Exhibit 99.1

 The Cheesecake Factory to Present at Investment Conferences in June

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--June 3, 2003--Management
of The Cheesecake Factory Incorporated (Nasdaq: CAKE) will be
presenting at three investment conferences during the month of June
2003. The dates and times of the live presentations are as follows:

    --  June 10, 2003 -- 10:50 a.m. Eastern Daylight Time: U.S.
        Bancorp Piper Jaffray Consumer Conference (New York).

    --  June 17, 2003 -- 2:05 p.m. Eastern Daylight Time: Thomas
        Weisel Partners Annual Growth Forum (Santa Barbara).

    --  June 25, 2003 -- 11:30 a.m. Eastern Daylight Time: William
        Blair & Company 23rd Annual Growth Stock Conference (Chicago).

    Investors can listen to each presentation live through the
Internet by selecting the "Audio Webcasts" option under the "Investor"
section of the Company's website located at
http://www.thecheesecakefactory.com. An archived webcast will also be
available for thirty days following each presentation.
    The Cheesecake Factory Incorporated operates 62 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $15.78. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.


    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818/871-3000