this Agreement "Change of
     Control" means the first of the following events to occur after the
     effective date of this Agreement. "Exchange Act" means the Securities
     Exchange Act of 1934, as amended:

               a. Any person acquires, together with that person's Affiliates
          and Associates (as defined in Rule 12(b)(2) under the Exchange Act),
          Beneficial Ownership (as defined in Rule 13(d)(3) under the Exchange
          Act) of 50% or more of the Company's issued and outstanding Class A
          Common Shares or 20% or more of its issued and outstanding Class B
          Common Shares;

               b. Robert G. Mondavi and his lineal descendants as a group own
          securities representing less than 51% of the combined voting power of
          the Company's issued and outstanding voting securities;

               c. During any period of two consecutive years (not including any
          period prior to the date hereof), individuals who at the beginning of
          such period constitute the Company's Board of Directors (and any new
          director, whose election by the board or nomination for election by
          the Company's stockholders was approved by a vote of at least
          two-thirds of the directors then still in office who either were
          directors at the beginning of the period or whose election or
          nomination for election was so approved), cease for any reason to
          constitute a majority of directors then constituting the board;


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               d. A reorganization, merger or consolidation of the Company is
          consummated (other than a reorganization resulting from the Company's
          insolvency), in each case, unless, immediately following such
          reorganization, merger or consolidation, (i) more than 50% of,
          respectively, the then outstanding shares of common stock of the
          corporation resulting from such reorganization, merger or
          consolidation and the combined voting power of the then outstanding
          voting securities of such corporation entitled to vote generally in
          the election of directors is then beneficially owned, directly or
          indirectly, by all or substantially all of the individuals and
          entities who were the beneficial owners of the Company's voting stock
          outstanding immediately prior to such reorganization, merger or
          consolidation in substantially the same proportion as their beneficial
          ownership of such voting stock immediately before the reorganization,
          merger or consolidation, (ii) no person (but excluding for this
          purpose any person beneficially owning, immediately prior to such
          reorganization, merger or consolidation, directly or indirectly, 20%
          or more of any class of the Company's issued and outstanding voting
          stock) beneficially owns, directly or indirectly, 20% or more of,
          respectively, the then outstanding shares of common stock of the
          corporation resulting from such reorganization, merger or
          consolidation or the combined voting power of the then outstanding
          voting securities of such corporation entitled to vote generally in
          the election of directors and (iii) at least a majority of the members
          of the board of directors of the corporation resulting from such
          reorganization, merger or consolidation were members of the Company's
          board at the time of the execution of the initial agreement providing
          for such reorganization, merger or consolidation;

               e. The consummation of (i) a complete liquidation or dissolution
          of the Company (other than as a result of the Company's insolvency) or
          (ii) the sale or other disposition of all or substantially all of the
          assets of the Company, other than to any corporation with respect to
          which, immediately following such sale or other disposition, (A) more
          than 50% of, respectively, the then outstanding shares of common stock
          of such corporation and the combined voting power of the then
          outstanding voting securities of such corporation entitled to vote
          generally in the election of directors is then beneficially owned,
          directly or indirectly, by all or substantially all of the individuals
          and entities who were the beneficial owners of the Company's voting
          securities outstanding immediately prior to such sale or other
          disposition of assets, (B) no person (but excluding for this purpose
          any person beneficially owning, immediately prior to such sale or
          other disposition, directly or indirectly, 20% or more of any class of
          the Company's issued and outstanding voting stock) beneficially owns,
          directly or indirectly, 20% or more of, respectively, the then
          outstanding shares of common stock of such corporation or the combined
          voting power of the then outstanding voting securities of such
          corporation entitled to vote generally in the election of directors
          and (C) at least a majority of the members of the board of directors
          of such corporation were members of the board at the time of the
          execution of the initial agreement or action of the board providing
          for such sale or other disposition of assets of the Company; or


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               f. The Executive's employment is terminated or the Executive
          resigns at any time (without regard to the express limitations
          hereinbelow to the period beginning 30 days before and ending 24
          months after one of the defined events constituting a Change of
          Control) in circumstances (a "Deemed Change of Control") where the
          Executive reasonably establishes that his termination or resignation
          was on account of or in anticipation of a Change of Control.

          Notwithstanding the foregoing, in no event shall a "Change of Control"
          be deemed to have occurred with respect to Executive, if Executive is
          part of a "group," within the meaning of Section 13(d)(3) of the
          Exchange Act as in effect on the date hereof, which consummates the
          Change of Control transaction. In addition, for purposes of the
          definition of "Change of Control" a person engaged in business as an
          underwriter of securities shall not be deemed to be the "Beneficial
          Owner" of, or to "beneficially own," any securities acquired through
          such person's participation in good faith in a firm commitment
          underwriting until the expiration of forty days after the date of such
          acquisition.

