Exhibit 99.1

            JAKKS Pacific to Webcast Presentation at Harris Nesbitt
                      Gerard PlayTIME Investor Conference

    MALIBU, Calif.--(BUSINESS WIRE)--Oct. 30, 2003--JAKKS Pacific,
Inc. (Nasdaq: JAKK) today announced that the Company's Chief Executive
Officer Jack Friedman, and Chief Financial Officer Joel Bennett, will
speak at the Harris Nesbitt Gerard PlayTIME Investor Conference in New
York City on Monday, November 3, 2003, at 11:25 a.m. EST. The
presentation can be heard live via the Internet at JAKKS Pacific's
website, www.jakkspacific.com, and will also be archived on the
Company's site through November 30, 2003.
    JAKKS Pacific, Inc. is a multi-brand company that designs and
markets a broad range of toys and leisure products. The product
categories include: Action Figures, Arts & Crafts Activity Kits,
Stationery, Writing Instruments, Performance Kites, Water Toys, Sports
Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The
products are sold under various brand names including Flying
Colors(R), Road Champs(R), Remco(R), Child Guidance(R), Pentech(R),
Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R) and JPI
Color Workshop(TM). The Company also participates in a joint venture
with THQ Inc. that has exclusive worldwide rights to publish and
market World Wrestling Entertainment(TM) video games. For further
information, visit www.jakkspacific.com.

    This press release contains statements that are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements are based on current
expectations, estimates and projections about JAKKS' business based,
in part, on assumptions made by its management. These statements are
not guarantees of JAKKS' future performance and involve risks,
uncertainties and assumptions that are difficult to predict.
Therefore, actual outcomes and results may differ materially from what
is expressed or forecasted in such forward-looking statements due to
numerous factors, including, but not limited to, those described above
and the following: changes in demand for JAKKS' products, product mix,
the timing of customer orders and deliveries, the impact of
competitive products and pricing and difficulties encountered in the
integration of acquired businesses. The forward-looking statements
contained herein speak only as of the date on which they are made, and
JAKKS does not undertake any obligation to update any forward-looking
statement to reflect events or circumstances after the date of this
release.


    CONTACT: JAKKS Pacific, Inc.
             Genna Goldberg, 310-455-6235
                       or
             Integrated Corporate Relations, Inc.
             John Mills, 562-256-7049