Exhibit 99.1

   JAKKS Pacific Reports 2004 Anticipated Non-Cash Charge for Stock
                    Grants to Be Realized in 2003

    MALIBU, Calif.--(BUSINESS WIRE)--March 12, 2004--JAKKS Pacific,
Inc. (Nasdaq:JAKK), a leading multi-brand company that designs and
markets a broad range of toys, leisure products, craft and writing
instruments, announced its results of operations on February 17, 2004,
for the fourth quarter and the year ended December 31, 2003, and
stated that a non-cash, stock-based compensation expense of $8.3
million related to restricted stock grants would be incurred by the
Company in the first quarter of 2004.
    After further consideration of the accounting treatment of such
awards, in particular the determination of the measurement date, the
Company determined that the $8.3 million non-cash, stock-based
compensation related to the restricted stock grants were properly
incurred by the Company in the fourth quarter of 2003, rather than in
the first quarter of 2004.
    Consequently, the incurring of the non-cash charge for the
restricted stock grants, which amounted to $8.4 million, or $5.2
million net of tax, in the fourth quarter of 2003 reduced the
Company's previously announced net income for the fourth quarter of
$7.1 million, or $0.29 per diluted share, and net income for the year
of $25.9 million, or $1.05 per diluted share, to net income for the
fourth quarter of 2003 of $1.9 million, or $0.08 per diluted share,
and net income for the year 2003 of $20.7 million, or $0.83 per
diluted share.
    The financial results and related disclosures contained in the
Company's report on Form 10-K for the year ended December 31, 2003,
which the Company expects to file on March 15, 2004, will include the
non-cash charge for these restricted stock awards.

    About JAKKS Pacific, Inc.

    JAKKS Pacific, Inc. is a multi-brand company that designs and
markets a broad range of toys and leisure products. The product
categories include: Action Figures, Arts & Crafts Activity Kits,
Stationery, Writing Instruments, Performance Kites, Water Toys, Sports
Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The
products are sold under various brand names, including Flying
Colors(R), Road Champs(R), Remco(R), Child Guidance(R), Pentech(R),
Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R) and JPI
Color Workshop(TM). The Company also participates in a joint venture
with THQ Inc. that has exclusive worldwide rights to publish and
market World Wrestling Entertainment video games. For further
information, visit www.jakkspacific.com.

    "Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: This press release contains forward-looking
statements. Such statements reflect the current views of the Company
with respect to future events and are subject to certain risks,
uncertainties and assumptions. Although the Company believes that the
expectations reflected in such forward-looking statements are
reasonable, should one or more of these risks or uncertainties
materialize, or should underlying assumptions prove incorrect, actual
future results or events may vary materially from those described
herein.

    CONTACT: JAKKS Pacific, Inc.
             Genna Goldberg, 310-455-6235
               or
             Integrated Corporate Relations
             John F. Mills, 310-295-2215