          6.2 Vesting of Stock-Based Awards. Provided that Executive remains in
     the employment of the Company as of the date 30 days preceding a Change of
     Control, or if there is a Deemed Change of Control, then upon the
     occurrence of the Change of Control or a Deemed Change of Control each
     stock option and other stock-based award previously granted to him shall
     continue to vest for so long as Executive's employment continues. If
     termination of the Executive's employment is initiated within 30 days
     before or two (2) years after the Change of Control (or immediately in case
     of a Deemed Change of Control):

               a. Each stock option and stock appreciation right then held by
          Executive shall become fully (100%) vested and exercisable;

               b. Any and all forfeiture provisions, transfer restrictions and
          any other restrictions applicable to awards of restricted stock then
          held by Executive shall immediately lapse in their entirety; and

               c. The performance goals applicable to any performance-based
          awards granted to Executive and outstanding immediately prior to the
          Change of Control or Deemed Change of Control (and any other
          applicable goals or objectives necessary for the vesting and payment
          of any such awards) will be deemed to have been fully satisfied (i.e.,
          achieved at the maximum performance level) and all applicable
          forfeiture provisions, transfer restrictions and any other
          restrictions shall immediately lapse in their entirety and all such
          awards shall be fully and immediately payable.

     7. SEVERANCE.

          7.1 Termination Without Cause by the Company or by Executive for Good
     Reason. If (i) Executive's employment with the Company is terminated during
     the period commencing 30 days before a Change of Control and ending as of
     the second anniversary of the Change of Control (x) by the Company without
     Good Cause (other than by reason of the Executive's disability or death) or
     (y) by Executive for Good Reason, or if (ii) there is a Deemed Change of
     Control, then the Executive shall be entitled to the following benefits:

               a. The Company shall pay Executive, within the time required by
          applicable California law, the sum of (A) his accrued unpaid base
          salary through the date of termination, (B) any prior year bonus
          earned but not paid and (C) the full value of all vacation accrued but
          not used as of the termination, determined as if the rules and
          practices applicable under the Company's vacation policy in place
          immediately prior to the Change of Control or Deemed Change of Control
          had remained in effect through the termination. The Company shall
          continue its contributions on Executive's behalf to the Company's
          qualified retirement plan and the SERP in respect of amounts paid to
          Executive under this subsection 7(a) and the following subsection
          7(b). If under applicable law or regulations any such contribution is
          forbidden, then the Company shall make a direct payment in the same
          amount to Executive.


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               b. The Company shall pay Executive, within fifteen days after his
          termination in a single cash payment, an amount equal to two and
          one-half (2 1/2) times the sum of Executive's base salary and Bonus
          Amount. For this purpose "Bonus Amount" means the highest annual bonus
          paid to Executive in respect of the three consecutive fiscal years of
          the Company ended immediately prior to the Change of Control or Deemed
          Change of Control or, if greater, the highest annual bonus paid to
          Executive in respect of any annual period ended after the occurrence
          of a Change of Control or Deemed Change of Control, but prior to his
          Termination.

               c. The Company shall provide to Executive the same health
          coverage for 18 months as stipulated in section 5.1.

               d. The Company shall reimburse Executive for the cost of any
          outplacement and career counseling services received by Executive
          within the two (2) year period following his termination, up to a
          maximum aggregate reimbursement of $15,000.

               e. Executive shall receive any other benefits under other plans
          and programs of the Company in accordance with their terms.

               f. Executive shall not be required to mitigate damages or the
          amount of any payment provided for under this Agreement by seeking
          other employment or otherwise, nor will any payments hereunder be
          subject to offset in respect of any claims which the Company may have
          against Executive, nor, except as provided in Section 7.1(c), shall
          the amount of any payment or benefit provided for in this Section 7.1
          be reduced by any compensation earned as a result of Executive's
          employment with another employer.

          7.2 Any Other Termination. If, during the period beginning 30 days
     before and ending two years following a Change of Control, the Executive is
     terminated by the Company with Good Cause or he resigns without Good
     Reason, Executive shall be entitled to receive his base salary through the
     date of termination, any prior year bonus earned but not paid and the full
     value of all vacation accrued but not used as of his termination, payable
     in a single cash payment within ten days after his termination, and any
     other benefits under other plans and programs of the Company in accordance
     with their terms.




