SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                      ------------------------------------

                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

       Date of Report (Date of earliest event reported): October 23, 2003

                               PC Connection, Inc.
- --------------------------------------------------------------------------------
               (Exact name of registrant as specified in charter)

       Delaware                       0-23827                 02-0513618
- --------------------------------------------------------------------------------
(State or other juris-              (Commission             (IRS Employer
diction of incorporation            File Number)          Identification No.)


Rt. 101A, 730 Milford Road 03054 Merrimack, NH                  03054
- --------------------------------------------------------------------------------
(Address of principal executive offices)                      (Zip Code)


       Registrant's telephone number, including area code: (603) 423-2000

                                       N/A
- --------------------------------------------------------------------------------
          (Former name or former address, if changed since last report)










Item 9. Regulation FD Disclosure (Information furnished pursuant to Item 12,
"Disclosure of Results of Operations and Financial Condition").

     On October 23, 2003, PC Connection,  Inc.  announced its financial  results
for the quarter  ended  September  30, 2003.  The full text of the press release
issued in connection  with the  announcement is attached as Exhibit 99.1 to this
Current Report on Form 8-K.

     In accordance with the procedural guidance in SEC Release No. 33-8216,  the
information in this Form 8-K and the Exhibit  attached hereto is being furnished
under "Item 9. Regulation FD Disclosure"  rather than under "Item 12. Disclosure
of Results of Operations and Financial  Condition." The information shall not be
deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934
(the "Exchange  Act") or otherwise  subject to the  liabilities of that section,
nor  shall it be  deemed  incorporated  by  reference  in any  filing  under the
Securities  Act of 1933 or the Exchange  Act,  except as expressly  set forth by
specific reference in such a filing.







                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.



Date:  October 23, 2003               PC CONNECTION, INC.

                                      By:  /s/ MARK A. GAVIN
                                            ------------------------------------
                                            Mark A. Gavin
                                            Senior Vice President of Finance and
                                            Chief Financial Officer






                                  EXHIBIT INDEX

Exhibit No.                   Description
- -----------                   -----------

99.1                          Press release dated October 23, 2003