Exhibit 99.1

FBL Financial Group Reports First Quarter 2004 Results

    WEST DES MOINES, Iowa--(BUSINESS WIRE)--April 28, 2004--FBL
Financial Group, Inc. (NYSE:FFG):


Financial Highlights
(Dollars in thousands, except per share data)
- ----------------------------------------------------------------------
                                                    Three Months Ended
                                                        March 31,
                                                     2004      2003
                                                    ------------------
Net income applicable to common stock               $13,144   $10,840
Operating income applicable to common stock
                                                     13,354    14,395
Earnings per common share (assuming
 dilution):
     Net income                                        0.45      0.38
     Operating income                                  0.46      0.51
- ----------------------------------------------------------------------

    FBL Financial Group, Inc. (NYSE:FFG) today announced that diluted
net income per common share totaled $0.45 ($13,144,000) for the
quarter ended March 31, 2004, compared to $0.38 ($10,840,000) in the
year ago quarter. Net income includes the impact of realized gains and
losses on investments, which totaled a loss of $0.01 per share in the
first quarter of 2004 and a loss of $0.13 per share in the first
quarter of 2003.
    Operating Income (a). Operating income, which excludes the impact
of realized gains and losses on investments, totaled $13,354,000 for
the quarter ended March 31, 2004, versus $14,395,000 in the first
quarter of 2003. Diluted operating income per common share totaled
$0.46 in the first quarter of 2004, compared to $0.51 in the first
quarter of 2003. The decrease in operating income for the first
quarter of 2004 is primarily attributable to increases in death
benefits and operating expenses and decreases in equity income and
investment fee income.
    (a) In addition to net income, FBL Financial Group has
consistently utilized operating income, a non-GAAP financial measure
commonly used in the life insurance industry, as a primary economic
measure to evaluate its financial performance. Operating income equals
net income adjusted to eliminate the impact of realized gains and
losses on investments. Because realized gains and losses on
investments may fluctuate greatly from quarter to quarter, FBL
believes a measure excluding their impact is useful in analyzing core
operating trends. FBL believes the combined presentation and
evaluation of operating income, together with net income, provides
information that may enhance an investor's understanding of FBL's
underlying results and profitability. A reconciliation of net income
to operating income is provided in the accompanying tables.
    Commenting on FBL's first quarter results, Chief Executive Officer
Bill Oddy stated, "As expected, results for the first quarter were
down in comparison to the high level achieved in 2003. Death benefits,
which can fluctuate on a quarterly basis, were up, and like others in
the industry, we are experiencing lower investment yields. Our
traditional Farm Bureau Life distribution channel continues to
represent the majority of our business, but we are also now investing
in growing our EquiTrust Life distribution channel. This channel,
along with our variable alliance partnerships, experienced excellent
growth in premiums collected during the quarter."
    Product Revenues Up Seven Percent. Premiums and product charges
for the first quarter of 2004 increased seven percent to $55,827,000
compared to $52,082,000 in the first quarter of 2003. Interest
sensitive and index product charges increased seven percent while
traditional life insurance premiums increased eight percent, due to an
increase in the volume of business in force.
    Premiums collected totaled $227,125,000 in the first quarter of
2004 compared to $260,896,000 in the first quarter of 2003. Premiums
assumed under traditional and universal life and annuity coinsurance
agreements continue to contribute significantly to total premiums
collected, but declined to $76,129,000 in the first quarter of 2004
from $125,106,000 in the first quarter of 2003. Excluding the impact
of these coinsurance agreements, collected premiums increased 11
percent, primarily due to sales by EquiTrust Life Insurance Company's
new distribution channel.
    Investment Income. Net investment income in the first quarter of
2004 increased slightly to $98,546,000 from $97,947,000 in the first
quarter of 2003. This increase is due to an increase in average
invested assets resulting from premium inflows from a coinsurance
agreement and from FBL's Farm Bureau and EquiTrust distribution
channels. The annualized yield earned on average invested assets was
6.34 percent for the three months ended March 31, 2004, compared to
7.33 percent for the first quarter of 2003. The first quarter 2004
yield reflects the impact of a decline in market interest rates and a
decrease in fee income from bond calls and mortgage loan prepayments
and the impact of changing prepayments speeds on mortgage and
asset-backed securities at quarter end. This fee income (loss) totaled
a loss of $156,000 in the first quarter of 2004 compared to fee income
of $5,356,000 in the first quarter of 2003. Expecting a decline in
this fee income, FBL assumes no prepayment fee income in its 2004
earnings guidance.
    Derivative Income. FBL's derivative income totaled $4,212,000 in
the first quarter of 2004, compared to a derivative loss of $5,073,000
in the first quarter of 2003. The increase in 2004 derivative income
is due primarily to proceeds from option settlements from the call
options purchased to fund returns on index annuities. These proceeds