                                       7





     8. POSSIBLE ADJUSTMENT OF PAYMENTS BY THE COMPANY.

          8.1 For purposes of this Section 8, (i) a Payment shall mean any
     payment or distribution in the nature of compensation to or for the benefit
     of the Executive, whether paid or payable pursuant to this Agreement or
     otherwise; (ii) Severance Payment shall mean a Payment paid or payable
     pursuant to section 5 or 6 of this Agreement (disregarding this Section 8);
     (iii) Net After Tax Receipt shall mean the Present Value of a Payment net
     of all taxes imposed on the Executive with respect thereto under Sections 1
     and 4999 of the Code, determined by applying the highest marginal rate
     under Section 1 of the Code which applied to the Executive's taxable income
     for the immediately preceding taxable year; (iv) Present Value shall mean
     such value determined in accordance with Section 280G(d)(4) of the Code;
     and (v) Reduced Amount shall mean the smallest aggregate amount of Payments
     which (x) is less than the sum of all Payments and (y) results in aggregate
     Net After Tax Receipts which are equal to or greater than the Net After Tax
     Receipts which would result if the aggregate Payments were any other amount
     less than the sum of all Payments.

          8.2 Anything in this Agreement to the contrary notwithstanding, in the
     event that PricewaterhouseCoopers or its successor firm (the "Accounting
     Firm") shall determine that receipt of all Payments would subject the
     Executive to tax under Section 4999 of the Code, it shall determine whether
     some amount of Payments would meet the definition of a "Reduced Amount." If
     the Accounting Firm determines that there is a Reduced Amount, the
     aggregate Severance Payments shall be reduced to such Reduced Amount;
     provided, however, that if the Reduced Amount exceeds the aggregate
     Severance Payments, the aggregate Payments shall, after the reduction of
     all Severance Payments, be reduced (but not below zero) in the amount of
     such excess.

          8.3 If the Accounting Firm determines that aggregate Severance
     Payments or Payments, as the case may be, should be reduced to the Reduced
     Amount, the Company shall give the Executive notice to that effect and a
     copy of the detailed supporting calculations thereof within 15 business
     days of the receipt of the Accounting Firm's determination. The Executive
     may then elect, in his sole discretion, which and how much of the Payments
     shall be eliminated or reduced (as long as after such election the present
     value of the aggregate Payments equals the Reduced Amount), and shall
     advise the Company in writing of his election within ten days of his
     receipt of notice. If no such election is made by the Executive within such
     ten-day period, the Company may elect which of the Severance Payments or
     Payments, as the case may be, shall be eliminated or reduced (as long as
     after such election the present value of the aggregate Severance Payments
     or Payments, as the case may be, equals the Reduced Amount) and shall
     notify the Executive promptly of such election. All fees and expenses of
     the Accounting Firm hall be borne solely by the Company. All determinations
     made by the Accounting Firm under this Section shall be binding upon the
     Company and the Executive. Within five days of receipt of the Accounting
     Firm's determination, the Company shall pay to or distribute for the
     benefit of the Executive such Payments as are then due to the Executive
     under this Agreement and shall promptly pay to or distribute for the
     benefit of the Executive in the future such Payments as become due to the
     Executive under this Agreement.

          8.4 While it is the intention of the Company and the Executive to
     reduce the amounts payable or distributable to the Executive hereunder only
     if the aggregate Net After Tax Receipts to the Executive would thereby be
     increased, as a result of the uncertainty in the application of Section
     4999 of the Code at the time of the initial determination by the Accounting
     Firm hereunder, it is possible that amounts will have been paid or
     distributed by the Company to or for the benefit of the Executive pursuant
     to this Agreement which should not have been so paid or distributed
     ("Overpayment") or that additional amounts which will have not been paid or
     distributed by the Company to or for the benefit of the Executive pursuant
     to this Agreement could have been so paid or distributed ("Underpayment"),
     in each case, consistent with the calculation of the Reduced Amount
     hereunder. In the event that the Accounting Firm, based either upon the
     assertion of a deficiency by the Internal Revenue Service against the
     Company or the Executive which the Accounting Firm believes has a high
     probability of success or controlling precedent or other substantial
     authority, determines that an Overpayment has been made, any such
     Overpayment paid or distributed by the Company to or for the benefit of the
     Executive shall be treated for all purposes as a loan ab initio to the
     Executive which the Executive shall repay to the Company together with
     interest at the Applicable Federal Rate provided for in Section 7872(f)(2)
     of the Code; provided, however, that no such loan shall be deemed to have
     been made and no amount shall be payable by the Executive to the Company if
     and to the extent such deemed loan and payment would not either reduce the
     amount on which the Executive is subject to tax under Section 1 and Section
     4999 of the Code or generate a refund of such taxes. In the event that the
     Accounting Firm, based upon controlling precedent or other substantial
     authority, determines that an Underpayment has occurred, any such
     Underpayment shall be promptly paid by the Company to or for the benefit of
     the Executive together with interest at the Applicable Federal Rate
     provided for in Section 7872(f)(2) of the Code.


