Exhibit 99.1

               Media 100 Addresses Financial Situation

    MARLBORO, Mass.--(BUSINESS WIRE)--Feb. 24, 2004--Media 100 Inc. (OTCBB:
MDEA.OB) announced today that the Company is actively seeking additional capital
or a sale of all or part of the Company's business, which may involve a
reorganization, and expects to make a more definitive announcement regarding
whether or not such a transaction will occur within the next two weeks.
    In the event negotiations do not result in definitive arrangements in the
short term, the Company may be required to cease operations.
    As previously disclosed in the Company's Form 10-Q for the quarter ended
August 1, 2003 filed with the SEC on October 15, 2003, the Company's ability to
continue to operate as a going concern was contingent upon the achievement of
forecasted revenue growth from its product. The Company has not been able to
achieve appropriate revenues levels. As a result, the Company has been actively
exploring alternatives relating to either obtaining additional capital or a sale
of all or part of the Company's business.
    For more information on Media 100 Inc. please visit
www.media100.com.

    Forward Looking Statements

    This press release includes "forward-looking statements." All statements
other than statements of historical fact are statements that could be deemed
forward-looking statements. All forward-looking statements in this press release
are made based on management's current expectations and estimates, which involve
risks, uncertainties and other factors that could cause results to differ
materially from those expressed in forward-looking statements. For detailed
information about factors that could cause actual results to differ materially
from those described in the forward-looking statements, please refer to the
Company's filings with the Securities and Exchange Commission, including the
Company's most recent Quarterly Report on Form 10-Q. The Company does not
undertake any obligation to update forward-looking statements made herein.

    About Media 100

    Media 100 develops award-winning advanced media systems for content design,
enabling creative professionals to design highly evocative effects-intensive
work on a personal computer. Creative artists and content design teams around
the world use Media 100's Emmy Award-winning solutions. The Company is
headquartered in Marlboro, Massachusetts. For more information, please visit
www.media100.com.

    Media 100 and the Media 100 logo are registered trademarks of Media 100 Inc.
All other products and brand names are trademarks or registered trademarks of
their respective holders.

    www.media100.com

    CONTACT: Media 100 Inc.
             Steve Shea, 508-263-5200
             sshea@media100.com