Exhibit 99.1

       Second Quarter Earnings Conference Call on the Internet


    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--July 15, 2003--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) will release results for
the fiscal quarter ended July 1, 2003 after the close of market on
Tuesday, July 22, 2003. An investor conference call will be broadcast
live over the Internet at 2:00 p.m. Pacific Daylight Time on that day
and will be hosted by David Overton, Chairman and CEO, and Jerry
Deitchle, President and CFO.
    To listen to the conference call, please choose the "Audio
Webcasts" option under the "Investor" section of the Company's website
located at www.thecheesecakefactory.com at least fifteen minutes prior
to the start of the call to register and download any necessary audio
software. An archived webcast of the call will be available through
August 22, 2003.
    The Cheesecake Factory Incorporated operates 63 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $15.78. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.


    CONTACT: The Cheesecake Factory
             Jane Vallaire, 818-871-3000