reflect the general increase in the underlying equity market indices
on which the options are based. Gains and losses on these call options
and proceeds from option settlements are offset by changes in the
value of the embedded derivatives in the underlying index contracts
and index credits to the contract holders, which are recorded as a
component of interest sensitive and index product benefits.
    Realized Gains on Investments. In the first quarter of 2004, FBL
recognized net realized gains on investments of $64,000. This compares
to net realized losses on investments of $5,632,000 in the first
quarter of 2003. First quarter 2004 realized gains include realized
gains from sales of securities of $2,333,000, realized losses from
sales of securities of $410,000 and realized losses from the
write-down of securities that became other-than-temporarily impaired
of $1,859,000.
    Benefits and Expenses. Benefits and expenses totaled $143,640,000
in the first quarter of 2004, compared to $125,290,000 in the first
quarter of 2003. This increase is due primarily to an increase in the
volume of annuity business in force and an increase in death benefits,
which can fluctuate on a quarterly basis, partially offset by a
reduction in crediting rates on interest sensitive products.
Additionally, other underwriting, acquisition and insurance expenses
increased and include approximately $800,000 in expenses associated
with the expansion of the EquiTrust Life distribution channel.
    Interest expense increased primarily due to the reclassification
of dividends on company-obligated mandatorily redeemable preferred
stock of subsidiary trust and Series C preferred stock beginning in
the third quarter of 2003 in accordance with accounting standards
adopted late in 2003. In conjunction with the adoption of these
standards, the Series C redeemable preferred stock and the
subordinated notes relating to the company-obligated mandatorily
redeemable preferred stock were reclassified to debt on the
consolidated balance sheet.
    Income from Equity Investments. Equity income, net of related
income taxes, was $255,000 in the first quarter of 2004, compared to
$779,000 in the first quarter of 2003. Included in equity income is
FBL's share of income and losses from investments in various
partnerships and joint ventures, the majority of which are booked a
quarter in arrears. Due to the nature of these investment
partnerships, it is not unusual to experience fluctuations on a
quarter-to-quarter basis. Prior to 2004, equity income included FBL's
share of American Equity Investment Life Holding Company's earnings,
which totaled $801,000, net of taxes, in the first quarter of 2003.
Following American Equity's initial public offering in December 2003,
FBL's ownership percentage decreased. As a result, FBL no longer
accounts for its investment under the equity method of accounting and
this investment in American Equity is now marked to market in
accordance with FAS 115.
    Operating Results by Segment. FBL's operating results for the
first quarter of 2004 reflect a three percent increase in pre-tax
operating income for the traditional and universal life insurance
segment, while the other product segments experienced a decline in
pre-tax operating results. Further detail by segment is provided in
FBL's financial supplement, which is available on FBL's web site,
www.fblfinancial.com.
    Assets Total $8.2 Billion. Total assets increased $296 million to
$8.2 billion at March 31, 2004, from $7.9 billion at December 31,
2003. At March 31, 2004, 94 percent of the fixed maturity securities
in FBL's investment portfolio were investment grade debt securities.
Book value per common share, with securities at market, increased
eight percent to $28.60 at March 31, 2004, from $26.42 at December 31,
2003.
    Subsequent Event - Senior Note Offering. On April 12, 2004, FBL
Financial Group issued $75,000,000 of 5.85% Senior Notes due April 15,
2014. Interest on the notes will be paid semi-annually beginning
October 15, 2004.
    Earnings Outlook. While subject to volatility resulting from a
number of factors, including mortality experience and investment
results, FBL reiterates its full year 2004 net income and operating
income guidance of a range of $2.00 to $2.10 per common share.
    Conference Call. FBL management will hold a conference call with
investors to discuss first quarter 2004 results. The call will be held
tomorrow, April 29, 2004, at 11 a.m. Eastern Time. The call will be
webcast over the Internet, and a replay will be available on FBL's web
site, www.fblfinancial.com.
    The statements in this release concerning FBL's prospects for the
future are forward-looking statements that involve certain risks and
uncertainties, including the continued acceptance of FBL's insurance
products by customers, the continued success of FBL's marketing
efforts, the marketing success of FBL's alliance partners, and
fluctuations in mortality experience and investment results. These
forward-looking statements are based on assumptions which FBL
Financial Group believe to be reasonable. No assurance can be given
that the assumptions will prove to be correct, and the difference
between assumptions and actual results could be material.
    FBL Financial Group (www.fblfinancial.com) is a holding company
whose primary operating subsidiaries are Farm Bureau Life Insurance
Company and EquiTrust Life Insurance Company. FBL underwrites, markets
and distributes life insurance, annuities and mutual funds to
individuals and small businesses. In addition, FBL manages all aspects
of three Farm Bureau affiliated property-casualty insurance companies
for a management fee. FBL's three-pronged growth strategy includes (1)
internal growth within its traditional Farm Bureau distribution
network, (2) alliances and other distribution channels and (3)
consolidations.