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     9. CONFIDENTIALITY AND RESTRICTIVE COVENANT.

          9.1 The Executive will not at any time, whether while employed by the
     Company or thereafter, reveal to any person, firm or entity any trade or
     business secrets or confidential, secret or privileged information about
     the business of the Company or its subsidiaries or affiliates or its
     officers, directors, employees or shareholders except as shall be required
     by law or in the proper conduct of the Company's business.

          9.2 For a period of one hundred eighty (180) days following any
     termination of this Agreement, the Executive shall not recruit, attempt to
     hire, direct, assist others in recruiting or hiring, or encourage any
     employee of the Company to terminate his employment with the Company or to
     accept employment with any subsequent employer or business with whom the
     Executive is affiliated or receiving compensation in any way.

     10. WITHHOLDING. All amounts payable hereunder which are or may become
subject to withholding under pertinent provisions of law or regulation shall be
reduced for applicable income and/or employment taxes required to be withheld.

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     11. MISCELLANEOUS.

          11.1 This Agreement (including the Exhibits hereto) supersedes any
     prior agreements or understandings, oral or written, with respect to
     employment of the Executive and constitutes the entire Agreement with
     respect thereto, except for any written agreements or any other documents
     between the Company and the Executive pursuant to the Company's employee
     benefit, incentive compensation or equity plans. This agreement cannot be
     altered or terminated orally and may be modified only by a subsequent
     written agreement executed by both of the parties hereto.

          11.2 This Agreement shall be governed by and construed in accordance
     with the laws of the State of California.

          11.3 This Agreement shall be binding upon and shall inure to the
     benefit of the Company and its successors and assigns. In that this
     Agreement constitutes a non-delegable personal services agreement, it may
     not be assigned by the Executive and any attempted assignment by the
     Executive in violation of this covenant shall be null and void.

          11.4 The failure of either party to insist on strict compliance with
     any of the terms of this Agreement will not be deemed to be a waiver of any
     terms of this Agreement or of the part's right to require strict compliance
     of the terms of this Agreement in any other instance.

          11.5 The invalidity or unenforceability of any provision of this
     Agreement shall not effect the validity or enforceability of any other
     provisions, which shall remain in full force and effect.

          11.6 No party to this Agreement may initiate litigation with regard to
     any dispute with respect to this Agreement until after all remedies set
     forth in this Subsection 11.6 have been exhausted. In the event of any
     dispute arising over this Agreement, either party shall have the right by
     giving written notice to the other party (the "Mediation Notice") to
     initiate non-binding mediation to be conducted by a mediator mutually
     agreed to by the parties or, in the event the parties are unable to reach
     such agreement within thirty (30) days of the giving of the Mediation
     Notice, by a mediator appointed by the American Arbitration Association
     ("AAA") in accordance with the rules and regulations of the AAA, or by any
     other body mutually agreed upon by the parties. Mediation shall take place
     at San Francisco, California or any other location mutually agreeable to
     the parties. In the event the parties resolve their dispute in mediation,
     they shall enter into a mutual written agreement, which shall be binding on
     both parties. In the event such agreement has not been entered into by the
     parties within ninety (90) days after the selection of the mediator
     pursuant to this Subsection 11.6, either party may initiate civil
     litigation provided that any such litigation shall take place only in the
     Superior Court for Napa County.

          11.7 In the event of any breach of this Agreement that results in
     litigation between the parties, the prevailing party shall be entitled to
     its reasonable attorneys ' fees, expert witness fees and costs of suit. The
     prevailing party shall be determined by the court, based upon an assessment
     of which party's major arguments or positions taken in the proceedings
     could fairly be said to have prevailed over the other party's major
     arguments or positions on major disputed issues in the court's decision.

          11.8 This Agreement may be executed in one or more counterparts. Any
     copy of this Agreement with the original signatures of all parties appended
     shall constitute an original.

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     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
and year first above written.

    THE ROBERT MONDAVI CORPORATION           EXECUTIVE



By: /s/ R. Michael Mondavi                   /s/ Gregory M. Evans
    ----------------------                   --------------------
    R. Michael Mondavi                       Gregory M. Evans
    Chairman of the Board