                       FBL FINANCIAL GROUP, INC.
             CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
             (Dollars in thousands, except per share data)


                                                 Three months ended
                                                      March 31,
                                                  2004        2003
                                               ----------- -----------
REVENUES
 Interest sensitive and index product charges     $22,019     $20,622
 Traditional life insurance premiums               33,734      31,373
 Accident and health premiums                          74          87
 Net investment income                             98,546      97,947
 Derivative income (loss)                           4,212      (5,073)
 Realized gains (losses) on investments                64      (5,632)
 Other income                                       4,701       4,009
                                               ----------- -----------
   Total revenues                                 163,350     143,333
BENEFITS AND EXPENSES
 Interest sensitive and index product benefits     63,270      54,981
 Traditional life insurance and accident and
  health benefits                                  21,825      19,635
 Increase in traditional life and accident and
  health future policy benefits                     6,732       7,397
 Distributions to participating policyholders       6,723       7,656
 Underwriting, acquisition and insurance
  expenses                                         38,359      31,979
 Interest expense                                   2,033         118
 Other expenses                                     4,698       3,524
                                               ----------- -----------
   Total benefits and expenses                    143,640     125,290
                                               ----------- -----------
                                                   19,710      18,043
Income taxes                                       (6,720)     (5,613)
Minority interest in earnings of subsidiaries:
 Dividends on company-obligated mandatorily
  redeemable preferred stock of subsidiary
  trust                                                 -      (1,213)
 Other                                                (63)        (50)
Equity income, net of related income taxes            255         779
                                               ----------- -----------
Net income                                         13,182      11,946
Dividends on Series B and C preferred stock           (38)     (1,106)
                                               ----------- -----------
Net income applicable to common stock             $13,144     $10,840
                                               =========== ===========

Earnings per common share - assuming dilution       $0.45       $0.38
                                               =========== ===========

Weighted average common shares                 28,391,050  27,825,165
Effect of dilutive securities                     641,285     479,066
                                               ----------- -----------
Weighted average common shares - diluted       29,032,335  28,304,231
                                               =========== ===========



                       FBL FINANCIAL GROUP, INC.
     RECONCILIATION OF NET INCOME TO OPERATING INCOME (Unaudited)
             (Dollars in thousands, except per share data)


                                                    Three months ended
                                                        March 31,
                                                     2004      2003
                                                    -------- ---------

Net income applicable to common stock               $13,144   $10,840
Adjustment:
 Net realized gains/losses on investments (1)           210     3,555
                                                    -------- ---------
Operating income applicable to common stock         $13,354   $14,395
                                                    ======== =========

Operating earnings per common share - assuming
 dilution                                             $0.46     $0.51
                                                    ======== =========

(1) Net of adjustments for that portion of amortization of deferred
policy acquisition costs, deferred sales inducements, value of
insurance in force acquired, unearned revenue reserve and income taxes
attributable to such gains/losses.



                       FBL FINANCIAL GROUP, INC.
           CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)
             (Dollars in thousands, except per share data)


                                              March 31,  December 31,
                                                2004         2003
                                             ----------- -------------
Assets
Investments                                  $6,625,500    $6,341,701
Cash and cash equivalents                       221,402       233,858
Deferred policy acquisition costs               519,008       530,580
Deferred sales inducements                       38,448        39,143
Other assets                                    358,875       340,016
Assets held in separate accounts                481,950       463,772
                                             ----------- -------------
Total assets                                 $8,245,183    $7,949,070
                                             =========== =============

Liabilities and stockholders' equity
Policy liabilities and accruals              $5,894,211    $5,780,251
Other policyholders' funds                      537,097       521,816
Debt                                            186,568       185,480
Other liabilities                               324,574       249,763
Liabilities related to separate accounts        481,950       463,772
                                             ----------- -------------
Total liabilities                             7,424,400     7,201,082

Minority interest in subsidiaries                   181           161

Stockholders' equity                            820,602       747,827
                                             ----------- -------------
Total liabilities and stockholders' equity   $8,245,183    $7,949,070
                                             =========== =============

Book Value Per Share, securities at market       $28.60        $26.42
                                             =========== =============
Book Value Per Share, securities at cost (2)     $22.42        $22.11
                                             =========== =============

Common Shares Outstanding                    28,584,503    28,190,918
                                             =========== =============

(2) Book value per share with securities at cost, a non-GAAP financial
measure, is based on stockholders' equity excluding the effect of
accumulated other comprehensive income, which was $176.7 million at
March 31, 2004 and $121.6 million at December 31, 2003. Since
accumulated other comprehensive income fluctuates from quarter to
quarter due to unrealized changes in the fair market value of
investments caused principally by changes in market interest rates,
FBL believes this non-GAAP financial measure provides useful
supplemental information.

    FFG-1

    CONTACT: FBL Financial Group, Inc., West Des Moines
             Jim Noyce, 515-225-5599
             jnoyce@fbfs.com